Baidu (BIDU) Stock Forecast & Price Target

Q: What analysts cover Baidu?

Baidu has been rated by research analysts at Benchmark , BNP Paribas Exane , Citigroup , Morgan Stanley , Nomura , Susquehanna , Weiss Ratings , and Zacks Research in the past 90 days.

$107.82 -2.32 (-2.11%)

Closing price 06/24/2026 04:00 PM Eastern

Extended Trading

$108.22 +0.40 (+0.37%)

As of 06/24/2026 07:54 PM Eastern

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Baidu - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 23 Analyst Ratings

Sell
2

Hold
4

Buy
17

Based on 23 Wall Street analysts who have issued ratings for Baidu in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 23 analysts, 2 have given a sell rating, 4 have given a hold rating, 16 have given a buy rating, and 1 has given a strong buy rating for BIDU.

Consensus Price Target

$162.58
50.79% Upside

According to the 23 analysts' twelve-month price targets for Baidu, the average price target is $162.58. The highest price target for BIDU is $215.00, while the lowest price target for BIDU is $89.00. The average price target represents a forecasted upside of 50.79% from the current price of $107.82.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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BIDU Analyst Ratings Over Time

Type	Current Forecast 6/25/25 to 6/25/26	1 Month Ago 5/26/25 to 5/26/26	3 Months Ago 3/27/25 to 3/27/26	1 Year Ago 6/25/24 to 6/25/25
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	16 Buy rating(s)	16 Buy rating(s)	15 Buy rating(s)	7 Buy rating(s)
Hold	4 Hold rating(s)	3 Hold rating(s)	5 Hold rating(s)	9 Hold rating(s)
Sell	2 Sell rating(s)	3 Sell rating(s)	1 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$162.58	$162.58	$157.89	$107.82
Forecasted Upside	50.79% Upside	28.23% Upside	46.03% Upside	24.43% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Hold

BIDU Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

BIDU Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Baidu Stock vs. The Competition

Type	Baidu	Computer and Technology Companies	Broader Market
Consensus Rating Score	2.70	2.29	2.52
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	50.79% Upside	163.40% Upside	15.51% Upside
News Sentiment Rating	Positive News See Recent BIDU News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
6/23/2026	Citigroup 4 of 5 stars		Reiterated Rating	Buy
6/15/2026	Zacks Research Not Rated		Upgrade	Strong Sell ➝ Hold
5/20/2026	Susquehanna 5 of 5 stars	Shyam Patil 2 of 5 stars	Boost Target	Neutral	$120.00 ➝ $140.00	+1.69%
5/20/2026	Nomura Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Buy	$186.00 ➝ $190.00	+40.68%
5/19/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target		$135.00 ➝ $140.00	+1.54%
5/19/2026	Benchmark Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Fawne Jiang Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$215.00	+56.13%
5/18/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Hold (C-) ➝ Sell (D)
4/1/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Outperform	$161.00	+44.50%
3/5/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jiong Shao Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Equal Weight	$147.00 ➝ $128.00	+7.36%
3/2/2026	Zephirin Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Sell	$88.00 ➝ $89.00	-28.48%
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2/4/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
2/3/2026	China Renaissance Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy	$134.00 ➝ $180.00	+21.16%
1/2/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Thomas Chong Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$159.00 ➝ $181.00	+38.53%
11/24/2025	National Bank Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Outperform
11/24/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Alex Yao Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Neutral ➝ Overweight	$110.00 ➝ $188.00	+69.45%
11/19/2025	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Eddie Leung Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$100.00 ➝ $151.00	+30.88%
11/19/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Lincoln Kong Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$154.00 ➝ $155.00	+32.32%
11/6/2025	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy	$160.00	+25.94%
10/14/2025	Daiwa Securities Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	John Choi Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Neutral ➝ Buy	$160.00	+32.80%
10/10/2025	Macquarie Infrastructure Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ellie Jiang Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Neutral ➝ Outperform	$91.00 ➝ $176.00	+32.93%
9/25/2025	Dbs Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andy Yu Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Buy	$85.00 ➝ $177.00	+33.16%
9/22/2025	CLSA Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Strong-Buy
9/16/2025	Arete Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Sell ➝ Buy	$143.00	+24.54%
3/8/2025	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Market Perform
2/19/2025	Mizuho Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	James Lee Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$95.00 ➝ $105.00	+16.46%
9/24/2024	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Hold	$100.00	+13.28%
8/26/2024	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Buy	$120.00 ➝ $115.00	+34.19%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 03:56 AM ET.

Should I Buy Baidu Stock? BIDU Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Saturday, June 20, 2026. Please send any questions or comments about these Baidu pros and cons to contact@marketbeat.com.

Baidu
Bull Case

Here are some ways that investors could benefit from investing in Baidu, Inc.:

Baidu, Inc. has a strong foothold in the Chinese internet search market, which continues to grow, providing a solid revenue base from online advertising services.
The company is diversifying its portfolio into artificial intelligence and other technology sectors, positioning itself for future growth opportunities.
The current stock price is around $49, reflecting a potential entry point for investors looking to capitalize on its market position.
Baidu's recent investments in digital content and services, such as Baidu Maps and Baidu Baike, enhance its ecosystem and user engagement.
Institutional interest is increasing, with several hedge funds acquiring new positions in Baidu, Inc., indicating confidence in its future performance.

Baidu
Bear Case

Investors should be bearish about investing in Baidu, Inc. for these reasons:

Increased competition in the Chinese tech space, particularly from other search engines and emerging platforms, could impact Baidu's market share.
Regulatory challenges in China may pose risks to Baidu's operations and profitability, as the government continues to tighten control over technology companies.
Recent fluctuations in stock performance may indicate volatility, which could deter risk-averse investors.
While Baidu is expanding into AI, the technology sector is highly competitive, and success is not guaranteed, which could affect future growth.
Dependence on advertising revenue makes Baidu vulnerable to economic downturns, as companies may cut marketing budgets during tough times.

BIDU Forecast - Frequently Asked Questions

According to the research reports of 23 Wall Street equities research analysts, the average twelve-month stock price forecast for Baidu is $162.58, with a high forecast of $215.00 and a low forecast of $89.00.

23 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Baidu in the last year. There are currently 2 sell ratings, 4 hold ratings, 16 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" BIDU shares.

According to analysts, Baidu's stock has a predicted upside of 50.79% based on their 12-month stock forecasts.

Over the previous 90 days, Baidu's stock had 2 downgrades and 1 upgrade by analysts.

Baidu has been rated by research analysts at Benchmark, BNP Paribas Exane, Citigroup, Morgan Stanley, Nomura, Susquehanna, Weiss Ratings, and Zacks Research in the past 90 days.

Analysts like Baidu more than other "computer and technology" companies. The consensus rating for Baidu is Moderate Buy while the average consensus rating for "computer and technology" companies is Hold. Learn more on how BIDU compares to other companies.

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This page (NASDAQ:BIDU) was last updated on 6/25/2026 by MarketBeat.com Staff.

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Baidu (BIDU) Stock Forecast & Price Target