Burberry Group (BRBY) Competitors

GBX 1,090 -72.50 (-6.24%)

As of 11:43 AM Eastern

BRBY vs. WOSG, NXT, FLTR, SKG, and SMDS

Should you buy Burberry Group stock or one of its competitors? MarketBeat compares Burberry Group with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Burberry Group include Watches of Switzerland Group (WOSG), NEXT (NXT), Flutter Entertainment (FLTR), Smurfit Kappa Group (SKG), and DS Smith (SMDS). These companies are all part of the "consumer cyclical" sector.

How does Burberry Group compare to Watches of Switzerland Group?

Watches of Switzerland Group (LON:WOSG) and Burberry Group (LON:BRBY) are both consumer cyclical companies, but which is the superior business? We will contrast the two businesses based on the strength of their profitability, valuation, analyst recommendations, earnings, institutional ownership, risk, dividends and media sentiment.

Watches of Switzerland Group has a beta of 1.796, indicating that its stock price is 80% more volatile than the broader market. Comparatively, Burberry Group has a beta of 0.679, indicating that its stock price is 32% less volatile than the broader market.

In the previous week, Burberry Group had 5 more articles in the media than Watches of Switzerland Group. MarketBeat recorded 7 mentions for Burberry Group and 2 mentions for Watches of Switzerland Group. Burberry Group's average media sentiment score of 0.20 beat Watches of Switzerland Group's score of 0.00 indicating that Burberry Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Watches of Switzerland Group	1 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Burberry Group	1 Very Positive mention(s)	2 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Watches of Switzerland Group presently has a consensus price target of GBX 455, suggesting a potential downside of 27.23%. Burberry Group has a consensus price target of GBX 1,293.33, suggesting a potential upside of 18.65%. Given Burberry Group's higher probable upside, analysts clearly believe Burberry Group is more favorable than Watches of Switzerland Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Watches of Switzerland Group	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67
Burberry Group	2 Sell rating(s)	1 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.44

54.6% of Watches of Switzerland Group shares are held by institutional investors. Comparatively, 57.6% of Burberry Group shares are held by institutional investors. 4.5% of Watches of Switzerland Group shares are held by company insiders. Comparatively, 0.5% of Burberry Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Watches of Switzerland Group has a net margin of 4.05% compared to Burberry Group's net margin of -1.12%. Watches of Switzerland Group's return on equity of 12.32% beat Burberry Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Watches of Switzerland Group	4.05%	12.32%	7.41%
Burberry Group	-1.12%	-2.99%	7.41%

Burberry Group has higher revenue and earnings than Watches of Switzerland Group. Burberry Group is trading at a lower price-to-earnings ratio than Watches of Switzerland Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Watches of Switzerland Group	£1.71B	0.85	£60.02M	£29.60	21.12
Burberry Group	£2.41B	1.62	£270.36M	-£7.20	N/A

Summary

Burberry Group beats Watches of Switzerland Group on 8 of the 15 factors compared between the two stocks.

How does Burberry Group compare to NEXT?

Burberry Group (LON:BRBY) and NEXT (LON:NXT) are both consumer cyclical companies, but which is the better investment? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, earnings, profitability, institutional ownership, media sentiment, valuation and risk.

Burberry Group has a beta of 0.679, suggesting that its share price is 32% less volatile than the broader market. Comparatively, NEXT has a beta of 1.05, suggesting that its share price is 5% more volatile than the broader market.

57.6% of Burberry Group shares are held by institutional investors. Comparatively, 81.5% of NEXT shares are held by institutional investors. 0.5% of Burberry Group shares are held by insiders. Comparatively, 1.6% of NEXT shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

In the previous week, Burberry Group had 1 more articles in the media than NEXT. MarketBeat recorded 7 mentions for Burberry Group and 6 mentions for NEXT. NEXT's average media sentiment score of 0.61 beat Burberry Group's score of 0.20 indicating that NEXT is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Burberry Group	1 Very Positive mention(s)	2 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
NEXT	2 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Positive

