Groupon (GRPN) Stock Price, News & Analysis

Company Overview

Groupon, Inc. operates an online marketplace that connects subscribers with local merchants offering discounted goods, services and experiences. Through its website and mobile applications, Groupon provides time-limited deals across categories such as restaurants, travel, beauty and wellness, home services, and consumer products. Merchants partner with Groupon to attract new customers and drive foot traffic, leveraging the platform’s targeted marketing tools and large subscriber base to promote special offers and vouchers.

Founded in Chicago in 2008 by Andrew Mason, Eric Lefkofsky and Brad Keywell, Groupon pioneered the daily-deals model, quickly growing its user community and merchant network. The company completed its initial public offering on the Nasdaq under the ticker GRPN in 2011. Over the years, Groupon has expanded beyond one-day local deals to include a broader selection of travel packages, goods, and digital coupon offerings, adapting its platform to serve shifting consumer preferences and mobile usage trends.

Groupon’s technology infrastructure supports personalized deal recommendations that leverage location data, purchase history and behavioral analytics. Subscribers can purchase deals directly through the site or mobile app, redeem vouchers at participating merchants and leave reviews, while merchants access real-time reporting to measure campaign performance. The company also offers marketing services and advertising solutions designed to help small and medium-sized businesses optimize promotions and build customer loyalty.

Headquartered in Chicago, Illinois, Groupon maintains a global footprint with local websites and regional offices in North America, Europe, Latin America and the Asia-Pacific region. Its executive leadership team brings together expertise in e-commerce, technology and consumer marketing as the company continues to refine its marketplace model, expand partnerships and invest in data-driven tools to enhance value for both subscribers and merchants.

Key Stats

• Today's Range: $14.95 to $16.05
• 50-Day Range: $9.64 to $16.66
• 52-Week Range: $9.17 to $43.08
• Volume: 1.59 million shs
• Average Volume: 2.25 million shs
• Market Capitalization: $614.96 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $33.67
• Consensus Rating: Hold

Groupon Stock Analysis - MarketRank™

Groupon scored higher than 39% of companies evaluated by MarketBeat, and ranked 143rd out of 195 stocks in the retail/wholesale sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.2 / 5
• Analyst Rating: Hold

Consensus Rating

Groupon has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no strong buy ratings, 2 buy ratings, 1 hold rating, and 2 sell ratings.

Upside Potential

Groupon has a consensus price target of $33.67, representing about 112.4% upside from its current price of $15.85.

Amount of Analyst Coverage

Groupon has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 171.43%

Earnings Growth

Earnings for Groupon are expected to grow by 171.43% in the coming year, from $0.28 to $0.76 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Groupon is -7.48, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Groupon is -7.48, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Short Interest

• Score: 0.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

55.10% of the float of Groupon has been sold short.

Short Interest Ratio / Days to Cover

Groupon has a short interest ratio ("days to cover") of 11.34, which indicates bearish sentiment.

Change versus previous month

Short interest in Groupon has recently increased by 3.50%, indicating that investor sentiment is decreasing.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Groupon does not currently pay a dividend.

Dividend Growth

Groupon does not have a long track record of dividend growth.

News and Social Media

• Score: 1.4 / 5
• News Sentiment: 0.22

News Sentiment

Groupon has a news sentiment score of 0.22. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.65 average news sentiment score of Retail/Wholesale companies.

News Coverage This Week

MarketBeat has tracked 2 news articles for Groupon this week, compared to 3 articles on an average week.

Search Interest

Only 13 people have searched for GRPN on MarketBeat in the last 30 days. This is a decrease of 0% compared to the previous 30 days.

MarketBeat Follows

Only 2 people have added Groupon to their MarketBeat watchlist in the last 30 days. This is a decrease of 0% compared to the previous 30 days.

Company Ownership

• Score: 1.4 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Groupon insiders have not sold or bought any company stock.

Percentage Held by Insiders

35.66% of the stock of Groupon is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

90.05% of the stock of Groupon is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

GRPN Stock Analysis - Frequently Asked Questions

How have GRPN shares performed this year?

Groupon's stock was trading at $17.61 on January 1st, 2026. Since then, GRPN shares have decreased by 10.0% and is now trading at $15.85.

How were Groupon's earnings last quarter?

Groupon, Inc. (NASDAQ:GRPN) posted its quarterly earnings results on Tuesday, March, 10th. The coupon company reported $0.17 EPS for the quarter, missing the consensus estimate of $0.19 by $0.02. The coupon company earned $132.71 million during the quarter, compared to analysts' expectations of $137.34 million. Groupon had a negative net margin of 16.76% and a negative trailing twelve-month return on equity of 717.37%.
Read the conference call transcript.

When did Groupon's stock split?

Groupon shares reverse split on Thursday, June 11th 2020.The 1-20 reverse split was announced on Wednesday, June 10th 2020. The number of shares owned by shareholders was adjusted after the market closes on Wednesday, June 10th 2020. An investor that had 100 shares of stock prior to the reverse split would have 5 shares after the split.

Who are Groupon's major shareholders?

Top institutional shareholders of Groupon include SG Americas Securities LLC (0.70%), Bank of New York Mellon Corp (0.16%), OP Asset Management Ltd (0.12%) and Inspire Investing LLC (0.11%). Insiders that own company stock include Dusan Senkypl, Robert J Bass and Jason Harinstein.
View institutional ownership trends.

How do I buy shares of Groupon?

Shares of GRPN stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Groupon own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Groupon investors own include NVIDIA (NVDA), Meta Platforms (META), Broadcom (AVGO), Advanced Micro Devices (AMD), GE Aerospace (GE), Adobe (ADBE) and Arista Networks (ANET).

Company Calendar

• Last Earnings: 3/10/2026
• Today: 5/07/2026
• Next Earnings (Estimated): 5/07/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Retail/Wholesale
• Industry: INTERNET COMMERCE
• Sub-Industry: Internet Retail
• Current Symbol: NASDAQ:GRPN
• CIK: 1490281
• Web: www.groupon.com
• Phone: (312) 334-1579
• Fax: 312-276-3231
• Employees: 1,734
• Year Founded: 2008

Price Target and Rating

• Average Price Target for Groupon: $33.67
• High Price Target: $47.00
• Low Price Target: $10.00
• Potential Upside/Downside: +112.4%
• Consensus Rating: Hold
• Rating Score (0-4): 2.00
• Research Coverage: 5 Analysts

Profitability

• EPS (Trailing Twelve Months): ($2.12)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: 56.61
• P/E Growth: N/A
• Net Income: -$83.52 million
• Net Margins: -16.76%
• Pretax Margin: -9.12%
• Return on Equity: -717.37%
• Return on Assets: -13.09%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 0.98
• Quick Ratio: 0.98

Sales & Book Value

• Annual Sales: $498.42 million
• Price / Sales: 1.23
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: ($1.04) per share
• Price / Book: -15.24

Miscellaneous

• Outstanding Shares: 38,799,000
• Free Float: 24,963,000
• Market Cap: $614.96 million
• Optionable: Optionable
• Beta: 0.11