Safestay (SSTY) Competitors GBX 23.35 -1.15 (-4.69%) As of 12:31 PM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsBuy This Stock SSTY vs. PHO, BARK, AHCG, IHG, WTB, MLC, DAL, PPH, EZH, and LIKEShould you be buying Safestay stock or one of its competitors? The main competitors of Safestay include Peel Hotels (PHO), Barkby Group (BARK), Action Hotels (AHCG), InterContinental Hotels Group (IHG), Whitbread (WTB), Millennium & Copthorne Hotels plc (MLC), Dalata Hotel Group (DAL), PPHE Hotel Group (PPH), Easyhotel (EZH), and Likewise Group (LIKE). Safestay vs. Its Competitors Peel Hotels Barkby Group Action Hotels InterContinental Hotels Group Whitbread Millennium & Copthorne Hotels plc Dalata Hotel Group PPHE Hotel Group Easyhotel Likewise Group Safestay (LON:SSTY) and Peel Hotels (LON:PHO) are both small-cap lodging industry companies, but which is the superior investment? We will contrast the two companies based on the strength of their media sentiment, risk, valuation, profitability, analyst recommendations, dividends, earnings and institutional ownership. Do institutionals & insiders have more ownership in SSTY or PHO? 61.0% of Safestay shares are held by institutional investors. 29.7% of Safestay shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term. Is SSTY or PHO more profitable? Peel Hotels has a net margin of 0.00% compared to Safestay's net margin of -1.74%. Peel Hotels' return on equity of 0.00% beat Safestay's return on equity.Company Net Margins Return on Equity Return on Assets Safestay-1.74% -1.16% 2.22% Peel Hotels N/A N/A N/A Does the media prefer SSTY or PHO? In the previous week, Safestay's average media sentiment score of 0.00 equaled Peel Hotels'average media sentiment score. Company Overall Sentiment Safestay Neutral Peel Hotels Neutral Which has better valuation and earnings, SSTY or PHO? Peel Hotels has lower revenue, but higher earnings than Safestay. Safestay is trading at a lower price-to-earnings ratio than Peel Hotels, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioSafestay£35.79M0.42-£623.38K-£0.96-24.32Peel Hotels£15.59M0.00N/A£1.50N/A SummarySafestay and Peel Hotels tied by winning 4 of the 8 factors compared between the two stocks. Get Safestay News Delivered to You Automatically Sign up to receive the latest news and ratings for SSTY and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding SSTY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart SSTY vs. The Competition Export to ExcelMetricSafestayLodging IndustryCyclical SectorLON ExchangeMarket Cap£15.16M£3.58B£3.37B£2.96BDividend Yield0.49%3.56%3.52%5.02%P/E Ratio-24.3213.5771.30146.56Price / Sales0.42132.3971.38240,164.99Price / Cash1.859.5531.1627.97Price / Book0.281.103.855.25Net Income-£623.38K£191.61M£262.42M£5.90B7 Day Performance0.60%4.87%1.33%1.11%1 Month Performance15.48%3.28%2.94%5.65%1 Year Performance18.41%8.54%2,633.51%82.08% Safestay Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)SSTYSafestayN/AGBX 23.35-4.7%N/A+21.0%£15.16M£35.79M-24.32226High Trading VolumePHOPeel HotelsN/AN/AN/AN/A£7.01M£15.59M33.33426High Trading VolumeBARKBarkby GroupN/AN/AN/AN/A£5.17MN/A-60.002,021Gap UpAHCGAction HotelsN/AN/AN/AN/A£0.00N/A0.00N/AIHGInterContinental Hotels Group0.6291 of 5 starsGBX 8,290-1.1%GBX 6,159-25.7%+4.7%£16.62B£5.19B27.2111,200WTBWhitbread1.8171 of 5 starsGBX 2,756-0.5%GBX 2,413.33-12.4%-1.1%£4.92B£2.90B21.3139,000MLCMillennium & Copthorne Hotels plcN/AN/AN/AN/A£2.23B£992M60.8011,504DALDalata Hotel Group1.9239 of 5 starsGBX 505-4.3%GBX 480-5.0%+59.1%£1.28B£704.67M16.2295,000Gap UpPPHPPHE Hotel Group0.916 of 5 starsGBX 1,566-0.9%GBX 758.50-51.6%+25.8%£656.91M£423.18M30.244,700EZHEasyhotelN/AN/AN/AN/A£119.73M£17.56M-29.2390Gap DownHigh Trading VolumeLIKELikewise GroupN/AGBX 22-2.2%N/A+63.4%£52.43M£139.97M51.85455Positive News Related Companies and Tools Related Companies Peel Hotels Competitors Barkby Group Competitors Action Hotels Competitors InterContinental Hotels Group Competitors Whitbread Competitors Millennium & Copthorne Hotels plc Competitors Dalata Hotel Group Competitors PPHE Hotel Group Competitors Easyhotel Competitors Likewise Group Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (LON:SSTY) was last updated on 7/3/2025 by MarketBeat.com Staff From Our PartnersTrump’s New Order Could Boost Social Security Benefits by 400%If you collect—or plan to collect—Social Security, you need to see this. 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