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Burberry Group (BRBY) Competitors

Burberry Group logo
GBX 1,202.65 +15.15 (+1.28%)
As of 12:05 PM Eastern
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BRBY vs. WOSG, FLTR, SKG, MKS, and SMDS

Should you buy Burberry Group stock or one of its competitors? MarketBeat compares Burberry Group with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Burberry Group include Watches of Switzerland Group (WOSG), Flutter Entertainment (FLTR), Smurfit Kappa Group (SKG), Marks and Spencer Group (MKS), and DS Smith (SMDS).

How does Burberry Group compare to Watches of Switzerland Group?

Burberry Group (LON:BRBY) and Watches of Switzerland Group (LON:WOSG) are both consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, analyst recommendations, media sentiment, risk, profitability, earnings, valuation and dividends.

Burberry Group currently has a consensus price target of GBX 1,322.22, indicating a potential upside of 9.94%. Watches of Switzerland Group has a consensus price target of GBX 596.67, indicating a potential downside of 17.81%. Given Burberry Group's higher probable upside, equities analysts plainly believe Burberry Group is more favorable than Watches of Switzerland Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Burberry Group
2 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.44
Watches of Switzerland Group
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67

Burberry Group has higher revenue and earnings than Watches of Switzerland Group. Watches of Switzerland Group is trading at a lower price-to-earnings ratio than Burberry Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Burberry Group£2.42B1.79£270.36M£5.90203.84
Watches of Switzerland Group£1.83B0.92£60.02M£29.6024.53

Burberry Group has a beta of 0.678, indicating that its stock price is 32% less volatile than the broader market. Comparatively, Watches of Switzerland Group has a beta of 1.868, indicating that its stock price is 87% more volatile than the broader market.

Watches of Switzerland Group has a net margin of 5.42% compared to Burberry Group's net margin of 0.87%. Watches of Switzerland Group's return on equity of 16.31% beat Burberry Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Burberry Group0.87% 2.29% 7.41%
Watches of Switzerland Group 5.42%16.31%7.41%

In the previous week, Burberry Group had 2 more articles in the media than Watches of Switzerland Group. MarketBeat recorded 5 mentions for Burberry Group and 3 mentions for Watches of Switzerland Group. Watches of Switzerland Group's average media sentiment score of 0.85 beat Burberry Group's score of 0.62 indicating that Watches of Switzerland Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Burberry Group
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Watches of Switzerland Group
0 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

57.6% of Burberry Group shares are owned by institutional investors. Comparatively, 54.5% of Watches of Switzerland Group shares are owned by institutional investors. 0.6% of Burberry Group shares are owned by company insiders. Comparatively, 4.5% of Watches of Switzerland Group shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

Burberry Group beats Watches of Switzerland Group on 8 of the 15 factors compared between the two stocks.

How does Burberry Group compare to Flutter Entertainment?

Burberry Group (LON:BRBY) and Flutter Entertainment (LON:FLTR) are both consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, earnings, media sentiment, analyst recommendations, valuation, profitability, dividends and risk.

In the previous week, Burberry Group had 4 more articles in the media than Flutter Entertainment. MarketBeat recorded 5 mentions for Burberry Group and 1 mentions for Flutter Entertainment. Flutter Entertainment's average media sentiment score of 1.52 beat Burberry Group's score of 0.62 indicating that Flutter Entertainment is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Burberry Group
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Flutter Entertainment
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Burberry Group has a net margin of 0.87% compared to Flutter Entertainment's net margin of -3.10%. Burberry Group's return on equity of 2.29% beat Flutter Entertainment's return on equity.

Company Net Margins Return on Equity Return on Assets
Burberry Group0.87% 2.29% 7.41%
Flutter Entertainment -3.10%-7.69%1.18%

Burberry Group has a beta of 0.678, suggesting that its share price is 32% less volatile than the broader market. Comparatively, Flutter Entertainment has a beta of 1.091, suggesting that its share price is 9% more volatile than the broader market.

