Harte Hanks (HHS) Stock Price, News & Analysis

Company Overview

Harte-Hanks, Inc. engages in the provision of marketing solutions. It specializes in consulting, data analytics, creative services, digital and social media, marketing strategy, marketing technology, and other related services. It supports a range of customers in the field of technology, travel and leisure, entertainment, pharmaceuticals, automotive, finance, and retail. The company was founded in 1923 and is headquartered in San Antonio, TX.

Key Stats

• Today's Range: $2.47 to $2.48
• 50-Day Range: $2.39 to $2.90
• 52-Week Range: $2.22 to $5.39
• Volume: 415 shs
• Average Volume: 4,032 shs
• Market Capitalization: $18.40 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: Sell

Harte Hanks Stock Analysis - MarketRank™

Harte Hanks scored higher than 22% of companies evaluated by MarketBeat, and ranked 236th out of 298 stocks in the business services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 0.7 / 5
• Analyst Rating: Sell

Consensus Rating

Harte Hanks has received a consensus rating of Sell. The company's average rating score is 1.00, and is based on no strong buy ratings, no buy ratings, no hold ratings, and 1 sell rating.

Amount of Analyst Coverage

Harte Hanks has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of Harte Hanks is -17.71, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Harte Hanks is -17.71, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Harte Hanks has a P/B Ratio of 0.90. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.61% of the float of Harte Hanks has been sold short.

Short Interest Ratio / Days to Cover

Harte Hanks has a short interest ratio ("days to cover") of 9.07.

Change versus previous month

Short interest in Harte Hanks has recently decreased by 11.47%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Harte Hanks does not currently pay a dividend.

Dividend Growth

Harte Hanks does not have a long track record of dividend growth.

News and Social Media

• Score: 3.7 / 5
• News Sentiment: N/A

News Sentiment

Harte Hanks has a news sentiment score of 1.89. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.76 average news sentiment score of Business Services companies.

News Coverage This Week

MarketBeat has tracked 1 news article for Harte Hanks this week, compared to 0 articles on an average week.

Company Ownership

• Score: 0.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Harte Hanks insiders have not sold or bought any company stock.

Percentage Held by Insiders

9.60% of the stock of Harte Hanks is held by insiders.

Percentage Held by Institutions

33.75% of the stock of Harte Hanks is held by institutions.

Company Calendar

• Last Earnings: 5/14/2026
• Today: 6/11/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Business Services
• Industry: Direct mail advertising services
• Sub-Industry: Advertising
• Current Symbol: NASDAQ:HHS
• CIK: 45919
• Web: www.hartehanks.com
• Phone: (512) 434-1100
• Fax: 210-829-9139
• Employees: 2,069
• Year Founded: N/A

Profitability

• EPS (Trailing Twelve Months): ($0.14)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$810 thousand
• Net Margins: -0.67%
• Pretax Margin: -0.90%
• Return on Equity: -5.06%
• Return on Assets: -1.13%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.49
• Quick Ratio: 1.49

Sales & Book Value

• Annual Sales: $159.57 million
• Price / Sales: 0.12
• Cash Flow: $0.50 per share
• Price / Cash Flow: 4.98
• Book Value: $2.77 per share
• Price / Book: 0.90

Miscellaneous

• Outstanding Shares: 7,420,000
• Free Float: 6,707,000
• Market Cap: $18.40 million
• Optionable: Not Optionable
• Beta: -0.05