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Harte Hanks (HHS) Competitors

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$4.63 +0.01 (+0.22%)
Closing price 09/23/2026 04:00 PM Eastern
Extended Trading
$4.64 +0.00 (+0.11%)
As of 09/23/2026 04:35 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

HHS vs. XHLD, TJGC, FLNT, TSQ, and SCOR

Should you buy Harte Hanks stock or one of its competitors? Harte Hanks's main competitors and comparable companies include TEN (XHLD), TJGC Group (TJGC), Fluent (FLNT), Townsquare Media (TSQ), and comScore (SCOR). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "advertising" industry.

How does Harte Hanks compare to TEN?

Harte Hanks (NASDAQ:HHS) and TEN (NASDAQ:XHLD) are both small-cap communication services companies, but which is the superior investment? We will contrast the two companies based on the strength of their analyst recommendations, risk, valuation, earnings, profitability, media sentiment, institutional ownership and dividends.

Harte Hanks has a net margin of -3.70% compared to TEN's net margin of -627.50%. Harte Hanks' return on equity of -30.14% beat TEN's return on equity.

Company Net Margins Return on Equity Return on Assets
Harte Hanks-3.70% -30.14% -6.30%
TEN -627.50%-440.98%-177.06%

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Harte Hanks
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
TEN
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

In the previous week, Harte Hanks had 2 more articles in the media than TEN. MarketBeat recorded 2 mentions for Harte Hanks and 0 mentions for TEN. TEN's average media sentiment score of 0.00 beat Harte Hanks' score of -0.36 indicating that TEN is being referred to more favorably in the news media.

Company Overall Sentiment
Harte Hanks Neutral
TEN Neutral

Harte Hanks has higher revenue and earnings than TEN. Harte Hanks is trading at a lower price-to-earnings ratio than TEN, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Harte Hanks$154.63M0.22-$810K-$0.76N/A
TEN$3.10M46.68-$19.51M-$2.93N/A

33.8% of Harte Hanks shares are owned by institutional investors. 9.6% of Harte Hanks shares are owned by insiders. Comparatively, 1.1% of TEN shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Harte Hanks has a beta of 0.09, suggesting that its share price is 91% less volatile than the broader market. Comparatively, TEN has a beta of 4.87, suggesting that its share price is 387% more volatile than the broader market.

Summary

Harte Hanks beats TEN on 9 of the 13 factors compared between the two stocks.

How does Harte Hanks compare to TJGC Group?

Harte Hanks (NASDAQ:HHS) and TJGC Group (NASDAQ:TJGC) are both small-cap communication services companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, risk, earnings, analyst recommendations, valuation, dividends, media sentiment and institutional ownership.

In the previous week, Harte Hanks and Harte Hanks both had 2 articles in the media. TJGC Group's average media sentiment score of 0.00 beat Harte Hanks' score of -0.36 indicating that TJGC Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Harte Hanks
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
TJGC Group
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Harte Hanks has a beta of 0.09, meaning that its stock price is 91% less volatile than the broader market. Comparatively, TJGC Group has a beta of 1.78, meaning that its stock price is 78% more volatile than the broader market.

Harte Hanks has higher revenue and earnings than TJGC Group.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Harte Hanks$154.63M0.22-$810K-$0.76N/A
TJGC Group$3.66M64.24-$3MN/AN/A

TJGC Group has a net margin of 0.00% compared to Harte Hanks' net margin of -3.70%. TJGC Group's return on equity of 0.00% beat Harte Hanks' return on equity.

Company Net Margins Return on Equity Return on Assets
Harte Hanks-3.70% -30.14% -6.30%
TJGC Group N/A N/A N/A

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Harte Hanks
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
TJGC Group
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

33.8% of Harte Hanks shares are held by institutional investors. 9.6% of Harte Hanks shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Summary

TJGC Group beats Harte Hanks on 6 of the 10 factors compared between the two stocks.

How does Harte Hanks compare to Fluent?

