AppFolio (APPF) Stock Price, News & Analysis

Company Overview

AppFolio, Inc. is a Santa Barbara–based provider of cloud-based software solutions for the property management and legal industries. Founded in 2006 by former software executives, the company went public on the NASDAQ under the symbol APPF in 2015. Its original offering, AppFolio Property Manager, automates accounting, marketing, leasing, and maintenance functions for residential, commercial, student housing, and community association managers.

In 2019, AppFolio expanded its portfolio with the acquisition of MyCase, a web-based legal practice management platform for small to mid-size law firms. The combined suite delivers end-to-end solutions for online payments, e-signatures, client portals, and reporting. AppFolio’s mobile applications and cloud infrastructure enable remote access and real-time collaboration across multiple properties or legal practices.

AppFolio primarily serves markets across the United States and Canada, supporting a broad range of clients from independent property managers and small law offices to larger multi-state firms and publicly traded real estate investment trusts. By catering to diverse segments within real estate and legal services, the company helps organizations modernize administrative and operational workflows.

Under the leadership of President and CEO Thomas J. Egan, who succeeded co-founder Klaus Schauser, AppFolio continues to invest in customer-driven innovation. The company leverages emerging technologies such as artificial intelligence and machine learning to enhance efficiency, deliver actionable insights, and improve the overall user experience for its network of property and legal professionals.

Key Stats

• Today's Range: $275.73 to $280.64
• 50-Day Range: $237.68 to $321.25
• 52-Week Range: $189.01 to $326.04
• Volume: 237,479 shs
• Average Volume: 236,505 shs
• Market Capitalization: $10.05 billion
• P/E Ratio: 50.58
• Dividend Yield: N/A
• Price Target: $311.80
• Consensus Rating: Moderate Buy

AppFolio Stock Analysis - MarketRank™

AppFolio scored higher than 71% of companies evaluated by MarketBeat, and ranked 272nd out of 666 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.8 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

AppFolio has received a consensus rating of Moderate Buy. The company's average rating score is 2.67, and is based on 4 buy ratings, 2 hold ratings, and no sell ratings.

Upside Potential

AppFolio has a consensus price target of $311.80, representing about 11.3% upside from its current price of $280.22.

Amount of Analyst Coverage

AppFolio has only been the subject of 3 research reports in the past 90 days.

Earnings and Valuation

• Score: 3.1 / 5
• Proj. Earnings Growth: 19.19%

Earnings Growth

Earnings for AppFolio are expected to grow by 19.19% in the coming year, from $3.96 to $4.72 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of AppFolio is 50.58, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 280.39.

Price to Earnings Ratio vs. Sector

The P/E ratio of AppFolio is 50.58, which means that it is trading at a less expensive P/E ratio than the Computer and Technology sector average P/E ratio of about 444.50.

Price to Book Value per Share Ratio

AppFolio has a P/B Ratio of 19.65. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

3.22% of the float of AppFolio has been sold short.

Short Interest Ratio / Days to Cover

AppFolio has a short interest ratio ("days to cover") of 3.5, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in AppFolio has recently increased by 1.85%, indicating that investor sentiment is decreasing.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

AppFolio does not currently pay a dividend.

Dividend Growth

AppFolio does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

3.22% of the float of AppFolio has been sold short.

Short Interest Ratio / Days to Cover

AppFolio has a short interest ratio ("days to cover") of 3.5, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in AppFolio has recently increased by 1.85%, indicating that investor sentiment is decreasing.

News and Social Media

• Score: 2.9 / 5
• News Sentiment: 1.17

News Sentiment

AppFolio has a news sentiment score of 1.17. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.89 average news sentiment score of Computer and Technology companies.

News Coverage This Week

MarketBeat has tracked 16 news articles for AppFolio this week, compared to 10 articles on an average week.

Search Interest

Only 3 people have searched for APPF on MarketBeat in the last 30 days. This is a decrease of -57% compared to the previous 30 days.

