Safestay (SSTY) Competitors

Peel Hotels (LON:PHO) and Safestay (LON:SSTY) are both small-cap lodging industry companies, but which is the superior stock? We will contrast the two businesses based on the strength of their institutional ownership, media sentiment, earnings, risk, analyst recommendations, profitability, dividends and valuation.

Which has preferable valuation and earnings, PHO or SSTY?

Peel Hotels has higher earnings, but lower revenue than Safestay. Safestay is trading at a lower price-to-earnings ratio than Peel Hotels, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Peel Hotels	£15.59M	0.00	N/A	£1.50	N/A
Safestay	£35.79M	0.41	-£623.38K	-£0.96	-23.49

Is PHO or SSTY more profitable?

Peel Hotels has a net margin of 0.00% compared to Safestay's net margin of -1.74%. Peel Hotels' return on equity of 0.00% beat Safestay's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Peel Hotels	N/A	N/A	N/A
Safestay	-1.74%	-1.16%	2.22%

Do institutionals and insiders believe in PHO or SSTY?

61.0% of Safestay shares are held by institutional investors. 29.7% of Safestay shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Does the media refer more to PHO or SSTY?

In the previous week, Safestay had 2 more articles in the media than Peel Hotels. MarketBeat recorded 2 mentions for Safestay and 0 mentions for Peel Hotels. Safestay's average media sentiment score of 0.49 beat Peel Hotels' score of 0.00 indicating that Safestay is being referred to more favorably in the news media.

Company	Overall Sentiment
Peel Hotels	Neutral
Safestay	Neutral

Summary

Safestay beats Peel Hotels on 6 of the 10 factors compared between the two stocks.