Happiness Development Group (HAPP) Competitors $0.72 +0.03 (+3.77%) As of 08/29/2025 Add Compare Share Share Competitors Stock AnalysisChartCompetitorsHeadlinesSEC FilingsTrendsBuy This Stock HAPP vs. BON, SMFL, FGF, AEI, JTAI, STRR, PAVS, ATXG, LRHC, and AEHLShould you be buying Happiness Development Group stock or one of its competitors? The main competitors of Happiness Development Group include Bon Natural Life (BON), Smart for Life (SMFL), Fundamental Global (FGF), Alset (AEI), Jet.AI (JTAI), Star Equity (STRR), Paranovus Entertainment Technology (PAVS), Addentax Group (ATXG), La Rosa (LRHC), and Antelope Enterprise Holdings L (AEHL). Happiness Development Group vs. Its Competitors Bon Natural Life Smart for Life Fundamental Global Alset Jet.AI Star Equity Paranovus Entertainment Technology Addentax Group La Rosa Antelope Enterprise Holdings L Happiness Development Group (NASDAQ:HAPP) and Bon Natural Life (NYSE:BON) are both small-cap medicinals & botanicals industry companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, risk, analyst recommendations, profitability, earnings, media sentiment, institutional ownership and valuation. Which has more volatility & risk, HAPP or BON? Happiness Development Group has a beta of 0.23, meaning that its stock price is 77% less volatile than the S&P 500. Comparatively, Bon Natural Life has a beta of -0.47, meaning that its stock price is 147% less volatile than the S&P 500. Does the media prefer HAPP or BON? In the previous week, Happiness Development Group had 1 more articles in the media than Bon Natural Life. MarketBeat recorded 1 mentions for Happiness Development Group and 0 mentions for Bon Natural Life. Happiness Development Group's average media sentiment score of 0.00 equaled Bon Natural Life'saverage media sentiment score. Company Overall Sentiment Happiness Development Group Neutral Bon Natural Life Neutral Is HAPP or BON more profitable? Company Net Margins Return on Equity Return on Assets Happiness Development GroupN/A N/A N/A Bon Natural Life N/A N/A N/A Do institutionals & insiders hold more shares of HAPP or BON? 15.2% of Happiness Development Group shares are held by institutional investors. Comparatively, 0.6% of Bon Natural Life shares are held by institutional investors. 15.6% of Happiness Development Group shares are held by insiders. Comparatively, 26.5% of Bon Natural Life shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth. Which has stronger valuation and earnings, HAPP or BON? Bon Natural Life has lower revenue, but higher earnings than Happiness Development Group. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioHappiness Development Group$95.59M0.05-$49.19M$0.481.49Bon Natural Life$23.84M0.01$400KN/AN/A SummaryHappiness Development Group beats Bon Natural Life on 5 of the 7 factors compared between the two stocks. Get Happiness Development Group News Delivered to You Automatically Sign up to receive the latest news and ratings for HAPP and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. 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The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart HAPP vs. The Competition Export to ExcelMetricHappiness Development GroupMedicinals & botanicals IndustryMulti-Sector SectorNASDAQ ExchangeMarket Cap$4.98M$3.53B$14.16B$9.78BDividend YieldN/AN/A3.83%4.04%P/E Ratio1.499.1310.3226.60Price / Sales0.0569.735.58112.00Price / CashN/A5.6236.9159.26Price / Book0.041.2117.146.58Net Income-$49.19M$17.44M$922.56M$265.95M7 Day Performance3.77%9.75%-0.29%0.17%1 Month Performance-8.58%18.99%1.37%3.90%1 Year Performance-20.56%22.17%-2.45%19.67% Happiness Development Group Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)HAPPHappiness Development GroupN/A$0.72+3.8%N/A-20.6%$4.98M$95.59M1.49215News CoverageGap UpBONBon Natural LifeN/A$1.35-1.5%N/A-97.0%$225K$23.84M0.00100SMFLSmart for LifeN/A$0.01+96.2%N/A-99.2%$36K$11.11M0.00110FGFFundamental GlobalN/A$16.50-12.9%N/A-47.5%$21.20M$13.26M12.609Gap UpAEIAlset2.0354 of 5 stars$1.18-11.9%N/A+16.8%$15.73M$21.12M-1.1230Positive NewsJTAIJet.AI2.821 of 5 stars$3.04-5.3%N/A-89.7%$8.19M$14.02M-0.019STRRStar Equity2.6793 of 5 stars$2.08-1.4%$5.00+140.4%-34.2%$6.83M$53.36M-2.04460PAVSParanovus Entertainment Technology1.4663 of 5 stars$0.73-4.6%N/A-20.6%$5.61M$70K0.00220ATXGAddentax Group0.8797 of 5 stars$0.46-1.7%N/A+1.9%$5.51M$4.18M-0.66130LRHCLa Rosa1.0471 of 5 stars$5.36+0.4%N/A-92.5%$3.89M$73.87M-0.0142Gap UpAEHLAntelope Enterprise Holdings L0.5916 of 5 stars$3.30-1.5%N/A-96.3%$3.42M$98.77M0.00240Gap Up Related Companies and Tools Related Companies BON Alternatives SMFL Alternatives FGF Alternatives AEI Alternatives JTAI Alternatives STRR Alternatives PAVS Alternatives ATXG Alternatives LRHC Alternatives AEHL Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:HAPP) was last updated on 8/31/2025 by MarketBeat.com Staff From Our PartnersINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredBONUS GUIDE - Ben Stein Prepares For the Next Financial CrisisWith inflation high, debt soaring, and global tensions rising, a financial storm may be brewing. 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