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Harte Hanks (HHS) Competitors

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$2.45 +0.06 (+2.51%)
As of 01:56 PM Eastern
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HHS vs. GOOG, OMC, LAMR, CCO, and NCMI

Should you buy Harte Hanks stock or one of its competitors? MarketBeat compares Harte Hanks with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Harte Hanks include Alphabet (GOOG), Omnicom Group (OMC), Lamar Advertising (LAMR), Clear Channel Outdoor (CCO), and National CineMedia (NCMI). These companies are all part of the "advertising" industry.

How does Harte Hanks compare to Alphabet?

Alphabet (NASDAQ:GOOG) and Harte Hanks (NASDAQ:HHS) are both advertising companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, valuation, risk, earnings, media sentiment, dividends, profitability and analyst recommendations.

Alphabet has a beta of 1.23, meaning that its share price is 23% more volatile than the broader market. Comparatively, Harte Hanks has a beta of -0.02, meaning that its share price is 102% less volatile than the broader market.

Alphabet has higher revenue and earnings than Harte Hanks. Harte Hanks is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Alphabet$445.87B8.70$132.17B$19.9116.08
Harte Hanks$159.57M0.11-$810K-$0.14N/A

In the previous week, Alphabet had 345 more articles in the media than Harte Hanks. MarketBeat recorded 345 mentions for Alphabet and 0 mentions for Harte Hanks. Alphabet's average media sentiment score of 0.50 beat Harte Hanks' score of 0.00 indicating that Alphabet is being referred to more favorably in the media.

Company Overall Sentiment
Alphabet Positive
Harte Hanks Neutral

Alphabet currently has a consensus price target of $410.09, indicating a potential upside of 28.11%. Given Alphabet's stronger consensus rating and higher probable upside, equities research analysts plainly believe Alphabet is more favorable than Harte Hanks.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alphabet
0 Sell rating(s)
4 Hold rating(s)
30 Buy rating(s)
5 Strong Buy rating(s)
3.03
Harte Hanks
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

27.3% of Alphabet shares are held by institutional investors. Comparatively, 33.8% of Harte Hanks shares are held by institutional investors. 13.0% of Alphabet shares are held by insiders. Comparatively, 9.6% of Harte Hanks shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Alphabet has a net margin of 54.77% compared to Harte Hanks' net margin of -0.67%. Alphabet's return on equity of 57.20% beat Harte Hanks' return on equity.

Company Net Margins Return on Equity Return on Assets
Alphabet54.77% 57.20% 39.91%
Harte Hanks -0.67%-5.06%-1.13%

Summary

Alphabet beats Harte Hanks on 16 of the 17 factors compared between the two stocks.

How does Harte Hanks compare to Omnicom Group?

Omnicom Group (NYSE:OMC) and Harte Hanks (NASDAQ:HHS) are both business services companies, but which is the superior investment? We will contrast the two companies based on the strength of their media sentiment, dividends, analyst recommendations, valuation, profitability, institutional ownership, risk and earnings.

Harte Hanks has lower revenue, but higher earnings than Omnicom Group. Harte Hanks is trading at a lower price-to-earnings ratio than Omnicom Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Omnicom Group$17.27B1.32-$54.50M$0.39205.25
Harte Hanks$159.57M0.11-$810K-$0.14N/A

Omnicom Group has a net margin of 0.32% compared to Harte Hanks' net margin of -0.67%. Omnicom Group's return on equity of 24.48% beat Harte Hanks' return on equity.

Company Net Margins Return on Equity Return on Assets
Omnicom Group0.32% 24.48% 4.97%
Harte Hanks -0.67%-5.06%-1.13%

Omnicom Group presently has a consensus price target of $99.38, suggesting a potential upside of 24.15%. Given Omnicom Group's stronger consensus rating and higher possible upside, research analysts clearly believe Omnicom Group is more favorable than Harte Hanks.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Omnicom Group
1 Sell rating(s)
5 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.30
Harte Hanks
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

92.0% of Omnicom Group shares are held by institutional investors. Comparatively, 33.8% of Harte Hanks shares are held by institutional investors. 1.2% of Omnicom Group shares are held by company insiders. Comparatively, 9.6% of Harte Hanks shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Omnicom Group has a beta of 0.63, indicating that its share price is 37% less volatile than the broader market. Comparatively, Harte Hanks has a beta of -0.02, indicating that its share price is 102% less volatile than the broader market.

