HAPP vs. NAII, MTEX, SNYR, BGXX, IMCC, AKAN, BON, SMFL, CRON, and CDXC
Should you be buying Happiness Development Group stock or one of its competitors? The main competitors of Happiness Development Group include Natural Alternatives International (NAII), Mannatech (MTEX), Synergy CHC Corp. (Uplisting) (SNYR), Bright Green (BGXX), IM Cannabis (IMCC), Akanda (AKAN), Bon Natural Life (BON), Smart for Life (SMFL), Cronos Group (CRON), and ChromaDex (CDXC). These companies are all part of the "medicinals & botanicals" industry.
Happiness Development Group vs. Its Competitors
Natural Alternatives International (NASDAQ:NAII) and Happiness Development Group (NASDAQ:HAPP) are both small-cap medical companies, but which is the better stock? We will compare the two businesses based on the strength of their analyst recommendations, risk, earnings, community ranking, institutional ownership, media sentiment, dividends, valuation and profitability.
Natural Alternatives International received 252 more outperform votes than Happiness Development Group when rated by MarketBeat users. Likewise, 77.07% of users gave Natural Alternatives International an outperform vote while only 62.79% of users gave Happiness Development Group an outperform vote.
In the previous week, Natural Alternatives International had 2 more articles in the media than Happiness Development Group. MarketBeat recorded 2 mentions for Natural Alternatives International and 0 mentions for Happiness Development Group. Natural Alternatives International's average media sentiment score of 0.45 beat Happiness Development Group's score of 0.00 indicating that Natural Alternatives International is being referred to more favorably in the media.
Natural Alternatives International has a beta of 0.63, indicating that its share price is 37% less volatile than the S&P 500. Comparatively, Happiness Development Group has a beta of 0.23, indicating that its share price is 77% less volatile than the S&P 500.
Natural Alternatives International has higher revenue and earnings than Happiness Development Group. Natural Alternatives International is trading at a lower price-to-earnings ratio than Happiness Development Group, indicating that it is currently the more affordable of the two stocks.
Happiness Development Group has a net margin of 0.00% compared to Natural Alternatives International's net margin of -6.26%. Happiness Development Group's return on equity of 0.00% beat Natural Alternatives International's return on equity.
32.4% of Natural Alternatives International shares are owned by institutional investors. Comparatively, 15.2% of Happiness Development Group shares are owned by institutional investors. 20.9% of Natural Alternatives International shares are owned by company insiders. Comparatively, 15.6% of Happiness Development Group shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.
Summary
Natural Alternatives International beats Happiness Development Group on 10 of the 15 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding HAPP and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NASDAQ:HAPP) was last updated on 6/12/2025 by MarketBeat.com Staff