Baidu (BIDU) Stock Forecast & Price Target

$122.76 +2.28 (+1.89%)

Closing price 04:00 PM Eastern

Extended Trading

$122.63 -0.13 (-0.11%)

As of 08:00 PM Eastern

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Baidu - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Moderate Buy

Based on 20 Analyst Ratings

Sell
1

Hold
9

Buy
10

Based on 20 Wall Street analysts who have issued ratings for Baidu in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 20 analysts, 1 has given a sell rating, 9 have given a hold rating, 9 have given a buy rating, and 1 has given a strong buy rating for BIDU.

Consensus Price Target

$128.93
5.02% Upside

According to the 20 analysts' twelve-month price targets for Baidu, the average price target is $128.93. The highest price target for BIDU is $177.00, while the lowest price target for BIDU is $81.00. The average price target represents a forecasted upside of 5.02% from the current price of $122.76.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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BIDU Analyst Ratings Over Time

Type	Current Forecast 10/24/24 to 10/24/25	1 Month Ago 9/24/24 to 9/24/25	3 Months Ago 7/26/24 to 7/26/25	1 Year Ago 10/25/23 to 10/24/24
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	9 Buy rating(s)	7 Buy rating(s)	7 Buy rating(s)	11 Buy rating(s)
Hold	9 Hold rating(s)	12 Hold rating(s)	11 Hold rating(s)	6 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$128.93	$116.00	$105.09	$128.36
Forecasted Upside	5.02% Upside	-12.73% Downside	15.74% Upside	43.45% Upside
Consensus Rating	Moderate Buy	Hold	Hold	Moderate Buy

BIDU Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

BIDU Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Baidu Stock vs. The Competition

Type	Baidu	Computer and Technology Companies	S&P 500
Consensus Rating Score	2.50	2.31	2.52
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	5.09% Upside	57.09% Upside	11.83% Upside
News Sentiment Rating	Neutral News See Recent BIDU News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
10/24/2025	Weiss Ratings 0 of 5 stars		Reiterated Rating	Hold (C)
10/14/2025	Daiwa Capital Markets 2 of 5 stars	John Choi Not Rated	Set Target	Neutral ➝ Buy	$160.00	+32.80%
10/13/2025	Citigroup 3 of 5 stars	Alicia Yap 4 of 5 stars	Reiterated Rating	Buy
10/10/2025	Macquarie Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ellie Jiang Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Neutral ➝ Outperform	$91.00 ➝ $176.00	+32.93%
9/25/2025	Dbs Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andy Yu Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Buy	$85.00 ➝ $177.00	+33.16%
9/22/2025	CLSA Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Strong-Buy
9/22/2025	Nomura Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Neutral	$91.00 ➝ $135.00	-0.26%
9/17/2025	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Thomas Chong Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$108.00 ➝ $157.00	+17.37%
9/16/2025	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Strong Sell ➝ Hold
9/16/2025	Arete Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Richard Kramer Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Sell ➝ Buy	$143.00	+18.13%

9/16/2025	Arete Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Sell ➝ Buy	$143.00	+24.54%
9/15/2025	Zephirin Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Sell	$92.00	-25.66%
9/2/2025	Susquehanna Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Shyam Patil Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$85.00 ➝ $95.00	-0.27%
8/21/2025	Benchmark Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Fawne Jiang Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$120.00 ➝ $115.00	+32.55%
7/18/2025	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jiong Shao Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Equal Weight	$84.00 ➝ $81.00	-8.98%
3/8/2025	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Market Perform
2/19/2025	Nomura Securities Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	J. Shi Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Strong-Buy ➝ Hold
2/19/2025	Mizuho Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	James Lee Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$95.00 ➝ $105.00	+16.46%
11/27/2024	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Overweight ➝ Neutral
11/25/2024	China Renaissance Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Hold	$86.00	+7.06%
9/24/2024	Hsbc Global Res Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	C. Liu Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Strong-Buy ➝ Hold
9/24/2024	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Hold	$100.00	+13.28%
8/26/2024	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Buy	$120.00 ➝ $115.00	+34.19%
8/23/2024	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Buy	$128.00 ➝ $117.00	+36.38%
5/17/2024	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Overweight ➝ Equal Weight	$140.00 ➝ $125.00	+11.02%
11/22/2023	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Buy	$181.00 ➝ $174.00	+48.03%
11/22/2023	Nomura Instinet Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Neutral ➝ Buy	$145.00	+27.84%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 10:25 PM ET.

