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British American Tobacco (BATS) Stock Forecast & Price Target

British American Tobacco logo
GBX 4,432 -45.00 (-1.01%)
As of 10/23/2026 12:29 PM Eastern

British American Tobacco - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
1
Hold
1
Buy
4

Based on 6 Wall Street analysts who have issued ratings for British American Tobacco in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 6 analysts, 1 has given a sell rating, 1 has given a hold rating, and 4 have given a buy rating for BATS.

Consensus Price Target

GBX 4,875
According to the 6 analysts' twelve-month price targets for British American Tobacco, the average price target is GBX 4,875. The highest price target for BATS is GBX 5,750, while the lowest price target for BATS is GBX 3,800. The average price target represents a forecasted upside of 10.00% from the current price of GBX 4,432.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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BATS Analyst Ratings Over Time

TypeCurrent Forecast
10/24/25 to 10/24/26
1 Month Ago
9/24/25 to 9/24/26
3 Months Ago
7/26/25 to 7/26/26
1 Year Ago
10/24/24 to 10/24/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
4 Buy rating(s)
4 Buy rating(s)
4 Buy rating(s)
3 Buy rating(s)
Hold
1 Hold rating(s)
1 Hold rating(s)
1 Hold rating(s)
1 Hold rating(s)
Sell
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
Consensus Price TargetGBX 4,875GBX 4,858.33GBX 4,758.33GBX 4,040
Consensus RatingModerate BuyModerate BuyModerate BuyHold

BATS Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

BATS Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

British American Tobacco Stock vs. The Competition

TypeBritish American TobaccoConsumer Staples Companies
Consensus Rating Score
2.50
2.23
Consensus RatingModerate BuyHold
News Sentiment Rating
Neutral News

See Recent BATS News
Positive News
Report Date
0 Results
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
10/1/2026 Boost TargetBuyGBX 5,500 ➝ GBX 5,600+39.12%
10/1/2026 Reiterated RatingBuyGBX 5,100+27.88%
8/11/2026 Boost TargetUnderperformGBX 3,600 ➝ GBX 3,800-10.10%
5/29/2026 Reiterated RatingBuyGBX 5,750 ➝ GBX 5,750+25.25%
11/28/2025 Boost TargetBuyGBX 4,450 ➝ GBX 4,850+9.96%
11/26/2025 Boost TargetNeutralGBX 3,300 ➝ GBX 4,150-4.25%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 02:59 PM ET.


Should I Buy British American Tobacco Stock? BATS Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, October 21, 2026. Please send any questions or comments about these British American Tobacco pros and cons to contact@marketbeat.com.

British American Tobacco
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in British American Tobacco p.l.c.:

  • British American Tobacco p.l.c. offers a compelling income opportunity with a dividend yield of 5.50%, which is attractive for income-focused investors seeking consistent cash flow from a stable consumer staple company.
  • The stock is currently trading at $4387.00, which is below the consensus price target of GBX 4,875, suggesting potential upside for investors who believe the market is undervaluing the company's current position.
  • Recent insider activity indicates confidence in the company's future, as insider Karen Guerra purchased 6,000 shares on October 14, 2026, at an average price of GBX 4,254, signaling that company leadership sees value in the current stock price.
  • British American Tobacco p.l.c. is actively returning capital to shareholders through buybacks, having recently bought back 662,841 shares and cancelled 658,415 shares, which can support the stock price by reducing the number of shares outstanding.
  • The company maintains a strong financial profile with a net margin of 24.99% and a return on equity of 13.38%, demonstrating its ability to generate significant profits from its revenue and efficiently use shareholder equity.

British American Tobacco
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in British American Tobacco p.l.c. for these reasons:

  • British American Tobacco p.l.c. carries a high debt-to-equity ratio of 72.48, indicating that the company relies heavily on debt financing relative to its equity, which can increase financial risk during economic downturns or rising interest rate environments.
  • The company faces a low current ratio of 0.84 and a quick ratio of 0.47, suggesting that it may struggle to meet its short-term obligations with its liquid assets, which could pose liquidity risks if cash flow tightens.
  • Analyst sentiment is mixed, with Royal Bank of Canada issuing an "underperform" rating and a target price of GBX 3,800, which is below the current stock price, indicating that some experts believe the stock is overvalued or lacks near-term growth potential.
  • The tobacco industry faces ongoing regulatory and health-related headwinds, as cigarette consumption continues to decline globally, which could pressure the company's core revenue streams despite its efforts to diversify into smokeless products.
  • British American Tobacco p.l.c. has a beta of 0.11, which is very low, indicating that the stock is less volatile than the market but also potentially less responsive to positive market movements, which may limit capital appreciation for growth-oriented investors.

BATS Forecast - Frequently Asked Questions

According to the research reports of 6 Wall Street equities research analysts, the average twelve-month stock price forecast for British American Tobacco is GBX 4,875, with a high forecast of GBX 5,750 and a low forecast of GBX 3,800.

6 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for British American Tobacco in the last twelve months. There is currently 1 sell rating, 1 hold rating and 4 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" BATS shares.

According to analysts, British American Tobacco's stock has a predicted upside of 10.00% based on their 12-month stock forecasts.

British American Tobacco has been rated by research analysts at Deutsche Bank Aktiengesellschaft, Jefferies Financial Group, and Royal Bank Of Canada in the past 90 days.

Analysts like British American Tobacco more than other "consumer staples" companies. The consensus rating for British American Tobacco is Moderate Buy while the average consensus rating for "consumer staples" companies is Hold. Learn more on how BATS compares to other companies.


MarketBeat monitors more than a dozen sources for British American Tobacco analyst ratings, with the most recent rating issued on 10/1/2026.
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