Wenbin Qiu Buys 12,400 Shares of Baozun (NASDAQ:BZUN) Stock

Key Points

• Wenbin Qiu, Baozun’s CEO, bought a total of 47,650 shares over April 7–10 (including 12,400 shares on April 10 at $2.43), spending roughly $120,200 and raising his direct stake to 1,365,772 shares (about $3.32M).
• Baozun trades near $2.42 with a market cap of ~$140M and a negative P/E (-4.17); analysts’ consensus is an average rating of "Reduce" while institutional investors hold roughly 47.3% of the stock.

Baozun Inc. (NASDAQ:BZUN - Get Free Report) CEO Wenbin Qiu acquired 12,400 shares of Baozun stock in a transaction on Friday, April 10th. The stock was purchased at an average cost of $2.43 per share, with a total value of $30,132.00. Following the purchase, the chief executive officer directly owned 1,365,772 shares of the company's stock, valued at approximately $3,318,825.96. This trade represents a 0.92% increase in their position. The purchase was disclosed in a legal filing with the SEC, which is accessible through this link.

Wenbin Qiu also recently made the following trade(s):

• On Thursday, April 9th, Wenbin Qiu bought 11,650 shares of Baozun stock. The shares were bought at an average cost of $2.58 per share, for a total transaction of $30,057.00.
• On Wednesday, April 8th, Wenbin Qiu bought 11,600 shares of Baozun stock. The shares were bought at an average cost of $2.58 per share, for a total transaction of $29,928.00.
• On Tuesday, April 7th, Wenbin Qiu bought 12,000 shares of Baozun stock. The shares were bought at an average cost of $2.51 per share, for a total transaction of $30,120.00.

Baozun Price Performance

Shares of NASDAQ:BZUN opened at $2.42 on Monday. The business's 50 day moving average is $2.49 and its 200 day moving average is $2.88. The stock has a market cap of $140.00 million, a price-to-earnings ratio of -4.17 and a beta of 0.40. Baozun Inc. has a 12-month low of $2.07 and a 12-month high of $4.88.

Hedge Funds Weigh In On Baozun

A number of hedge funds and other institutional investors have recently modified their holdings of BZUN. Northwestern Mutual Wealth Management Co. boosted its holdings in Baozun by 75,465,800.0% during the 4th quarter. Northwestern Mutual Wealth Management Co. now owns 754,659 shares of the technology company's stock valued at $2,007,000 after acquiring an additional 754,658 shares during the period. Millennium Management LLC boosted its holdings in Baozun by 579.9% during the 4th quarter. Millennium Management LLC now owns 144,052 shares of the technology company's stock valued at $383,000 after acquiring an additional 122,865 shares during the period. Schroder Investment Management Group boosted its holdings in Baozun by 4.9% during the 4th quarter. Schroder Investment Management Group now owns 2,414,558 shares of the technology company's stock valued at $6,423,000 after acquiring an additional 113,058 shares during the period. Polunin Capital Partners Ltd bought a new position in shares of Baozun in the third quarter worth approximately $424,000. Finally, Marex Group plc bought a new position in shares of Baozun in the second quarter worth approximately $262,000. 47.29% of the stock is currently owned by hedge funds and other institutional investors.

Analysts Set New Price Targets

BZUN has been the topic of several research reports. Weiss Ratings restated a "sell (d-)" rating on shares of Baozun in a research note on Wednesday, January 21st. Zacks Research raised Baozun to a "hold" rating in a report on Wednesday, February 18th. One investment analyst has rated the stock with a Hold rating and one has issued a Sell rating to the company. According to MarketBeat.com, the company currently has an average rating of "Reduce".

About Baozun

Baozun Inc is a leading pure-play e-commerce solutions provider based in Shanghai, China. The company specializes in helping global and domestic brands establish and manage their online stores across major Chinese platforms, including Tmall, JD.com, and WeChat. By offering a one-stop service model, Baozun enables brand owners to outsource the complexities of digital retail operations and focus on product development and customer engagement.

The company's suite of services encompasses store design and setup, digital marketing and promotion, technology integration, order fulfillment, warehousing and logistics, customer care, and data analytics.

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