Do analysts recommend BRBY or SKG?

Burberry Group presently has a consensus target price of GBX 1,322.22, suggesting a potential upside of 24.15%. Given Burberry Group's stronger consensus rating and higher possible upside, analysts plainly believe Burberry Group is more favorable than Smurfit Kappa Group. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Burberry Group 2 Sell rating(s) 1 Hold rating(s) 6 Buy rating(s) 0 Strong Buy rating(s) 2.44 Smurfit Kappa Group 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00

Do analysts rate BRBY or SMDS?

Burberry Group currently has a consensus price target of GBX 1,322.22, suggesting a potential upside of 24.15%. Given Burberry Group's stronger consensus rating and higher probable upside, equities analysts plainly believe Burberry Group is more favorable than DS Smith. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Burberry Group 2 Sell rating(s) 1 Hold rating(s) 6 Buy rating(s) 0 Strong Buy rating(s) 2.44 DS Smith 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00

Which has higher earnings and valuation, BRBY or SMDS?

DS Smith has higher revenue and earnings than Burberry Group. DS Smith is trading at a lower price-to-earnings ratio than Burberry Group, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Burberry Group £2.42B 1.58 £270.36M £5.90 180.51 DS Smith £6.83B 0.00 £385.48M £27.86 N/A

Burberry Group (BRBY) Competitors

GBX 1,065 -15.50 (-1.43%)

As of 08:32 AM Eastern

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BRBY vs. WOSG, FLTR, SKG, SMDS, and MKS

Should you buy Burberry Group stock or one of its competitors? MarketBeat compares Burberry Group with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Burberry Group include Watches of Switzerland Group (WOSG), Flutter Entertainment (FLTR), Smurfit Kappa Group (SKG), DS Smith (SMDS), and Marks and Spencer Group (MKS). These companies are all part of the "consumer cyclical" sector.

How does Burberry Group compare to Watches of Switzerland Group?

Burberry Group (LON:BRBY) and Watches of Switzerland Group (LON:WOSG) are both consumer cyclical companies, but which is the better business? We will compare the two businesses based on the strength of their profitability, dividends, institutional ownership, earnings, valuation, risk, media sentiment and analyst recommendations.

57.6% of Burberry Group shares are owned by institutional investors. Comparatively, 54.5% of Watches of Switzerland Group shares are owned by institutional investors. 0.6% of Burberry Group shares are owned by company insiders. Comparatively, 4.5% of Watches of Switzerland Group shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Watches of Switzerland Group has a net margin of 4.05% compared to Burberry Group's net margin of 0.87%. Watches of Switzerland Group's return on equity of 12.32% beat Burberry Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Burberry Group	0.87%	2.29%	7.41%
Watches of Switzerland Group	4.05%	12.32%	7.41%

Burberry Group presently has a consensus price target of GBX 1,322.22, suggesting a potential upside of 24.15%. Watches of Switzerland Group has a consensus price target of GBX 546.67, suggesting a potential downside of 26.87%. Given Burberry Group's higher possible upside, analysts plainly believe Burberry Group is more favorable than Watches of Switzerland Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Burberry Group	2 Sell rating(s)	1 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.44
Watches of Switzerland Group	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67

Burberry Group has a beta of 0.678, indicating that its share price is 32% less volatile than the broader market. Comparatively, Watches of Switzerland Group has a beta of 1.868, indicating that its share price is 87% more volatile than the broader market.

Burberry Group has higher revenue and earnings than Watches of Switzerland Group. Watches of Switzerland Group is trading at a lower price-to-earnings ratio than Burberry Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Burberry Group	£2.42B	1.58	£270.36M	£5.90	180.51
Watches of Switzerland Group	£1.71B	1.01	£60.02M	£29.60	25.25

In the previous week, Watches of Switzerland Group had 8 more articles in the media than Burberry Group. MarketBeat recorded 8 mentions for Watches of Switzerland Group and 0 mentions for Burberry Group. Watches of Switzerland Group's average media sentiment score of 0.75 beat Burberry Group's score of 0.00 indicating that Watches of Switzerland Group is being referred to more favorably in the news media.

Company	Overall Sentiment
Burberry Group	Neutral
Watches of Switzerland Group	Positive

Summary

Watches of Switzerland Group beats Burberry Group on 8 of the 15 factors compared between the two stocks.

How does Burberry Group compare to Flutter Entertainment?

