British American Tobacco (BATS) Stock Forecast & Price Target

GBX 4,755.27 +57.27 (+1.22%)

As of 06/26/2026 12:11 PM Eastern

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British American Tobacco - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 6 Analyst Ratings

Sell
1

Hold
1

Buy
4

Based on 6 Wall Street analysts who have issued ratings for British American Tobacco in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 6 analysts, 1 has given a sell rating, 1 has given a hold rating, and 4 have given a buy rating for BATS.

Consensus Price Target

GBX 4,758.33

According to the 6 analysts' twelve-month price targets for British American Tobacco, the average price target is GBX 4,758.33. The highest price target for BATS is GBX 5,750, while the lowest price target for BATS is GBX 3,400. The average price target represents a forecasted upside of 0.06% from the current price of GBX 4,755.27.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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BATS Analyst Ratings Over Time

Type	Current Forecast 6/27/25 to 6/27/26	1 Month Ago 5/28/25 to 5/28/26	3 Months Ago 3/29/25 to 3/29/26	1 Year Ago 6/27/24 to 6/27/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	4 Buy rating(s)	3 Buy rating(s)	3 Buy rating(s)	0 Buy rating(s)
Hold	1 Hold rating(s)	1 Hold rating(s)	1 Hold rating(s)	1 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	GBX 4,758.33	GBX 4,500	GBX 4,500	GBX 2,800
Consensus Rating	Moderate Buy	Hold	Hold	Hold

BATS Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

BATS Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

British American Tobacco Stock vs. The Competition

Type	British American Tobacco	Consumer Defensive Companies
Consensus Rating Score	2.50	2.52
Consensus Rating	Moderate Buy	Moderate Buy
News Sentiment Rating	Neutral News See Recent BATS News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Action	Rating	Price Target	Report Date Upside/Downside
6/23/2026	Jefferies Financial Group 3 of 5 stars	Boost Target	Buy	GBX 5,200 ➝ GBX 5,500	+20.92%
5/29/2026	UBS Group 4 of 5 stars	Reiterated Rating	Buy	GBX 5,750 ➝ GBX 5,750	+25.25%
11/28/2025	Citigroup 4 of 5 stars	Boost Target	Buy	GBX 4,450 ➝ GBX 4,850	+9.96%
11/28/2025	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Boost Target	Buy	GBX 4,400 ➝ GBX 4,900	+11.09%
11/26/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Boost Target	Neutral	GBX 3,300 ➝ GBX 4,150	-4.25%
9/2/2025	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Downgrade	Underperform	GBX 3,000 ➝ GBX 3,400	-16.24%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 06:41 AM ET.

Should I Buy British American Tobacco Stock? BATS Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, June 25, 2026. Please send any questions or comments about these British American Tobacco pros and cons to contact@marketbeat.com.

British American Tobacco
Bull Case

Here are some ways that investors could benefit from investing in British American Tobacco p.l.c.:

The company is committed to transforming its business model towards a predominantly smokeless portfolio by 2035, which positions it well in a changing market focused on reduced health impacts.
British American Tobacco p.l.c. has a strong cash generation capability, having returned a significant amount of cash to shareholders in recent years, indicating a robust financial health.
The current stock price is around GBX 4,200, reflecting a stable investment opportunity within the tobacco sector.
With a diverse product portfolio that includes modern oral products and vapour options, the company is adapting to consumer preferences, which could lead to increased market share.
British American Tobacco p.l.c. has a long history of consistent dividend growth, which can provide a reliable income stream for investors.

British American Tobacco
Bear Case

Investors should be bearish about investing in British American Tobacco p.l.c. for these reasons:

The company operates in a highly regulated industry, which can lead to uncertainties and potential restrictions on product marketing and sales.
There is increasing public and governmental pressure to reduce tobacco consumption, which could impact future sales and profitability.
Despite the shift towards smokeless products, traditional cigarette sales still represent a significant portion of revenue, which may decline as health awareness increases.
Market volatility can affect stock performance, and recent fluctuations in stock prices may deter risk-averse investors.
Investors may have ethical concerns regarding the tobacco industry, which could influence their decision to invest in British American Tobacco p.l.c.

BATS Forecast - Frequently Asked Questions

According to the research reports of 6 Wall Street equities research analysts, the average twelve-month stock price forecast for British American Tobacco is GBX 4,758.33, with a high forecast of GBX 5,750 and a low forecast of GBX 3,400.

6 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for British American Tobacco in the last year. There is currently 1 sell rating, 1 hold rating and 4 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" BATS shares.

According to analysts, British American Tobacco's stock has a predicted upside of 0.06% based on their 12-month stock forecasts.

British American Tobacco has been rated by research analysts at Jefferies Financial Group, and UBS Group in the past 90 days.

Analysts like British American Tobacco less than other "consumer defensive" companies. The consensus rating score for British American Tobacco is 2.50 while the average consensus rating score for "consumer defensive" companies is 2.52. Learn more on how BATS compares to other companies.

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This page (LON:BATS) was last updated on 6/27/2026 by MarketBeat.com Staff.

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British American Tobacco (BATS) Stock Forecast & Price Target

British American Tobacco - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

BATS Analyst Ratings Over Time

BATS Analyst Recommendations By Month

BATS Price Targets by Month

British American Tobacco Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy British American Tobacco Stock? BATS Pros and Cons Explained

British American Tobacco
Bull Case

British American Tobacco
Bear Case

BATS Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With British American Tobacco Recommendations

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

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British American Tobacco (BATS) Stock Forecast & Price Target

British American Tobacco - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

BATS Analyst Ratings Over Time

BATS Analyst Recommendations By Month

BATS Price Targets by Month

British American Tobacco Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy British American Tobacco Stock? BATS Pros and Cons Explained

British American Tobacco Bull Case

British American Tobacco Bear Case

BATS Forecast - Frequently Asked Questions

What is British American Tobacco's forecast for 2026?

Should I buy or sell British American Tobacco stock right now?

Does British American Tobacco's stock price have much upside?

What analysts cover British American Tobacco?

Do Wall Street analysts like British American Tobacco more than its competitors?

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With British American Tobacco Recommendations

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

British American Tobacco
Bull Case

British American Tobacco
Bear Case