Should I Buy Baidu Stock? BIDU Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, October 24, 2025. Please send any questions or comments about these Baidu pros and cons to contact@marketbeat.com.

Baidu
Bull Case

Here are some ways that investors could benefit from investing in Baidu, Inc.:

The current stock price is around $119, which is significantly lower than its twelve-month high of $149.51, suggesting potential for price appreciation.
Recent upgrades from multiple analysts, including a "buy" rating with a target price of $143, indicate positive sentiment and confidence in the company's growth prospects.
Baidu, Inc. has a strong market presence in internet search services in China, which is a rapidly growing sector, providing a solid foundation for future revenue growth.
The company has a low debt-to-equity ratio, indicating financial stability and a lower risk profile, which can be attractive to conservative investors.
With a consensus rating of "Moderate Buy" and a price target averaging around $128.93, analysts see potential upside, making it an appealing investment opportunity.

Baidu
Bear Case

Investors should be bearish about investing in Baidu, Inc. for these reasons:

Despite recent upgrades, there are still analysts who maintain a "sell" rating, reflecting concerns about the company's long-term performance and market conditions.
The stock has experienced volatility, with a recent decline of about 2.4%, which may deter risk-averse investors looking for stable returns.
Competition in the internet search market is fierce, and Baidu, Inc. faces challenges from other tech giants, which could impact its market share and profitability.
Analysts have varying price targets, with some as low as $81, indicating uncertainty about the stock's future performance and potential for loss.
While the company has a solid financial position, any significant downturn in the Chinese economy could adversely affect its operations and stock performance.

BIDU Forecast - Frequently Asked Questions

: According to the research reports of 20 Wall Street equities research analysts, the average twelve-month stock price forecast for Baidu is $128.93, with a high forecast of $177.00 and a low forecast of $81.00.
: 20 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Baidu in the last twelve months. There is currently 1 sell rating, 9 hold ratings, 9 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" BIDU shares.
: According to analysts, Baidu's stock has a predicted upside of 5.02% based on their 12-month stock forecasts.
: Over the previous 90 days, Baidu's stock had 6 upgrades by analysts.
: Baidu has been rated by research analysts at Arete, Arete Research, Benchmark, Citigroup, CLSA, Daiwa Capital Markets, Dbs Bank, Jefferies Financial Group, Macquarie, Nomura, Susquehanna, Weiss Ratings, Zacks Research, and Zephirin Group in the past 90 days.
: Analysts like Baidu more than other "computer and technology" companies. The consensus rating for Baidu is Moderate Buy while the average consensus rating for "computer and technology" companies is Hold. Learn more on how BIDU compares to other companies.

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This page (NASDAQ:BIDU) was last updated on 10/24/2025 by MarketBeat.com Staff

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Baidu (BIDU) Stock Forecast & Price Target

Baidu - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Consensus Price Target

BIDU Analyst Ratings Over Time

BIDU Analyst Recommendations By Month

BIDU Price Targets by Month

Baidu Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Baidu Stock? BIDU Pros and Cons Explained

Baidu
Bull Case

Baidu
Bear Case

BIDU Forecast - Frequently Asked Questions

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Baidu (BIDU) Stock Forecast & Price Target

Baidu - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Consensus Price Target

BIDU Analyst Ratings Over Time

BIDU Analyst Recommendations By Month

BIDU Price Targets by Month

Baidu Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Baidu Stock? BIDU Pros and Cons Explained

Baidu Bull Case

Baidu Bear Case

BIDU Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

Baidu
Bull Case

Baidu
Bear Case