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Will Dividends Take Center Stage In The Second Half Of 2023?

Key Points

  • The NYSE Composite chart shows sideways trading in the past two-and-a-half years, and the index has hit resistance near 16,000.
  • Dividend strategies may play a bigger role in the market if price appreciation has stalled. 
  • Dividend reinvestment accounted for 69% of the S&P 500's total return between 1960 and 2022.
  • MarketBeat's Dividend Kings, Dividend Achievers, Dividend Aristocrats, and Dividend Increases screens can help identify companies with a long history of increasing shareholder payouts.
  • 5 stocks we like better than Apple

dividend stocks market graph chart

Plenty of individual stocks are notching outsized gains this year, with S&P 500 leaders Nvidia Corp. NASDAQ: NVDA and Meta Platforms Inc. NASDAQ: META more than doubling in price. Advanced Micro Devices Inc. NASDAQ: AMD leaped 63.38% higher on AI optimism, while even Royal Caribbean & plc NYSE: RCL is powering forward with a 61% year-to-date gain.

While there have certainly been numerous strong performers, could the broader market be flashing warning signs about what’s ahead for the second half of 2023? 

Will a dividend strategy play a more prominent role? 

A glimpse at the NYSE Composite chart illustrates how risk assets have traded essentially sideways in the past two-and-a-half years. 

The NYSE Composite offers a comprehensive view of the broad market, as it includes a wide range of assets, such as common stocks, preferred stocks, real estate investment trusts, and American depositary receipts, which are foreign stocks that are listed on the NYSE.

As a broad market indicator, the NYSE Composite tracks large-cap, mid-cap, and small-cap stocks, providing a holistic view of overall market performance. 

No Progress Since Early 2021

As you can see on the attached chart, there’s been no shortage of big up-and-down moves in the NYSE in the past two-and-a-half years, but we’re essentially seeing the same closing levels that we saw in February 2021. 

So what could this mean for investors? 

To answer that, let’s take a deeper look at the chart. The good news is that the index is holding above a floor set with October 2022 lows. The not-so-great news, at least in the near term, is that the NYSE composite is clearly having trouble overcoming resistance near the 16000 level. 

If upside momentum is deteriorating, or at least stalling (which you can also spot using the SPDR S&P 500 ETF Trust NYSEARCA: SPY chart or the iShares Russell 3000 ETF NYSEARCA: IWV chart, then income, rather than pure price appreciation, may be a sound strategy for the second half of the year. 

Serious investors who look at a return beyond just chart-chasing understand the importance of dividends. 

According to a research report from the Hartford Funds, “The Power of Dividends: Past, Present, and Future,” a dividend reinvestment strategy accounted for 69% of the S&P 500’s total return between 1960 and 2022. 

Avoid Chasing Yield

The Hartford report also noted that “investors seeking dividend-paying investments may make the mistake of simply choosing those that offer the highest yields possible.”

Remember: A stock’s yield can increase as its price decreases; it’s important to look at price and dividend in tandem. Ideally, you want to identify companies that can sustain or even grow the shareholder payout. 

You can easily find companies with that kind of track record using MarketBeat’s Dividend Kings, Dividend Achievers and Dividend Aristocrats screens. Another screen, Dividend Increases, shows you companies, exchange-traded funds and REITs that recently increased their dividend payments.

You can also check the portfolio composition of the Vanguard Dividend Appreciation ETF NYSEARCA: VIG. This ETF seeks to track the performance of the S&P U.S. Dividend Growers Index. It’s fully invested with large-cap equity, emphasizing stocks with a record of growing dividends year over year.

Top holdings are some of the usual suspects, including Microsoft Corp. NASDAQ: MSFT, Apple Inc. NASDAQ: AAPL, Exxon Mobil Corp. NYSE: XOMUnitedHealth Group Inc. NYSE: UNH and Johnson & Johnson NYSE: JNJ. 

It’s not surprising that there are no “hidden gems” in that group. By their nature, longstanding dividend growers are companies that post increasing profits, year in and year out. Those won’t be young, exciting techs or biotechs that are putting profit back into fast-growth projects. 

Pitfalls Of High Yield

One other note regarding dividend yield. Use caution with high-yield stocks. Sure, the idea of high yield sounds great, but that dividend may not be sustainable. 

In addition, be aware that ETFs such as the iShares iBoxx $ High Yield Corporate Bond ETF NYSEARCA: HYG are comprised of below-investment-grade fixed income. In other words, these are high-yielding bonds of companies that have lower credit ratings because they may have trouble servicing their debt. 

There can be a role in a portfolio for high-yield bonds, but it’s generally not a good idea to overload your asset mix with such risky instruments. If you want some high yield, be sure to balance that out with more steady dividend payers that are far more likely to assure you get some income, even if the market declines. 

Should you invest $1,000 in Apple right now?

Before you consider Apple, you'll want to hear this.

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While Apple currently has a "Moderate Buy" rating among analysts, top-rated analysts believe these five stocks are better buys.

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Companies Mentioned in This Article

CompanyMarketRank™Current PricePrice ChangeDividend YieldP/E RatioConsensus RatingConsensus Price Target
Apple (AAPL)
4.7509 of 5 stars
$186.88-2.1%0.54%29.06Moderate Buy$204.71
Exxon Mobil (XOM)
4.457 of 5 stars
$113.57-1.7%3.35%13.92Moderate Buy$135.00
iShares iBoxx $ High Yield Corporate Bond ETF (HYG)N/A$76.82-0.4%5.08%9.60N/AN/A
iShares Russell 3000 ETF (IWV)N/A$299.79-0.9%1.15%24.59N/AN/A
Johnson & Johnson (JNJ)
4.8215 of 5 stars
Microsoft (MSFT)
4.8481 of 5 stars
$427.00-0.8%0.70%36.97Moderate Buy$454.70
UnitedHealth Group (UNH)
4.9767 of 5 stars
$516.83-0.9%1.46%31.59Moderate Buy$570.05
Vanguard Dividend Appreciation ETF (VIG)N/A$181.29-1.2%1.64%24.54N/AN/A
4.829 of 5 stars
$1,037.99+9.3%0.02%86.93Moderate Buy$1,002.18
Meta Platforms (META)
4.0988 of 5 stars
$465.78-0.4%0.43%26.75Moderate Buy$509.80
Royal Caribbean Cruises (RCL)
4.177 of 5 stars
$146.31-0.7%N/A18.85Moderate Buy$147.38
Advanced Micro Devices (AMD)
4.6362 of 5 stars
$160.43-3.1%N/A235.93Moderate Buy$185.26
SPDR S&P 500 ETF Trust (SPY)N/A$525.98-0.7%1.28%N/AN/AN/A
Compare These Stocks  Add These Stocks to My Watchlist 

Kate Stalter

About Kate Stalter


Contributing Author

Retirement, Asset Allocation, and Tax Strategies


Kate Stalter has been a contributing writer for MarketBeat since 2021.

Additional Experience

Series 65-licensed investment advisor, financial advisor, Blue Marlin Advisors; investment columnist for Forbes, U.S. News & World Report

Areas of Expertise

Asset allocation, technical and fundamental analysis, retirement strategies, income generation, risk management, sector and industry analysis


Bachelor of Arts, Saint Mary’s College, Notre Dame, Indiana; Master of Business Adminstration, Kellogg School of Management at Northwestern University

Past Experience

Founder, financial advisor for Better Money Decisions; editor, stock trading instructor for Investor’s Business Daily; columnist, podcast host, video host for; contributor for Morningstar magazine

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