NASDAQ:BZUN Baozun (BZUN) Stock Price, News & Analysis $2.84 +0.20 (+7.58%) Closing price 05/2/2025 04:00 PM EasternExtended Trading$2.76 -0.07 (-2.64%) As of 05/2/2025 07:42 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock About Baozun Stock (NASDAQ:BZUN) 30 days 90 days 365 days Advanced Chart View Price History Chart DataSkip Price History Chart Get Baozun alerts:Sign Up Key Stats Today's Range$2.62▼$2.8450-Day Range$2.20▼$3.5052-Week Range$2.11▼$4.38Volume425,517 shsAverage Volume476,309 shsMarket Capitalization$153.74 millionP/E RatioN/ADividend YieldN/APrice Target$3.20Consensus RatingModerate Buy Company OverviewBaozun Inc., through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People's Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands' store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing. The Brand Management segment provides brand management, strategic and tactic positioning, branding and marketing, retail and e-commerce operations, supply chain, and logistics and technology services. It serves brand partners in various categories, including apparel and accessories, appliances, electronics, home and furnishings, food and health products, beauty and cosmetics, fast moving consumer goods, mother and baby products, and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.Read More… Baozun Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks37th Percentile Overall ScoreBZUN MarketRank™: Baozun scored higher than 37% of companies evaluated by MarketBeat, and ranked 399th out of 654 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion2.3 / 5Analyst RatingModerate Buy Consensus RatingBaozun has received a consensus rating of Moderate Buy. The company's average rating score is 2.50, and is based on 1 buy rating, 1 hold rating, and no sell ratings.Amount of Analyst CoverageBaozun has received no research coverage in the past 90 days.Read more about Baozun's stock forecast and price target. Earnings and Valuation0.6 / 5Proj. Earnings GrowthN/A Price to Earnings Ratio vs. the MarketThe P/E ratio of Baozun is -5.26, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of Baozun is -5.26, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Book Value per Share RatioBaozun has a P/B Ratio of 0.28. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.Read more about Baozun's valuation and earnings. Short Interest4.0 / 5Short Interest LevelHealthy Percentage of Shares Shorted2.05% of the float of Baozun has been sold short.Short Interest Ratio / Days to CoverBaozun has a short interest ratio ("days to cover") of 2.8, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in Baozun has recently decreased by 2.65%, indicating that investor sentiment is improving. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldBaozun does not currently pay a dividend.Dividend GrowthBaozun does not have a long track record of dividend growth. Sustainability and ESGN/AEnvironmental ScoreN/A Percentage of Shares Shorted2.05% of the float of Baozun has been sold short.Short Interest Ratio / Days to CoverBaozun has a short interest ratio ("days to cover") of 2.8, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in Baozun has recently decreased by 2.65%, indicating that investor sentiment is improving. News and Social MediaN/ANews SentimentN/A Company Ownership2.5 / 5Insider TradingN/A Insider Buying vs. Insider SellingIn the past three months, Baozun insiders have not sold or bought any company stock.Percentage Held by Insiders59.20% of the stock of Baozun is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by Institutions47.29% of the stock of Baozun is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Baozun's insider trading history. Receive BZUN Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Baozun and its competitors with MarketBeat's FREE daily newsletter. Email Address BZUN Stock News HeadlinesBaozun Full Year 2024 Earnings: Revenues Beat Expectations, EPS LagsApril 26, 2025 | finance.yahoo.comBaozun Files Annual Reports for Fiscal Year 2024April 23, 2025 | finance.yahoo.comTrump wipes out trillions overnight…Is there anybody more powerful than Donald Trump right now? In a single tariff announcement, he wiped out nearly $5 trillion in wealth from the S&P 500 and $6.4 trillion from the Dow Jones… Not to mention the countless trillions of dollars lost in every market around the world… leaving the major political