MarketBeat Follows

Only 2 people have added AppFolio to their MarketBeat watchlist in the last 30 days. This is a decrease of -60% compared to the previous 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, AppFolio insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $16,102,840.00 in company stock.

Percentage Held by Insiders

Only 4.68% of the stock of AppFolio is held by insiders.

Percentage Held by Institutions

85.19% of the stock of AppFolio is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

APPF Stock Analysis - Frequently Asked Questions

How have APPF shares performed this year?

AppFolio's stock was trading at $246.72 at the beginning of 2025. Since then, APPF shares have increased by 13.6% and is now trading at $280.22.

How were AppFolio's earnings last quarter?

AppFolio, Inc. (NASDAQ:APPF) issued its earnings results on Thursday, July, 31st. The software maker reported $1.38 EPS for the quarter, beating the consensus estimate of $1.27 by $0.11. AppFolio's revenue was up 19.4% on a year-over-year basis.
Read the conference call transcript.

When did AppFolio IPO?

AppFolio (APPF) raised $81 million in an IPO on Friday, June 26th 2015. The company issued 6,200,000 shares at $12.00-$14.00 per share. Morgan Stanley and Credit Suisse served as the underwriters for the IPO and Pacific Crest Securities and William Blair were co-managers.

Who are AppFolio's major shareholders?

AppFolio's top institutional investors include William Blair Investment Management LLC (2.04%), State Street Corp (1.93%), Brown Capital Management LLC (1.61%) and Gilder Gagnon Howe & Co. LLC (1.47%). Insiders that own company stock include Klaus Schauser, William Shane Trigg, William Shane Trigg, Maurice J Duca, Robert Donald Casey III, Matthew S Mazza, Timothy K Bliss, Elizabeth Erin Barat, Janet Kerr, Janet Kerr, Timothy Mathias Eaton, Blottnitz Andreas Von, Scanlan Agnes Bundy and Alexander Wolf.
View institutional ownership trends.

How do I buy shares of AppFolio?

Shares of APPF stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of AppFolio own?

Based on aggregate information from My MarketBeat watchlists, some other companies that AppFolio investors own include NVIDIA (NVDA), Meta Platforms (META), Broadcom (AVGO), Invesco QQQ (QQQ), Adobe (ADBE), Arista Networks (ANET) and ServiceNow (NOW).

Company Calendar

• Last Earnings: 7/31/2025
• Today: 9/15/2025
• Next Earnings (Estimated): 10/23/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Computer and Technology
• Industry: INTERNET SOFTWARE
• Sub-Industry: Computer Software
• Current Symbol: NASDAQ:APPF
• CIK: 1433195
• Web: www.appfolioinc.com
• Phone: (805) 364-6093
• Fax: N/A
• Employees: 1,634
• Year Founded: 2006

Price Target and Rating

• Average Price Target for AppFolio: $311.80
• High Price Target: $350.00
• Low Price Target: $253.00
• Potential Upside/Downside: +11.3%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.67
• Research Coverage: 6 Analysts

Profitability

• EPS (Trailing Twelve Months): $5.54
• Trailing P/E Ratio: 50.58
• Forward P/E Ratio: 70.76
• P/E Growth: N/A
• Net Income: $204.07 million
• Net Margins: 23.54%
• Pretax Margin: 17.68%
• Return on Equity: 26.32%
• Return on Assets: 21.33%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 2.92
• Quick Ratio: 2.92

Sales & Book Value

• Annual Sales: $794.20 million
• Price / Sales: 12.65
• Cash Flow: $3.71 per share
• Price / Cash Flow: 75.55
• Book Value: $14.26 per share
• Price / Book: 19.65

Miscellaneous

• Outstanding Shares: 35,850,000
• Free Float: 34,175,000
• Market Cap: $10.05 billion
• Optionable: Optionable
• Beta: 0.89