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NASDAQ:BZUN

Baozun (BZUN) Stock Price, News & Analysis

Baozun logo
$2.84 +0.20 (+7.58%)
Closing price 05/2/2025 04:00 PM Eastern
Extended Trading
$2.76 -0.07 (-2.64%)
As of 05/2/2025 07:42 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

About Baozun Stock (NASDAQ:BZUN)

Key Stats

Today's Range
$2.62
$2.84
50-Day Range
$2.20
$3.50
52-Week Range
$2.11
$4.38
Volume
425,517 shs
Average Volume
476,309 shs
Market Capitalization
$153.74 million
P/E Ratio
N/A
Dividend Yield
N/A
Price Target
$3.20
Consensus Rating
Moderate Buy

Company Overview

Baozun Inc., through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People's Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands' store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing. The Brand Management segment provides brand management, strategic and tactic positioning, branding and marketing, retail and e-commerce operations, supply chain, and logistics and technology services. It serves brand partners in various categories, including apparel and accessories, appliances, electronics, home and furnishings, food and health products, beauty and cosmetics, fast moving consumer goods, mother and baby products, and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.

Baozun Stock Analysis - MarketRank™

See Top-Rated MarketRank™ Stocks
37th Percentile Overall Score

BZUN MarketRank™: 

Baozun scored higher than 37% of companies evaluated by MarketBeat, and ranked 399th out of 654 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

  • Consensus Rating

    Baozun has received a consensus rating of Moderate Buy. The company's average rating score is 2.50, and is based on 1 buy rating, 1 hold rating, and no sell ratings.

  • Amount of Analyst Coverage

    Baozun has received no research coverage in the past 90 days.

  • Read more about Baozun's stock forecast and price target.
  • Price to Earnings Ratio vs. the Market

    The P/E ratio of Baozun is -5.26, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

  • Price to Earnings Ratio vs. Sector

    The P/E ratio of Baozun is -5.26, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

  • Price to Book Value per Share Ratio

    Baozun has a P/B Ratio of 0.28. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

  • Read more about Baozun's valuation and earnings.
  • Percentage of Shares Shorted

    2.05% of the float of Baozun has been sold short.
  • Short Interest Ratio / Days to Cover

    Baozun has a short interest ratio ("days to cover") of 2.8, which is generally considered an acceptable ratio of short interest to trading volume.
  • Change versus previous month

    Short interest in Baozun has recently decreased by 2.65%, indicating that investor sentiment is improving.
  • Dividend Yield

    Baozun does not currently pay a dividend.

  • Dividend Growth

    Baozun does not have a long track record of dividend growth.

  • Percentage of Shares Shorted

    2.05% of the float of Baozun has been sold short.
  • Short Interest Ratio / Days to Cover

    Baozun has a short interest ratio ("days to cover") of 2.8, which is generally considered an acceptable ratio of short interest to trading volume.
  • Change versus previous month

    Short interest in Baozun has recently decreased by 2.65%, indicating that investor sentiment is improving.
    • Insider Buying vs. Insider Selling

      In the past three months, Baozun insiders have not sold or bought any company stock.

    • Percentage Held by Insiders

      59.20% of the stock of Baozun is held by insiders. A high percentage of insider ownership can be a sign of company health.

    • Percentage Held by Institutions

      47.29% of the stock of Baozun is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

    • Read more about Baozun's insider trading history.
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    BZUN Stock News Headlines

    Baozun Files Annual Reports for Fiscal Year 2024
    Trump wipes out trillions overnight…
    Is there anybody more powerful than Donald Trump right now? In a single tariff announcement, he wiped out nearly $5 trillion in wealth from the S&P 500 and $6.4 trillion from the Dow Jones… Not to mention the countless trillions of dollars lost in every market around the world… leaving the major political powers scrambling in fear of Trump’s next move.
    Baozun Releases 2024 Sustainability Report
    Baozun Releases 2024 Chairman Letter
    Retail Sales Rise in March Amid Volatile Stock Market
    Baozun: Decent Buy Opportunity After The Correction
    See More Headlines

    BZUN Stock Analysis - Frequently Asked Questions

    Baozun's stock was trading at $2.72 on January 1st, 2025. Since then, BZUN stock has increased by 4.4% and is now trading at $2.84.
    View the best growth stocks for 2025 here
    .

    Baozun Inc. (NASDAQ:BZUN) issued its quarterly earnings results on Thursday, November, 21st. The technology company reported ($0.21) earnings per share for the quarter. Baozun had a negative net margin of 2.55% and a negative trailing twelve-month return on equity of 5.58%.
    Read the conference call transcript
    .

    Baozun (BZUN) raised $143 million in an initial public offering on Thursday, May 21st 2015. The company issued 11,000,000 shares at $12.00-$14.00 per share. Morgan Stanley, Credit Suisse and BofA Merrill Lynch served as the underwriters for the IPO.

    Top institutional shareholders of Baozun include Rhumbline Advisers (0.10%) and QRG Capital Management Inc. (0.02%).

    Shares of BZUN stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

    Based on aggregate information from My MarketBeat watchlists, some other companies that Baozun investors own include Alibaba Group (BABA), NVIDIA (NVDA), Meta Platforms (META), Advanced Micro Devices (AMD), Netflix (NFLX), Tesla (TSLA) and Baidu (BIDU).

    Company Calendar

    Last Earnings
    11/21/2024
    Today
    5/04/2025
    Next Earnings (Estimated)
    5/27/2025
    Fiscal Year End
    12/31/2025

    Industry, Sector and Symbol

    Stock Exchange
    NASDAQ
    Industry
    Catalog & mail - order houses
    Sub-Industry
    Retail
    Current Symbol
    NASDAQ:BZUN
    Fax
    N/A
    Employees
    8,820
    Year Founded
    2006

    Price Target and Rating

    Average Stock Price Target
    $3.20
    High Stock Price Target
    $4.20
    Low Stock Price Target
    $2.20
    Potential Upside/Downside
    +12.7%
    Consensus Rating
    Moderate Buy
    Rating Score (0-4)
    2.50
    Research Coverage
    2 Analysts

    Profitability

    Trailing P/E Ratio
    N/A
    Forward P/E Ratio
    N/A
    P/E Growth
    N/A
    Net Income
    $-39,220,000.00
    Pretax Margin
    -1.99%

    Debt

    Sales & Book Value

    Annual Sales
    $9.42 billion
    Price / Cash Flow
    N/A
    Book Value
    $10.08 per share
    Price / Book
    0.28

    Miscellaneous

    Free Float
    25,117,000
    Market Cap
    $153.74 million
    Optionable
    Optionable
    Beta
    0.29

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    This page (NASDAQ:BZUN) was last updated on 5/4/2025 by MarketBeat.com Staff
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