Safestay (SSTY) Competitors GBX 20 -1.50 (-6.98%) As of 09:51 AM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsBuy This Stock SSTY vs. PHO, BARK, AHCG, IHG, WTB, MLC, DAL, PPH, EZH, and TENGShould you be buying Safestay stock or one of its competitors? The main competitors of Safestay include Peel Hotels (PHO), Barkby Group (BARK), Action Hotels (AHCG), InterContinental Hotels Group (IHG), Whitbread (WTB), Millennium & Copthorne Hotels plc (MLC), Dalata Hotel Group (DAL), PPHE Hotel Group (PPH), Easyhotel (EZH), and Ten Lifestyle Group (TENG). Safestay vs. Its Competitors Peel Hotels Barkby Group Action Hotels InterContinental Hotels Group Whitbread Millennium & Copthorne Hotels plc Dalata Hotel Group PPHE Hotel Group Easyhotel Ten Lifestyle Group Peel Hotels (LON:PHO) and Safestay (LON:SSTY) are both small-cap business services companies, but which is the better investment? We will contrast the two companies based on the strength of their community ranking, analyst recommendations, risk, institutional ownership, profitability, earnings, dividends, media sentiment and valuation. Is PHO or SSTY more profitable? Peel Hotels has a net margin of 0.00% compared to Safestay's net margin of -1.74%. Peel Hotels' return on equity of 0.00% beat Safestay's return on equity.Company Net Margins Return on Equity Return on Assets Peel HotelsN/A N/A N/A Safestay -1.74%-1.16%2.22% Does the media favor PHO or SSTY? In the previous week, Peel Hotels' average media sentiment score of 0.00 equaled Safestay'saverage media sentiment score. Company Overall Sentiment Peel Hotels Neutral Safestay Neutral Which has better earnings and valuation, PHO or SSTY? Peel Hotels has higher earnings, but lower revenue than Safestay. Safestay is trading at a lower price-to-earnings ratio than Peel Hotels, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioPeel Hotels£15.59M0.00N/A£1.50N/ASafestay£35.79M0.36-£623.38K-£0.96-20.83 Does the MarketBeat Community favor PHO or SSTY? Safestay received 123 more outperform votes than Peel Hotels when rated by MarketBeat users. Likewise, 75.72% of users gave Safestay an outperform vote while only 66.30% of users gave Peel Hotels an outperform vote. CompanyUnderperformOutperformPeel HotelsOutperform Votes6166.30% Underperform Votes3133.70% SafestayOutperform Votes18475.72% Underperform Votes5924.28% Do institutionals & insiders believe in PHO or SSTY? 61.0% of Safestay shares are held by institutional investors. 29.7% of Safestay shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term. SummarySafestay beats Peel Hotels on 6 of the 10 factors compared between the two stocks. Get Safestay News Delivered to You Automatically Sign up to receive the latest news and ratings for SSTY and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding SSTY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart SSTY vs. The Competition Export to ExcelMetricSafestayLodging IndustryCyclical SectorLON ExchangeMarket Cap£12.99M£3.45B£3.38B£2.93BDividend Yield0.49%3.56%3.51%4.90%P/E Ratio-20.8312.9470.57125.70Price / Sales0.36124.2669.69243,028.65Price / Cash1.859.5531.0928.07Price / Book0.241.003.804.71Net Income-£623.38K£191.61M£263.83M£5.91B7 Day Performance-12.24%-1.26%0.99%13.20%1 Month Performance-6.54%-1.44%4.15%16.80%1 Year Performance-8.93%3.33%2,597.16%78.27% Safestay Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)SSTYSafestayN/AGBX 20-7.0%N/A-2.5%£12.99M£35.79M-20.83226Gap DownPHOPeel HotelsN/AN/AN/AN/A£7.01M£15.59M33.33426High Trading VolumeBARKBarkby GroupN/AN/AN/AN/A£5.17MN/A-60.002,021Gap UpAHCGAction HotelsN/AN/AN/AN/A£0.00N/A0.00N/AIHGInterContinental Hotels Group0.5225 of 5 starsGBX 8,484-0.4%GBX 6,159-27.4%+7.5%£17.01B£5.19B27.8511,200WTBWhitbread1.8199 of 5 starsGBX 2,889flatGBX 2,860-1.0%-3.1%£5.16B£2.90B22.3439,000MLCMillennium & Copthorne Hotels plcN/AN/AN/AN/A£2.23B£992M60.8011,504Positive NewsDALDalata Hotel Group1.4775 of 5 starsGBX 525+3.4%GBX 480-8.6%+47.9%£1.33B£704.67M16.8695,000Gap UpPPHPPHE Hotel Group0.559 of 5 starsGBX 1,512+1.1%GBX 758.50-49.8%+17.7%£634.26M£423.18M29.204,700EZHEasyhotelN/AN/AN/AN/A£119.73M£17.56M-29.2390Gap DownHigh Trading VolumeTENGTen Lifestyle GroupN/AGBX 63+2.4%N/A-9.2%£59.16M£72.94M11.331,244News CoverageGap Up Related Companies and Tools Related Companies Peel Hotels Competitors Barkby Group Competitors Action Hotels Competitors InterContinental Hotels Group Competitors Whitbread Competitors Millennium & Copthorne Hotels plc Competitors Dalata Hotel Group Competitors PPHE Hotel Group Competitors Easyhotel Competitors Ten Lifestyle Group Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (LON:SSTY) was last updated on 6/12/2025 by MarketBeat.com Staff From Our Partners[No Brainer Gold Play]: “Show me a better investment.”A Historic Gold Announcement Is About to Rock Wall Street? 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