powers scrambling in fear of Trump’s next move.May 4, 2025 | Porter & Company (Ad)Baozun Releases 2024 Sustainability ReportApril 23, 2025 | prnewswire.comBaozun Releases 2024 Chairman LetterApril 23, 2025 | prnewswire.comRetail Sales Rise in March Amid Volatile Stock MarketApril 18, 2025 | uk.finance.yahoo.comIs Baozun Inc. (BZUN) the Best Internet Retail Stock to Buy According to Analysts?April 18, 2025 | insidermonkey.comBaozun: Decent Buy Opportunity After The CorrectionMarch 30, 2025 | seekingalpha.comSee More Headlines BZUN Stock Analysis - Frequently Asked Questions How have BZUN shares performed this year? Baozun's stock was trading at $2.72 on January 1st, 2025. Since then, BZUN stock has increased by 4.4% and is now trading at $2.84. View the best growth stocks for 2025 here. How were Baozun's earnings last quarter? Baozun Inc. (NASDAQ:BZUN) issued its quarterly earnings results on Thursday, November, 21st. The technology company reported ($0.21) earnings per share for the quarter. Baozun had a negative net margin of 2.55% and a negative trailing twelve-month return on equity of 5.58%. Read the conference call transcript. When did Baozun IPO? Baozun (BZUN) raised $143 million in an initial public offering on Thursday, May 21st 2015. The company issued 11,000,000 shares at $12.00-$14.00 per share. Morgan Stanley, Credit Suisse and BofA Merrill Lynch served as the underwriters for the IPO. Who are Baozun's major shareholders? Top institutional shareholders of Baozun include Rhumbline Advisers (0.10%) and QRG Capital Management Inc. (0.02%). How do I buy shares of Baozun? Shares of BZUN stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Baozun own? Based on aggregate information from My MarketBeat watchlists, some other companies that Baozun investors own include Alibaba Group (BABA), NVIDIA (NVDA), Meta Platforms (META), Advanced Micro Devices (AMD), Netflix (NFLX), Tesla (TSLA) and Baidu (BIDU). Company Calendar Last Earnings11/21/2024Today5/04/2025Next Earnings (Estimated)5/27/2025Fiscal Year End12/31/2025Get Stock AlertsIndustry, Sector and Symbol Stock ExchangeNASDAQ SectorComputer and Technology Industry Catalog & mail - order houses Sub-IndustryRetail Current SymbolNASDAQ:BZUN CIK1625414 Webwww.baozun.com Phone862160809991FaxN/AEmployees8,820Year Founded2006Price Target and Rating Average Stock Price Target$3.20 High Stock Price Target$4.20 Low Stock Price Target$2.20 Potential Upside/Downside+12.7%Consensus RatingModerate Buy Rating Score (0-4)2.50 Research Coverage2 Analysts Profitability EPS (Most Recent Fiscal Year)($0.43) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income$-39,220,000.00 Net Margins-2.55% Pretax Margin-1.99% Return on Equity-5.58% Return on Assets-2.33% Debt Debt-to-Equity RatioN/A Current Ratio1.95 Quick Ratio1.56 Sales & Book Value Annual Sales$9.42 billion Price / Sales0.02 Cash FlowN/A Price / Cash FlowN/A Book Value$10.08 per share Price / Book0.28Miscellaneous Outstanding Shares54,133,000Free Float25,117,000Market Cap$153.74 million OptionableOptionable Beta0.29 Social Links 7 Stocks That Could Be Bigger Than Tesla, Nvidia, and GoogleLooking for the next FAANG stock before everyone has heard about it? Enter your email address to see which stocks MarketBeat analysts think might become the next trillion dollar tech company.Get This Free Report This page (NASDAQ:BZUN) was last updated on 5/4/2025 by MarketBeat.com Staff From Our PartnersThink NVDA’s run was epic? You ain’t seen nothin’ yetAsk most investors and they’ll probably tell you Nvidia is the undisputed AI stock of the decade. In 2023, ...Timothy Sykes | SponsoredWarning: “DOGE Collapse” imminentElon Strikes Back You may already sense that the tide is turning against Elon Musk and DOGE. Just this week...Altimetry | SponsoredAltucher: Turn $900 into $108,000 in just 12 months?We are entering the final Trump Bump of our lives. 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Oxford Economics says, "The Robotics Rev...Weiss Ratings | Sponsored Adding Choose a watchlist: Watchlist Adding You have already added five stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. Adding Baozun Inc. Please log in to your account or sign up in order to add this asset to your watchlist. Share Baozun With A Colleague Link copied to clipboard. Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. 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