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Alarum Technologies (ALAR) Competitors

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$1.71 -0.10 (-5.52%)
Closing price 09/24/2026 04:00 PM Eastern
Extended Trading
$1.72 +0.01 (+0.29%)
As of 09/24/2026 07:30 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

ALAR vs. AISP, NCTY, REKR, MCHX, and BNAI

Should you buy Alarum Technologies stock or one of its competitors? Alarum Technologies's main competitors and comparable companies include Airship AI (AISP), The9 (NCTY), Rekor Systems (REKR), Marchex (MCHX), and Brand Engagement Network (BNAI). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "application software" industry.

How does Alarum Technologies compare to Airship AI?

Alarum Technologies (NASDAQ:ALAR) and Airship AI (NASDAQ:AISP) are both small-cap technology companies, but which is the superior stock? We will compare the two companies based on the strength of their risk, profitability, earnings, analyst recommendations, media sentiment, institutional ownership, dividends and valuation.

Alarum Technologies currently has a consensus price target of $14.00, suggesting a potential upside of 718.71%. Airship AI has a consensus price target of $6.50, suggesting a potential upside of 243.92%. Given Alarum Technologies' stronger consensus rating and higher possible upside, analysts clearly believe Alarum Technologies is more favorable than Airship AI.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alarum Technologies
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Airship AI
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50

In the previous week, Alarum Technologies had 20 more articles in the media than Airship AI. MarketBeat recorded 22 mentions for Alarum Technologies and 2 mentions for Airship AI. Alarum Technologies' average media sentiment score of 0.10 beat Airship AI's score of 0.00 indicating that Alarum Technologies is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alarum Technologies
0 Very Positive mention(s)
2 Positive mention(s)
17 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral
Airship AI
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

3.2% of Alarum Technologies shares are owned by institutional investors. Comparatively, 5.9% of Airship AI shares are owned by institutional investors. 2.7% of Alarum Technologies shares are owned by company insiders. Comparatively, 46.8% of Airship AI shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Airship AI has lower revenue, but higher earnings than Alarum Technologies. Airship AI is trading at a lower price-to-earnings ratio than Alarum Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alarum Technologies$40.76M0.31$960K$0.1610.69
Airship AI$15.32M4.25$29.32M$0.672.82

Airship AI has a net margin of 144.60% compared to Alarum Technologies' net margin of 2.53%. Alarum Technologies' return on equity of 17.11% beat Airship AI's return on equity.

Company Net Margins Return on Equity Return on Assets
Alarum Technologies2.53% 17.11% 12.65%
Airship AI 144.60%-19.13%18.72%

Alarum Technologies has a beta of 1.72, meaning that its share price is 72% more volatile than the broader market. Comparatively, Airship AI has a beta of 0.61, meaning that its share price is 39% less volatile than the broader market.

Summary

Alarum Technologies beats Airship AI on 9 of the 16 factors compared between the two stocks.

How does Alarum Technologies compare to The9?

Alarum Technologies (NASDAQ:ALAR) and The9 (NASDAQ:NCTY) are both small-cap technology companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, valuation, risk, profitability, institutional ownership, media sentiment, earnings and dividends.

Alarum Technologies has a beta of 1.72, indicating that its share price is 72% more volatile than the broader market. Comparatively, The9 has a beta of 2.09, indicating that its share price is 109% more volatile than the broader market.

Alarum Technologies has a net margin of 2.53% compared to The9's net margin of 0.00%. Alarum Technologies' return on equity of 17.11% beat The9's return on equity.

Company Net Margins Return on Equity Return on Assets
Alarum Technologies2.53% 17.11% 12.65%
The9 N/A N/A N/A

Alarum Technologies has higher revenue and earnings than The9. The9 is trading at a lower price-to-earnings ratio than Alarum Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alarum Technologies$40.76M0.31$960K$0.1610.69
The9$15.43M3.52-$57.55M$6.000.60

Alarum Technologies currently has a consensus price target of $14.00, suggesting a potential upside of 718.71%. Given Alarum Technologies' stronger consensus rating and higher possible upside, equities analysts clearly believe Alarum Technologies is more favorable than The9.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alarum Technologies
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
The9
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

3.2% of Alarum Technologies shares are owned by institutional investors. Comparatively, 0.5% of The9 shares are owned by institutional investors. 2.7% of Alarum Technologies shares are owned by insiders. Comparatively, 30.8% of The9 shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

In the previous week, Alarum Technologies had 18 more articles in the media than The9. MarketBeat recorded 22 mentions for Alarum Technologies and 4 mentions for The9. The9's average media sentiment score of 0.46 beat Alarum Technologies' score of 0.10 indicating that The9 is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alarum Technologies
0 Very Positive mention(s)
2 Positive mention(s)
17 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral
The9
0 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Alarum Technologies beats The9 on 11 of the 16 factors compared between the two stocks.

