Under Armour (UA) Stock Price, News & Analysis

Company Overview

Under Armour, Inc. is a sports performance apparel, footwear and accessories company headquartered in Baltimore, Maryland. The company develops products designed for athletes and active consumers, including performance shirts, shorts, outerwear, shoes, training gear and accessories.

Founded in 1996 by Kevin Plank, Under Armour initially became known for moisture-wicking athletic apparel intended to help athletes stay cool and dry. Its product portfolio includes technologies and product lines such as HeatGear, ColdGear and UA HOVR footwear, along with sportswear and lifestyle products sold under the Under Armour brand.

Under Armour distributes its products through wholesale partners, its own retail stores and digital commerce channels. The company serves customers in North America and international markets across Europe, Asia-Pacific and Latin America. Kevin Plank returned as chief executive officer in 2024 after previously leading the company for many years.

Key Stats

• Today's Range: $4.46 to $4.59
• 50-Day Range: $4.22 to $6.98
• 52-Week Range: $3.95 to $7.91
• Volume: 1.39 million shs
• Average Volume: 3.54 million shs
• Market Capitalization: $1.94 billion
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $5.50
• Consensus Rating: Sell

Under Armour Stock Analysis - MarketRank™

Under Armour scored higher than 32% of companies evaluated by MarketBeat, and ranked 415th out of 478 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.5 / 5
• Analyst Rating: Sell

Consensus Rating

Under Armour has received a consensus rating of Sell. The company's average rating score is 1.33, and is based on no strong buy ratings, no buy ratings, 1 hold rating, and 2 sell ratings.

Upside Potential

Under Armour has a consensus price target of $5.50, representing about 20.2% upside from its current price of $4.58.

Amount of Analyst Coverage

Under Armour has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.0 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of Under Armour is -3.98, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Under Armour is -3.98, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Under Armour has a P/B Ratio of 1.38. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

7.04% of the float of Under Armour has been sold short.

Short Interest Ratio / Days to Cover

Under Armour has a short interest ratio ("days to cover") of 11.63, which indicates bearish sentiment.

Change versus previous month

Short interest in Under Armour has recently decreased by 0.92%, indicating that investor sentiment is improving.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Under Armour does not currently pay a dividend.

Dividend Growth

Under Armour does not have a long track record of dividend growth.

News and Social Media

• Score: 2.7 / 5
• News Sentiment: N/A

News Sentiment

Under Armour has a news sentiment score of 1.32. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.43 average news sentiment score of Consumer Discretionary companies.

MarketBeat Follows

Only 1 people have added Under Armour to their MarketBeat watchlist in the last 30 days. This is a decrease of 0% compared to the previous 30 days.

Company Ownership

• Score: 3.1 / 5
• Insider Trading: Acquiring Shares

Net Insider Buying

Over the last three months, insiders have purchased a net $100,183.00 in company stock, which represents 0.0051% of the company's market cap.

Insider Buying vs. Insider Selling

In the past three months, Under Armour insiders have bought more of their company's stock than they have sold. Specifically, they have bought $100,183.00 in company stock and sold $0.00 in company stock.

Percentage Held by Insiders

15.60% of the stock of Under Armour is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

36.35% of the stock of Under Armour is held by institutions.

Company Calendar

• Last Earnings: 8/07/2026
• Today: 10/05/2026
• Next Earnings (Estimated): 11/05/2026
• Fiscal Year End: 3/31/2027

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: Textiles, Apparel & Luxury Goods
• Sub-Industry: Apparel, Accessories & Luxury Goods
• Current Symbol: NYSE:UA
• CIK: 1336917
• Web: www.underarmour.com
• Phone: (410) 468-2512
• Fax: 410-367-2400
• Employees: 14,100
• Year Founded: 1996

Price Target and Rating

• Average Price Target for Under Armour: $5.50
• High Price Target: $5.50
• Low Price Target: $5.50
• Potential Upside/Downside: +21.8%
• Consensus Rating: Sell
• Rating Score (0-4): 1.33
• Research Coverage: 3 Analysts

Profitability

• EPS (Trailing Twelve Months): ($1.15)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$495.64 million
• Net Margins: -9.99%
• Pretax Margin: -3.37%
• Return on Equity: 4.04%
• Return on Assets: 1.37%

Debt

• Debt-to-Equity Ratio: 0.41
• Current Ratio: 1.81
• Quick Ratio: 0.96

Sales & Book Value

• Annual Sales: $4.97 billion
• Price / Sales: 0.39
• Cash Flow: $0.37 per share
• Price / Cash Flow: 12.07
• Book Value: $3.32 per share
• Price / Book: 1.36

Miscellaneous

• Outstanding Shares: 429,550,000
• Free Float: 362,537,000
• Market Cap: $1.94 billion
• Optionable: Optionable
• Beta: 1.53