Fluent (NASDAQ:FLNT) and Harte Hanks (NASDAQ:HHS) are both small-cap communication services companies, but which is the better investment? We will contrast the two businesses based on the strength of their earnings, profitability, dividends, risk, valuation, analyst recommendations, media sentiment and institutional ownership.

In the previous week, Fluent had 1 more articles in the media than Harte Hanks. MarketBeat recorded 3 mentions for Fluent and 2 mentions for Harte Hanks. Fluent's average media sentiment score of 0.18 beat Harte Hanks' score of -0.36 indicating that Fluent is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Fluent
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Harte Hanks
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Fluent has a beta of 0.75, indicating that its stock price is 25% less volatile than the broader market. Comparatively, Harte Hanks has a beta of 0.09, indicating that its stock price is 91% less volatile than the broader market.

23.3% of Fluent shares are held by institutional investors. Comparatively, 33.8% of Harte Hanks shares are held by institutional investors. 38.4% of Fluent shares are held by insiders. Comparatively, 9.6% of Harte Hanks shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Harte Hanks has lower revenue, but higher earnings than Fluent. Harte Hanks is trading at a lower price-to-earnings ratio than Fluent, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Fluent$202.15M0.54-$27.17M-$0.77N/A
Harte Hanks$154.63M0.22-$810K-$0.76N/A

Fluent presently has a consensus target price of $5.00, indicating a potential upside of 44.93%. Given Fluent's stronger consensus rating and higher possible upside, equities analysts clearly believe Fluent is more favorable than Harte Hanks.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Fluent
0 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.50
Harte Hanks
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Harte Hanks has a net margin of -3.70% compared to Fluent's net margin of -11.48%. Harte Hanks' return on equity of -30.14% beat Fluent's return on equity.

Company Net Margins Return on Equity Return on Assets
Fluent-11.48% -155.09% -30.36%
Harte Hanks -3.70%-30.14%-6.30%

Summary

Fluent beats Harte Hanks on 10 of the 16 factors compared between the two stocks.

How does Harte Hanks compare to Townsquare Media?

Townsquare Media (NYSE:TSQ) and Harte Hanks (NASDAQ:HHS) are both small-cap communication services companies, but which is the better stock? We will contrast the two businesses based on the strength of their media sentiment, earnings, profitability, risk, analyst recommendations, valuation, institutional ownership and dividends.

71.7% of Townsquare Media shares are owned by institutional investors. Comparatively, 33.8% of Harte Hanks shares are owned by institutional investors. 30.3% of Townsquare Media shares are owned by insiders. Comparatively, 9.6% of Harte Hanks shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Townsquare Media currently has a consensus price target of $10.00, indicating a potential upside of 96.85%. Given Townsquare Media's stronger consensus rating and higher possible upside, equities research analysts plainly believe Townsquare Media is more favorable than Harte Hanks.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Townsquare Media
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Harte Hanks
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Harte Hanks has lower revenue, but higher earnings than Townsquare Media. Harte Hanks is trading at a lower price-to-earnings ratio than Townsquare Media, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Townsquare Media$427.38M0.22-$9.75M-$2.88N/A
Harte Hanks$154.63M0.22-$810K-$0.76N/A

Townsquare Media has a beta of 1.21, indicating that its share price is 21% more volatile than the broader market. Comparatively, Harte Hanks has a beta of 0.09, indicating that its share price is 91% less volatile than the broader market.

Townsquare Media pays an annual dividend of $0.80 per share and has a dividend yield of 15.7%. Harte Hanks pays an annual dividend of $0.34 per share and has a dividend yield of 7.3%. Townsquare Media pays out -27.8% of its earnings in the form of a dividend. Harte Hanks pays out -44.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Townsquare Media has increased its dividend for 3 consecutive years. Townsquare Media is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Harte Hanks has a net margin of -3.70% compared to Townsquare Media's net margin of -11.82%. Townsquare Media's return on equity of -5.59% beat Harte Hanks' return on equity.

