Safestay (SSTY) Competitors GBX 20.80 +0.80 (+4.00%) As of 10/20/2025 03:52 AM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsBuy This Stock SSTY vs. PHO, BARK, AHCG, IHG, WTB, MLC, DAL, PPH, EZH, and IGRShould you be buying Safestay stock or one of its competitors? The main competitors of Safestay include Peel Hotels (PHO), Barkby Group (BARK), Action Hotels (AHCG), InterContinental Hotels Group (IHG), Whitbread (WTB), Millennium & Copthorne Hotels plc (MLC), Dalata Hotel Group (DAL), PPHE Hotel Group (PPH), Easyhotel (EZH), and IG Design Group (IGR). Safestay vs. Its Competitors Peel Hotels Barkby Group Action Hotels InterContinental Hotels Group Whitbread Millennium & Copthorne Hotels plc Dalata Hotel Group PPHE Hotel Group Easyhotel IG Design Group Peel Hotels (LON:PHO) and Safestay (LON:SSTY) are both small-cap lodging industry companies, but which is the better business? We will compare the two businesses based on the strength of their earnings, analyst recommendations, media sentiment, dividends, risk, valuation, profitability and institutional ownership. Do institutionals & insiders believe in PHO or SSTY? 6.7% of Safestay shares are held by institutional investors. 1.2% of Safestay shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth. Is PHO or SSTY more profitable? Peel Hotels has a net margin of 0.00% compared to Safestay's net margin of -1.74%. Peel Hotels' return on equity of 0.00% beat Safestay's return on equity.Company Net Margins Return on Equity Return on Assets Peel HotelsN/A N/A N/A Safestay -1.74%-1.16%2.22% Which has stronger valuation & earnings, PHO or SSTY? Peel Hotels has higher earnings, but lower revenue than Safestay. Safestay is trading at a lower price-to-earnings ratio than Peel Hotels, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioPeel Hotels£15.59M0.00N/A£1.50N/ASafestay£21.88M0.62-£623.38K-£0.80-26.00 Does the media favor PHO or SSTY? In the previous week, Peel Hotels' average media sentiment score of 0.00 equaled Safestay'saverage media sentiment score. Company Overall Sentiment Peel Hotels Neutral Safestay Neutral SummaryPeel Hotels and Safestay tied by winning 4 of the 8 factors compared between the two stocks. Get Safestay News Delivered to You Automatically Sign up to receive the latest news and ratings for SSTY and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding SSTY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart SSTY vs. The Competition Export to ExcelMetricSafestayLodging IndustryCyclical SectorLON ExchangeMarket Cap£13.51M£4.37B£3.89B£2.57BDividend Yield0.49%3.47%3.56%5.38%P/E Ratio-26.0011.8677.04493.40Price / Sales0.62103.73228.8598,801.16Price / Cash1.859.5531.1627.90Price / Book0.251.033.558.23Net Income-£623.38K£258.53M£264.31M£5.89B7 Day Performance1.46%-0.43%0.27%-0.10%1 Month Performance-7.56%-1.45%-0.75%1.08%1 Year Performance-20.91%9.31%35.24%129.17% Safestay Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)SSTYSafestayN/AGBX 20.80+4.0%N/A-21.5%£13.51M£21.88M-26.00226Gap UpPHOPeel HotelsN/AN/AN/AN/A£7.01M£15.59M33.33426High Trading VolumeBARKBarkby GroupN/AN/AN/AN/A£5.17MN/A-60.002,021Gap UpAHCGAction HotelsN/AN/AN/AN/A£0.00N/A0.00N/AIHGInterContinental Hotels Group1.3454 of 5 starsGBX 8,840-1.0%GBX 6,611.25-25.2%+3.4%£13.39B£5.12B1,872.4811,200WTBWhitbread3.1846 of 5 starsGBX 2,871-0.8%GBX 3,600+25.4%-9.6%£4.95B£2.92B2,041.9639,000Earnings ReportInsider TradeHigh Trading VolumeMLCMillennium & Copthorne Hotels plcN/AN/AN/AN/A£2.23B£992M60.8011,504DALDalata Hotel GroupN/AGBX 555flatN/A+63.2%£1.17B£607.70M1,390.9895,000Gap UpPPHPPHE Hotel Group2.7872 of 5 starsGBX 1,328-1.5%GBX 1,500+13.0%+14.9%£555.85M£451.71M2,603.924,700EZHEasyhotelN/AN/AN/AN/A£119.73M£17.56M-29.2390Gap DownHigh Trading VolumeIGRIG Design Group1.701 of 5 starsGBX 56.50+0.9%GBX 120+112.4%-56.3%£53.85M£729.27M-54.023,092 Related Companies and Tools Related Companies Peel Hotels Competitors Barkby Group Competitors Action Hotels Competitors InterContinental Hotels Group Competitors Whitbread Competitors Millennium & Copthorne Hotels plc Competitors Dalata Hotel Group Competitors PPHE Hotel Group Competitors Easyhotel Competitors IG Design Group Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (LON:SSTY) was last updated on 10/21/2025 by MarketBeat.com Staff From Our PartnersYour Bank Account Is No Longer SafeWhat If Washington Declared That: YOUR Money ISN'T Actually Yours? 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