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NASDAQ:BZUN

Baozun (BZUN) Stock Price, News & Analysis

Baozun logo
$3.74 -0.10 (-2.60%)
Closing price 04:00 PM Eastern
Extended Trading
$3.74 0.00 (0.00%)
As of 04:10 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

About Baozun Stock (NASDAQ:BZUN)

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Key Stats

Today's Range
$3.71
$3.86
50-Day Range
$2.63
$4.77
52-Week Range
$2.12
$4.88
Volume
246,441 shs
Average Volume
380,436 shs
Market Capitalization
$216.10 million
P/E Ratio
N/A
Dividend Yield
N/A
Price Target
$4.20
Consensus Rating
Hold

Company Overview

Baozun Stock Analysis - MarketRank™

See Top-Rated MarketRank™ Stocks
28th Percentile Overall Score

BZUN MarketRank™: 

Baozun scored higher than 28% of companies evaluated by MarketBeat, and ranked 559th out of 660 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

  • Consensus Rating

    Baozun has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on 1 buy rating, no hold ratings, and 1 sell rating.

  • Upside Potential

    Baozun has a consensus price target of $4.20, representing about 12.3% upside from its current price of $3.74.

  • Amount of Analyst Coverage

    Baozun has only been the subject of 1 research reports in the past 90 days.

  • Read more about Baozun's stock forecast and price target.
  • Price to Earnings Ratio vs. the Market

    The P/E ratio of Baozun is -8.50, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

  • Price to Earnings Ratio vs. Sector

    The P/E ratio of Baozun is -8.50, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

  • Price to Book Value per Share Ratio

    Baozun has a P/B Ratio of 0.36. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

  • Read more about Baozun's valuation and earnings.
  • Percentage of Shares Shorted

    1.89% of the float of Baozun has been sold short.
  • Short Interest Ratio / Days to Cover

    Baozun has a short interest ratio ("days to cover") of 2.4, which is generally considered an acceptable ratio of short interest to trading volume.
  • Change versus previous month

    Short interest in Baozun has recently increased by 18.15%, indicating that investor sentiment is decreasing significantly.
  • Dividend Yield

    Baozun does not currently pay a dividend.

  • Dividend Growth

    Baozun does not have a long track record of dividend growth.

  • Percentage of Shares Shorted

    1.89% of the float of Baozun has been sold short.
  • Short Interest Ratio / Days to Cover

    Baozun has a short interest ratio ("days to cover") of 2.4, which is generally considered an acceptable ratio of short interest to trading volume.
  • Change versus previous month

    Short interest in Baozun has recently increased by 18.15%, indicating that investor sentiment is decreasing significantly.
  • News Coverage This Week

    MarketBeat has tracked 1 news article for Baozun this week, compared to 2 articles on an average week.
  • Search Interest

    4 people have searched for BZUN on MarketBeat in the last 30 days.
  • MarketBeat Follows

    1 people have added Baozun to their MarketBeat watchlist in the last 30 days.
  • Insider Buying vs. Insider Selling

    In the past three months, Baozun insiders have not sold or bought any company stock.

  • Percentage Held by Insiders

    59.20% of the stock of Baozun is held by insiders. A high percentage of insider ownership can be a sign of company health.

  • Percentage Held by Institutions

    47.29% of the stock of Baozun is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

  • Read more about Baozun's insider trading history.
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BZUN Stock News Headlines

Jefferies Keeps Their Buy Rating on Baozun (BZUN)
Tilson: “I’m watching HOOD”
A strange chasm is coming to Wall Street... It's already creating millionaires and billionaires at the fastest pace in history. CNBC calls it "the largest wealth creation spree in history." Yet 1 in 3 Americans now fear their financial situation is deteriorating. There's only one way to survive, says the man who predicted 2008 and 2020, but sadly it's already too late for many.tc pixel
Baozun: Look Beyond Headline Losses
Baozun Reports August 2025 Share Movements
See More Headlines

BZUN Stock Analysis - Frequently Asked Questions

Baozun's stock was trading at $2.72 at the start of the year. Since then, BZUN stock has increased by 37.5% and is now trading at $3.74.

Baozun Inc. (NASDAQ:BZUN) issued its quarterly earnings data on Thursday, August, 28th. The technology company reported ($0.08) EPS for the quarter. The technology company had revenue of $356.34 million for the quarter. Baozun had a negative trailing twelve-month return on equity of 4.60% and a negative net margin of 1.93%.
Read the conference call transcript
.

Baozun (BZUN) raised $143 million in an initial public offering (IPO) on Thursday, May 21st 2015. The company issued 11,000,000 shares at $12.00-$14.00 per share. Morgan Stanley, Credit Suisse and BofA Merrill Lynch served as the underwriters for the IPO.

Top institutional shareholders of Baozun include Polunin Capital Partners Ltd (0.19%).

Shares of BZUN stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

Based on aggregate information from My MarketBeat watchlists, some other companies that Baozun investors own include Alibaba Group (BABA), NVIDIA (NVDA), Meta Platforms (META), Advanced Micro Devices (AMD), Netflix (NFLX), Tesla (TSLA) and Baidu (BIDU).

Company Calendar

Last Earnings
8/28/2025
Today
10/07/2025
Next Earnings (Estimated)
11/20/2025
Fiscal Year End
12/31/2025

Industry, Sector and Symbol

Stock Exchange
NASDAQ
Industry
IT Services
Sub-Industry
Retail
Current Symbol
NASDAQ:BZUN
CIK
1625414
Fax
N/A
Employees
7,650
Year Founded
2006

Price Target and Rating

High Price Target
$4.20
Low Price Target
$4.20
Potential Upside/Downside
+9.4%
Consensus Rating
Hold
Rating Score (0-4)
2.00
Research Coverage
2 Analysts

Profitability

EPS (Trailing Twelve Months)
($0.44)
Trailing P/E Ratio
N/A
Forward P/E Ratio
N/A
P/E Growth
N/A
Net Income
-$18.68 million
Net Margins
-1.93%
Pretax Margin
-1.06%
Return on Equity
-4.60%
Return on Assets
-1.89%

Debt

Debt-to-Equity Ratio
N/A
Current Ratio
1.97
Quick Ratio
1.69

Sales & Book Value

Annual Sales
$1.29 billion
Price / Sales
0.17
Cash Flow
$0.15 per share
Price / Cash Flow
26.09
Book Value
$10.40 per share
Price / Book
0.37

Miscellaneous

Outstanding Shares
57,780,000
Free Float
23,575,000
Market Cap
$221.88 million
Optionable
Optionable
Beta
0.27

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This page (NASDAQ:BZUN) was last updated on 10/7/2025 by MarketBeat.com Staff
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