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Safestay (SSTY) Competitors

Safestay logo
GBX 21 0.00 (0.00%)
As of 05/1/2025

SSTY vs. PHO, BARK, AHCG, IHG, WTB, MLC, DAL, PPH, EZH, and ULTP

Should you be buying Safestay stock or one of its competitors? The main competitors of Safestay include Peel Hotels (PHO), Barkby Group (BARK), Action Hotels (AHCG), InterContinental Hotels Group (IHG), Whitbread (WTB), Millennium & Copthorne Hotels plc (MLC), Dalata Hotel Group (DAL), PPHE Hotel Group (PPH), Easyhotel (EZH), and Ultimate Products (ULTP).

Safestay vs.

Safestay (LON:SSTY) and Peel Hotels (LON:PHO) are both small-cap consumer cyclical companies, but which is the superior business? We will contrast the two businesses based on the strength of their community ranking, earnings, profitability, institutional ownership, valuation, media sentiment, dividends, analyst recommendations and risk.

Safestay received 123 more outperform votes than Peel Hotels when rated by MarketBeat users. Likewise, 75.72% of users gave Safestay an outperform vote while only 66.30% of users gave Peel Hotels an outperform vote.

CompanyUnderperformOutperform
SafestayOutperform Votes
184
75.72%
Underperform Votes
59
24.28%
Peel HotelsOutperform Votes
61
66.30%
Underperform Votes
31
33.70%

61.0% of Safestay shares are held by institutional investors. 29.7% of Safestay shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Peel Hotels has lower revenue, but higher earnings than Safestay. Safestay is trading at a lower price-to-earnings ratio than Peel Hotels, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Safestay£35.79M0.38-£623.38K-£0.96-21.88
Peel Hotels£15.59M0.00N/A£1.50N/A

Peel Hotels has a net margin of 0.00% compared to Safestay's net margin of -1.74%. Peel Hotels' return on equity of 0.00% beat Safestay's return on equity.

Company Net Margins Return on Equity Return on Assets
Safestay-1.74% -1.16% 2.22%
Peel Hotels N/A N/A N/A

In the previous week, Safestay's average media sentiment score of 0.00 equaled Peel Hotels'average media sentiment score.

Company Overall Sentiment
Safestay Neutral
Peel Hotels Neutral

Summary

Safestay beats Peel Hotels on 6 of the 10 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SSTY vs. The Competition

MetricSafestayLodging IndustryCyclical SectorLON Exchange
Market Cap£13.64M£3.35B£3.22B£2.58B
Dividend Yield0.49%3.56%3.49%4.97%
P/E Ratio-21.8812.0420.60133.15
Price / Sales0.38116.5164.70239,775.99
Price / Cash1.859.5530.9428.12
Price / Book0.260.933.424.57
Net Income-£623,379.86£191.61M£262.00M£5.84B
7 Day PerformanceN/A0.98%1.20%2.95%
1 Month Performance2.19%1.97%1.28%10.14%
1 Year Performance10.53%-2.27%1,684.20%117.13%

Safestay Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SSTY
Safestay
N/AGBX 21
flat
N/A+10.5%£13.64M£35.79M-21.88226
PHO
Peel Hotels
N/AN/AN/AN/A£7.01M£15.59M33.33426High Trading Volume
BARK
Barkby Group
N/AN/AN/AN/A£5.17MN/A-60.002,021Gap Up
AHCG
Action Hotels
N/AN/AN/AN/A£0.00N/A0.00N/A
IHG
InterContinental Hotels Group
0.5074 of 5 stars
GBX 7,728
+2.1%
GBX 6,159
-20.3%
+5.0%£15.49B£5.19B25.3611,200
WTB
Whitbread
1.0492 of 5 stars
GBX 2,563.78
+1.1%
GBX 2,860
+11.6%
-13.5%£4.58B£2.90B19.8339,000Earnings Report
Analyst Forecast
Buyback Announcement
News Coverage
MLC
Millennium & Copthorne Hotels plc
N/AN/AN/AN/A£2.23B£992M60.8011,504
DAL
Dalata Hotel Group
1.6503 of 5 stars
GBX 450
+3.4%
GBX 480
+6.7%
+24.8%£1.14B£704.67M14.4695,000Gap Up
PPH
PPHE Hotel Group
0.6168 of 5 stars
GBX 1,334
+1.7%
GBX 758.50
-43.1%
-14.8%£559.59M£423.18M25.764,700
EZH
Easyhotel
N/AN/AN/AN/A£119.73M£17.56M-29.2390Gap Down
High Trading Volume
ULTP
Ultimate Products
2.9137 of 5 stars
GBX 66.80
+4.4%
GBX 156
+133.5%
-63.6%£56.69M£152.45M5.48361Dividend Increase

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This page (LON:SSTY) was last updated on 5/2/2025 by MarketBeat.com Staff
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