Safestay (SSTY) Competitors GBX 22.97 -0.03 (-0.13%) As of 08/1/2025 09:55 AM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsBuy This Stock SSTY vs. PHO, BARK, AHCG, IHG, WTB, MLC, DAL, PPH, EZH, and TENGShould you be buying Safestay stock or one of its competitors? The main competitors of Safestay include Peel Hotels (PHO), Barkby Group (BARK), Action Hotels (AHCG), InterContinental Hotels Group (IHG), Whitbread (WTB), Millennium & Copthorne Hotels plc (MLC), Dalata Hotel Group (DAL), PPHE Hotel Group (PPH), Easyhotel (EZH), and Ten Lifestyle Group (TENG). Safestay vs. Its Competitors Peel Hotels Barkby Group Action Hotels InterContinental Hotels Group Whitbread Millennium & Copthorne Hotels plc Dalata Hotel Group PPHE Hotel Group Easyhotel Ten Lifestyle Group Peel Hotels (LON:PHO) and Safestay (LON:SSTY) are both small-cap lodging industry companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, institutional ownership, dividends, earnings, profitability, media sentiment, analyst recommendations and risk. Which has stronger earnings & valuation, PHO or SSTY? Peel Hotels has higher earnings, but lower revenue than Safestay. Safestay is trading at a lower price-to-earnings ratio than Peel Hotels, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioPeel Hotels£15.59M0.00N/A£1.50N/ASafestay£35.79M0.42-£623.38K-£0.96-23.93 Does the media prefer PHO or SSTY? In the previous week, Peel Hotels' average media sentiment score of 0.00 equaled Safestay'saverage media sentiment score. Company Overall Sentiment Peel Hotels Neutral Safestay Neutral Is PHO or SSTY more profitable? Peel Hotels has a net margin of 0.00% compared to Safestay's net margin of -1.74%. Peel Hotels' return on equity of 0.00% beat Safestay's return on equity.Company Net Margins Return on Equity Return on Assets Peel HotelsN/A N/A N/A Safestay -1.74%-1.16%2.22% Do insiders and institutionals have more ownership in PHO or SSTY? 61.0% of Safestay shares are owned by institutional investors. 29.7% of Safestay shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth. SummaryPeel Hotels and Safestay tied by winning 4 of the 8 factors compared between the two stocks. Get Safestay News Delivered to You Automatically Sign up to receive the latest news and ratings for SSTY and its competitors with MarketBeat's FREE daily newsletter. Email Address Media Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart SSTY vs. The Competition Export to ExcelMetricSafestayLodging IndustryCyclical SectorLON ExchangeMarket Cap£14.92M£4.00B£3.39B£3.03BDividend Yield0.49%3.56%3.55%5.02%P/E Ratio-23.9313.6168.62176.75Price / Sales0.42131.6970.05264,362.45Price / Cash1.859.5531.1627.97Price / Book0.281.203.704.53Net Income-£623.38K£258.53M£264.31M£5.90B7 Day Performance3.24%-2.37%-2.07%12.58%1 Month Performance-9.57%5.34%-0.29%6.10%1 Year Performance12.05%20.76%1,793.66%71.60% Safestay Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)SSTYSafestayN/AGBX 22.97-0.1%N/A+5.6%£14.92M£35.79M-23.93226PHOPeel HotelsN/AN/AN/AN/A£7.01M£15.59M33.33426High Trading VolumeBARKBarkby GroupN/AN/AN/AN/A£5.17MN/A-60.002,021Gap UpAHCGAction HotelsN/AN/AN/AN/A£0.00N/A0.00N/AIHGInterContinental Hotels Group0.6008 of 5 starsGBX 8,774-0.8%GBX 6,139-30.0%+12.2%£17.59B£5.19B28.8011,200WTBWhitbread1.6642 of 5 starsGBX 3,045-2.6%GBX 2,280-25.1%+3.4%£5.44B£2.90B23.5539,000MLCMillennium & Copthorne Hotels plcN/AN/AN/AN/A£2.23B£992M60.8011,504DALDalata Hotel Group1.58 of 5 starsGBX 549.91+1.4%GBX 480-12.7%+50.0%£1.39B£704.67M17.6795,000Gap DownPPHPPHE Hotel Group0.5469 of 5 starsGBX 1,636-0.7%GBX 758.50-53.6%+12.1%£686.27M£423.18M31.594,700News CoverageEZHEasyhotelN/AN/AN/AN/A£119.73M£17.56M-29.2390Gap DownHigh Trading VolumeTENGTen Lifestyle GroupN/AGBX 60.38-1.4%N/A-18.0%£56.70M£72.94M10.851,244 Related Companies and Tools Related Companies Peel Hotels Competitors Barkby Group Competitors Action Hotels Competitors InterContinental Hotels Group Competitors Whitbread Competitors Millennium & Copthorne Hotels plc Competitors Dalata Hotel Group Competitors PPHE Hotel Group Competitors Easyhotel Competitors Ten Lifestyle Group Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (LON:SSTY) was last updated on 8/2/2025 by MarketBeat.com Staff From Our PartnersI warned you about Nvidia… now look what’s happeningNvidia just got Trump’s greenlight to sell high-powered AI chips to China — and their stock surged 5% before t...Timothy Sykes | Sponsored$100 Trillion “AI Metal” Found in American Ghost TownJeff Brown recently traveled to a ghost town in the middle of an American desert… To investigate what could...Brownstone Research | SponsoredHIDDEN IN THE BOOK OF GENESIS…“This land I will give to you…” — a 4,000-year-old line from Genesis may hold the key to unlocking a $150 tril...Paradigm Press | SponsoredHe Called Nvidia at $1.10. 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