57.6% of Burberry Group shares are held by institutional investors. Comparatively, 78.8% of Flutter Entertainment shares are held by institutional investors. 0.6% of Burberry Group shares are held by company insiders. Comparatively, 3.0% of Flutter Entertainment shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Burberry Group has higher earnings, but lower revenue than Flutter Entertainment. Flutter Entertainment is trading at a lower price-to-earnings ratio than Burberry Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Burberry Group£2.42B1.79£270.36M£5.90203.84
Flutter Entertainment£17.02B0.77-£807.30M-£210.00N/A

Burberry Group currently has a consensus target price of GBX 1,322.22, indicating a potential upside of 9.94%. Flutter Entertainment has a consensus target price of £147.50, indicating a potential upside of 94.39%. Given Flutter Entertainment's stronger consensus rating and higher probable upside, analysts plainly believe Flutter Entertainment is more favorable than Burberry Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Burberry Group
2 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.44
Flutter Entertainment
1 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.50

Summary

Burberry Group beats Flutter Entertainment on 9 of the 16 factors compared between the two stocks.

How does Burberry Group compare to Smurfit Kappa Group?

Burberry Group (LON:BRBY) and Smurfit Kappa Group (LON:SKG) are related mid-cap companies, but which is the superior business? We will compare the two companies based on the strength of their valuation, earnings, dividends, institutional ownership, profitability, analyst recommendations, risk and media sentiment.

57.6% of Burberry Group shares are owned by institutional investors. Comparatively, 75.8% of Smurfit Kappa Group shares are owned by institutional investors. 0.6% of Burberry Group shares are owned by insiders. Comparatively, 0.9% of Smurfit Kappa Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Smurfit Kappa Group has higher revenue and earnings than Burberry Group. Smurfit Kappa Group is trading at a lower price-to-earnings ratio than Burberry Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Burberry Group£2.42B1.79£270.36M£5.90203.84
Smurfit Kappa Group£11.27B0.00£758M£2.48N/A

In the previous week, Burberry Group had 5 more articles in the media than Smurfit Kappa Group. MarketBeat recorded 5 mentions for Burberry Group and 0 mentions for Smurfit Kappa Group. Burberry Group's average media sentiment score of 0.62 beat Smurfit Kappa Group's score of 0.00 indicating that Burberry Group is being referred to more favorably in the media.

Company Overall Sentiment
Burberry Group Positive
Smurfit Kappa Group Neutral

Burberry Group has a beta of 0.678, indicating that its stock price is 32% less volatile than the broader market. Comparatively, Smurfit Kappa Group has a beta of 0.94, indicating that its stock price is 6% less volatile than the broader market.

Smurfit Kappa Group has a net margin of 6.72% compared to Burberry Group's net margin of 0.87%. Smurfit Kappa Group's return on equity of 14.31% beat Burberry Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Burberry Group0.87% 2.29% 7.41%
Smurfit Kappa Group 6.72%14.31%6.89%

Burberry Group currently has a consensus price target of GBX 1,322.22, indicating a potential upside of 9.94%. Given Burberry Group's stronger consensus rating and higher probable upside, research analysts plainly believe Burberry Group is more favorable than Smurfit Kappa Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Burberry Group
2 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.44
Smurfit Kappa Group
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Summary

Smurfit Kappa Group beats Burberry Group on 8 of the 15 factors compared between the two stocks.

How does Burberry Group compare to Marks and Spencer Group?

Marks and Spencer Group (LON:MKS) and Burberry Group (LON:BRBY) are related mid-cap companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, profitability, analyst recommendations, dividends, earnings, risk, media sentiment and valuation.

In the previous week, Marks and Spencer Group had 1 more articles in the media than Burberry Group. MarketBeat recorded 6 mentions for Marks and Spencer Group and 5 mentions for Burberry Group. Marks and Spencer Group's average media sentiment score of 0.82 beat Burberry Group's score of 0.62 indicating that Marks and Spencer Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Marks and Spencer Group
4 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Burberry Group
3 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Marks and Spencer Group has a beta of 1.006, indicating that its stock price is 1% more volatile than the broader market. Comparatively, Burberry Group has a beta of 0.678, indicating that its stock price is 32% less volatile than the broader market.

Marks and Spencer Group has a net margin of 1.50% compared to Burberry Group's net margin of 0.87%. Marks and Spencer Group's return on equity of 8.86% beat Burberry Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Marks and Spencer Group1.50% 8.86% 6.30%
Burberry Group 0.87%2.29%7.41%

Marks and Spencer Group currently has a consensus price target of GBX 422.50, suggesting a potential upside of 2.90%. Burberry Group has a consensus price target of GBX 1,322.22, suggesting a potential upside of 9.94%. Given Burberry Group's higher possible upside, analysts clearly believe Burberry Group is more favorable than Marks and Spencer Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marks and Spencer Group
0 Sell rating(s)
2 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.75
Burberry Group
2 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.44

