Wix.com (NASDAQ: WIX) is a leading cloud-based web development platform that empowers businesses, entrepreneurs and individuals to create professional-grade websites without requiring coding expertise. Founded in Tel Aviv in 2006, the company has grown from a simple website builder into a comprehensive ecosystem for digital presence, offering hosting, domain registration and a suite of integrated tools designed to support online growth. Wix operates on a freemium model, enabling users to start building for free and upgrade to premium plans for access to advanced features and increased capacity.
The core offering of Wix is its drag-and-drop editor, which includes hundreds of customizable templates catering to various industries and use cases. In addition to its standard editor, the company offers Wix ADI (Artificial Design Intelligence), a feature that automatically generates a tailored website based on user inputs. Beyond site creation, Wix’s platform extends to e-commerce with Wix Stores, allowing merchants to manage catalogs, process payments and handle shipping. The Velo by Wix development framework provides a JavaScript-based environment for users seeking custom code solutions and deeper integrations, while Ascend by Wix consolidates marketing and customer management tools such as email campaigns, live chat and automation workflows.
Wix serves a global customer base spanning over 190 countries, with localized support for more than 17 languages and regional app market offerings. Its user base includes small and medium-sized enterprises, professional service providers, artists and non-profit organizations, all of whom rely on the platform for website hosting, online bookings, events management and client engagement. The company’s app market features dozens of third-party integrations covering analytics, social media, finance and customer relationship management, enabling businesses to extend their digital capabilities seamlessly within the Wix ecosystem.
Leadership at Wix comprises co-founders Avishai Abrahami, Nadav Abrahami and Giora Kaplan, with Avishai Abrahami serving as Chief Executive Officer. Under their guidance, the company has pursued a strategy of continuous innovation and strategic acquisitions to enhance its technology stack and expand its market reach. Wix.com continues to invest in research and development, aiming to stay at the forefront of web development trends and provide its users with cutting-edge design, marketing and management solutions.
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