Alphabet (GOOGL) News Today

Alphabet Inc. (NASDAQ: GOOGL) shares have been under pressure as investors weigh new regulatory costs and concerns about heavy AI spending against increasingly bullish forecasts for the company’s cloud and custom-chip businesses.

• Positive Sentiment: Piper Sandler raised its Alphabet price target to $400 from $395 and reiterated an “overweight” rating, implying substantial upside. Analyst Thomas Champion also projects Google’s TPU hardware business could generate $104 billion in revenue by 2028—an opportunity he believes is not fully reflected in consensus estimates. Piper Sandler sees Google TPU sales hitting $104 billion by 2028
• Positive Sentiment: Alphabet’s Google Cloud growth, AI monetization and custom silicon partnerships remain major bullish themes. Marvell has begun shipping custom AI chips to Google and expects programs to ramp through 2028, while Google Cloud expanded its AI-security collaboration with Thales. These developments support demand for Alphabet’s infrastructure and enterprise AI offerings. Thales expands collaboration with Google Cloud
• Positive Sentiment: Several analyses argue that Google Cloud is growing faster than competing hyperscalers and that Alphabet’s AI investments could create significant long-term value, despite near-term worries about capital expenditures and buybacks. Google’s next chapter could be worth trillions more
• Neutral Sentiment: Google is replacing Gemini’s user-created “Gems” with a broader “Skills” approach as competition in agentic AI intensifies. The change may improve product positioning, but it also highlights execution pressure in a rapidly evolving market. Google is replacing Gemini Gems with Skills
• Negative Sentiment: Google received a €403 million ($463 million) fine from Ireland’s data-protection regulator over historical processing of users’ location data. The penalty reinforces continuing European privacy and regulatory risk. Google’s €403 million privacy fine
• Negative Sentiment: Investors remain concerned that Alphabet’s expanding AI data-center spending could pressure cash flow, while suspended buybacks reduce a historically important source of shareholder support. Senate Democrats are also seeking information about AI and data-center tax subsidies, adding political scrutiny.