NEXT has higher revenue and earnings than Burberry Group. Burberry Group is trading at a lower price-to-earnings ratio than NEXT, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Burberry Group	£2.41B	1.62	£270.36M	-£7.20	N/A
NEXT	£6.90B	2.11	£784.86M	£745.40	16.90

Burberry Group presently has a consensus target price of GBX 1,293.33, suggesting a potential upside of 18.65%. NEXT has a consensus target price of £140.98, suggesting a potential upside of 11.93%. Given Burberry Group's stronger consensus rating and higher possible upside, research analysts clearly believe Burberry Group is more favorable than NEXT.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Burberry Group	2 Sell rating(s)	1 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.44
NEXT	0 Sell rating(s)	5 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.38

NEXT has a net margin of 12.87% compared to Burberry Group's net margin of -1.12%. NEXT's return on equity of 52.86% beat Burberry Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Burberry Group	-1.12%	-2.99%	7.41%
NEXT	12.87%	52.86%	14.42%

Summary

NEXT beats Burberry Group on 12 of the 16 factors compared between the two stocks.

How does Burberry Group compare to Flutter Entertainment?

Flutter Entertainment (LON:FLTR) and Burberry Group (LON:BRBY) are both consumer cyclical companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, earnings, media sentiment, analyst recommendations, dividends, risk, institutional ownership and valuation.

Flutter Entertainment has a beta of 1.154, suggesting that its stock price is 15% more volatile than the broader market. Comparatively, Burberry Group has a beta of 0.679, suggesting that its stock price is 32% less volatile than the broader market.

In the previous week, Flutter Entertainment had 5 more articles in the media than Burberry Group. MarketBeat recorded 12 mentions for Flutter Entertainment and 7 mentions for Burberry Group. Flutter Entertainment's average media sentiment score of 0.98 beat Burberry Group's score of 0.20 indicating that Flutter Entertainment is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Flutter Entertainment	3 Very Positive mention(s)	5 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Burberry Group	1 Very Positive mention(s)	2 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

78.8% of Flutter Entertainment shares are held by institutional investors. Comparatively, 57.6% of Burberry Group shares are held by institutional investors. 3.0% of Flutter Entertainment shares are held by company insiders. Comparatively, 0.5% of Burberry Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Burberry Group has lower revenue, but higher earnings than Flutter Entertainment. Burberry Group is trading at a lower price-to-earnings ratio than Flutter Entertainment, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Flutter Entertainment	£17.02B	0.71	-£807.30M	-£175.00	N/A
Burberry Group	£2.41B	1.62	£270.36M	-£7.20	N/A

Burberry Group has a net margin of -1.12% compared to Flutter Entertainment's net margin of -3.10%. Burberry Group's return on equity of -2.99% beat Flutter Entertainment's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Flutter Entertainment	-3.10%	-7.69%	1.18%
Burberry Group	-1.12%	-2.99%	7.41%

Flutter Entertainment currently has a consensus target price of £147.50, suggesting a potential upside of 112.11%. Burberry Group has a consensus target price of GBX 1,293.33, suggesting a potential upside of 18.65%. Given Flutter Entertainment's stronger consensus rating and higher possible upside, analysts plainly believe Flutter Entertainment is more favorable than Burberry Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Flutter Entertainment	1 Sell rating(s)	1 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.50
Burberry Group	2 Sell rating(s)	1 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.44

Summary

Flutter Entertainment beats Burberry Group on 9 of the 16 factors compared between the two stocks.

How does Burberry Group compare to Smurfit Kappa Group?

Smurfit Kappa Group (LON:SKG) and Burberry Group (LON:BRBY) are both mid-cap consumer cyclical companies, but which is the better business? We will contrast the two businesses based on the strength of their risk, valuation, analyst recommendations, dividends, institutional ownership, profitability, media sentiment and earnings.

Smurfit Kappa Group has a net margin of 6.72% compared to Burberry Group's net margin of -1.12%. Smurfit Kappa Group's return on equity of 14.31% beat Burberry Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Smurfit Kappa Group	6.72%	14.31%	6.89%
Burberry Group	-1.12%	-2.99%	7.41%

Smurfit Kappa Group has a beta of 0.94, suggesting that its share price is 6% less volatile than the broader market. Comparatively, Burberry Group has a beta of 0.679, suggesting that its share price is 32% less volatile than the broader market.

