Wix.com (NASDAQ:WIX) Given New $105.00 Price Target at Citigroup

Key Points

• Citigroup cut its price target on Wix from $150 to $105 while keeping a "buy" rating, and several other banks trimmed targets; the consensus price target remains about $146.75 with an average rating of "Moderate Buy."
• Wix beat Q4 EPS expectations ($1.81 vs. ~$1.36), delivered 13.9% YoY revenue growth and guided to mid‑teens revenue growth and low‑to‑mid‑20% FCF margin for 2026, bolstered by Base44 reaching $100M ARR and a $250M private placement.
• Management is returning capital aggressively—the board authorized a $2.0 billion buyback and launched a modified Dutch‑auction tender to repurchase up to $1.75 billion of shares, which should support EPS and signal confidence.

Wix.com (NASDAQ:WIX - Get Free Report) had its price objective decreased by research analysts at Citigroup from $150.00 to $105.00 in a note issued to investors on Thursday,Benzinga reports. The firm presently has a "buy" rating on the information services provider's stock. Citigroup's price objective would indicate a potential upside of 14.80% from the stock's current price.

A number of other equities analysts also recently issued reports on the stock. Zacks Research raised shares of Wix.com from a "strong sell" rating to a "hold" rating in a report on Friday, January 30th. Oppenheimer dropped their price target on shares of Wix.com from $160.00 to $130.00 and set an "outperform" rating on the stock in a research report on Monday, February 2nd. Jefferies Financial Group reduced their price objective on shares of Wix.com from $200.00 to $130.00 and set a "buy" rating for the company in a research report on Monday, February 23rd. Evercore decreased their price objective on shares of Wix.com from $250.00 to $160.00 and set an "outperform" rating for the company in a research note on Thursday, November 20th. Finally, Wells Fargo & Company cut their target price on Wix.com from $176.00 to $137.00 and set an "overweight" rating on the stock in a research note on Thursday. Two research analysts have rated the stock with a Strong Buy rating, seventeen have assigned a Buy rating and three have given a Hold rating to the company's stock. According to MarketBeat.com, the company has an average rating of "Moderate Buy" and a consensus price target of $146.75.

Wix.com Trading Up 9.2%

NASDAQ WIX traded up $7.69 during mid-day trading on Thursday, hitting $91.47. The company's stock had a trading volume of 3,218,930 shares, compared to its average volume of 2,362,080. The firm has a market capitalization of $5.13 billion, a price-to-earnings ratio of 39.15, a PEG ratio of 2.31 and a beta of 1.39. The company's 50 day simple moving average is $83.51 and its 200 day simple moving average is $116.16. Wix.com has a twelve month low of $60.22 and a twelve month high of $195.15.

Wix.com (NASDAQ:WIX - Get Free Report) last released its quarterly earnings results on Wednesday, March 4th. The information services provider reported $1.81 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $1.36 by $0.45. Wix.com had a negative return on equity of 102.59% and a net margin of 7.20%.The business had revenue of $524.27 million during the quarter, compared to the consensus estimate of $527.69 million. During the same quarter in the previous year, the business earned $2.10 EPS. The company's quarterly revenue was up 13.9% on a year-over-year basis. As a group, research analysts forecast that Wix.com will post 3.65 EPS for the current year.

Wix.com declared that its board has authorized a share buyback plan on Wednesday, January 28th that permits the company to buyback $2.00 billion in outstanding shares. This buyback authorization permits the information services provider to buy up to 40.5% of its stock through open market purchases. Stock buyback plans are usually a sign that the company's leadership believes its stock is undervalued.

Institutional Inflows and Outflows

A number of hedge funds have recently modified their holdings of WIX. Ameriprise Financial Inc. grew its stake in Wix.com by 128.3% in the 3rd quarter. Ameriprise Financial Inc. now owns 4,637,795 shares of the information services provider's stock worth $823,813,000 after acquiring an additional 2,606,204 shares in the last quarter. Wellington Management Group LLP grew its stake in Wix.com by 90.4% in the third quarter. Wellington Management Group LLP now owns 3,390,589 shares of the information services provider's stock worth $602,270,000 after purchasing an additional 1,609,989 shares in the last quarter. Senvest Management LLC raised its position in Wix.com by 20.9% during the 4th quarter. Senvest Management LLC now owns 3,008,480 shares of the information services provider's stock valued at $312,551,000 after purchasing an additional 519,805 shares in the last quarter. Lone Pine Capital LLC bought a new stake in Wix.com during the 2nd quarter valued at $342,485,000. Finally, Acadian Asset Management LLC lifted its holdings in shares of Wix.com by 0.4% in the 2nd quarter. Acadian Asset Management LLC now owns 2,119,805 shares of the information services provider's stock worth $335,852,000 after buying an additional 7,729 shares during the period. Institutional investors own 81.52% of the company's stock.

Key Wix.com News

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Wix launched a modified Dutch‑auction tender offer to buy up to $1.75 billion of shares at $80–$92 per share — a material repurchase that supports EPS and signals management confidence. Wix Announces Tender Offer
• Positive Sentiment: Q4 results beat on EPS ($1.81 vs. est. ~$1.36) with revenue and bookings growth, Base44 reaching $100M ARR, and management guiding to mid‑teens revenue growth and low‑to‑mid‑20% FCF margin for 2026 — improving the growth + profitability story. Q4 and Full‑Year Results
• Positive Sentiment: Wix secured a $250M private placement led by a long‑term institutional investor (Durable Capital), which both provides capital and signals external conviction in Wix’s strategy. This was highlighted alongside repurchase plans. QuiverQuant Coverage
• Neutral Sentiment: Analyst commentary and bullish articles emphasize Wix’s AI/product tailwinds (Seeking Alpha pieces discussing upgrades and AI momentum), supporting the narrative but not new fundamental data. Seeking Alpha: No AI Apocalypse
• Negative Sentiment: Several banks trimmed price targets (RBC $155→$112, Barclays $205→$160, Scotiabank $175→$125, Needham $140→$115). Although many retained Outperform/Buy ratings, the cuts reflect more conservative near‑term assumptions and could cap upside. Benzinga: Analyst Price Target Moves

About Wix.com

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company's software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.

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