Happiness Development Group (HAPP) Competitors $0.78 +0.06 (+8.48%) As of 08/8/2025 Add Compare Share Share Competitors Stock AnalysisChartCompetitorsHeadlinesSEC FilingsTrendsBuy This Stock HAPP vs. BON, SMFL, AEI, JTAI, PAVS, STRR, ATXG, LRHC, AEHL, and ELABShould you be buying Happiness Development Group stock or one of its competitors? The main competitors of Happiness Development Group include Bon Natural Life (BON), Smart for Life (SMFL), Alset (AEI), Jet.AI (JTAI), Paranovus Entertainment Technology (PAVS), Star Equity (STRR), Addentax Group (ATXG), La Rosa (LRHC), Antelope Enterprise Holdings L (AEHL), and PMGC (ELAB). Happiness Development Group vs. Its Competitors Bon Natural Life Smart for Life Alset Jet.AI Paranovus Entertainment Technology Star Equity Addentax Group La Rosa Antelope Enterprise Holdings L PMGC Bon Natural Life (NYSE:BON) and Happiness Development Group (NASDAQ:HAPP) are both small-cap medicinals & botanicals industry companies, but which is the superior stock? We will compare the two companies based on the strength of their analyst recommendations, risk, dividends, institutional ownership, earnings, profitability, valuation and media sentiment. Which has higher valuation & earnings, BON or HAPP? Bon Natural Life has higher earnings, but lower revenue than Happiness Development Group. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBon Natural Life$23.84M0.01$400KN/AN/AHappiness Development Group$95.59M0.06-$49.19M$0.481.62 Which has more volatility & risk, BON or HAPP? Bon Natural Life has a beta of -0.47, meaning that its stock price is 147% less volatile than the S&P 500. Comparatively, Happiness Development Group has a beta of 0.23, meaning that its stock price is 77% less volatile than the S&P 500. Do insiders and institutionals believe in BON or HAPP? 0.6% of Bon Natural Life shares are owned by institutional investors. Comparatively, 15.2% of Happiness Development Group shares are owned by institutional investors. 26.5% of Bon Natural Life shares are owned by insiders. Comparatively, 15.6% of Happiness Development Group shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term. Does the media favor BON or HAPP? In the previous week, Bon Natural Life had 1 more articles in the media than Happiness Development Group. MarketBeat recorded 1 mentions for Bon Natural Life and 0 mentions for Happiness Development Group. Bon Natural Life's average media sentiment score of 0.00 equaled Happiness Development Group'saverage media sentiment score. Company Overall Sentiment Bon Natural Life Neutral Happiness Development Group Neutral Is BON or HAPP more profitable? Company Net Margins Return on Equity Return on Assets Bon Natural LifeN/A N/A N/A Happiness Development Group N/A N/A N/A SummaryHappiness Development Group beats Bon Natural Life on 4 of the 7 factors compared between the two stocks. Get Happiness Development Group News Delivered to You Automatically Sign up to receive the latest news and ratings for HAPP and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding HAPP and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart HAPP vs. The Competition Export to ExcelMetricHappiness Development GroupMedicinals & botanicals IndustryMulti-Sector SectorNASDAQ ExchangeMarket Cap$5.43M$3.41B$14.06B$9.72BDividend YieldN/AN/A3.94%4.12%P/E Ratio1.627.9810.3124.75Price / Sales0.0636.935.1397.72Price / CashN/A5.6232.0358.47Price / Book0.041.132.715.59Net Income-$49.19M$17.44M$922.55M$265.99M7 Day Performance-13.33%3.46%-1.41%5.07%1 Month Performance-12.27%1.40%-3.75%0.61%1 Year Performance-23.53%-11.53%-2.57%22.83% Happiness Development Group Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)HAPPHappiness Development GroupN/A$0.78+8.5%N/A-23.5%$5.43M$95.59M1.62215Gap UpBONBon Natural LifeN/A$1.30-2.3%N/A-97.3%$217K$23.84M0.00100Gap DownSMFLSmart for LifeN/A$0.01+161.9%N/A-99.8%$78K$11.11M0.00110Gap UpAEIAlset2.0618 of 5 stars$1.19+0.8%N/A+33.3%$13.85M$21.12M-2.5330News CoverageUpcoming EarningsJTAIJet.AI0.4105 of 5 stars$3.24-0.9%N/A-94.6%$8.34M$14.02M-0.019Positive NewsUpcoming EarningsPAVSParanovus Entertainment TechnologyN/A$0.94+4.1%N/A-21.8%$7.03M$70K0.00220STRRStar Equity2.6404 of 5 stars$1.98-0.3%$5.00+152.5%-52.7%$6.40M$53.36M-0.58460News CoverageUpcoming EarningsGap UpATXGAddentax Group0.5977 of 5 stars$0.44+4.0%N/A-30.2%$4.27M$4.18M-0.49130LRHCLa Rosa0.281 of 5 stars$5.15+3.0%N/A-94.5%$3.64M$69.45M-0.0142Gap DownAEHLAntelope Enterprise Holdings L0.5127 of 5 stars$3.06-8.1%N/A-98.2%$3.45M$98.77M0.00240Gap DownELABPMGC0.0976 of 5 stars$1.87-7.4%N/A-99.6%$2.78M$1.71M0.0018Upcoming EarningsShort Interest ↑Gap Down Related Companies and Tools Related Companies BON Alternatives SMFL Alternatives AEI Alternatives JTAI Alternatives PAVS Alternatives STRR Alternatives ATXG Alternatives LRHC Alternatives AEHL Alternatives ELAB Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:HAPP) was last updated on 8/10/2025 by MarketBeat.com Staff From Our PartnersTrump’s national nightmare is herePorter Stansberry and Jeff Brown say a new U.S. national emergency is already underway — and it could trigger ...Porter & Company | SponsoredPresidential Bombshell: $150T Resource to Be Released as soon as this Summer?Something extraordinary is happening in Washington. 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