SRP vs. RTO, ITRK, MTO, JSG, CPI, RST, RWS, DWF, DLAR, and FRAN
Should you be buying Serco Group stock or one of its competitors? The main competitors of Serco Group include Rentokil Initial (RTO), Intertek Group (ITRK), Mitie Group (MTO), Johnson Service Group (JSG), Capita (CPI), Restore (RST), RWS (RWS), DWF Group (DWF), De La Rue (DLAR), and Franchise Brands (FRAN). These companies are all part of the "specialty business services" industry.
Serco Group vs. Its Competitors
Serco Group (LON:SRP) and Rentokil Initial (LON:RTO) are both industrials companies, but which is the superior stock? We will compare the two companies based on the strength of their risk, profitability, earnings, analyst recommendations, media sentiment, institutional ownership, dividends and valuation.
Serco Group currently has a consensus price target of GBX 247, suggesting a potential upside of 3.43%. Rentokil Initial has a consensus price target of GBX 397.25, suggesting a potential downside of 3.09%. Given Serco Group's stronger consensus rating and higher possible upside, analysts clearly believe Serco Group is more favorable than Rentokil Initial.
In the previous week, Serco Group had 4 more articles in the media than Rentokil Initial. MarketBeat recorded 5 mentions for Serco Group and 1 mentions for Rentokil Initial. Serco Group's average media sentiment score of 0.79 beat Rentokil Initial's score of -0.15 indicating that Serco Group is being referred to more favorably in the media.
Serco Group has a beta of 0.38, suggesting that its share price is 62% less volatile than the S&P 500. Comparatively, Rentokil Initial has a beta of 0.55, suggesting that its share price is 45% less volatile than the S&P 500.
Rentokil Initial has a net margin of 7.25% compared to Serco Group's net margin of 2.87%. Serco Group's return on equity of 13.70% beat Rentokil Initial's return on equity.
Serco Group pays an annual dividend of GBX 0.04 per share and has a dividend yield of 0.0%. Rentokil Initial pays an annual dividend of GBX 0.12 per share and has a dividend yield of 0.0%. Serco Group pays out 82.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Rentokil Initial pays out 92.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.
Rentokil Initial has higher revenue and earnings than Serco Group. Rentokil Initial is trading at a lower price-to-earnings ratio than Serco Group, indicating that it is currently the more affordable of the two stocks.
53.0% of Serco Group shares are held by institutional investors. Comparatively, 78.6% of Rentokil Initial shares are held by institutional investors. 1.0% of Serco Group shares are held by company insiders. Comparatively, 2.8% of Rentokil Initial shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
Summary
Rentokil Initial beats Serco Group on 9 of the 17 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding SRP and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Serco Group Competitors List
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This page (LON:SRP) was last updated on 10/9/2025 by MarketBeat.com Staff
