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Safestay (SSTY) Competitors

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GBX 20.80 +0.80 (+4.00%)
As of 10/20/2025 03:52 AM Eastern

SSTY vs. PHO, BARK, AHCG, IHG, WTB, MLC, DAL, PPH, EZH, and IGR

Should you be buying Safestay stock or one of its competitors? The main competitors of Safestay include Peel Hotels (PHO), Barkby Group (BARK), Action Hotels (AHCG), InterContinental Hotels Group (IHG), Whitbread (WTB), Millennium & Copthorne Hotels plc (MLC), Dalata Hotel Group (DAL), PPHE Hotel Group (PPH), Easyhotel (EZH), and IG Design Group (IGR).

Safestay vs. Its Competitors

Peel Hotels (LON:PHO) and Safestay (LON:SSTY) are both small-cap lodging industry companies, but which is the better business? We will compare the two businesses based on the strength of their earnings, analyst recommendations, media sentiment, dividends, risk, valuation, profitability and institutional ownership.

6.7% of Safestay shares are held by institutional investors. 1.2% of Safestay shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Peel Hotels has a net margin of 0.00% compared to Safestay's net margin of -1.74%. Peel Hotels' return on equity of 0.00% beat Safestay's return on equity.

Company Net Margins Return on Equity Return on Assets
Peel HotelsN/A N/A N/A
Safestay -1.74%-1.16%2.22%

Peel Hotels has higher earnings, but lower revenue than Safestay. Safestay is trading at a lower price-to-earnings ratio than Peel Hotels, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Peel Hotels£15.59M0.00N/A£1.50N/A
Safestay£21.88M0.62-£623.38K-£0.80-26.00

In the previous week, Peel Hotels' average media sentiment score of 0.00 equaled Safestay'saverage media sentiment score.

Company Overall Sentiment
Peel Hotels Neutral
Safestay Neutral

Summary

Peel Hotels and Safestay tied by winning 4 of the 8 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SSTY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SSTY vs. The Competition

MetricSafestayLodging IndustryCyclical SectorLON Exchange
Market Cap£13.51M£4.37B£3.89B£2.57B
Dividend Yield0.49%3.47%3.56%5.38%
P/E Ratio-26.0011.8677.04493.40
Price / Sales0.62103.73228.8598,801.16
Price / Cash1.859.5531.1627.90
Price / Book0.251.033.558.23
Net Income-£623.38K£258.53M£264.31M£5.89B
7 Day Performance1.46%-0.43%0.27%-0.10%
1 Month Performance-7.56%-1.45%-0.75%1.08%
1 Year Performance-20.91%9.31%35.24%129.17%

Safestay Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SSTY
Safestay
N/AGBX 20.80
+4.0%
N/A-21.5%£13.51M£21.88M-26.00226Gap Up
PHO
Peel Hotels
N/AN/AN/AN/A£7.01M£15.59M33.33426High Trading Volume
BARK
Barkby Group
N/AN/AN/AN/A£5.17MN/A-60.002,021Gap Up
AHCG
Action Hotels
N/AN/AN/AN/A£0.00N/A0.00N/A
IHG
InterContinental Hotels Group
1.3454 of 5 stars
GBX 8,840
-1.0%
GBX 6,611.25
-25.2%
+3.4%£13.39B£5.12B1,872.4811,200
WTB
Whitbread
3.1846 of 5 stars
GBX 2,871
-0.8%
GBX 3,600
+25.4%
-9.6%£4.95B£2.92B2,041.9639,000Earnings Report
Insider Trade
High Trading Volume
MLC
Millennium & Copthorne Hotels plc
N/AN/AN/AN/A£2.23B£992M60.8011,504
DAL
Dalata Hotel Group
N/AGBX 555
flat
N/A+63.2%£1.17B£607.70M1,390.9895,000Gap Up
PPH
PPHE Hotel Group
2.7872 of 5 stars
GBX 1,328
-1.5%
GBX 1,500
+13.0%
+14.9%£555.85M£451.71M2,603.924,700
EZH
Easyhotel
N/AN/AN/AN/A£119.73M£17.56M-29.2390Gap Down
High Trading Volume
IGR
IG Design Group
1.701 of 5 stars
GBX 56.50
+0.9%
GBX 120
+112.4%
-56.3%£53.85M£729.27M-54.023,092

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This page (LON:SSTY) was last updated on 10/21/2025 by MarketBeat.com Staff
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