Safestay (SSTY) Competitors GBX 21 0.00 (0.00%) As of 05/1/2025 Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsBuy This Stock SSTY vs. PHO, BARK, AHCG, IHG, WTB, MLC, DAL, PPH, EZH, and ULTPShould you be buying Safestay stock or one of its competitors? The main competitors of Safestay include Peel Hotels (PHO), Barkby Group (BARK), Action Hotels (AHCG), InterContinental Hotels Group (IHG), Whitbread (WTB), Millennium & Copthorne Hotels plc (MLC), Dalata Hotel Group (DAL), PPHE Hotel Group (PPH), Easyhotel (EZH), and Ultimate Products (ULTP). Safestay vs. Peel Hotels Barkby Group Action Hotels InterContinental Hotels Group Whitbread Millennium & Copthorne Hotels plc Dalata Hotel Group PPHE Hotel Group Easyhotel Ultimate Products Safestay (LON:SSTY) and Peel Hotels (LON:PHO) are both small-cap consumer cyclical companies, but which is the superior business? We will contrast the two businesses based on the strength of their community ranking, earnings, profitability, institutional ownership, valuation, media sentiment, dividends, analyst recommendations and risk. Does the MarketBeat Community prefer SSTY or PHO? Safestay received 123 more outperform votes than Peel Hotels when rated by MarketBeat users. Likewise, 75.72% of users gave Safestay an outperform vote while only 66.30% of users gave Peel Hotels an outperform vote. CompanyUnderperformOutperformSafestayOutperform Votes18475.72% Underperform Votes5924.28% Peel HotelsOutperform Votes6166.30% Underperform Votes3133.70% Do insiders & institutionals hold more shares of SSTY or PHO? 61.0% of Safestay shares are held by institutional investors. 29.7% of Safestay shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term. Which has preferable earnings & valuation, SSTY or PHO? Peel Hotels has lower revenue, but higher earnings than Safestay. Safestay is trading at a lower price-to-earnings ratio than Peel Hotels, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioSafestay£35.79M0.38-£623.38K-£0.96-21.88Peel Hotels£15.59M0.00N/A£1.50N/A Is SSTY or PHO more profitable? Peel Hotels has a net margin of 0.00% compared to Safestay's net margin of -1.74%. Peel Hotels' return on equity of 0.00% beat Safestay's return on equity.Company Net Margins Return on Equity Return on Assets Safestay-1.74% -1.16% 2.22% Peel Hotels N/A N/A N/A Does the media refer more to SSTY or PHO? In the previous week, Safestay's average media sentiment score of 0.00 equaled Peel Hotels'average media sentiment score. Company Overall Sentiment Safestay Neutral Peel Hotels Neutral SummarySafestay beats Peel Hotels on 6 of the 10 factors compared between the two stocks. Get Safestay News Delivered to You Automatically Sign up to receive the latest news and ratings for SSTY and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart SSTY vs. The Competition Export to ExcelMetricSafestayLodging IndustryCyclical SectorLON ExchangeMarket Cap£13.64M£3.35B£3.22B£2.58BDividend Yield0.49%3.56%3.49%4.97%P/E Ratio-21.8812.0420.60133.15Price / Sales0.38116.5164.70239,775.99Price / Cash1.859.5530.9428.12Price / Book0.260.933.424.57Net Income-£623,379.86£191.61M£262.00M£5.84B7 Day PerformanceN/A0.98%1.20%2.95%1 Month Performance2.19%1.97%1.28%10.14%1 Year Performance10.53%-2.27%1,684.20%117.13% Safestay Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)SSTYSafestayN/AGBX 21flatN/A+10.5%£13.64M£35.79M-21.88226PHOPeel HotelsN/AN/AN/AN/A£7.01M£15.59M33.33426High Trading VolumeBARKBarkby GroupN/AN/AN/AN/A£5.17MN/A-60.002,021Gap UpAHCGAction HotelsN/AN/AN/AN/A£0.00N/A0.00N/AIHGInterContinental Hotels Group0.5074 of 5 starsGBX 7,728+2.1%GBX 6,159-20.3%+5.0%£15.49B£5.19B25.3611,200WTBWhitbread1.0492 of 5 starsGBX 2,563.78+1.1%GBX 2,860+11.6%-13.5%£4.58B£2.90B19.8339,000Earnings ReportAnalyst ForecastBuyback AnnouncementNews CoverageMLCMillennium & Copthorne Hotels plcN/AN/AN/AN/A£2.23B£992M60.8011,504DALDalata Hotel Group1.6503 of 5 starsGBX 450+3.4%GBX 480+6.7%+24.8%£1.14B£704.67M14.4695,000Gap UpPPHPPHE Hotel Group0.6168 of 5 starsGBX 1,334+1.7%GBX 758.50-43.1%-14.8%£559.59M£423.18M25.764,700EZHEasyhotelN/AN/AN/AN/A£119.73M£17.56M-29.2390Gap DownHigh Trading VolumeULTPUltimate Products2.9137 of 5 starsGBX 66.80+4.4%GBX 156+133.5%-63.6%£56.69M£152.45M5.48361Dividend Increase Related Companies and Tools Related Companies Peel Hotels Competitors Barkby Group Competitors Action Hotels Competitors InterContinental Hotels Group Competitors Whitbread Competitors Millennium & Copthorne Hotels plc Competitors Dalata Hotel Group Competitors PPHE Hotel Group Competitors Easyhotel Competitors Ultimate Products Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (LON:SSTY) was last updated on 5/2/2025 by MarketBeat.com Staff From Our PartnersThe next market Nvidia is positioned to dominate …Robots — built by Nvidia. 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