Coupang is a technology-driven e-commerce company headquartered in Seoul, South Korea. Since its founding in 2010 by Bom Kim, the company has grown rapidly to become one of the leading online retailers in the country. Coupang’s platform offers a wide range of consumer products, including electronics, household goods, fashion items and groceries, and it has built a reputation for user-friendly search, personalized recommendations and competitive pricing.
A key differentiator for Coupang is its proprietary logistics network, known as Rocket Delivery, which enables same-day and next-day delivery for millions of items stocked in a network of strategically located fulfillment centers. By managing most of its end-to-end fulfillment process, Coupang can maintain tight control over delivery speed and customer service quality. The company also operates a real-time customer support system to handle inquiries and returns efficiently.
In addition to its core marketplace business, Coupang has diversified into complementary services. Coupang Eats delivers prepared meals from restaurants, while Coupang Pay provides a digital payment solution integrated with its shopping platform. The company has further expanded its digital ecosystem through Coupang Play, a streaming service offering original and licensed video content to subscribers. Together, these services are designed to increase customer engagement and build long-term loyalty.
While Coupang’s operations remain primarily focused on the South Korean market, the company’s scale and technology infrastructure have attracted significant investment and attention from global investors. Under the leadership of founder and CEO Bom Kim, Coupang continues to innovate in logistics automation, data analytics and customer experience, aiming to maintain its position as a premier destination for online shopping and digital services in the region.
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