Happiness Development Group (HAPP) Competitors $1.03 -0.11 (-9.64%) As of 10/13/2025 Add Compare Share Share Competitors Stock AnalysisChartCompetitorsHeadlinesSEC FilingsTrendsBuy This Stock HAPP vs. SMFL, ATXG, JTAI, LRHC, PAVS, FGF, AEHL, ELAB, JXG, and JXJTShould you be buying Happiness Development Group stock or one of its competitors? The main competitors of Happiness Development Group include Smart for Life (SMFL), Addentax Group (ATXG), Jet.AI (JTAI), La Rosa (LRHC), Paranovus Entertainment Technology (PAVS), Fundamental Global (FGF), Antelope Enterprise Holdings L (AEHL), PMGC (ELAB), Aquaron Acquisition (JXG), and JX Luxventure (JXJT). Happiness Development Group vs. Its Competitors Smart for Life Addentax Group Jet.AI La Rosa Paranovus Entertainment Technology Fundamental Global Antelope Enterprise Holdings L PMGC Aquaron Acquisition JX Luxventure Happiness Development Group (NASDAQ:HAPP) and Smart for Life (NASDAQ:SMFL) are both small-cap medicinals & botanicals industry companies, but which is the better stock? We will contrast the two companies based on the strength of their valuation, dividends, risk, institutional ownership, earnings, media sentiment, analyst recommendations and profitability. Does the media refer more to HAPP or SMFL? In the previous week, Happiness Development Group's average media sentiment score of 0.00 equaled Smart for Life'saverage media sentiment score. Company Overall Sentiment Happiness Development Group Neutral Smart for Life Neutral Do insiders and institutionals believe in HAPP or SMFL? 15.2% of Happiness Development Group shares are held by institutional investors. Comparatively, 28.4% of Smart for Life shares are held by institutional investors. 15.6% of Happiness Development Group shares are held by company insiders. Comparatively, 31.7% of Smart for Life shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term. Which has more risk & volatility, HAPP or SMFL? Happiness Development Group has a beta of 0.23, meaning that its share price is 77% less volatile than the S&P 500. Comparatively, Smart for Life has a beta of 16.69, meaning that its share price is 1,569% more volatile than the S&P 500. Which has higher valuation and earnings, HAPP or SMFL? Smart for Life has lower revenue, but higher earnings than Happiness Development Group. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioHappiness Development Group$95.59M0.07-$49.19M$0.482.15Smart for Life$11.11M0.00-$22.68MN/AN/A Is HAPP or SMFL more profitable? Company Net Margins Return on Equity Return on Assets Happiness Development GroupN/A N/A N/A Smart for Life N/A N/A N/A SummarySmart for Life beats Happiness Development Group on 4 of the 6 factors compared between the two stocks. Get Happiness Development Group News Delivered to You Automatically Sign up to receive the latest news and ratings for HAPP and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding HAPP and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart HAPP vs. The Competition Export to ExcelMetricHappiness Development GroupMedicinals & botanicals IndustryMulti-Sector SectorNASDAQ ExchangeMarket Cap$7.16M$3.90B$14.88B$10.53BDividend YieldN/AN/A3.38%4.79%P/E Ratio2.1510.549.9427.24Price / Sales0.0789.927.17135.47Price / CashN/A7.2439.2861.53Price / Book0.051.452.106.74Net Income-$49.19M$19.57M$923.61M$276.59M7 Day Performance0.01%-2.33%-0.59%0.86%1 Month Performance33.80%9.44%0.53%8.17%1 Year Performance51.46%11.30%7.95%43.66% Happiness Development Group Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)HAPPHappiness Development GroupN/A$1.03-9.6%N/A+63.7%$7.16M$95.59M2.15215High Trading VolumeSMFLSmart for LifeN/A$0.00+4.0%N/A-93.7%$18K$11.11M0.00110Gap UpATXGAddentax Group0.457 of 5 stars$0.97-4.0%N/A+36.1%$11.50M$4.18M-1.40130News CoverageJTAIJet.AI3.1438 of 5 stars$2.93+0.2%$11.00+276.1%-87.9%$10.24M$14.02M-0.019News CoverageLRHCLa Rosa1.0385 of 5 stars$6.96+0.7%N/A-84.4%$8.49M$69.45M-0.0142PAVSParanovus Entertainment Technology0.9836 of 5 stars$1.06+5.0%N/A+48.0%$7.78M$70K0.00220Negative NewsTrading HaltedFGFFundamental GlobalN/A$5.85+0.3%N/A-79.8%$7.52M$13.26M4.479News CoverageGap DownAEHLAntelope Enterprise Holdings L0.4567 of 5 stars$3.58+0.8%N/A-85.5%$3.72M$98.77M0.00240Gap DownELABPMGC1.1051 of 5 stars$6.58+3.8%N/A-98.9%$2.77M$1.71M-0.0218Gap UpJXGAquaron Acquisition1.1472 of 5 stars$0.89-0.3%N/AN/A$2.01M$49.84M0.0057JXJTJX LuxventureN/A$0.90+5.1%N/A-52.3%$543K$38.49M0.0057High Trading Volume Related Companies and Tools Related Companies SMFL Alternatives ATXG Alternatives JTAI Alternatives LRHC Alternatives PAVS Alternatives FGF Alternatives AEHL Alternatives ELAB Alternatives JXG Alternatives JXJT Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:HAPP) was last updated on 10/14/2025 by MarketBeat.com Staff From Our PartnersURGENT: The Market's 3 Red Flags Are FlashingHere’s the uncomfortable truth: The smartest investors in the world are already preparing for a crash befor...StockEarnings | SponsoredREVEALED: Something Big Happening Behind White House DoorsWhat I just learned about what’s unfolding in the White House is truly stunning… And you need to see it for...Paradigm Press | Sponsored$3,600 gold is nice ... but here’s what most gold bugs are missingGold just surged past $3,600, but Weiss Ratings expert Sean Brodrick says the real upside is in select gold st...Weiss Ratings | SponsoredWhy Wall Street is piling into the “Debasement Trade”Wall Street is piling into what insiders are calling the “Debasement Trade” — and according to former Goldman ...Stansberry Research | SponsoredBuy this stock before Tesla’s November 6 announcementThe End of Tesla? 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