Company Net Margins Return on Equity Return on Assets
Townsquare Media-11.82% -5.59% 0.51%
Harte Hanks -3.70%-30.14%-6.30%

In the previous week, Harte Hanks had 2 more articles in the media than Townsquare Media. MarketBeat recorded 2 mentions for Harte Hanks and 0 mentions for Townsquare Media. Townsquare Media's average media sentiment score of 0.00 beat Harte Hanks' score of -0.36 indicating that Townsquare Media is being referred to more favorably in the media.

Company Overall Sentiment
Townsquare Media Neutral
Harte Hanks Neutral

Summary

Townsquare Media beats Harte Hanks on 13 of the 19 factors compared between the two stocks.

How does Harte Hanks compare to comScore?

Harte Hanks (NASDAQ:HHS) and comScore (NASDAQ:SCOR) are both small-cap communication services companies, but which is the better business? We will compare the two companies based on the strength of their valuation, risk, earnings, dividends, institutional ownership, media sentiment, profitability and analyst recommendations.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Harte Hanks
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
comScore
1 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

33.8% of Harte Hanks shares are owned by institutional investors. Comparatively, 42.2% of comScore shares are owned by institutional investors. 9.6% of Harte Hanks shares are owned by company insiders. Comparatively, 3.1% of comScore shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

In the previous week, comScore had 5 more articles in the media than Harte Hanks. MarketBeat recorded 7 mentions for comScore and 2 mentions for Harte Hanks. comScore's average media sentiment score of 0.08 beat Harte Hanks' score of -0.36 indicating that comScore is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Harte Hanks
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
comScore
0 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

comScore has a net margin of 24.01% compared to Harte Hanks' net margin of -3.70%. comScore's return on equity of 133.03% beat Harte Hanks' return on equity.

Company Net Margins Return on Equity Return on Assets
Harte Hanks-3.70% -30.14% -6.30%
comScore 24.01%133.03%24.12%

Harte Hanks has higher earnings, but lower revenue than comScore. Harte Hanks is trading at a lower price-to-earnings ratio than comScore, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Harte Hanks$154.63M0.22-$810K-$0.76N/A
comScore$346.94M0.22-$10M$4.101.20

Harte Hanks has a beta of 0.09, suggesting that its share price is 91% less volatile than the broader market. Comparatively, comScore has a beta of 1.07, suggesting that its share price is 7% more volatile than the broader market.

Summary

comScore beats Harte Hanks on 12 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HHS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HHS vs. The Competition

MetricHarte HanksMedia IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$34.51M$2.91B$34.51B$13.28B
Dividend YieldN/A5.60%5.42%12.57%
P/E Ratio-6.0929.2822.7225.70
Price / Sales0.2234.4261.4790.85
Price / Cash9.3618.6721.1052.76
Price / Book1.6712.4212.206.32
Net Income-$810K-$11.83M$1.11B$359.73M
7 Day Performance-0.22%-0.57%-0.93%0.17%
1 Month Performance16.62%-3.09%-2.28%-3.27%
1 Year Performance24.13%-9.48%-8.33%5.58%

Harte Hanks Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HHS
Harte Hanks
0.2849 of 5 stars
$4.63
+0.2%
N/A+25.8%$34.51M$154.63MN/A2,069
XHLD
TEN
0.6308 of 5 stars
$9.65
+2.3%
N/AN/A$112.97M$3.10MN/A25
TJGC
TJGC Group
0.4374 of 5 stars
$11.02
+0.3%
N/A+328.7%$111M$3.66MN/A28
FLNT
Fluent
4.0107 of 5 stars
$3.35
+0.9%
$5.00
+49.3%
+65.1%$104.94M$208.76MN/A185
TSQ
Townsquare Media
3.5837 of 5 stars
$5.15
-0.3%
$10.00
+94.3%
-25.6%$94.07M$427.38MN/A1,804

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This page (NASDAQ:HHS) was last updated on 9/24/2026 by MarketBeat.com Staff.
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