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Baidu (BIDU) Stock Forecast & Price Target

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$136.26 +3.34 (+2.51%)
As of 10:25 AM Eastern
This is a fair market value price provided by Polygon.io. Learn more.
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Baidu - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Hold
Based on 19 Analyst Ratings
Sell
1
Hold
9
Buy
9

Based on 19 Wall Street analysts who have issued ratings for Baidu in the last 12 months, the stock has a consensus rating of "Hold." Out of the 19 analysts, 1 has given a sell rating, 9 have given a hold rating, 8 have given a buy rating, and 1 has given a strong buy rating for BIDU.

Consensus Price Target

$122.42
-10.16% Downside
According to the 19 analysts' twelve-month price targets for Baidu, the average price target is $122.42. The highest price target for BIDU is $177.00, while the lowest price target for BIDU is $81.00. The average price target represents a forecasted downside of -10.16% from the current price of $136.26.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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BIDU Analyst Ratings Over Time

TypeCurrent Forecast
9/25/24 to 9/25/25		1 Month Ago
8/26/24 to 8/26/25		3 Months Ago
6/27/24 to 6/27/25		1 Year Ago
9/26/23 to 9/25/24
Strong Buy
1 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
8 Buy rating(s)
6 Buy rating(s)
7 Buy rating(s)
12 Buy rating(s)
Hold
9 Hold rating(s)
11 Hold rating(s)
11 Hold rating(s)
5 Hold rating(s)
Sell
1 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$122.42$104.11$107.82$132.13
Forecasted Upside-10.16% Downside12.58% Upside25.18% Upside40.55% Upside
Consensus RatingHoldHoldHoldModerate Buy

BIDU Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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BIDU Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Baidu Stock vs. The Competition

TypeBaiduComputer and Technology CompaniesS&P 500
Consensus Rating Score
2.33
2.64
2.53
Consensus RatingHoldModerate BuyModerate Buy
Predicted Upside-11.64% Downside58.26% Upside11.57% Upside
News Sentiment Rating
Positive News

See Recent BIDU News
Positive News
Positive News
Export to Excel
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside		Details
9/25/2025Dbs Bank
0 of 5 stars
Andy Yu
Not Rated
UpgradeHold ➝ Buy$85.00 ➝ $177.00+33.16%
9/22/2025CLSA
1 of 5 stars		 UpgradeStrong-Buy
9/22/2025Nomura
2 of 5 stars		 Boost TargetNeutral$91.00 ➝ $135.00-0.26%
9/17/2025Jefferies Financial Group
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Thomas Chong
Thomas Chong
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Boost TargetBuy$108.00 ➝ $157.00+17.37%
9/16/2025Zacks Research
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 UpgradeStrong Sell ➝ Hold
9/16/2025Arete Research
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Richard Kramer
Richard Kramer
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UpgradeSell ➝ Buy$143.00+18.13%
9/16/2025Arete
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 UpgradeSell ➝ Buy$143.00+24.54%
9/15/2025Zephirin Group
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 Initiated CoverageSell$92.00-25.66%
9/2/2025Susquehanna
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Shyam Patil
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Boost TargetNeutral$85.00 ➝ $95.00-0.27%
8/21/2025Benchmark
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Fawne Jiang
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Lower TargetBuy$120.00 ➝ $115.00+32.55%
7/18/2025Barclays
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Jiong Shao
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Lower TargetEqual Weight$84.00 ➝ $81.00-8.98%
7/17/2025Citigroup
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Alicia Yap
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Boost TargetBuy$138.00 ➝ $140.00+60.01%
5/21/2025Macquarie
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 Reiterated RatingNeutral
3/8/2025Sanford C. Bernstein
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 Reiterated RatingMarket Perform
2/19/2025Nomura Securities
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J. Shi
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DowngradeStrong-Buy ➝ Hold
2/19/2025Mizuho
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James Lee
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Boost TargetOutperform$95.00 ➝ $105.00+16.46%
2/18/2025Daiwa Capital Markets
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 Reiterated RatingBuy ➝ Outperform
11/27/2024JPMorgan Chase & Co.
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 DowngradeOverweight ➝ Neutral
11/25/2024China Renaissance
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 DowngradeBuy ➝ Hold$86.00+7.06%
9/24/2024Hsbc Global Res
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C. Liu
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DowngradeStrong-Buy ➝ Hold
9/24/2024HSBC
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 DowngradeBuy ➝ Hold$100.00+13.28%
8/26/2024Loop Capital
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 Lower TargetBuy$120.00 ➝ $115.00+34.19%
8/23/2024Bank of America
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 Lower TargetBuy$128.00 ➝ $117.00+36.38%
5/17/2024Morgan Stanley
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 DowngradeOverweight ➝ Equal Weight$140.00 ➝ $125.00+11.02%
11/22/2023The Goldman Sachs Group
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 Lower TargetBuy$181.00 ➝ $174.00+48.03%
11/22/2023Nomura Instinet
Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		 UpgradeNeutral ➝ Buy$145.00+27.84%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 10:23 AM ET.


