Viant Technology (DSP) Stock Price, News & Analysis

Company Overview

Viant Technology Inc. (Nasdaq: DSP) is a software-as-a-service (SaaS) advertising technology company that delivers data-driven solutions to marketers and agencies. Its core offering, Adelphic, is a programmatic demand-side platform (DSP) that empowers clients to plan, execute and optimize digital ad campaigns across desktop, mobile, connected TV and other emerging channels.

Complementing its DSP, Viant offers PeopleCloud, a people-based data management platform (DMP) that aggregates and normalizes first- and third-party audience data. Together, these platforms enable cross-device identity resolution, real-time bidding in open and private marketplaces, and dynamic creative optimization to help advertisers reach targeted consumers with relevant messaging.

Founded in 1999 and headquartered in Irving, Texas, Viant has grown into a global adtech provider serving clients across North America, Europe and the Asia-Pacific region. The company’s solutions cater to industries including retail, finance, automotive, healthcare and consumer goods. In March 2022, Viant completed a spin-off from TEGNA Inc. and commenced trading as an independent public company under the ticker DSP.

Key Stats

• Today's Range: $11.30 to $11.83
• 50-Day Range: $9.50 to $12.60
• 52-Week Range: $8.11 to $16.25
• Volume: 52,950 shs
• Average Volume: 204,775 shs
• Market Capitalization: $738.34 million
• P/E Ratio: 36.59
• Dividend Yield: N/A
• Price Target: $17.79
• Consensus Rating: Buy

Viant Technology Stock Analysis - MarketRank™

Viant Technology scored higher than 83% of companies evaluated by MarketBeat, and ranked 71st out of 299 stocks in the business services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.4 / 5
• Analyst Rating: Buy

Consensus Rating

Viant Technology has received a consensus rating of Buy. The company's average rating score is 3.11, and is based on 2 strong buy ratings, 6 buy ratings, 1 hold rating, and no sell ratings.

Upside Potential

Viant Technology has a consensus price target of $17.79, representing about 53.8% upside from its current price of $11.56.

Amount of Analyst Coverage

Viant Technology has only been the subject of 4 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Viant Technology are expected to grow in the coming year, from ($0.12) to $0.04 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Viant Technology is 35.90, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 38.37.

Price to Earnings Ratio vs. Sector

The P/E ratio of Viant Technology is 35.90, which means that it is trading at a more expensive P/E ratio than the Business Services sector average P/E ratio of about 27.31.

Price to Book Value per Share Ratio

Viant Technology has a P/B Ratio of 2.54. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

2.09% of the float of Viant Technology has been sold short.

Short Interest Ratio / Days to Cover

Viant Technology has a short interest ratio ("days to cover") of 5.14.

Change versus previous month

Short interest in Viant Technology has recently decreased by 16.70%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Viant Technology does not currently pay a dividend.

Dividend Growth

Viant Technology does not have a long track record of dividend growth.

News and Social Media

• Score: 2.8 / 5
• News Sentiment: N/A

News Sentiment

Viant Technology has a news sentiment score of 0.46. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Business Services companies.

News Coverage This Week

MarketBeat has tracked 1 news article for Viant Technology this week, compared to 3 articles on an average week.

Search Interest

4 people have searched for DSP on MarketBeat in the last 30 days. This is an increase of 100% compared to the previous 30 days.

MarketBeat Follows

4 people have added Viant Technology to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 1.6 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Viant Technology insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $1,883,485.00 in company stock.

Percentage Held by Insiders

29.40% of the stock of Viant Technology is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

11.38% of the stock of Viant Technology is held by institutions.

Company Calendar

• Last Earnings: 11/10/2025
• Today: 5/08/2026
• Next Earnings (Confirmed): 5/11/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Business Services
• Industry: Technology Services
• Sub-Industry: Computer Software
• Current Symbol: NASDAQ:DSP
• CIK: 1828791
• Web: viantinc.com
• Phone: 949-861-8888
• Fax: N/A
• Employees: 350
• Year Founded: 1999

Price Target and Rating

• Average Price Target for Viant Technology: $17.79
• High Price Target: $22.00
• Low Price Target: $14.50
• Potential Upside/Downside: +52.6%
• Consensus Rating: Buy
• Rating Score (0-4): 3.11
• Research Coverage: 9 Analysts

Profitability

• EPS (Trailing Twelve Months): $0.32
• Trailing P/E Ratio: 36.59
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: $8.35 million
• Net Margins: 2.43%
• Pretax Margin: 2.94%
• Return on Equity: 1.31%
• Return on Assets: 0.84%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 2.40
• Quick Ratio: 2.40

Sales & Book Value

• Annual Sales: $344.20 million
• Price / Sales: 2.15
• Cash Flow: $0.67 per share
• Price / Cash Flow: 17.45
• Book Value: $4.56 per share
• Price / Book: 2.56

Miscellaneous

• Outstanding Shares: 63,350,000
• Free Float: 44,727,000
• Market Cap: $738.34 million
• Optionable: Optionable
• Beta: 1.00