How does Alarum Technologies compare to Rekor Systems?

Alarum Technologies (NASDAQ:ALAR) and Rekor Systems (NASDAQ:REKR) are both small-cap technology companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, risk, dividends, valuation, analyst recommendations, media sentiment, profitability and earnings.

In the previous week, Alarum Technologies had 21 more articles in the media than Rekor Systems. MarketBeat recorded 22 mentions for Alarum Technologies and 1 mentions for Rekor Systems. Rekor Systems' average media sentiment score of 1.82 beat Alarum Technologies' score of 0.10 indicating that Rekor Systems is being referred to more favorably in the news media.

Company Overall Sentiment
Alarum Technologies Neutral
Rekor Systems Very Positive

Alarum Technologies has a beta of 1.72, indicating that its stock price is 72% more volatile than the broader market. Comparatively, Rekor Systems has a beta of 1.79, indicating that its stock price is 79% more volatile than the broader market.

Alarum Technologies has higher earnings, but lower revenue than Rekor Systems. Rekor Systems is trading at a lower price-to-earnings ratio than Alarum Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alarum Technologies$40.76M0.31$960K$0.1610.69
Rekor Systems$48.45M1.21-$31.46M-$0.16N/A

3.2% of Alarum Technologies shares are held by institutional investors. Comparatively, 45.7% of Rekor Systems shares are held by institutional investors. 2.7% of Alarum Technologies shares are held by insiders. Comparatively, 3.2% of Rekor Systems shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Alarum Technologies has a net margin of 2.53% compared to Rekor Systems' net margin of -43.84%. Alarum Technologies' return on equity of 17.11% beat Rekor Systems' return on equity.

Company Net Margins Return on Equity Return on Assets
Alarum Technologies2.53% 17.11% 12.65%
Rekor Systems -43.84%-59.05%-27.37%

Alarum Technologies presently has a consensus target price of $14.00, indicating a potential upside of 718.71%. Given Alarum Technologies' stronger consensus rating and higher possible upside, research analysts clearly believe Alarum Technologies is more favorable than Rekor Systems.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alarum Technologies
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Rekor Systems
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Summary

Alarum Technologies beats Rekor Systems on 10 of the 16 factors compared between the two stocks.

How does Alarum Technologies compare to Marchex?

Marchex (NASDAQ:MCHX) and Alarum Technologies (NASDAQ:ALAR) are both small-cap technology companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, analyst recommendations, valuation, profitability, risk, media sentiment, dividends and earnings.

Alarum Technologies has lower revenue, but higher earnings than Marchex. Marchex is trading at a lower price-to-earnings ratio than Alarum Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Marchex$45.42M1.28-$5.24M-$0.12N/A
Alarum Technologies$40.76M0.31$960K$0.1610.69

73.5% of Marchex shares are owned by institutional investors. Comparatively, 3.2% of Alarum Technologies shares are owned by institutional investors. 23.5% of Marchex shares are owned by company insiders. Comparatively, 2.7% of Alarum Technologies shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

In the previous week, Alarum Technologies had 18 more articles in the media than Marchex. MarketBeat recorded 22 mentions for Alarum Technologies and 4 mentions for Marchex. Marchex's average media sentiment score of 0.54 beat Alarum Technologies' score of 0.10 indicating that Marchex is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Marchex
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Alarum Technologies
0 Very Positive mention(s)
2 Positive mention(s)
17 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral

Alarum Technologies has a consensus target price of $14.00, indicating a potential upside of 718.71%. Given Alarum Technologies' stronger consensus rating and higher possible upside, analysts clearly believe Alarum Technologies is more favorable than Marchex.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marchex
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
Alarum Technologies
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Marchex has a beta of 1.86, meaning that its share price is 86% more volatile than the broader market. Comparatively, Alarum Technologies has a beta of 1.72, meaning that its share price is 72% more volatile than the broader market.