Should I Buy Baidu Stock? BIDU Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, September 21, 2025. Please send any questions or comments about these Baidu pros and cons to contact@marketbeat.com.

Baidu
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Baidu, Inc.:

  • The current stock price is around $104, which is significantly lower than its 12-month high of $138.18, suggesting potential for price appreciation.
  • Baidu, Inc. has a strong financial position with a low debt-to-equity ratio of 0.19, indicating that the company is not heavily reliant on debt for financing its operations.
  • Recent analyst ratings show a mix of "buy" and "hold" recommendations, with five analysts rating it as a buy, which may indicate confidence in the company's future performance.
  • The company has a solid current ratio of 1.85, suggesting it has sufficient short-term assets to cover its short-term liabilities, which is a positive sign for liquidity.
  • Institutional investors have been increasing their stakes in Baidu, Inc., with significant boosts from firms like Mirae Asset Global Investments, indicating growing confidence in the company's prospects.

Baidu
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Baidu, Inc. for these reasons:

  • The stock has experienced volatility, with a 12-month low of $74.71, which may raise concerns about its stability and potential for further declines.
  • Analysts have recently adjusted their price targets downward, with Barclays reducing its target from $84.00 to $81.00, which could signal a lack of confidence in short-term growth.
  • Despite some buy ratings, the consensus rating remains a "hold," suggesting that many analysts are cautious about the stock's immediate upside potential.
  • With a significant portion of the market still uncertain about the tech sector, Baidu, Inc. may face challenges in maintaining investor interest and confidence.
  • The competitive landscape in the internet search services market is intense, which could impact Baidu, Inc.'s market share and profitability moving forward.

BIDU Forecast - Frequently Asked Questions

According to the research reports of 19 Wall Street equities research analysts, the average twelve-month stock price forecast for Baidu is $122.42, with a high forecast of $177.00 and a low forecast of $81.00.

19 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Baidu in the last year. There is currently 1 sell rating, 9 hold ratings, 8 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "hold" BIDU shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in BIDU, but not buy additional shares or sell existing shares.

According to analysts, Baidu's stock has a predicted downside of -10.16% based on their 12-month stock forecasts.

Over the previous 90 days, Baidu's stock had 5 upgrades by analysts.

Baidu has been rated by research analysts at Arete, Arete Research, Barclays, Benchmark, Citigroup, CLSA, Dbs Bank, Jefferies Financial Group, Nomura, Susquehanna, Zacks Research, and Zephirin Group in the past 90 days.

Analysts like Baidu less than other "computer and technology" companies. The consensus rating for Baidu is Hold while the average consensus rating for "computer and technology" companies is Moderate Buy. Learn more on how BIDU compares to other companies.

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This page (NASDAQ:BIDU) was last updated on 9/25/2025 by MarketBeat.com Staff
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