Burberry Group (LON:BRBY) and Flutter Entertainment (LON:FLTR) are both consumer cyclical companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, institutional ownership, valuation, profitability, analyst recommendations, earnings, media sentiment and risk.

In the previous week, Flutter Entertainment had 1 more articles in the media than Burberry Group. MarketBeat recorded 1 mentions for Flutter Entertainment and 0 mentions for Burberry Group. Flutter Entertainment's average media sentiment score of 0.88 beat Burberry Group's score of 0.00 indicating that Flutter Entertainment is being referred to more favorably in the news media.

Company	Overall Sentiment
Burberry Group	Neutral
Flutter Entertainment	Positive

Burberry Group has a beta of 0.678, meaning that its share price is 32% less volatile than the broader market. Comparatively, Flutter Entertainment has a beta of 1.091, meaning that its share price is 9% more volatile than the broader market.

Burberry Group has higher earnings, but lower revenue than Flutter Entertainment. Flutter Entertainment is trading at a lower price-to-earnings ratio than Burberry Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Burberry Group	£2.42B	1.58	£270.36M	£5.90	180.51
Flutter Entertainment	£17.02B	0.84	-£807.30M	-£210.00	N/A

Burberry Group presently has a consensus target price of GBX 1,322.22, suggesting a potential upside of 24.15%. Flutter Entertainment has a consensus target price of £147.50, suggesting a potential upside of 79.85%. Given Flutter Entertainment's stronger consensus rating and higher probable upside, analysts clearly believe Flutter Entertainment is more favorable than Burberry Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Burberry Group	2 Sell rating(s)	1 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.44
Flutter Entertainment	1 Sell rating(s)	1 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.50

Burberry Group has a net margin of 0.87% compared to Flutter Entertainment's net margin of -3.10%. Burberry Group's return on equity of 2.29% beat Flutter Entertainment's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Burberry Group	0.87%	2.29%	7.41%
Flutter Entertainment	-3.10%	-7.69%	1.18%

57.6% of Burberry Group shares are held by institutional investors. Comparatively, 78.8% of Flutter Entertainment shares are held by institutional investors. 0.6% of Burberry Group shares are held by insiders. Comparatively, 3.0% of Flutter Entertainment shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Summary

Burberry Group and Flutter Entertainment tied by winning 8 of the 16 factors compared between the two stocks.

How does Burberry Group compare to Smurfit Kappa Group?

Burberry Group (LON:BRBY) and Smurfit Kappa Group (LON:SKG) are both mid-cap consumer cyclical companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, analyst recommendations, valuation, media sentiment, institutional ownership, risk, earnings and dividends.

Burberry Group has a beta of 0.678, suggesting that its stock price is 32% less volatile than the broader market. Comparatively, Smurfit Kappa Group has a beta of 0.94, suggesting that its stock price is 6% less volatile than the broader market.

Smurfit Kappa Group has higher revenue and earnings than Burberry Group. Smurfit Kappa Group is trading at a lower price-to-earnings ratio than Burberry Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Burberry Group	£2.42B	1.58	£270.36M	£5.90	180.51
Smurfit Kappa Group	£11.27B	0.00	£758M	£2.48	N/A

In the previous week, Burberry Group's average media sentiment score of 0.00 equaled Smurfit Kappa Group'saverage media sentiment score.

Company	Overall Sentiment
Burberry Group	Neutral
Smurfit Kappa Group	Neutral

Smurfit Kappa Group has a net margin of 6.72% compared to Burberry Group's net margin of 0.87%. Smurfit Kappa Group's return on equity of 14.31% beat Burberry Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Burberry Group	0.87%	2.29%	7.41%
Smurfit Kappa Group	6.72%	14.31%	6.89%

57.6% of Burberry Group shares are held by institutional investors. Comparatively, 75.8% of Smurfit Kappa Group shares are held by institutional investors. 0.6% of Burberry Group shares are held by insiders. Comparatively, 0.9% of Smurfit Kappa Group shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Burberry Group presently has a consensus target price of GBX 1,322.22, suggesting a potential upside of 24.15%. Given Burberry Group's stronger consensus rating and higher possible upside, analysts plainly believe Burberry Group is more favorable than Smurfit Kappa Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Burberry Group	2 Sell rating(s)	1 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.44
Smurfit Kappa Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Summary

Smurfit Kappa Group beats Burberry Group on 8 of the 13 factors compared between the two stocks.

