Burberry Group (BRBY) Competitors

Burberry Group (LON:BRBY) and Watches of Switzerland Group (LON:WOSG) are both consumer cyclical companies, but which is the superior investment? We will compare the two businesses based on the strength of their earnings, media sentiment, risk, community ranking, dividends, profitability, analyst recommendations, institutional ownership and valuation.

Is BRBY or WOSG more profitable?

Burberry Group has a net margin of 9.10% compared to Watches of Switzerland Group's net margin of 3.84%. Burberry Group's return on equity of 23.93% beat Watches of Switzerland Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Burberry Group	9.10%	23.93%	7.41%
Watches of Switzerland Group	3.84%	11.38%	7.41%

Do analysts rate BRBY or WOSG?

Burberry Group presently has a consensus price target of GBX 1,016.67, suggesting a potential downside of 7.53%. Watches of Switzerland Group has a consensus price target of GBX 490, suggesting a potential upside of 16.95%. Given Watches of Switzerland Group's stronger consensus rating and higher possible upside, analysts clearly believe Watches of Switzerland Group is more favorable than Burberry Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Burberry Group	1 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
Watches of Switzerland Group	0 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.50

Which has better earnings and valuation, BRBY or WOSG?

Burberry Group has higher revenue and earnings than Watches of Switzerland Group. Burberry Group is trading at a lower price-to-earnings ratio than Watches of Switzerland Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Burberry Group	£2.97B	1.32	£270.36M	£75.50	14.56
Watches of Switzerland Group	£1.56B	0.65	£60.02M	£24.64	17.01

Does the MarketBeat Community prefer BRBY or WOSG?

Burberry Group received 538 more outperform votes than Watches of Switzerland Group when rated by MarketBeat users. However, 78.18% of users gave Watches of Switzerland Group an outperform vote while only 45.07% of users gave Burberry Group an outperform vote.

Company	Underperform	Outperform
Burberry Group	Outperform Votes 581 45.07%	Underperform Votes 708 54.93%
Watches of Switzerland Group	Outperform Votes 43 78.18%	Underperform Votes 12 21.82%

Do insiders and institutionals hold more shares of BRBY or WOSG?

63.8% of Burberry Group shares are owned by institutional investors. Comparatively, 67.4% of Watches of Switzerland Group shares are owned by institutional investors. 0.7% of Burberry Group shares are owned by company insiders. Comparatively, 4.2% of Watches of Switzerland Group shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Which has more volatility and risk, BRBY or WOSG?

Burberry Group has a beta of 1.06, meaning that its share price is 6% more volatile than the S&P 500. Comparatively, Watches of Switzerland Group has a beta of 2.17, meaning that its share price is 117% more volatile than the S&P 500.

Does the media refer more to BRBY or WOSG?

In the previous week, Burberry Group had 3 more articles in the media than Watches of Switzerland Group. MarketBeat recorded 3 mentions for Burberry Group and 0 mentions for Watches of Switzerland Group. Burberry Group's average media sentiment score of 0.70 beat Watches of Switzerland Group's score of 0.00 indicating that Burberry Group is being referred to more favorably in the media.

Company	Overall Sentiment
Burberry Group	Positive
Watches of Switzerland Group	Neutral

Summary

Burberry Group beats Watches of Switzerland Group on 9 of the 17 factors compared between the two stocks.