Victoria's Secret & Co. (VSCO) Stock Price, News & Analysis

Company Overview

Victoria’s Secret & Co., established in 1977 by Roy Raymond, is a leading specialty retailer of women’s intimate apparel, loungewear, beauty products and accessories. Originally launched to offer a more comfortable and inviting shopping experience for lingerie, the company grew rapidly throughout the 1980s and 1990s. In August 2021, Victoria’s Secret & Co. completed its separation from its former parent company, creating an independent publicly traded entity focused on enhancing its brand portfolio and operational efficiency.

The company’s core business is divided into three segments: lingerie, beauty and accessories, and PINK. Its lingerie division features bras, panties, sleepwear and athleisure designed to balance fashion-forward aesthetics with wearable comfort. The beauty and accessories segment includes fragrances, cosmetics, body care products and fashion accessories such as handbags and jewelry. PINK, originally launched in 2002, targets younger consumers with casual apparel, intimates and lifestyle products.

Victoria’s Secret & Co. operates through a network of retail stores, outlet stores and a robust e-commerce platform. The company maintains a significant presence in North America, with hundreds of full-line stores and dozens of PINK locations across the United States and Canada. In recent years, it has pursued selective international expansion in markets such as the United Kingdom, China and Mexico, leveraging digital channels and strategic partnerships to adapt to regional consumer preferences.

Headquartered in Reynoldsburg, Ohio, Victoria’s Secret & Co. is led by Chief Executive Officer Martin Waters, who has focused on brand reinvigoration and customer-centric initiatives since his appointment in 2021. Under his leadership, the company has emphasized product innovation, inclusive marketing and enhanced omnichannel experiences. As Victoria’s Secret & Co. advances, it aims to strengthen its market position by aligning its offerings with evolving fashion trends and consumer expectations.

Key Stats

• Today's Range: $20.32 to $21.14
• 50-Day Range: $18.18 to $23.56
• 52-Week Range: $13.76 to $48.73
• Volume: 2.71 million shs
• Average Volume: 2.98 million shs
• Market Capitalization: $1.64 billion
• P/E Ratio: 10.29
• Dividend Yield: N/A
• Price Target: $24.64
• Consensus Rating: Hold

Victoria's Secret & Co. Stock Analysis - MarketRank™

Victoria's Secret & Co. scored higher than 78% of companies evaluated by MarketBeat, and ranked 74th out of 210 stocks in the retail/wholesale sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.0 / 5
• Analyst Rating: Hold

Consensus Rating

Victoria's Secret & Co. has received a consensus rating of Hold. The company's average rating score is 2.08, and is based on 4 buy ratings, 5 hold ratings, and 3 sell ratings.

Amount of Analyst Coverage

Victoria's Secret & Co. has been the subject of 9 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 3.1 / 5
• Proj. Earnings Growth: 19.41%

Earnings Growth

Earnings for Victoria's Secret & Co. are expected to grow by 19.41% in the coming year, from $2.37 to $2.83 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Victoria's Secret & Co. is 10.29, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 25.61.

Price to Earnings Ratio vs. Sector

The P/E ratio of Victoria's Secret & Co. is 10.29, which means that it is trading at a less expensive P/E ratio than the Retail/Wholesale sector average P/E ratio of about 29.65.

Price to Earnings Growth Ratio

Victoria's Secret & Co. has a PEG Ratio of 1.13. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Victoria's Secret & Co. has a P/B Ratio of 2.44. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

17.78% of the float of Victoria's Secret & Co. has been sold short.

Short Interest Ratio / Days to Cover

Victoria's Secret & Co. has a short interest ratio ("days to cover") of 3.2, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Victoria's Secret & Co. has recently decreased by 10.18%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Victoria's Secret & Co. does not currently pay a dividend.

Dividend Growth

Victoria's Secret & Co. does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

17.78% of the float of Victoria's Secret & Co. has been sold short.

Short Interest Ratio / Days to Cover

Victoria's Secret & Co. has a short interest ratio ("days to cover") of 3.2, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Victoria's Secret & Co. has recently decreased by 10.18%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 2.2 / 5
• News Sentiment: 0.92

News Sentiment

Victoria's Secret & Co. has a news sentiment score of 0.92. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.64 average news sentiment score of Retail/Wholesale companies.

News Coverage This Week

MarketBeat has tracked 6 news articles for Victoria's Secret & Co. this week, compared to 9 articles on an average week.

Search Interest

Only 3 people have searched for VSCO on MarketBeat in the last 30 days. This is a decrease of -25% compared to the previous 30 days.

MarketBeat Follows

Only 3 people have added Victoria's Secret & Co. to their MarketBeat watchlist in the last 30 days. This is a decrease of -25% compared to the previous 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Victoria's Secret & Co. insiders have not sold or bought any company stock.

Percentage Held by Insiders

Only 0.45% of the stock of Victoria's Secret & Co. is held by insiders.

Percentage Held by Institutions

90.29% of the stock of Victoria's Secret & Co. is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

VSCO Stock Analysis - Frequently Asked Questions

How have VSCO shares performed this year?

Victoria's Secret & Co.'s stock was trading at $41.42 at the beginning of 2025. Since then, VSCO stock has decreased by 50.3% and is now trading at $20.57.

How were Victoria's Secret & Co.'s earnings last quarter?

Victoria's Secret & Co. (NYSE:VSCO) released its quarterly earnings data on Wednesday, June, 11th. The company reported $0.09 EPS for the quarter, meeting analysts' consensus estimates of $0.09. The company's revenue for the quarter was down .5% compared to the same quarter last year.
Read the conference call transcript.

How do I buy shares of Victoria's Secret & Co.?

Shares of VSCO stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Victoria's Secret & Co. own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Victoria's Secret & Co. investors own include Tesla (TSLA), Meta Platforms (META), NVIDIA (NVDA), Netflix (NFLX), JPMorgan Chase & Co. (JPM), Advanced Micro Devices (AMD) and Alphabet (GOOG).

Company Calendar

• Last Earnings: 6/11/2025
• Today: 7/04/2025
• Next Earnings (Estimated): 8/27/2025
• Fiscal Year End: 1/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Retail/Wholesale
• Industry: RETAIL - APP/SHOE
• Sub-Industry: Retail
• Current Symbol: NYSE:VSCO
• CIK: 1856437
• Web: victoriassecretandco.com
• Phone: 614-577-7000
• Fax: N/A
• Employees: 31,000
• Year Founded: N/A

Price Target and Rating

• Average Stock Price Target: $24.64
• High Stock Price Target: $45.00
• Low Stock Price Target: $15.00
• Potential Upside/Downside: +19.8%
• Consensus Rating: Hold
• Rating Score (0-4): 2.08
• Research Coverage: 12 Analysts

Profitability

• EPS (Trailing Twelve Months): $2.00
• Trailing P/E Ratio: 10.29
• Forward P/E Ratio: 8.68
• P/E Growth: 1.13
• Net Income: $165 million
• Net Margins: 2.69%
• Pretax Margin: 3.57%
• Return on Equity: 37.76%
• Return on Assets: 4.62%

Debt

• Debt-to-Equity Ratio: 1.60
• Current Ratio: 1.16
• Quick Ratio: 0.33

Sales & Book Value

• Annual Sales: $6.23 billion
• Price / Sales: 0.26
• Cash Flow: $6.05 per share
• Price / Cash Flow: 3.40
• Book Value: $8.43 per share
• Price / Book: 2.44

Miscellaneous

• Outstanding Shares: 79,850,000
• Free Float: 79,494,000
• Market Cap: $1.64 billion
• Optionable: Optionable
• Beta: 2.18