How does Burberry Group compare to DS Smith?

Burberry Group (LON:BRBY) and DS Smith (LON:SMDS) are both mid-cap consumer cyclical companies, but which is the better investment? We will compare the two companies based on the strength of their media sentiment, risk, earnings, institutional ownership, dividends, analyst recommendations, valuation and profitability.

Burberry Group currently has a consensus price target of GBX 1,322.22, suggesting a potential upside of 24.15%. Given Burberry Group's stronger consensus rating and higher probable upside, equities analysts plainly believe Burberry Group is more favorable than DS Smith.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Burberry Group	2 Sell rating(s)	1 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.44
DS Smith	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

In the previous week, Burberry Group's average media sentiment score of 0.00 equaled DS Smith'saverage media sentiment score.

Company	Overall Sentiment
Burberry Group	Neutral
DS Smith	Neutral

DS Smith has a net margin of 5.64% compared to Burberry Group's net margin of 0.87%. DS Smith's return on equity of 9.59% beat Burberry Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Burberry Group	0.87%	2.29%	7.41%
DS Smith	5.64%	9.59%	4.02%

Burberry Group has a beta of 0.678, indicating that its stock price is 32% less volatile than the broader market. Comparatively, DS Smith has a beta of 0.87, indicating that its stock price is 13% less volatile than the broader market.

DS Smith has higher revenue and earnings than Burberry Group. DS Smith is trading at a lower price-to-earnings ratio than Burberry Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Burberry Group	£2.42B	1.58	£270.36M	£5.90	180.51
DS Smith	£6.83B	0.00	£385.48M	£27.86	N/A

57.6% of Burberry Group shares are held by institutional investors. Comparatively, 88.1% of DS Smith shares are held by institutional investors. 0.6% of Burberry Group shares are held by insiders. Comparatively, 6.1% of DS Smith shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Summary

DS Smith beats Burberry Group on 8 of the 13 factors compared between the two stocks.

How does Burberry Group compare to Marks and Spencer Group?

Marks and Spencer Group (LON:MKS) and Burberry Group (LON:BRBY) are both mid-cap consumer cyclical companies, but which is the better business? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, profitability, risk, earnings, valuation, institutional ownership and media sentiment.

Marks and Spencer Group has a beta of 1.006, suggesting that its stock price is 1% more volatile than the broader market. Comparatively, Burberry Group has a beta of 0.678, suggesting that its stock price is 32% less volatile than the broader market.

57.7% of Marks and Spencer Group shares are held by institutional investors. Comparatively, 57.6% of Burberry Group shares are held by institutional investors. 0.4% of Marks and Spencer Group shares are held by insiders. Comparatively, 0.6% of Burberry Group shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

In the previous week, Marks and Spencer Group had 6 more articles in the media than Burberry Group. MarketBeat recorded 6 mentions for Marks and Spencer Group and 0 mentions for Burberry Group. Marks and Spencer Group's average media sentiment score of 0.48 beat Burberry Group's score of 0.00 indicating that Marks and Spencer Group is being referred to more favorably in the media.

Company	Overall Sentiment
Marks and Spencer Group	Neutral
Burberry Group	Neutral

Marks and Spencer Group has a net margin of 1.50% compared to Burberry Group's net margin of 0.87%. Marks and Spencer Group's return on equity of 8.86% beat Burberry Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Marks and Spencer Group	1.50%	8.86%	6.30%
Burberry Group	0.87%	2.29%	7.41%

Marks and Spencer Group currently has a consensus target price of GBX 418.57, indicating a potential upside of 14.07%. Burberry Group has a consensus target price of GBX 1,322.22, indicating a potential upside of 24.15%. Given Burberry Group's higher possible upside, analysts clearly believe Burberry Group is more favorable than Marks and Spencer Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Marks and Spencer Group	0 Sell rating(s)	2 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.75
Burberry Group	2 Sell rating(s)	1 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.44

Marks and Spencer Group has higher revenue and earnings than Burberry Group. Marks and Spencer Group is trading at a lower price-to-earnings ratio than Burberry Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Marks and Spencer Group	£17.27B	0.44	£501.71M	£12.30	29.83
Burberry Group	£2.42B	1.58	£270.36M	£5.90	180.51

Summary

Marks and Spencer Group beats Burberry Group on 10 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BRBY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

