FitLife Brands (FTLF) Stock Price, News & Analysis

Company Overview

FitLife Brands, Inc. provides nutritional supplements for health-conscious consumers in the United States and internationally. The company provides weight loss, sports nutrition, and general health products; sports nutrition products; weight loss and sports nutrition products; sports nutrition and general wellness formulations with an emphasis on natural, vegan, and organic ingredients; and male health and weight loss products, as well as other diet, health, and sports nutrition supplements and related products; and value-oriented sports nutrition and weight loss products. It offers MRC products which includes general health supplements; and natural skincare and beauty products. In addition, it markets its products under the brand names of NDS Nutrition, PMD Sports, SirenLabs, CoreActive, Nutrology, Metis Nutrition, iSatori, BioGenetic Laboratories, Energize, Dr. Tobias, All-Natural Advice, and Maritime Naturals through franchised stores, as well as through retail locations, which include specialty, mass, and online. The company was formerly known as Bond Laboratories, Inc. and changed its name to FitLife Brands, Inc. in September 2013. FitLife Brands, Inc. was incorporated in 2005 and is headquartered in Omaha, Nebraska.

Key Stats

• Today's Range: $8.90 to $9.85
• 50-Day Range: $8.88 to $15.15
• 52-Week Range: $8.67 to $20.98
• Volume: 38,266 shs
• Average Volume: 23,194 shs
• Market Capitalization: $86.01 million
• P/E Ratio: 14.45
• Dividend Yield: N/A
• Price Target: $21.50
• Consensus Rating: Hold

FitLife Brands Stock Analysis - MarketRank™

FitLife Brands scored higher than 92% of companies evaluated by MarketBeat, and ranked 35th out of 856 stocks in the medical sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.5 / 5
• Analyst Rating: Hold

Consensus Rating

FitLife Brands has received a consensus rating of Hold. The company's average rating score is 2.25, and is based on no strong buy ratings, 2 buy ratings, 1 hold rating, and 1 sell rating.

Upside Potential

FitLife Brands has a consensus price target of $21.50, representing about 134.7% upside from its current price of $9.16.

Amount of Analyst Coverage

FitLife Brands has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 3.1 / 5
• Proj. Earnings Growth: 38.37%

Earnings Growth

Earnings for FitLife Brands are expected to grow by 38.37% in the coming year, from $0.86 to $1.19 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of FitLife Brands is 14.45, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 38.37.

Price to Earnings Ratio vs. Sector

The P/E ratio of FitLife Brands is 14.45, which means that it is trading at a less expensive P/E ratio than the Medical sector average P/E ratio of about 29.25.

Price to Book Value per Share Ratio

FitLife Brands has a P/B Ratio of 1.97. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

3.76% of the float of FitLife Brands has been sold short.

Short Interest Ratio / Days to Cover

FitLife Brands has a short interest ratio ("days to cover") of 2.66, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in FitLife Brands has recently increased by 50.20%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

FitLife Brands does not currently pay a dividend.

Dividend Growth

FitLife Brands does not have a long track record of dividend growth.

News and Social Media

• Score: 2.1 / 5
• News Sentiment: N/A

News Sentiment

FitLife Brands has a news sentiment score of 0.42. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.56 average news sentiment score of Medical companies.

News Coverage This Week

MarketBeat has tracked 1 news article for FitLife Brands this week, compared to 2 articles on an average week.

Search Interest

3 people have searched for FTLF on MarketBeat in the last 30 days. This is an increase of 200% compared to the previous 30 days.

Company Ownership

• Score: 4.3 / 5
• Insider Trading: Acquiring Shares

Cluster Insider Buying

2 insiders have purchased shares of FitLife Brands in the last three months. Multiple insiders buying is a strong bullish signal.

Net Insider Buying

Over the last three months, insiders have purchased a net $59,220.00 in company stock, which represents 0.0689% of the company's market cap.

Insider Buying vs. Insider Selling

In the past three months, FitLife Brands insiders have bought more of their company's stock than they have sold. Specifically, they have bought $59,220.00 in company stock and sold $0.00 in company stock.

Percentage Held by Insiders

61.40% of the stock of FitLife Brands is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

2.32% of the stock of FitLife Brands is held by institutions.

FTLF Stock Analysis - Frequently Asked Questions

How have FTLF shares performed this year?

FitLife Brands' stock was trading at $16.27 on January 1st, 2026. Since then, FTLF shares have decreased by 43.7% and is now trading at $9.16.

How were FitLife Brands' earnings last quarter?

FitLife Brands Inc. (NASDAQ:FTLF) issued its earnings results on Thursday, August, 14th. The company reported $0.18 earnings per share (EPS) for the quarter, meeting analysts' consensus estimates of $0.18. The business earned $16.13 million during the quarter, compared to the consensus estimate of $16.17 million. FitLife Brands had a net margin of 7.77% and a trailing twelve-month return on equity of 19.75%.
Read the conference call transcript.

When did FitLife Brands' stock split?

FitLife Brands's stock split on Friday, February 7th 2025.The 2-1 split was announced on Wednesday, February 5th 2025. The newly minted shares were payable to shareholders after the market closes on Thursday, February 6th 2025. An investor that had 100 shares of stock prior to the split would have 200 shares after the split.

How do I buy shares of FitLife Brands?

Shares of FTLF stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of FitLife Brands own?

Based on aggregate information from My MarketBeat watchlists, some other companies that FitLife Brands investors own include NVIDIA (NVDA), Broadcom (AVGO), e.l.f. Beauty (ELF), Arista Networks (ANET), Disc Medicine (IRON), Jabil (JBL) and Adobe (ADBE).

Company Calendar

• Last Earnings: 8/14/2025
• Today: 5/06/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Medical
• Industry: MED PRODUCTS
• Sub-Industry: Pharmaceutical Products
• Current Symbol: NASDAQ:FTLF
• CIK: 1374328
• Web: www.fitlifebrands.com
• Phone: 402-991-5618
• Fax: N/A
• Employees: 20
• Year Founded: 2005

Price Target and Rating

• Average Price Target for FitLife Brands: $21.50
• High Price Target: $25.00
• Low Price Target: $18.00
• Potential Upside/Downside: +134.7%
• Consensus Rating: Hold
• Rating Score (0-4): 2.25
• Research Coverage: 4 Analysts

Profitability

• EPS (Trailing Twelve Months): $0.63
• Trailing P/E Ratio: 14.45
• Forward P/E Ratio: 10.65
• P/E Growth: N/A
• Net Income: $6.33 million
• Net Margins: 7.77%
• Pretax Margin: 10.10%
• Return on Equity: 19.75%
• Return on Assets: 9.57%

Debt

• Debt-to-Equity Ratio: 0.88
• Current Ratio: 1.53
• Quick Ratio: 0.54

Sales & Book Value

• Annual Sales: $81.46 million
• Price / Sales: 1.06
• Cash Flow: $1.11 per share
• Price / Cash Flow: 8.28
• Book Value: $4.65 per share
• Price / Book: 1.97

Miscellaneous

• Outstanding Shares: 9,390,000
• Free Float: 3,625,000
• Market Cap: $86.01 million
• Optionable: Not Optionable
• Beta: -0.01