BRBY vs. WOSG, NXT, IHG, SKG, SMDS, MKS, BDEV, ENT, WTB, and BTRW
Should you be buying Burberry Group stock or one of its competitors? The main competitors of Burberry Group include Watches of Switzerland Group (WOSG), NEXT (NXT), InterContinental Hotels Group (IHG), Smurfit Kappa Group (SKG), DS Smith (SMDS), Marks and Spencer Group (MKS), Barratt Developments (BDEV), Entain (ENT), Whitbread (WTB), and Barratt Redrow (BTRW). These companies are all part of the "consumer cyclical" sector.
Burberry Group vs. Its Competitors
Watches of Switzerland Group (LON:WOSG) and Burberry Group (LON:BRBY) are both consumer cyclical companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, valuation, media sentiment, risk, dividends, analyst recommendations, earnings and profitability.
Watches of Switzerland Group has a beta of 2.17, meaning that its stock price is 117% more volatile than the S&P 500. Comparatively, Burberry Group has a beta of 1.06, meaning that its stock price is 6% more volatile than the S&P 500.
61.7% of Watches of Switzerland Group shares are owned by institutional investors. Comparatively, 57.6% of Burberry Group shares are owned by institutional investors. 4.5% of Watches of Switzerland Group shares are owned by insiders. Comparatively, 0.6% of Burberry Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.
Watches of Switzerland Group currently has a consensus target price of GBX 512.50, indicating a potential upside of 39.80%. Burberry Group has a consensus target price of GBX 1,256, indicating a potential upside of 2.36%. Given Watches of Switzerland Group's stronger consensus rating and higher probable upside, analysts clearly believe Watches of Switzerland Group is more favorable than Burberry Group.
In the previous week, Burberry Group had 1 more articles in the media than Watches of Switzerland Group. MarketBeat recorded 1 mentions for Burberry Group and 0 mentions for Watches of Switzerland Group. Burberry Group's average media sentiment score of 0.30 beat Watches of Switzerland Group's score of 0.00 indicating that Burberry Group is being referred to more favorably in the news media.
Burberry Group has higher revenue and earnings than Watches of Switzerland Group. Burberry Group is trading at a lower price-to-earnings ratio than Watches of Switzerland Group, indicating that it is currently the more affordable of the two stocks.
Burberry Group has a net margin of 9.10% compared to Watches of Switzerland Group's net margin of 3.84%. Burberry Group's return on equity of 23.93% beat Watches of Switzerland Group's return on equity.
Summary
Burberry Group beats Watches of Switzerland Group on 8 of the 15 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding BRBY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (LON:BRBY) was last updated on 10/10/2025 by MarketBeat.com Staff