In the previous week, Omnicom Group had 18 more articles in the media than Harte Hanks. MarketBeat recorded 18 mentions for Omnicom Group and 0 mentions for Harte Hanks. Omnicom Group's average media sentiment score of 1.33 beat Harte Hanks' score of 0.00 indicating that Omnicom Group is being referred to more favorably in the media.

Company Overall Sentiment
Omnicom Group Positive
Harte Hanks Neutral

Summary

Omnicom Group beats Harte Hanks on 14 of the 16 factors compared between the two stocks.

How does Harte Hanks compare to Lamar Advertising?

Lamar Advertising (NASDAQ:LAMR) and Harte Hanks (NASDAQ:HHS) are both advertising companies, but which is the better business? We will compare the two businesses based on the strength of their analyst recommendations, dividends, media sentiment, earnings, risk, valuation, institutional ownership and profitability.

93.8% of Lamar Advertising shares are held by institutional investors. Comparatively, 33.8% of Harte Hanks shares are held by institutional investors. 15.2% of Lamar Advertising shares are held by insiders. Comparatively, 9.6% of Harte Hanks shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Lamar Advertising had 14 more articles in the media than Harte Hanks. MarketBeat recorded 14 mentions for Lamar Advertising and 0 mentions for Harte Hanks. Lamar Advertising's average media sentiment score of 1.16 beat Harte Hanks' score of 0.00 indicating that Lamar Advertising is being referred to more favorably in the media.

Company Overall Sentiment
Lamar Advertising Positive
Harte Hanks Neutral

Lamar Advertising has higher revenue and earnings than Harte Hanks. Harte Hanks is trading at a lower price-to-earnings ratio than Lamar Advertising, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Lamar Advertising$2.27B7.15$587.15M$5.4229.45
Harte Hanks$159.57M0.11-$810K-$0.14N/A

Lamar Advertising has a beta of 1.19, suggesting that its stock price is 19% more volatile than the broader market. Comparatively, Harte Hanks has a beta of -0.02, suggesting that its stock price is 102% less volatile than the broader market.

Lamar Advertising has a net margin of 24.01% compared to Harte Hanks' net margin of -0.67%. Lamar Advertising's return on equity of 55.53% beat Harte Hanks' return on equity.

Company Net Margins Return on Equity Return on Assets
Lamar Advertising24.01% 55.53% 8.04%
Harte Hanks -0.67%-5.06%-1.13%

Lamar Advertising currently has a consensus price target of $154.67, suggesting a potential downside of 3.11%. Given Lamar Advertising's stronger consensus rating and higher possible upside, research analysts clearly believe Lamar Advertising is more favorable than Harte Hanks.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Lamar Advertising
0 Sell rating(s)
4 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.33
Harte Hanks
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Summary

Lamar Advertising beats Harte Hanks on 16 of the 16 factors compared between the two stocks.

How does Harte Hanks compare to Clear Channel Outdoor?

Clear Channel Outdoor (NYSE:CCO) and Harte Hanks (NASDAQ:HHS) are both small-cap business services companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, dividends, profitability, media sentiment, valuation, institutional ownership, earnings and analyst recommendations.

In the previous week, Clear Channel Outdoor had 3 more articles in the media than Harte Hanks. MarketBeat recorded 3 mentions for Clear Channel Outdoor and 0 mentions for Harte Hanks. Clear Channel Outdoor's average media sentiment score of 0.83 beat Harte Hanks' score of 0.00 indicating that Clear Channel Outdoor is being referred to more favorably in the media.

Company Overall Sentiment
Clear Channel Outdoor Positive
Harte Hanks Neutral

Clear Channel Outdoor currently has a consensus target price of $2.29, indicating a potential downside of 5.09%. Given Clear Channel Outdoor's stronger consensus rating and higher probable upside, research analysts clearly believe Clear Channel Outdoor is more favorable than Harte Hanks.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Clear Channel Outdoor
2 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67
Harte Hanks
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Harte Hanks has a net margin of -0.67% compared to Clear Channel Outdoor's net margin of -5.55%. Clear Channel Outdoor's return on equity of 0.00% beat Harte Hanks' return on equity.

Company Net Margins Return on Equity Return on Assets
Clear Channel Outdoor-5.55% N/A -2.41%
Harte Hanks -0.67%-5.06%-1.13%

Clear Channel Outdoor has a beta of 1.95, suggesting that its stock price is 95% more volatile than the broader market. Comparatively, Harte Hanks has a beta of -0.02, suggesting that its stock price is 102% less volatile than the broader market.

