Upbound Group (UPBD) Stock Price, News & Analysis

Company Overview

Upbound Group, Inc. is a provider of branded leasing and alternative-purchase solutions for consumers. The company operates through a network of stores and digital channels, offering access to products such as furniture, appliances, consumer electronics, computers, smartphones and other household merchandise through lease-to-own and related payment arrangements.

Its principal brands include Rent-A-Center, which provides lease-to-own products through company-operated and franchised locations, and Acima, a technology-enabled point-of-sale leasing platform that connects consumers with participating retail merchants. Through these businesses, Upbound serves customers who may prefer flexible payment options or may not qualify for traditional credit.

Upbound Group is headquartered in Plano, Texas, and primarily serves customers in the United States, including Puerto Rico. The company was formerly known as Rent-A-Center, Inc. and adopted the Upbound Group name in 2023 to reflect its broader portfolio of consumer leasing and financial technology businesses.

Key Stats

• Today's Range: $14.98 to $15.65
• 50-Day Range: $15.36 to $20.53
• 52-Week Range: $14.98 to $23.98
• Volume: 1.44 million shs
• Average Volume: 1.01 million shs
• Market Capitalization: $910.65 million
• P/E Ratio: 10.14
• Dividend Yield: 9.99%
• Price Target: $27.50
• Consensus Rating: Hold

Upbound Group Stock Analysis - MarketRank™

Upbound Group scored higher than 85% of companies evaluated by MarketBeat, and ranked 216th out of 833 stocks in the finance sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.9 / 5
• Analyst Rating: Hold

Consensus Rating

Upbound Group has received a consensus rating of Hold. The company's average rating score is 2.25, and is based on no strong buy ratings, 1 buy rating, 3 hold ratings, and no sell ratings.

Upside Potential

Upbound Group has a consensus price target of $27.50, representing about 76.1% upside from its current price of $15.62.

Amount of Analyst Coverage

Upbound Group has only been the subject of 4 research reports in the past 90 days.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 10.36%

Earnings Growth

Earnings for Upbound Group are expected to grow by 10.36% in the coming year, from $4.15 to $4.58 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Upbound Group is 10.14, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 44.59.

Price to Earnings Ratio vs. Sector

The P/E ratio of Upbound Group is 10.14, which means that it is trading at a less expensive P/E ratio than the Finance sector average P/E ratio of about 24.76.

Price to Book Value per Share Ratio

Upbound Group has a P/B Ratio of 1.30. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 0.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

13.77% of the float of Upbound Group has been sold short.

Short Interest Ratio / Days to Cover

Upbound Group has a short interest ratio ("days to cover") of 10.45, which indicates bearish sentiment.

Change versus previous month

Short interest in Upbound Group has recently increased by 3.85%, indicating that investor sentiment is decreasing.

Dividend

• Score: 3.3 / 5
• Dividend Strength: Strong

Dividend Leadership

Upbound Group is a leading dividend payer. It pays a dividend yield of 10.16%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

Upbound Group has been increasing its dividend for 5 years.

Dividend Coverage

The dividend payout ratio of Upbound Group is 101.30%. Payout ratios above 75% are not desirable because they may not be sustainable.

Dividend Sustainability

Based on earnings estimates, Upbound Group will have a dividend payout ratio of 34.06% next year. This indicates that Upbound Group will be able to sustain or increase its dividend.

News and Social Media

• Score: 2.0 / 5
• News Sentiment: 0.27

News Sentiment

Upbound Group has a news sentiment score of 0.27. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.57 average news sentiment score of Finance companies.

News Coverage This Week

MarketBeat has tracked 11 news articles for Upbound Group this week, compared to 3 articles on an average week.

Search Interest

Only 4 people have searched for UPBD on MarketBeat in the last 30 days. This is a decrease of -73% compared to the previous 30 days.

MarketBeat Follows

Only 2 people have added Upbound Group to their MarketBeat watchlist in the last 30 days. This is a decrease of 0% compared to the previous 30 days.

Company Ownership

• Score: 2.2 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Upbound Group insiders have sold 308.83% more of their company's stock than they have bought. Specifically, they have bought $46,107.00 in company stock and sold $188,500.00 in company stock.

Percentage Held by Insiders

1.20% of the stock of Upbound Group is held by insiders.

Percentage Held by Institutions

90.30% of the stock of Upbound Group is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 7/30/2026
• Record date for 10/27 Dividend: 10/06/2026
• Ex-Dividend for 10/27 Dividend: 10/06/2026
• Today: 10/07/2026
• Dividend Payable: 10/27/2026
• Next Earnings (Estimated): 10/29/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Finance
• Industry: Consumer Finance
• Sub-Industry: Consumer Finance
• Current Symbol: NASDAQ:UPBD
• CIK: 933036
• Web: www.upbound.com
• Phone: (972) 801-1100
• Fax: 972-943-0113
• Employees: 12,050
• Year Founded: 2002

Price Target and Rating

• Average Price Target for Upbound Group: $27.50
• High Price Target: $28.00
• Low Price Target: $27.00
• Potential Upside/Downside: +76.1%
• Consensus Rating: Hold
• Rating Score (0-4): 2.25
• Research Coverage: 4 Analysts

Profitability

• EPS (Trailing Twelve Months): $1.54
• Trailing P/E Ratio: 10.14
• Forward P/E Ratio: 3.76
• P/E Growth: N/A
• Net Income: $73.24 million
• Net Margins: 1.90%
• Pretax Margin: 2.75%
• Return on Equity: 34.53%
• Return on Assets: 7.69%

Debt

• Debt-to-Equity Ratio: 1.94
• Current Ratio: 3.22
• Quick Ratio: 0.97

Sales & Book Value

• Annual Sales: $4.70 billion
• Price / Sales: 0.19
• Cash Flow: $30.63 per share
• Price / Cash Flow: 0.51
• Book Value: $12.02 per share
• Price / Book: 1.30

Miscellaneous

• Outstanding Shares: 58,300,000
• Free Float: 57,599,000
• Market Cap: $910.65 million
• Optionable: Optionable
• Beta: 1.78