Safestay (SSTY) Competitors GBX 22 +0.50 (+2.33%) As of 06:57 AM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsBuy This Stock SSTY vs. PHO, BARK, AHCG, IHG, WTB, MLC, DAL, PPH, EZH, and MRKShould you be buying Safestay stock or one of its competitors? The main competitors of Safestay include Peel Hotels (PHO), Barkby Group (BARK), Action Hotels (AHCG), InterContinental Hotels Group (IHG), Whitbread (WTB), Millennium & Copthorne Hotels plc (MLC), Dalata Hotel Group (DAL), PPHE Hotel Group (PPH), Easyhotel (EZH), and Marks Electrical Group (MRK). Safestay vs. Its Competitors Peel Hotels Barkby Group Action Hotels InterContinental Hotels Group Whitbread Millennium & Copthorne Hotels plc Dalata Hotel Group PPHE Hotel Group Easyhotel Marks Electrical Group Safestay (LON:SSTY) and Peel Hotels (LON:PHO) are both small-cap lodging industry companies, but which is the superior business? We will contrast the two companies based on the strength of their analyst recommendations, profitability, media sentiment, dividends, risk, valuation, earnings and institutional ownership. Do insiders and institutionals believe in SSTY or PHO? 6.7% of Safestay shares are owned by institutional investors. 1.2% of Safestay shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term. Which has better earnings and valuation, SSTY or PHO? Peel Hotels has lower revenue, but higher earnings than Safestay. Safestay is trading at a lower price-to-earnings ratio than Peel Hotels, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioSafestay£21.88M0.65-£623.38K-£0.01-2,750.00Peel Hotels£15.59M0.00N/A£1.50N/A Is SSTY or PHO more profitable? Peel Hotels has a net margin of 0.00% compared to Safestay's net margin of -1.74%. Peel Hotels' return on equity of 0.00% beat Safestay's return on equity.Company Net Margins Return on Equity Return on Assets Safestay-1.74% -1.16% 2.22% Peel Hotels N/A N/A N/A Does the media favor SSTY or PHO? In the previous week, Safestay's average media sentiment score of 0.00 equaled Peel Hotels'average media sentiment score. Company Overall Sentiment Safestay Neutral Peel Hotels Neutral SummarySafestay and Peel Hotels tied by winning 4 of the 8 factors compared between the two stocks. Get Safestay News Delivered to You Automatically Sign up to receive the latest news and ratings for SSTY and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding SSTY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart SSTY vs. The Competition Export to ExcelMetricSafestayLodging IndustryCyclical SectorLON ExchangeMarket Cap£14.29M£3.65B£3.87B£2.62BDividend Yield0.49%3.43%3.53%5.28%P/E Ratio-2,750.00521.10630.704,449.80Price / Sales0.65121.12247.63100,250.11Price / Cash1.859.5531.1627.90Price / Book0.271.083.618.53Net Income-£623.38K£258.53M£264.31M£5.89B7 Day Performance4.76%0.48%0.39%0.59%1 Month Performance-0.05%-0.53%0.48%5.68%1 Year Performance-16.98%12.79%36.40%164.68% Safestay Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)SSTYSafestayN/AGBX 22+2.3%N/A-19.2%£14.29M£21.88M-2,750.00226Gap DownPHOPeel HotelsN/AN/AN/AN/A£7.01M£15.59M33.33426High Trading VolumeBARKBarkby GroupN/AN/AN/AN/A£5.17MN/A-60.002,021Positive NewsGap UpAHCGAction HotelsN/AN/AN/AN/A£0.00N/A0.00N/AIHGInterContinental Hotels Group0.7382 of 5 starsGBX 9,068+1.3%GBX 6,611.25-27.1%+9.6%£13.82B£5.12B1,920.7811,200WTBWhitbread1.3285 of 5 starsGBX 3,245+1.6%GBX 3,650+12.5%+4.1%£5.61B£2.92B2,307.9739,000MLCMillennium & Copthorne Hotels plcN/AN/AN/AN/A£2.23B£992M60.8011,504DALDalata Hotel Group0.9616 of 5 starsGBX 565-0.9%GBX 480-15.0%+52.5%£1.19B£607.70M1,416.0495,000News CoveragePPHPPHE Hotel Group2.3069 of 5 starsGBX 1,322-1.6%GBX 1,500+13.5%+11.4%£553.20M£451.71M2,592.164,700News CoverageEZHEasyhotelN/AN/AN/AN/A£119.73M£17.56M-29.2390Gap DownHigh Trading VolumeMRKMarks Electrical Group0.5373 of 5 starsGBX 50.50-1.0%GBX 51+1.0%-15.8%£52.66M£117.18M-3,659.42200 Related Companies and Tools Related Companies Peel Hotels Competitors Barkby Group Competitors Action Hotels Competitors InterContinental Hotels Group Competitors Whitbread Competitors Millennium & Copthorne Hotels plc Competitors Dalata Hotel Group Competitors PPHE Hotel Group Competitors Easyhotel Competitors Marks Electrical Group Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (LON:SSTY) was last updated on 10/8/2025 by MarketBeat.com Staff From Our PartnersBuilding The Infrastructure for the Coming Financial ResetWhile China pushes nearly $1 trillion through its new digital currency, one emerging company is quietly buildi...Intellistake | SponsoredURGENT: The Market's 3 Red Flags Are FlashingHere’s the uncomfortable truth: The smartest investors in the world are already preparing for a crash befor...StockEarnings | SponsoredYour Bank Account Is No Longer SafeWhat If Washington Declared That: YOUR Money ISN'T Actually Yours? 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