YouGov (YOU) Share Price, News & Analysis

Company Overview

YouGov is an international research and data analytics group. Our mission is to supply a continuous stream of accurate data into what the world thinks, so that organisations can better serve the communities that sustain them. Our 22 million registered members provide us with a highly engaged proprietary panel that delivers thousands of data points on consumer opinions, attitudes and behaviour on a daily basis. We combine this continuous stream of data with our research expertise to provide insights that enable intelligent decision-making and informed conversations. With operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, YouGov has one of the world's largest research networks. For further information visit corporate.yougov.com.

Key Stats

• Today's Range: 251.50 to 264.50
• 50-Day Range: 251 to 362
• 52-Week Range: 240.50 to 508
• Volume: 731,545 shs
• Average Volume: 745,901 shs
• Market Capitalization: £304.70 million
• P/E Ratio: 37,142.86
• Dividend Yield: 0.03%
• Price Target: GBX 471
• Consensus Rating: Moderate Buy

YouGov Stock Analysis - MarketRank™

YouGov scored higher than 77% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.9 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

YouGov has received a consensus rating of Moderate Buy. The company's average rating score is 2.67, and is based on 2 buy ratings, 1 hold rating, and no sell ratings.

Upside Potential

YouGov has a consensus price target of GBX 471, representing about 81.2% upside from its current price of GBX 260.

Amount of Analyst Coverage

YouGov has only been the subject of 3 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of YouGov is 37,142.86, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 219.48.

Price to Earnings Ratio vs. Sector

The P/E ratio of YouGov is 37,142.86, which means that it is trading at a more expensive P/E ratio than the Industrials sector average P/E ratio of about 284.16.

Price to Earnings Growth Ratio

YouGov has a PEG Ratio of 0.71. PEG Ratios below 1 indicate that a company could be undervalued.

Price to Book Value per Share Ratio

YouGov has a P/B Ratio of 1.66. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: N/A
• Short Interest Level: N/A

Short Interest

There is no current short interest data available for YOU.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Leadership

YouGov is a leading dividend payer. It pays a dividend yield of 3.59%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

YouGov does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of YouGov is 1,285.71%. Payout ratios above 75% are not desirable because they may not be sustainable.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Short Interest

There is no current short interest data available for YOU.

News and Social Media

• Score: 2.3 / 5
• News Sentiment: 0.21

News Sentiment

YouGov has a news sentiment score of 0.21. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.47 average news sentiment score of Industrials companies.

News Coverage This Week

MarketBeat has tracked 51 news articles for YouGov this week, compared to 27 articles on an average week.

Search Interest

Only 15 people have searched for YOU on MarketBeat in the last 30 days. This is a decrease of -35% compared to the previous 30 days.

MarketBeat Follows

1 people have added YouGov to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 4.2 / 5
• Insider Trading: Acquiring Shares

Insider Buying vs. Insider Selling

In the past three months, YouGov insiders have bought 73.04% more of their company's stock than they have sold. Specifically, they have bought £449,989.10 in company stock and sold £260,052.40 in company stock.

Percentage Held by Insiders

13.38% of the stock of YouGov is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

62.91% of the stock of YouGov is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

YOU Stock Analysis - Frequently Asked Questions

How have YOU shares performed this year?

YouGov's stock was trading at GBX 415 at the start of the year. Since then, YOU shares have decreased by 37.3% and is now trading at GBX 260.

How were YouGov's earnings last quarter?

YouGov plc (LON:YOU) announced its quarterly earnings results on Tuesday, October, 14th. The company reported $31.70 earnings per share (EPS) for the quarter. YouGov had a negative trailing twelve-month return on equity of 1.23% and a negative net margin of 0.69%.

How do I buy shares of YouGov?

Shares of YOU stock and other U.K. stocks can be purchased through online brokerage accounts that support trading on the London Stock Exchange (LSX). Some U.K. companies can be purchased through major U.S. brokerages in the form of American Depository Receipts (ADRs), which are placeholder equities held in a trust by a bank that represent shares of a foreign stock.

What other stocks do shareholders of YouGov own?

Based on aggregate information from My MarketBeat watchlists, some other companies that YouGov investors own include Meta Platforms (META), ASOS (ASC), Future (FUTR), Vodafone Group Public (VOD), Airtel Africa (AAF), Ashtead Group (AHT) and AstraZeneca (AZN).

Company Calendar

• Last Earnings: 10/14/2025
• Today: 10/19/2025

Industry, Sector and Symbol

• Stock Exchange: LON
• Sector: Industrials
• Industry: Consulting Services
• Sub-Industry: Computer Software
• Current Symbol: LON:YOU
• CIK: N/A
• Web: yougov.co.uk
• Phone: +44-20-70126000
• Fax: N/A
• Employees: 1,820
• Year Founded: N/A

Price Target and Rating

• Average Price Target for YouGov: GBX 471
• High Price Target: GBX 600
• Low Price Target: GBX 375
• Potential Upside/Downside: +81.2%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.67
• Research Coverage: 3 Analysts

Profitability

• EPS (Trailing Twelve Months): GBX 0.01
• Trailing P/E Ratio: 37,142.86
• Forward P/E Ratio: 6.21
• P/E Growth: 0.71
• Net Income: -£2.30 million
• Net Margins: -0.69%
• Pretax Margin: N/A
• Return on Equity: -1.23%
• Return on Assets: 4.89%

Debt

• Debt-to-Equity Ratio: 130.35
• Current Ratio: 0.77
• Quick Ratio: 0.99

Sales & Book Value

• Annual Sales: £388.90 million
• Price / Sales: 0.78
• Cash Flow: GBX 8.81 per share
• Price / Cash Flow: 29.50
• Book Value: GBX 156.64 per share
• Price / Book: 1.66

Miscellaneous

• Outstanding Shares: 117,193,000
• Free Float: N/A
• Market Cap: £304.70 million
• Optionable: Not Optionable
• Beta: 1.06