Under Armour, Inc. is a leading global innovator in performance athletic apparel, footwear and accessories. Founded in 1996 by Kevin Plank in Washington, D.C., the company introduced the first moisture-wicking synthetic shirt designed to keep athletes cool and dry. Since its inception, Under Armour has grown from a small entrepreneurial startup to a publicly traded company listed on the New York Stock Exchange under the ticker UAA. The brand’s mission is to make all athletes better through passion, design and the relentless pursuit of innovation.
Under Armour’s product portfolio spans a broad range of categories, including performance apparel for training, running, basketball and other sports, as well as performance footwear and accessories such as gloves, helmets and fitness trackers. The company invests heavily in fabric and design technologies, developing proprietary materials like HeatGear® and ColdGear® and integrating digital fitness platforms such as MapMyFitness and MyFitnessPal to enhance the connected fitness experience. Under Armour collaborates with professional athletes, teams and leagues to refine product offerings and expand its brand presence.
On the distribution front, Under Armour operates a multi-channel network that includes direct-to-consumer sales through its e-commerce platforms and brand outlets, as well as wholesale relationships with sporting goods retailers, department stores and specialty shops. The company serves customers in North America, Europe, Asia and Latin America, with international markets representing a growing share of its revenue. Under Armour continues to open brand and factory house stores in key markets while optimizing its supply chain and inventory management to drive efficiencies and support growth.
Leadership and corporate governance at Under Armour emphasize accountability and innovation. Founder Kevin Plank serves as Executive Chairman, guiding the company’s strategic vision, while a seasoned management team oversees day-to-day operations across design, marketing, supply chain and finance. Under Armour maintains a commitment to sustainability and social responsibility, incorporating environmentally conscious practices and community engagement initiatives. The company continues to focus on executing its long-term growth strategy to enhance brand loyalty and expand its foothold in the competitive athletic wear market.
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