In the previous week, Burberry Group had 7 more articles in the media than Smurfit Kappa Group. MarketBeat recorded 7 mentions for Burberry Group and 0 mentions for Smurfit Kappa Group. Burberry Group's average media sentiment score of 0.20 beat Smurfit Kappa Group's score of 0.00 indicating that Burberry Group is being referred to more favorably in the news media.

Company	Overall Sentiment
Smurfit Kappa Group	Neutral
Burberry Group	Neutral

Smurfit Kappa Group has higher revenue and earnings than Burberry Group. Burberry Group is trading at a lower price-to-earnings ratio than Smurfit Kappa Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Smurfit Kappa Group	£11.27B	0.00	£758M	£2.48	N/A
Burberry Group	£2.41B	1.62	£270.36M	-£7.20	N/A

Burberry Group has a consensus target price of GBX 1,293.33, indicating a potential upside of 18.65%. Given Burberry Group's stronger consensus rating and higher possible upside, analysts plainly believe Burberry Group is more favorable than Smurfit Kappa Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Smurfit Kappa Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Burberry Group	2 Sell rating(s)	1 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.44

75.8% of Smurfit Kappa Group shares are owned by institutional investors. Comparatively, 57.6% of Burberry Group shares are owned by institutional investors. 0.9% of Smurfit Kappa Group shares are owned by company insiders. Comparatively, 0.5% of Burberry Group shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Summary

Smurfit Kappa Group beats Burberry Group on 9 of the 15 factors compared between the two stocks.

How does Burberry Group compare to DS Smith?

Burberry Group (LON:BRBY) and DS Smith (LON:SMDS) are both mid-cap consumer cyclical companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, institutional ownership, earnings, analyst recommendations, valuation, media sentiment, profitability and risk.

57.6% of Burberry Group shares are held by institutional investors. Comparatively, 88.1% of DS Smith shares are held by institutional investors. 0.5% of Burberry Group shares are held by insiders. Comparatively, 6.1% of DS Smith shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

In the previous week, Burberry Group had 7 more articles in the media than DS Smith. MarketBeat recorded 7 mentions for Burberry Group and 0 mentions for DS Smith. Burberry Group's average media sentiment score of 0.20 beat DS Smith's score of 0.00 indicating that Burberry Group is being referred to more favorably in the media.

Company	Overall Sentiment
Burberry Group	Neutral
DS Smith	Neutral

Burberry Group has a beta of 0.679, suggesting that its stock price is 32% less volatile than the broader market. Comparatively, DS Smith has a beta of 0.87, suggesting that its stock price is 13% less volatile than the broader market.

Burberry Group currently has a consensus price target of GBX 1,293.33, indicating a potential upside of 18.65%. Given Burberry Group's stronger consensus rating and higher possible upside, equities research analysts plainly believe Burberry Group is more favorable than DS Smith.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Burberry Group	2 Sell rating(s)	1 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.44
DS Smith	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

DS Smith has higher revenue and earnings than Burberry Group. Burberry Group is trading at a lower price-to-earnings ratio than DS Smith, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Burberry Group	£2.41B	1.62	£270.36M	-£7.20	N/A
DS Smith	£6.83B	0.00	£385.48M	£27.86	N/A

DS Smith has a net margin of 5.64% compared to Burberry Group's net margin of -1.12%. DS Smith's return on equity of 9.59% beat Burberry Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Burberry Group	-1.12%	-2.99%	7.41%
DS Smith	5.64%	9.59%	4.02%

Summary

DS Smith beats Burberry Group on 9 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BRBY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

BRBY vs. The Competition

Export

Metric	Burberry Group	Luxury Goods Industry	Cyclical Sector	LON Exchange
Market Cap	£3.90B	£2.68B	£3.99B	£2.79B
Dividend Yield	3.58%	2.16%	3.59%	6.09%
P/E Ratio	-151.39	25.33	77.23	366.11
Price / Sales	1.62	123.40	312.62	88,393.80
Price / Cash	8.09	14.57	30.86	27.89
Price / Book	3.37	3.11	3.17	7.70
Net Income	£270.36M	£165.19M	£249.43M	£5.89B
7 Day Performance	-11.40%	-0.88%	-0.33%	0.68%
1 Month Performance	-4.75%	0.56%	0.13%	2.62%
1 Year Performance	21.03%	11.82%	1.72%	87.79%

