Yelp (YELP) Stock Price, News & Analysis

Company Overview

Yelp is a digital platform that connects consumers with local businesses through user-generated reviews, ratings and multimedia content. The company’s flagship offerings include the Yelp website and mobile applications for iOS and Android, where users can search for and discover restaurants, shops, service providers and other points of interest. In addition to crowd-sourced reviews and photographs, Yelp provides business profile pages featuring hours, contact information, menus and direct messaging capabilities.

Yelp generates revenue primarily through advertising services sold to small and medium-sized enterprises. These offerings include sponsored placement in search results, display ads, enhanced profile pages, Yelp Connect (for posting updates and promotions) and analytics tools that help businesses track customer engagement. For restaurant partners, Yelp also offers reservation and waitlist management tools, Wi-Fi marketing integration and gift card programs.

Founded in October 2004 by Jeremy Stoppelman and Russel Simmons, Yelp is headquartered in San Francisco, California. The company went public in March 2012 on the NYSE under the ticker YELP. Over the years, Yelp has expanded its platform to more than 30 countries across North America, Europe, Latin America and the Asia-Pacific region, adapting its services to local markets and regulatory environments.

Under CEO and co-founder Jeremy Stoppelman’s leadership, with Russel Simmons serving as Vice President of Engineering, Yelp continues to refine its recommendation algorithms and advertising products to enhance user experience and business outcomes. The company remains focused on deepening consumer trust in its review ecosystem while providing scalable marketing solutions for local enterprise partners.

Key Stats

• Today's Range: $21.57 to $22.47
• 50-Day Range: $21.09 to $29.23
• 52-Week Range: $19.60 to $39.58
• Volume: 1.09 million shs
• Average Volume: 1.29 million shs
• Market Capitalization: $1.23 billion
• P/E Ratio: 10.25
• Dividend Yield: N/A
• Price Target: $27.88
• Consensus Rating: Reduce

Yelp Stock Analysis - MarketRank™

Yelp scored higher than 86% of companies evaluated by MarketBeat, and ranked 136th out of 626 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.6 / 5
• Analyst Rating: Reduce

Consensus Rating

Yelp has received a consensus rating of Reduce. The company's average rating score is 1.75, and is based on no strong buy ratings, 1 buy rating, 4 hold ratings, and 3 sell ratings.

Upside Potential

Yelp has a consensus price target of $27.88, representing about 24.2% upside from its current price of $22.44.

Amount of Analyst Coverage

Yelp has only been the subject of 4 research reports in the past 90 days.

Earnings and Valuation

• Score: 3.1 / 5
• Proj. Earnings Growth: 30.60%

Earnings Growth

Earnings for Yelp are expected to grow by 30.60% in the coming year, from $1.83 to $2.39 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Yelp is 10.25, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 44.78.

Price to Earnings Ratio vs. Sector

The P/E ratio of Yelp is 10.25, which means that it is trading at a less expensive P/E ratio than the Computer and Technology sector average P/E ratio of about 170.15.

Price to Earnings Growth Ratio

Yelp has a PEG Ratio of 2.43. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Yelp has a P/B Ratio of 1.95. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

13.81% of the float of Yelp has been sold short.

Short Interest Ratio / Days to Cover

Yelp has a short interest ratio ("days to cover") of 7.88.

Change versus previous month

Short interest in Yelp has recently decreased by 12.98%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Yelp does not currently pay a dividend.

Dividend Growth

Yelp does not have a long track record of dividend growth.

News and Social Media

• Score: 2.7 / 5
• News Sentiment: 0.29

News Sentiment

Yelp has a news sentiment score of 0.29. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.52 average news sentiment score of Computer and Technology companies.

News Coverage This Week

MarketBeat has tracked 15 news articles for Yelp this week, compared to 8 articles on an average week.

Search Interest

3 people have searched for YELP on MarketBeat in the last 30 days. This is an increase of 200% compared to the previous 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Yelp insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $703,975.00 in company stock.

Percentage Held by Insiders

8.30% of the stock of Yelp is held by insiders.

Percentage Held by Institutions

90.11% of the stock of Yelp is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 5/07/2026
• Today: 5/24/2026
• Jefferies Software, Internet & AI Conference: 5/27/2026
• Next Earnings (Estimated): 8/06/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Computer and Technology
• Industry: INTERNET CONTENT
• Sub-Industry: Internet Software & Services
• Current Symbol: NYSE:YELP
• CIK: 1345016
• Web: www.yelp.com
• Phone: (415) 908-3801
• Fax: 415-908-3833
• Employees: 5,168
• Year Founded: 2004

Price Target and Rating

• Average Price Target for Yelp: $27.88
• High Price Target: $32.00
• Low Price Target: $24.00
• Potential Upside/Downside: +24.2%
• Consensus Rating: Reduce
• Rating Score (0-4): 1.75
• Research Coverage: 8 Analysts

Profitability

• EPS (Trailing Twelve Months): $2.19
• Trailing P/E Ratio: 10.25
• Forward P/E Ratio: 12.26
• P/E Growth: 2.43
• Net Income: $145.60 million
• Net Margins: 9.47%
• Pretax Margin: 13.53%
• Return on Equity: 20.19%
• Return on Assets: 14.45%

Debt

• Debt-to-Equity Ratio: 0.21
• Current Ratio: 1.74
• Quick Ratio: 1.74

Sales & Book Value

• Annual Sales: $1.46 billion
• Price / Sales: 0.84
• Cash Flow: $3.96 per share
• Price / Cash Flow: 5.66
• Book Value: $11.48 per share
• Price / Book: 1.95

Miscellaneous

• Outstanding Shares: 54,990,000
• Free Float: 50,427,000
• Market Cap: $1.23 billion
• Optionable: Optionable
• Beta: 0.53