Burberry Group (BRBY) Competitors GBX 961.80 -15.00 (-1.54%) As of 05/23/2025 11:56 AM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsHeadlinesInsider TradesSustainabilityBuy This Stock BRBY vs. WOSG, SKG, SMDS, MKS, BDEV, KGF, GAW, WTB, ENT, and JDShould you be buying Burberry Group stock or one of its competitors? The main competitors of Burberry Group include Watches of Switzerland Group (WOSG), Smurfit Kappa Group (SKG), DS Smith (SMDS), Marks and Spencer Group (MKS), Barratt Developments (BDEV), Kingfisher (KGF), Games Workshop Group (GAW), Whitbread (WTB), Entain (ENT), and JD Sports Fashion (JD). These companies are all part of the "consumer cyclical" sector. Burberry Group vs. Watches of Switzerland Group Smurfit Kappa Group DS Smith Marks and Spencer Group Barratt Developments Kingfisher Games Workshop Group Whitbread Entain JD Sports Fashion Watches of Switzerland Group (LON:WOSG) and Burberry Group (LON:BRBY) are both consumer cyclical companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, earnings, valuation, dividends, community ranking, media sentiment, risk, profitability and institutional ownership. Does the MarketBeat Community favor WOSG or BRBY? Burberry Group received 538 more outperform votes than Watches of Switzerland Group when rated by MarketBeat users. However, 78.18% of users gave Watches of Switzerland Group an outperform vote while only 45.07% of users gave Burberry Group an outperform vote. CompanyUnderperformOutperformWatches of Switzerland GroupOutperform Votes4378.18% Underperform Votes1221.82% Burberry GroupOutperform Votes58145.07% Underperform Votes70854.93% Is WOSG or BRBY more profitable? Burberry Group has a net margin of 9.10% compared to Watches of Switzerland Group's net margin of 3.84%. Burberry Group's return on equity of 23.93% beat Watches of Switzerland Group's return on equity.Company Net Margins Return on Equity Return on Assets Watches of Switzerland Group3.84% 11.38% 7.41% Burberry Group 9.10%23.93%7.41% Which has more risk and volatility, WOSG or BRBY? Watches of Switzerland Group has a beta of 2.17, indicating that its stock price is 117% more volatile than the S&P 500. Comparatively, Burberry Group has a beta of 1.06, indicating that its stock price is 6% more volatile than the S&P 500. Do analysts rate WOSG or BRBY? Watches of Switzerland Group currently has a consensus price target of GBX 490, suggesting a potential upside of 25.19%. Burberry Group has a consensus price target of GBX 1,016.67, suggesting a potential upside of 5.70%. Given Watches of Switzerland Group's stronger consensus rating and higher possible upside, analysts plainly believe Watches of Switzerland Group is more favorable than Burberry Group.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Watches of Switzerland Group 0 Sell rating(s) 2 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.50Burberry Group 1 Sell rating(s) 2 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.00 Does the media favor WOSG or BRBY? In the previous week, Burberry Group had 2 more articles in the media than Watches of Switzerland Group. MarketBeat recorded 2 mentions for Burberry Group and 0 mentions for Watches of Switzerland Group. Burberry Group's average media sentiment score of 0.45 beat Watches of Switzerland Group's score of 0.00 indicating that Burberry Group is being referred to more favorably in the news media. Company Overall Sentiment Watches of Switzerland Group Neutral Burberry Group Neutral Do insiders & institutionals have more ownership in WOSG or BRBY? 67.4% of Watches of Switzerland Group shares are held by institutional investors. Comparatively, 63.8% of Burberry Group shares are held by institutional investors. 4.2% of Watches of Switzerland Group shares are held by company insiders. Comparatively, 0.7% of Burberry Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term. Which has higher earnings and valuation, WOSG or BRBY? Burberry Group has higher revenue and earnings than Watches of Switzerland Group. Burberry Group is trading at a lower price-to-earnings ratio than Watches of Switzerland Group, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioWatches of Switzerland Group£1.56B0.61£60.02M£24.6415.89Burberry Group£2.97B1.16£270.36M£75.5012.74 SummaryBurberry Group beats Watches of Switzerland Group on 9 of the 17 factors compared between the two stocks. Get Burberry Group News Delivered to You Automatically Sign up to receive the latest news and ratings for BRBY and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart BRBY vs. The Competition Export to ExcelMetricBurberry GroupLuxury Goods IndustryCyclical SectorLON ExchangeMarket Cap£3.44B£2.19B£3.32B£2.66BDividend Yield3.58%1.95%3.49%4.79%P/E Ratio12.7435.6277.56135.58Price / Sales1.1688.1065.51224,602.94Price / Cash8.0914.5731.0628.30Price / Book2.972.383.723.89Net Income£270.36M£165.19M£262.59M£5.94B7 Day Performance-4.25%-6.42%-0.26%3.64%1 Month Performance36.04%3.41%22.64%24.61%1 Year Performance-7.12%-20.46%2,609.28%29.34% Burberry Group Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)BRBYBurberry Group0.6756 of 5 starsGBX 961.80-1.5%GBX 1,016.67+5.7%-7.1%£3.44B£2.97B12.749,201WOSGWatches of Switzerland GroupN/AGBX 412.20+2.0%GBX 490+18.9%-4.2%£995.78M£1.56B16.732,553SKGSmurfit Kappa GroupN/AN/AN/AN/A£9.55B£11.27B1,474.1947,000High Trading VolumeSMDSDS Smith2.7106 of 5 starsN/AGBX 515+∞N/A£8.06B£6.83B20.9029,519High Trading VolumeMKSMarks and Spencer Group1.4335 of 5 starsGBX 361.10+1.7%GBX 355-1.7%+25.4%£7.25B£13.29B14.3664,000News CoverageEarnings ReportAnalyst ForecastBDEVBarratt Developments1.62 of 5 starsN/AGBX 572.50+∞N/A£6.94B£4.17B4,017.506,728KGFKingfisher1.158 of 5 starsGBX 313.50+0.9%GBX 300-4.3%+13.1%£5.54B£12.28B16.7074,525News CoverageAnalyst DowngradeGAWGames Workshop GroupN/A£156.80+1.7%N/A+56.0%£5.19B£528.22M34.332,700News CoverageDividend CutWTBWhitbread1.7863 of 5 starsGBX 2,842+0.4%GBX 2,860+0.6%-4.2%£5.07B£2.90B21.9839,000Positive NewsENTEntainN/AGBX 767.06-0.4%GBX 1,070+39.5%+3.5%£4.92B£4.94B-10.4621,212Positive NewsJDJD Sports Fashion1.7339 of 5 starsGBX 92.74+1.6%GBX 109.50+18.1%-32.0%£4.80B£10.79B927.40385,400News CoverageEarnings ReportAnalyst ForecastHigh Trading Volume Related Companies and Tools Related Companies WOSG Alternatives SKG Alternatives SMDS Alternatives MKS Alternatives BDEV Alternatives KGF Alternatives GAW Alternatives WTB Alternatives ENT Alternatives JD Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (LON:BRBY) was last updated on 5/25/2025 by MarketBeat.com Staff From Our PartnersGold Hits New Highs as Global Markets SpiralWhen Trump took office in 2017, gold was just $1,100 an ounce. 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