Burberry Group Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
BRBY Burberry Group	2.3189 of 5 stars	GBX 1,090 -6.2%	GBX 1,293.33 +18.7%	+40.6%	£3.90B	£2.41B	N/A	9,201	News Coverage Earnings Report Analyst Forecast
WOSG Watches of Switzerland Group	0.6598 of 5 stars	GBX 509 -0.7%	GBX 455 -10.6%	+35.9%	£1.18B	£1.71B	17.20	2,553	News Coverage Gap Up
NXT NEXT	3.1693 of 5 stars	£126.25 -2.9%	£140.98 +11.7%	+2.4%	£14.47B	£6.90B	16.94	31,947
FLTR Flutter Entertainment	3.6508 of 5 stars	GBX 7,709.27 -2.3%	£189.40 +145.7%	-61.6%	£13.45B	£16.38B	N/A	23,053	News Coverage Positive News Analyst Forecast Insider Trade Gap Down
SKG Smurfit Kappa Group	N/A	N/A	N/A	N/A	£9.55B	£11.27B	1,474.19	47,000	High Trading Volume

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This page (LON:BRBY) was last updated on 5/14/2026 by MarketBeat.com Staff.

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Burberry Group (BRBY) Competitors

BRBY vs. WOSG, NXT, FLTR, SKG, and SMDS

How does Burberry Group compare to Watches of Switzerland Group?

Summary

How does Burberry Group compare to NEXT?

Summary

How does Burberry Group compare to Flutter Entertainment?

Summary

How does Burberry Group compare to Smurfit Kappa Group?

Summary

How does Burberry Group compare to DS Smith?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

BRBY vs. The Competition

Burberry Group Competitors List

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Burberry Group (BRBY) Competitors

BRBY vs. WOSG, NXT, FLTR, SKG, and SMDS

How does Burberry Group compare to Watches of Switzerland Group?

Which has more risk & volatility, WOSG or BRBY?

Does the media refer more to WOSG or BRBY?

Do analysts prefer WOSG or BRBY?

Do insiders and institutionals hold more shares of WOSG or BRBY?

Is WOSG or BRBY more profitable?

Which has better earnings and valuation, WOSG or BRBY?

Summary

How does Burberry Group compare to NEXT?

Which has more volatility & risk, BRBY or NXT?

Do insiders & institutionals hold more shares of BRBY or NXT?

Does the media favor BRBY or NXT?

Which has stronger earnings and valuation, BRBY or NXT?

Do analysts prefer BRBY or NXT?

Is BRBY or NXT more profitable?

Summary

How does Burberry Group compare to Flutter Entertainment?

Which has more volatility and risk, FLTR or BRBY?

Does the media prefer FLTR or BRBY?

Do institutionals and insiders hold more shares of FLTR or BRBY?

Which has stronger earnings & valuation, FLTR or BRBY?

Is FLTR or BRBY more profitable?

Do analysts recommend FLTR or BRBY?

Summary

How does Burberry Group compare to Smurfit Kappa Group?

Is SKG or BRBY more profitable?

Which has more risk and volatility, SKG or BRBY?

Does the media refer more to SKG or BRBY?

Which has stronger valuation & earnings, SKG or BRBY?

Do analysts recommend SKG or BRBY?

Do institutionals & insiders believe in SKG or BRBY?

Summary

How does Burberry Group compare to DS Smith?

Do institutionals and insiders have more ownership in BRBY or SMDS?

Does the media favor BRBY or SMDS?

Which has more volatility & risk, BRBY or SMDS?

Do analysts rate BRBY or SMDS?

Which has better earnings & valuation, BRBY or SMDS?

Is BRBY or SMDS more profitable?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

BRBY vs. The Competition

Burberry Group Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools