Safestay (SSTY) Competitors GBX 22.35 -0.15 (-0.67%) As of 08:36 AM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsBuy This Stock SSTY vs. PHO, BARK, AHCG, IHG, WTB, MLC, DAL, PPH, EZH, and TENGShould you be buying Safestay stock or one of its competitors? The main competitors of Safestay include Peel Hotels (PHO), Barkby Group (BARK), Action Hotels (AHCG), InterContinental Hotels Group (IHG), Whitbread (WTB), Millennium & Copthorne Hotels plc (MLC), Dalata Hotel Group (DAL), PPHE Hotel Group (PPH), Easyhotel (EZH), and Ten Lifestyle Group (TENG). Safestay vs. Its Competitors Peel Hotels Barkby Group Action Hotels InterContinental Hotels Group Whitbread Millennium & Copthorne Hotels plc Dalata Hotel Group PPHE Hotel Group Easyhotel Ten Lifestyle Group Peel Hotels (LON:PHO) and Safestay (LON:SSTY) are both small-cap lodging industry companies, but which is the superior business? We will contrast the two businesses based on the strength of their dividends, media sentiment, institutional ownership, risk, earnings, profitability, analyst recommendations and valuation. Which has higher earnings and valuation, PHO or SSTY? Peel Hotels has higher earnings, but lower revenue than Safestay. Safestay is trading at a lower price-to-earnings ratio than Peel Hotels, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioPeel Hotels£15.59M0.00N/A£1.50N/ASafestay£22.50M0.65-£623.38K-£0.01-1,596.43 Does the media prefer PHO or SSTY? In the previous week, Peel Hotels' average media sentiment score of 0.00 equaled Safestay'saverage media sentiment score. Company Overall Sentiment Peel Hotels Neutral Safestay Neutral Is PHO or SSTY more profitable? Peel Hotels has a net margin of 0.00% compared to Safestay's net margin of -1.74%. Peel Hotels' return on equity of 0.00% beat Safestay's return on equity.Company Net Margins Return on Equity Return on Assets Peel HotelsN/A N/A N/A Safestay -1.74%-1.16%2.22% Do insiders and institutionals believe in PHO or SSTY? 6.7% of Safestay shares are owned by institutional investors. 1.2% of Safestay shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth. SummaryPeel Hotels and Safestay tied by winning 4 of the 8 factors compared between the two stocks. Get Safestay News Delivered to You Automatically Sign up to receive the latest news and ratings for SSTY and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding SSTY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart SSTY vs. The Competition Export to ExcelMetricSafestayLodging IndustryCyclical SectorLON ExchangeMarket Cap£14.51M£3.53B£3.89B£2.57BDividend Yield0.49%3.44%3.53%5.30%P/E Ratio-1,596.43509.67521.225,413.34Price / Sales0.65117.94250.5597,256.67Price / Cash1.859.5531.1627.93Price / Book0.271.093.558.43Net Income-£623.38K£258.53M£264.31M£5.89B7 Day Performance0.09%0.13%0.20%0.35%1 Month Performance-2.83%-3.52%1.07%44.36%1 Year Performance-15.26%14.10%35.27%164.68% Safestay Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)SSTYSafestayN/AGBX 22.35-0.7%N/A-15.1%£14.51M£22.50M-1,596.43226Gap DownPHOPeel HotelsN/AN/AN/AN/A£7.01M£15.59M33.33426High Trading VolumeBARKBarkby GroupN/AN/AN/AN/A£5.17MN/A-60.002,021Gap UpAHCGAction HotelsN/AN/AN/AN/A£0.00N/A0.00N/AIHGInterContinental Hotels Group0.619 of 5 starsGBX 9,004.07-0.3%GBX 6,136.25-31.9%N/A£13.72B£5.12B1,907.2411,200WTBWhitbread1.472 of 5 starsGBX 3,119+0.5%GBX 3,650+17.0%+1.9%£5.39B£2.92B2,218.3539,000MLCMillennium & Copthorne Hotels plcN/AN/AN/AN/A£2.23B£992M60.8011,504DALDalata Hotel Group0.8794 of 5 starsGBX 550+2.3%GBX 480-12.7%N/A£1.16B£607.70M1,378.4595,000PPHPPHE Hotel Group0.9467 of 5 starsGBX 1,400+0.4%GBX 1,400N/A£585.84M£451.71M2,745.104,700Positive NewsEZHEasyhotelN/AN/AN/AN/A£119.73M£17.56M-29.2390Gap DownHigh Trading VolumeTENGTen Lifestyle GroupN/AGBX 58.56+0.5%N/A-15.9%£56.27M£68.06M2,661.591,244 Related Companies and Tools Related Companies Peel Hotels Competitors Barkby Group Competitors Action Hotels Competitors InterContinental Hotels Group Competitors Whitbread Competitors Millennium & Copthorne Hotels plc Competitors Dalata Hotel Group Competitors PPHE Hotel Group Competitors Easyhotel Competitors Ten Lifestyle Group Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (LON:SSTY) was last updated on 9/16/2025 by MarketBeat.com Staff From Our PartnersWhy More Investors Are Using Family Trusts to Protect Their WealthFor many investors, a family trust can be an essential tool for protecting assets, avoiding probate, and ensur...SmartAsset | SponsoredTurn $1K into $50K with This DeFi GemBitcoin grabs headlines, but smart money likes this token My research team has identified the token positio...Crypto 101 Media | SponsoredMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredClaim Your Share of $5.39 BILLION in AI Equity ChecksThe U.S. government just took advantage of Public Law 81-774 to crack down on AI companies... 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