Alarum Technologies has a net margin of 2.53% compared to Marchex's net margin of -12.44%. Alarum Technologies' return on equity of 17.11% beat Marchex's return on equity.

Company Net Margins Return on Equity Return on Assets
Marchex-12.44% -18.25% -13.94%
Alarum Technologies 2.53%17.11%12.65%

Summary

Alarum Technologies beats Marchex on 10 of the 16 factors compared between the two stocks.

How does Alarum Technologies compare to Brand Engagement Network?

Alarum Technologies (NASDAQ:ALAR) and Brand Engagement Network (NASDAQ:BNAI) are both small-cap technology companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, profitability, institutional ownership, valuation, earnings, dividends, analyst recommendations and risk.

3.2% of Alarum Technologies shares are held by institutional investors. Comparatively, 15.8% of Brand Engagement Network shares are held by institutional investors. 2.7% of Alarum Technologies shares are held by company insiders. Comparatively, 25.6% of Brand Engagement Network shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Alarum Technologies has a net margin of 2.53% compared to Brand Engagement Network's net margin of -2,356.26%. Alarum Technologies' return on equity of 17.11% beat Brand Engagement Network's return on equity.

Company Net Margins Return on Equity Return on Assets
Alarum Technologies2.53% 17.11% 12.65%
Brand Engagement Network -2,356.26%-145.56%-62.22%

Alarum Technologies currently has a consensus price target of $14.00, indicating a potential upside of 718.71%. Given Alarum Technologies' stronger consensus rating and higher possible upside, analysts clearly believe Alarum Technologies is more favorable than Brand Engagement Network.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alarum Technologies
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Brand Engagement Network
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Alarum Technologies has higher revenue and earnings than Brand Engagement Network. Brand Engagement Network is trading at a lower price-to-earnings ratio than Alarum Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alarum Technologies$40.76M0.31$960K$0.1610.69
Brand Engagement Network$280K173.61-$8.62M-$1.60N/A

Alarum Technologies has a beta of 1.72, meaning that its stock price is 72% more volatile than the broader market. Comparatively, Brand Engagement Network has a beta of 0.44, meaning that its stock price is 56% less volatile than the broader market.

In the previous week, Alarum Technologies had 16 more articles in the media than Brand Engagement Network. MarketBeat recorded 22 mentions for Alarum Technologies and 6 mentions for Brand Engagement Network. Brand Engagement Network's average media sentiment score of 0.55 beat Alarum Technologies' score of 0.10 indicating that Brand Engagement Network is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Alarum Technologies
0 Very Positive mention(s)
2 Positive mention(s)
17 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral
Brand Engagement Network
1 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Alarum Technologies beats Brand Engagement Network on 12 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ALAR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ALAR vs. The Competition

MetricAlarum TechnologiesSoftware IndustryTechnology SectorNASDAQ Exchange
Market Cap$14.85M$15.94B$31.39B$13.29B
Dividend YieldN/A3.42%2.75%12.57%
P/E Ratio10.69142.5679.0125.76
Price / Sales0.311,286.60590.15106.88
Price / Cash2.6047.5449.7052.76
Price / Book0.398.857.986.34
Net Income$960K$434.54M$702.99M$360.00M
7 Day Performance-18.96%0.73%1.08%-0.16%
1 Month Performance3.01%-2.61%-1.87%-4.08%
1 Year Performance-88.26%-0.38%178.12%5.97%

Alarum Technologies Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ALAR
Alarum Technologies
3.1565 of 5 stars
$1.71
-5.5%
$14.00
+718.7%
-89.1%$14.85M$40.76M10.69103
AISP
Airship AI
2.0966 of 5 stars
$1.88
-2.3%
$6.50
+246.7%
-63.3%$64.58M$15.32M2.8047
NCTY
The9
0.8177 of 5 stars
$3.98
+4.6%
N/A-65.0%$60.52M$63.51M0.6670
REKR
Rekor Systems
0.3306 of 5 stars
$0.44
-6.5%
N/A-76.1%$60.15M$48.45MN/A250
MCHX
Marchex
0.97 of 5 stars
$1.22
-0.5%
N/A-32.1%$54.27M$43.98MN/A190

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This page (NASDAQ:ALAR) was last updated on 9/25/2026 by MarketBeat.com Staff.
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