Happiness Development Group (HAPP) Competitors $0.92 -0.01 (-0.97%) As of 07/2/2025 Add Compare Share Share Competitors Stock AnalysisChartCompetitorsHeadlinesSEC FilingsTrendsBuy This Stock HAPP vs. BGXX, BON, SMFL, CDXC, FGF, AEI, JTAI, LRHC, PAVS, and STRRShould you be buying Happiness Development Group stock or one of its competitors? The main competitors of Happiness Development Group include Bright Green (BGXX), Bon Natural Life (BON), Smart for Life (SMFL), ChromaDex (CDXC), Fundamental Global (FGF), Alset (AEI), Jet.AI (JTAI), La Rosa (LRHC), Paranovus Entertainment Technology (PAVS), and Star Equity (STRR). Happiness Development Group vs. Its Competitors Bright Green Bon Natural Life Smart for Life ChromaDex Fundamental Global Alset Jet.AI La Rosa Paranovus Entertainment Technology Star Equity Bright Green (NASDAQ:BGXX) and Happiness Development Group (NASDAQ:HAPP) are both small-cap medicinals & botanicals industry companies, but which is the superior stock? We will contrast the two companies based on the strength of their risk, earnings, dividends, profitability, valuation, analyst recommendations, institutional ownership and media sentiment. Do insiders & institutionals believe in BGXX or HAPP? 7.8% of Bright Green shares are held by institutional investors. Comparatively, 15.2% of Happiness Development Group shares are held by institutional investors. 62.5% of Bright Green shares are held by company insiders. Comparatively, 15.6% of Happiness Development Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth. Does the media favor BGXX or HAPP? In the previous week, Bright Green's average media sentiment score of 0.00 equaled Happiness Development Group'saverage media sentiment score. Company Overall Sentiment Bright Green Neutral Happiness Development Group Neutral Is BGXX or HAPP more profitable? Happiness Development Group's return on equity of 0.00% beat Bright Green's return on equity.Company Net Margins Return on Equity Return on Assets Bright GreenN/A -88.37% -55.30% Happiness Development Group N/A N/A N/A Which has more volatility and risk, BGXX or HAPP? Bright Green has a beta of -0.26, meaning that its stock price is 126% less volatile than the S&P 500. Comparatively, Happiness Development Group has a beta of 0.23, meaning that its stock price is 77% less volatile than the S&P 500. Which has better valuation & earnings, BGXX or HAPP? Bright Green has higher earnings, but lower revenue than Happiness Development Group. Bright Green is trading at a lower price-to-earnings ratio than Happiness Development Group, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBright GreenN/AN/A-$13.13M-$0.06N/AHappiness Development Group$95.59M0.07-$49.19M$0.481.91 SummaryHappiness Development Group beats Bright Green on 7 of the 9 factors compared between the two stocks. Get Happiness Development Group News Delivered to You Automatically Sign up to receive the latest news and ratings for HAPP and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding HAPP and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart HAPP vs. The Competition Export to ExcelMetricHappiness Development GroupMedicinals & botanicals IndustryMulti-Sector SectorNASDAQ ExchangeMarket Cap$31.30M$3.79B$14.68B$8.95BDividend YieldN/AN/A4.13%4.08%P/E Ratio1.918.417.3620.04Price / Sales0.0729.833.59118.60Price / CashN/A5.6231.7957.47Price / Book0.051.302.085.67Net Income-$49.19M$20.24M$922.22M$248.47M7 Day Performance9.54%3.55%2.89%2.90%1 Month Performance-8.29%-3.85%-0.39%5.75%1 Year Performance6.63%-25.68%-5.03%21.36% Happiness Development Group Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)HAPPHappiness Development GroupN/A$0.92-1.0%N/A-2.5%$31.30M$95.59M1.91215BGXXBright GreenN/AN/AN/AN/A$11.47MN/A-1.002Gap DownBONBon Natural LifeN/A$1.42+5.2%N/A-97.6%$225K$23.84M0.00100News CoverageGap DownSMFLSmart for LifeN/A$0.02flatN/A-99.6%$124K$11.11M0.00110Gap DownCDXCChromaDex3.2259 of 5 starsN/A$9.03+∞N/A$611.50M$99.60M787.29120FGFFundamental Global1.2264 of 5 stars$18.05+1.7%N/A-28.2%$22.58M$17.35M13.789News CoverageGap UpAEIAlset1.2787 of 5 stars$0.97+4.8%N/A-35.6%$9.96M$21.12M-2.0730News CoverageBuyback AnnouncementJTAIJet.AI0.7632 of 5 stars$3.84+2.7%N/A-94.8%$9.54M$14.02M-0.029LRHCLa Rosa1.2027 of 5 stars$0.14+0.1%N/A-95.8%$8.10M$69.45M-0.0242News CoverageTrading HaltedPAVSParanovus Entertainment TechnologyN/A$0.93+7.7%N/A+3.2%$6.31M$6.55M0.00220STRRStar Equity3.593 of 5 stars$1.96flat$5.00+155.1%-50.3%$6.29M$53.36M-0.57460Gap Down Related Companies and Tools Related Companies BGXX Alternatives BON Alternatives SMFL Alternatives CDXC Alternatives FGF Alternatives AEI Alternatives JTAI Alternatives LRHC Alternatives PAVS Alternatives STRR Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:HAPP) was last updated on 7/3/2025 by MarketBeat.com Staff From Our PartnersTrump’s New Order Could Boost Social Security Benefits by 400%If you collect—or plan to collect—Social Security, you need to see this. 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