Abercrombie & Fitch Co. is a global lifestyle retailer specializing in casual apparel, accessories and personal care products for men, women and children. Operating under several brands—Abercrombie & Fitch, Abercrombie Kids, Hollister Co. and Gilly Hicks—the company offers a range of products that includes denim, knitwear, outerwear, swimwear and fragrances. Its stores feature a clothing assortment designed to reflect contemporary trends, while its e-commerce platform supports direct-to-consumer sales through a robust digital experience.
Founded in 1892 in New York City as an outfitter for outdoor enthusiasts, the firm evolved over the 20th century to become a fashion-oriented retailer. The company’s transformation accelerated during the 1990s and 2000s under the leadership of key executives who refocused its image on youthful, aspirational lifestyles. This repositioning helped establish Abercrombie & Fitch as a recognizable name among collegiate and young adult consumers.
Abercrombie & Fitch serves customers across North America, Europe, Asia Pacific and Latin America, operating hundreds of stores in high-traffic shopping centers and urban locations. The company complements its brick-and-mortar presence with a dynamic online platform that integrates mobile, social and digital marketing initiatives. This omnichannel approach enables seamless shopping experiences, including ship-from-store capabilities and in-store pickups for online orders.
Headquartered in New Albany, Ohio, Abercrombie & Fitch is led by President and Chief Executive Officer Fran Horowitz, who has guided the company’s focus on product innovation, inclusivity and sustainability. Under her tenure, Abercrombie & Fitch has invested in supply chain improvements, responsible sourcing and expanded its offering of eco-friendly materials, positioning the business for long-term growth in a competitive retail landscape.
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