Alarum Technologies (ALAR) Competitors

TrueCar (NASDAQ:TRUE) and Alarum Technologies (NASDAQ:ALAR) are both small-cap computer and technology companies, but which is the better business? We will contrast the two businesses based on the strength of their community ranking, analyst recommendations, dividends, profitability, risk, earnings, valuation, institutional ownership and media sentiment.

Which has more risk and volatility, TRUE or ALAR?

TrueCar has a beta of 1.84, suggesting that its stock price is 84% more volatile than the S&P 500. Comparatively, Alarum Technologies has a beta of 0.67, suggesting that its stock price is 33% less volatile than the S&P 500.

Does the media prefer TRUE or ALAR?

In the previous week, TrueCar had 4 more articles in the media than Alarum Technologies. MarketBeat recorded 5 mentions for TrueCar and 1 mentions for Alarum Technologies. TrueCar's average media sentiment score of 0.79 beat Alarum Technologies' score of 0.40 indicating that TrueCar is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
TrueCar	1 Very Positive mention(s)	2 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Alarum Technologies	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Is TRUE or ALAR more profitable?

Alarum Technologies has a net margin of 12.70% compared to TrueCar's net margin of -17.63%. Alarum Technologies' return on equity of 54.68% beat TrueCar's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
TrueCar	-17.63%	-14.10%	-11.03%
Alarum Technologies	12.70%	54.68%	35.55%

Which has stronger valuation & earnings, TRUE or ALAR?

Alarum Technologies has lower revenue, but higher earnings than TrueCar. TrueCar is trading at a lower price-to-earnings ratio than Alarum Technologies, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
TrueCar	$158.71M	1.87	-$49.77M	-$0.40	-8.15
Alarum Technologies	$26.52M	2.91	-$5.53M	-$1.47	-7.65

Do analysts prefer TRUE or ALAR?

TrueCar presently has a consensus price target of $3.75, indicating a potential upside of 15.03%. Alarum Technologies has a consensus price target of $30.00, indicating a potential upside of 166.67%. Given Alarum Technologies' higher possible upside, analysts clearly believe Alarum Technologies is more favorable than TrueCar.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
TrueCar	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00
Alarum Technologies	0 Sell rating(s)	0 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	3.00

Do insiders and institutionals have more ownership in TRUE or ALAR?

79.4% of TrueCar shares are owned by institutional investors. Comparatively, 3.2% of Alarum Technologies shares are owned by institutional investors. 3.3% of TrueCar shares are owned by company insiders. Comparatively, 2.7% of Alarum Technologies shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Does the MarketBeat Community believe in TRUE or ALAR?

TrueCar received 503 more outperform votes than Alarum Technologies when rated by MarketBeat users. Likewise, 59.76% of users gave TrueCar an outperform vote while only 55.56% of users gave Alarum Technologies an outperform vote.

Company	Underperform	Outperform
TrueCar	Outperform Votes 508 59.76%	Underperform Votes 342 40.24%
Alarum Technologies	Outperform Votes 5 55.56%	Underperform Votes 4 44.44%

Summary

TrueCar beats Alarum Technologies on 9 of the 17 factors compared between the two stocks.