Marks and Spencer Group has higher revenue and earnings than Burberry Group. Marks and Spencer Group is trading at a lower price-to-earnings ratio than Burberry Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Marks and Spencer Group£17.27B0.49£501.71M£12.3033.38
Burberry Group£2.42B1.79£270.36M£5.90203.84

57.7% of Marks and Spencer Group shares are held by institutional investors. Comparatively, 57.6% of Burberry Group shares are held by institutional investors. 0.4% of Marks and Spencer Group shares are held by company insiders. Comparatively, 0.6% of Burberry Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Summary

Marks and Spencer Group beats Burberry Group on 10 of the 15 factors compared between the two stocks.

How does Burberry Group compare to DS Smith?

Burberry Group (LON:BRBY) and DS Smith (LON:SMDS) are related mid-cap companies, but which is the superior stock? We will compare the two businesses based on the strength of their valuation, institutional ownership, earnings, media sentiment, risk, profitability, analyst recommendations and dividends.

Burberry Group currently has a consensus price target of GBX 1,322.22, indicating a potential upside of 9.94%. Given Burberry Group's stronger consensus rating and higher probable upside, equities research analysts plainly believe Burberry Group is more favorable than DS Smith.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Burberry Group
2 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.44
DS Smith
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

In the previous week, Burberry Group had 5 more articles in the media than DS Smith. MarketBeat recorded 5 mentions for Burberry Group and 0 mentions for DS Smith. Burberry Group's average media sentiment score of 0.62 beat DS Smith's score of 0.00 indicating that Burberry Group is being referred to more favorably in the media.

Company Overall Sentiment
Burberry Group Positive
DS Smith Neutral

DS Smith has higher revenue and earnings than Burberry Group. DS Smith is trading at a lower price-to-earnings ratio than Burberry Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Burberry Group£2.42B1.79£270.36M£5.90203.84
DS Smith£6.83B0.00£385.48M£27.86N/A

Burberry Group has a beta of 0.678, meaning that its share price is 32% less volatile than the broader market. Comparatively, DS Smith has a beta of 0.87, meaning that its share price is 13% less volatile than the broader market.

DS Smith has a net margin of 5.64% compared to Burberry Group's net margin of 0.87%. DS Smith's return on equity of 9.59% beat Burberry Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Burberry Group0.87% 2.29% 7.41%
DS Smith 5.64%9.59%4.02%

57.6% of Burberry Group shares are owned by institutional investors. Comparatively, 88.1% of DS Smith shares are owned by institutional investors. 0.6% of Burberry Group shares are owned by insiders. Comparatively, 6.1% of DS Smith shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Summary

DS Smith beats Burberry Group on 8 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BRBY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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BRBY vs. The Competition

Export
MetricBurberry GroupTextiles, Apparel & Luxury Goods IndustryConsumer Discretionary SectorLON Exchange
Market Cap£4.32B£12.23B£13.29B£2.83B
Dividend Yield3.58%2.75%53.32%6.15%
P/E Ratio203.8425.0847.66368.41
Price / Sales1.799.8390.7083,654.70
Price / Cash8.0957.6418.9427.89
Price / Book3.724.114.547.06
Net Income£270.36M£459.60M£444.07M£5.89B
7 Day Performance10.64%2.63%1.32%0.21%
1 Month Performance13.29%2.03%0.83%0.22%
1 Year Performance-5.54%26.17%3.74%64.12%

Burberry Group Competitors List

Export
CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BRBY
Burberry Group
2.4191 of 5 stars		GBX 1,202.65
+1.3%		GBX 1,322.22
+9.9%		-5.4%£4.32B£2.42B203.849,201
WOSG
Watches of Switzerland Group
1.3384 of 5 stars		GBX 717
+0.6%		GBX 596.67
-16.8%		+123.2%£1.66B£1.83B24.222,553
FLTR
Flutter Entertainment
3.3947 of 5 stars		GBX 8,235.46
-0.2%		£147.50
+79.1%		-66.3%£14.29B£17.02BN/A23,053
SKG
Smurfit Kappa Group
N/AN/AN/AN/A£9.55B£11.27B1,474.1947,000
MKS
Marks and Spencer Group
3.0714 of 5 stars		GBX 405
+1.3%		GBX 422.50
+4.3%		+18.3%£8.32B£17.27B32.9364,000

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This page (LON:BRBY) was last updated on 8/3/2026 by MarketBeat.com Staff.
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