BRBY vs. The Competition

Export

Metric	Burberry Group	Luxury Goods Industry	Cyclical Sector	LON Exchange
Market Cap	£3.83B	£2.56B	£3.87B	£2.77B
Dividend Yield	3.58%	2.04%	3.49%	6.16%
P/E Ratio	180.51	37.54	77.29	368.08
Price / Sales	1.58	130.13	318.72	84,617.57
Price / Cash	8.09	14.57	30.82	27.87
Price / Book	3.29	3.36	3.55	7.46
Net Income	£270.36M	£165.19M	£249.12M	£5.89B
7 Day Performance	-5.67%	0.20%	0.02%	-0.45%
1 Month Performance	-9.40%	-0.74%	5.52%	-1.22%
1 Year Performance	-13.80%	22.93%	3.37%	61.53%

Burberry Group Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
BRBY Burberry Group	3.1256 of 5 stars	GBX 1,065 -1.4%	GBX 1,322.22 +24.2%	-10.6%	£3.83B	£2.42B	180.51	9,201
WOSG Watches of Switzerland Group	1.4573 of 5 stars	GBX 720 -0.6%	GBX 546.67 -24.1%	+106.1%	£1.67B	£1.71B	24.32	2,553	News Coverage Earnings Report
FLTR Flutter Entertainment	3.3232 of 5 stars	GBX 8,182 +1.6%	£147.50 +80.3%	-61.5%	£14.19B	£17.02B	N/A	23,053
SKG Smurfit Kappa Group	N/A	N/A	N/A	N/A	£9.55B	£11.27B	1,474.19	47,000	High Trading Volume
SMDS DS Smith	N/A	N/A	N/A	N/A	£8.06B	£6.83B	20.90	29,519	High Trading Volume

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This page (LON:BRBY) was last updated on 7/14/2026 by MarketBeat.com Staff.

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Burberry Group (BRBY) Competitors

BRBY vs. WOSG, FLTR, SKG, SMDS, and MKS

How does Burberry Group compare to Watches of Switzerland Group?

Summary

How does Burberry Group compare to Flutter Entertainment?

Summary

How does Burberry Group compare to Smurfit Kappa Group?

Summary

How does Burberry Group compare to DS Smith?

Summary

How does Burberry Group compare to Marks and Spencer Group?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

BRBY vs. The Competition

Burberry Group Competitors List

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Stock Ideas and Recommendations

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Burberry Group (BRBY) Competitors

BRBY vs. WOSG, FLTR, SKG, SMDS, and MKS

How does Burberry Group compare to Watches of Switzerland Group?

Do insiders & institutionals hold more shares of BRBY or WOSG?

Is BRBY or WOSG more profitable?

Do analysts prefer BRBY or WOSG?

Which has more risk & volatility, BRBY or WOSG?

Which has better valuation & earnings, BRBY or WOSG?

Does the media refer more to BRBY or WOSG?

Summary

How does Burberry Group compare to Flutter Entertainment?

Does the media refer more to BRBY or FLTR?

Which has more risk & volatility, BRBY or FLTR?

Which has better valuation and earnings, BRBY or FLTR?

Do analysts rate BRBY or FLTR?

Is BRBY or FLTR more profitable?

Do institutionals and insiders hold more shares of BRBY or FLTR?

Summary

How does Burberry Group compare to Smurfit Kappa Group?

Which has more volatility and risk, BRBY or SKG?

Which has stronger earnings & valuation, BRBY or SKG?

Does the media refer more to BRBY or SKG?

Is BRBY or SKG more profitable?

Do institutionals and insiders have more ownership in BRBY or SKG?

Do analysts recommend BRBY or SKG?

Summary

How does Burberry Group compare to DS Smith?

Do analysts rate BRBY or SMDS?

Does the media favor BRBY or SMDS?

Is BRBY or SMDS more profitable?

Which has more risk & volatility, BRBY or SMDS?

Which has higher earnings and valuation, BRBY or SMDS?

Do institutionals and insiders believe in BRBY or SMDS?

Summary

How does Burberry Group compare to Marks and Spencer Group?

Which has more volatility & risk, MKS or BRBY?

Do institutionals & insiders have more ownership in MKS or BRBY?

Does the media favor MKS or BRBY?

Is MKS or BRBY more profitable?

Do analysts prefer MKS or BRBY?

Which has preferable valuation and earnings, MKS or BRBY?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

BRBY vs. The Competition

Burberry Group Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools