Celsius Holdings, Inc. develops, markets and distributes functional, better-for-you beverages under the CELSIUS brand. Its products are positioned as energy drinks designed to support active lifestyles and are marketed with claims related to fitness, metabolism and sustained energy. The company offers a range of carbonated and noncarbonated beverages in various flavors and formulations, including CELSIUS Originals, CELSIUS Vibe and CELSIUS Essentials, as well as powdered drink mixes and other related products.
The company sells its beverages through a broad network of retail and e-commerce channels, including convenience stores, grocery stores, drugstores, warehouse clubs, gyms and other specialty outlets. Celsius has expanded distribution in the United States through relationships with major beverage distributors and retailers, including PepsiCo. The brand also serves international markets, with products available in selected countries outside the United States.
Founded in 2004 and headquartered in Boca Raton, Florida, Celsius Holdings has focused on building a portfolio of functional energy and hydration products. John Fieldly has served as the company’s president and chief executive officer, overseeing its brand development, distribution expansion and international growth efforts.
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