Burberry Group (BRBY) Competitors

Watches of Switzerland Group (LON:WOSG) and Burberry Group (LON:BRBY) are both consumer cyclical companies, but which is the superior stock? We will compare the two businesses based on the strength of their valuation, institutional ownership, analyst recommendations, profitability, dividends, risk, media sentiment and earnings.

Is WOSG or BRBY more profitable?

Burberry Group has a net margin of 9.10% compared to Watches of Switzerland Group's net margin of 3.84%. Burberry Group's return on equity of 23.93% beat Watches of Switzerland Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Watches of Switzerland Group	3.84%	11.38%	7.41%
Burberry Group	9.10%	23.93%	7.41%

Do institutionals and insiders hold more shares of WOSG or BRBY?

61.7% of Watches of Switzerland Group shares are held by institutional investors. Comparatively, 57.6% of Burberry Group shares are held by institutional investors. 4.5% of Watches of Switzerland Group shares are held by insiders. Comparatively, 0.6% of Burberry Group shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Which has more risk and volatility, WOSG or BRBY?

Watches of Switzerland Group has a beta of 2.17, suggesting that its stock price is 117% more volatile than the S&P 500. Comparatively, Burberry Group has a beta of 1.06, suggesting that its stock price is 6% more volatile than the S&P 500.

Which has stronger earnings and valuation, WOSG or BRBY?

Burberry Group has higher revenue and earnings than Watches of Switzerland Group. Burberry Group is trading at a lower price-to-earnings ratio than Watches of Switzerland Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Watches of Switzerland Group	£1.65B	0.54	£60.02M	£22.70	17.14
Burberry Group	£2.46B	1.87	£270.36M	-£20.90	-61.15

Does the media refer more to WOSG or BRBY?

In the previous week, Watches of Switzerland Group had 4 more articles in the media than Burberry Group. MarketBeat recorded 6 mentions for Watches of Switzerland Group and 2 mentions for Burberry Group. Burberry Group's average media sentiment score of 0.64 beat Watches of Switzerland Group's score of 0.38 indicating that Burberry Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Watches of Switzerland Group	1 Very Positive mention(s)	2 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Burberry Group	0 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts rate WOSG or BRBY?

Watches of Switzerland Group presently has a consensus target price of GBX 421.67, suggesting a potential upside of 8.40%. Burberry Group has a consensus target price of GBX 1,256, suggesting a potential downside of 1.72%. Given Watches of Switzerland Group's stronger consensus rating and higher possible upside, equities analysts plainly believe Watches of Switzerland Group is more favorable than Burberry Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Watches of Switzerland Group	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67
Burberry Group	1 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.40

Summary

Watches of Switzerland Group beats Burberry Group on 8 of the 15 factors compared between the two stocks.