Dollar General Corporation (NYSE: DG) is a discount retailer that operates stores offering everyday essentials at low prices. Its merchandise assortment includes consumable products such as food, snacks, cleaning supplies, paper products, and personal-care items, along with seasonal goods, basic home products, apparel, and select health and beauty products.
The company serves primarily rural and suburban communities, with stores located throughout the United States. Dollar General also operates related retail formats, including DG Market, DGX, and pOpshelf, which offer assortments tailored to different shopping needs and locations. In 2024, the company expanded its international presence through the acquisition of Mexico-based retailer Mi Súper Dollar General.
Dollar General traces its roots to a family-owned wholesale business established by J.L. Turner and Cal Turner in Kentucky in 1939. The first Dollar General store opened in Springfield, Kentucky, in 1955. The company is headquartered in Goodlettsville, Tennessee, and Todd Vasos serves as its chief executive officer.
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