BRBY vs. WOSG, NXT, IHG, SKG, SMDS, MKS, BDEV, WTB, BTRW, and ENT
Should you be buying Burberry Group stock or one of its competitors? The main competitors of Burberry Group include Watches of Switzerland Group (WOSG), NEXT (NXT), InterContinental Hotels Group (IHG), Smurfit Kappa Group (SKG), DS Smith (SMDS), Marks and Spencer Group (MKS), Barratt Developments (BDEV), Whitbread (WTB), Barratt Redrow (BTRW), and Entain (ENT). These companies are all part of the "consumer cyclical" sector.
Burberry Group vs. Its Competitors
Watches of Switzerland Group (LON:WOSG) and Burberry Group (LON:BRBY) are both consumer cyclical companies, but which is the superior stock? We will compare the two businesses based on the strength of their valuation, institutional ownership, analyst recommendations, profitability, dividends, risk, media sentiment and earnings.
Burberry Group has a net margin of 9.10% compared to Watches of Switzerland Group's net margin of 3.84%. Burberry Group's return on equity of 23.93% beat Watches of Switzerland Group's return on equity.
61.7% of Watches of Switzerland Group shares are held by institutional investors. Comparatively, 57.6% of Burberry Group shares are held by institutional investors. 4.5% of Watches of Switzerland Group shares are held by insiders. Comparatively, 0.6% of Burberry Group shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.
Watches of Switzerland Group has a beta of 2.17, suggesting that its stock price is 117% more volatile than the S&P 500. Comparatively, Burberry Group has a beta of 1.06, suggesting that its stock price is 6% more volatile than the S&P 500.
Burberry Group has higher revenue and earnings than Watches of Switzerland Group. Burberry Group is trading at a lower price-to-earnings ratio than Watches of Switzerland Group, indicating that it is currently the more affordable of the two stocks.
In the previous week, Watches of Switzerland Group had 4 more articles in the media than Burberry Group. MarketBeat recorded 6 mentions for Watches of Switzerland Group and 2 mentions for Burberry Group. Burberry Group's average media sentiment score of 0.64 beat Watches of Switzerland Group's score of 0.38 indicating that Burberry Group is being referred to more favorably in the news media.
Watches of Switzerland Group presently has a consensus target price of GBX 421.67, suggesting a potential upside of 8.40%. Burberry Group has a consensus target price of GBX 1,256, suggesting a potential downside of 1.72%. Given Watches of Switzerland Group's stronger consensus rating and higher possible upside, equities analysts plainly believe Watches of Switzerland Group is more favorable than Burberry Group.
Summary
Watches of Switzerland Group beats Burberry Group on 8 of the 15 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding BRBY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (LON:BRBY) was last updated on 10/23/2025 by MarketBeat.com Staff