85.5% of Clear Channel Outdoor shares are owned by institutional investors. Comparatively, 33.8% of Harte Hanks shares are owned by institutional investors. 7.7% of Clear Channel Outdoor shares are owned by insiders. Comparatively, 9.6% of Harte Hanks shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Clear Channel Outdoor has higher revenue and earnings than Harte Hanks. Harte Hanks is trading at a lower price-to-earnings ratio than Clear Channel Outdoor, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Clear Channel Outdoor$1.60B0.77$19.94M-$0.18N/A
Harte Hanks$159.57M0.11-$810K-$0.14N/A

Summary

Clear Channel Outdoor beats Harte Hanks on 11 of the 15 factors compared between the two stocks.

How does Harte Hanks compare to National CineMedia?

National CineMedia (NASDAQ:NCMI) and Harte Hanks (NASDAQ:HHS) are both small-cap business services companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, dividends, institutional ownership, valuation, earnings, risk, analyst recommendations and media sentiment.

National CineMedia has a beta of 1.36, meaning that its stock price is 36% more volatile than the broader market. Comparatively, Harte Hanks has a beta of -0.02, meaning that its stock price is 102% less volatile than the broader market.

In the previous week, National CineMedia had 4 more articles in the media than Harte Hanks. MarketBeat recorded 4 mentions for National CineMedia and 0 mentions for Harte Hanks. National CineMedia's average media sentiment score of 0.95 beat Harte Hanks' score of 0.00 indicating that National CineMedia is being referred to more favorably in the media.

Company Overall Sentiment
National CineMedia Positive
Harte Hanks Neutral

National CineMedia presently has a consensus price target of $5.38, suggesting a potential upside of 38.71%. Given National CineMedia's stronger consensus rating and higher probable upside, analysts plainly believe National CineMedia is more favorable than Harte Hanks.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
National CineMedia
1 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.33
Harte Hanks
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

69.5% of National CineMedia shares are owned by institutional investors. Comparatively, 33.8% of Harte Hanks shares are owned by institutional investors. 1.7% of National CineMedia shares are owned by insiders. Comparatively, 9.6% of Harte Hanks shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Harte Hanks has a net margin of -0.67% compared to National CineMedia's net margin of -3.47%. National CineMedia's return on equity of -1.80% beat Harte Hanks' return on equity.

Company Net Margins Return on Equity Return on Assets
National CineMedia-3.47% -1.80% -1.37%
Harte Hanks -0.67%-5.06%-1.13%

Harte Hanks has lower revenue, but higher earnings than National CineMedia. National CineMedia is trading at a lower price-to-earnings ratio than Harte Hanks, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
National CineMedia$243.20M1.49-$10.60M-$0.09N/A
Harte Hanks$159.57M0.11-$810K-$0.14N/A

Summary

National CineMedia beats Harte Hanks on 11 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HHS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HHS vs. The Competition

MetricHarte HanksDirect mail advertising services IndustryBusiness SectorNASDAQ Exchange
Market Cap$18.18M$18.18M$6.76B$12.25B
Dividend YieldN/AN/A3.05%9.43%
P/E Ratio-17.50N/A28.3023.81
Price / Sales0.110.11333.6091.00
Price / Cash4.704.7023.1459.93
Price / Book0.880.885.506.13
Net Income-$810K-$810K$203.80M$331.84M
7 Day Performance-1.61%-1.61%-0.95%-0.92%
1 Month Performance1.66%1.66%-3.51%-2.42%
1 Year Performance-28.57%-28.57%5.98%14.35%

Harte Hanks Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HHS
Harte Hanks
0.5958 of 5 stars
$2.45
+2.5%
N/A-30.2%$18.18M$159.57MN/A2,069
GOOG
Alphabet
4.6799 of 5 stars
$370.21
+3.6%
$378.53
+2.2%
+66.2%$4.33T$402.84B28.24190,200
OMC
Omnicom Group
4.8169 of 5 stars
$81.03
+0.3%
$99.38
+22.6%
+0.1%$23.01B$19.82B207.78120,000
LAMR
Lamar Advertising
3.8019 of 5 stars
$160.29
+1.9%
$150.50
-6.1%
+24.9%$15.95B$2.27B29.573,500
CCO
Clear Channel Outdoor
0.7839 of 5 stars
$2.41
-0.2%
$2.29
-4.7%
+103.8%$1.23B$1.64BN/A1,900

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This page (NASDAQ:HHS) was last updated on 7/24/2026 by MarketBeat.com Staff.
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