Harte Hanks (HHS) Stock Price, News & Analysis

Company Overview

Harte Hanks, Inc. is a customer experience and marketing services company that helps businesses attract, engage and retain customers. The company combines data, technology and human expertise to support marketing, customer care and related business processes.

Its services include customer data management, analytics, campaign planning and execution, direct mail, email marketing, digital marketing, social media, lead generation and contact-center support. Harte Hanks also provides customer engagement and lifecycle marketing solutions designed to help organizations coordinate communications across multiple channels.

Harte Hanks serves business-to-business and business-to-consumer clients across industries and supports marketing and customer engagement programs in North America, Europe and other international markets. The company traces its history to 1923 and has evolved from a communications and direct-marketing business into a broader provider of data-driven customer experience services.

Key Stats

• Today's Range: $4.40 to $4.48
• 50-Day Range: $2.00 to $4.64
• 52-Week Range: $2.00 to $4.67
• Volume: 13,170 shs
• Average Volume: 60,613 shs
• Market Capitalization: $32.93 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: Sell

Harte Hanks Stock Analysis - MarketRank™

Harte Hanks scored higher than 6% of companies evaluated by MarketBeat, and ranked 231st out of 239 stocks in the communication services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 0.7 / 5
• Analyst Rating: Sell

Consensus Rating

Harte Hanks has received a consensus rating of Sell. The company's average rating score is 1.00, and is based on no strong buy ratings, no buy ratings, no hold ratings, and 1 sell rating.

Amount of Analyst Coverage

Harte Hanks has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.0 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of Harte Hanks is -5.87, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Harte Hanks is -5.87, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Harte Hanks has a P/B Ratio of 1.61. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.56% of the float of Harte Hanks has been sold short.

Short Interest Ratio / Days to Cover

Harte Hanks has a short interest ratio ("days to cover") of 0.54, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Harte Hanks has recently increased by 14.33%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Harte Hanks does not currently pay a dividend.

Dividend Growth

Harte Hanks does not have a long track record of dividend growth.

News and Social Media

• Score: 2.2 / 5
• News Sentiment: 0.60

News Sentiment

Harte Hanks has a news sentiment score of 0.60. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Communication Services companies.

News Coverage This Week

MarketBeat has tracked 3 news articles for Harte Hanks this week, compared to 0 articles on an average week.

Company Ownership

• Score: 0.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Harte Hanks insiders have not sold or bought any company stock.

Percentage Held by Insiders

9.60% of the stock of Harte Hanks is held by insiders.

Percentage Held by Institutions

33.75% of the stock of Harte Hanks is held by institutions.

Company Calendar

• Last Earnings: 8/14/2026
• Today: 10/12/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Communication Services
• Industry: Media
• Sub-Industry: Advertising
• Current Symbol: NASDAQ:HHS
• CIK: 45919
• Web: www.hartehanks.com
• Phone: (512) 434-1100
• Fax: 210-829-9139
• Employees: 2,069
• Year Founded: 1923

Profitability

• EPS (Trailing Twelve Months): ($0.76)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$810 thousand
• Net Margins: -3.70%
• Pretax Margin: -3.80%
• Return on Equity: -30.14%
• Return on Assets: -6.30%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.30
• Quick Ratio: 1.30

Sales & Book Value

• Annual Sales: $159.57 million
• Price / Sales: 0.21
• Cash Flow: $0.49 per share
• Price / Cash Flow: 9.01
• Book Value: $2.77 per share
• Price / Book: 1.60

Miscellaneous

• Outstanding Shares: 7,450,000
• Free Float: 6,738,000
• Market Cap: $32.93 million
• Optionable: Not Optionable
• Beta: 0.17