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Harte Hanks (HHS) Competitors

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$4.21 -0.03 (-0.71%)
As of 09/3/2026 04:00 PM Eastern

HHS vs. TSQ, XHLD, SCOR, GRSD, and TJGC

Should you buy Harte Hanks stock or one of its competitors? Harte Hanks's main competitors and comparable companies include Townsquare Media (TSQ), TEN (XHLD), comScore (SCOR), Gambling.com Group (GRSD), and TJGC Group (TJGC). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "advertising" industry.

How does Harte Hanks compare to Townsquare Media?

Townsquare Media (NYSE:TSQ) and Harte Hanks (NASDAQ:HHS) are both small-cap communication services companies, but which is the better stock? We will compare the two businesses based on the strength of their earnings, institutional ownership, dividends, valuation, analyst recommendations, profitability, media sentiment and risk.

Townsquare Media has a beta of 1.21, suggesting that its stock price is 21% more volatile than the broader market. Comparatively, Harte Hanks has a beta of 0.09, suggesting that its stock price is 91% less volatile than the broader market.

Townsquare Media presently has a consensus target price of $10.00, indicating a potential upside of 73.61%. Given Townsquare Media's stronger consensus rating and higher possible upside, equities research analysts clearly believe Townsquare Media is more favorable than Harte Hanks.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Townsquare Media
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Harte Hanks
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

71.7% of Townsquare Media shares are held by institutional investors. Comparatively, 33.8% of Harte Hanks shares are held by institutional investors. 30.3% of Townsquare Media shares are held by company insiders. Comparatively, 9.6% of Harte Hanks shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

In the previous week, Townsquare Media had 1 more articles in the media than Harte Hanks. MarketBeat recorded 1 mentions for Townsquare Media and 0 mentions for Harte Hanks. Townsquare Media's average media sentiment score of 1.90 beat Harte Hanks' score of 0.00 indicating that Townsquare Media is being referred to more favorably in the media.

Company Overall Sentiment
Townsquare Media Very Positive
Harte Hanks Neutral

Harte Hanks has lower revenue, but higher earnings than Townsquare Media. Harte Hanks is trading at a lower price-to-earnings ratio than Townsquare Media, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Townsquare Media$427.38M0.25-$9.75M-$2.88N/A
Harte Hanks$159.57M0.20-$810K-$0.76N/A

Harte Hanks has a net margin of -3.70% compared to Townsquare Media's net margin of -11.82%. Townsquare Media's return on equity of -5.59% beat Harte Hanks' return on equity.

Company Net Margins Return on Equity Return on Assets
Townsquare Media-11.82% -5.59% 0.51%
Harte Hanks -3.70%-30.14%-6.30%

Summary

Townsquare Media beats Harte Hanks on 13 of the 16 factors compared between the two stocks.

How does Harte Hanks compare to TEN?

Harte Hanks (NASDAQ:HHS) and TEN (NASDAQ:XHLD) are both small-cap communication services companies, but which is the superior business? We will contrast the two businesses based on the strength of their earnings, risk, valuation, dividends, institutional ownership, profitability, analyst recommendations and media sentiment.

In the previous week, TEN had 1 more articles in the media than Harte Hanks. MarketBeat recorded 1 mentions for TEN and 0 mentions for Harte Hanks. Harte Hanks' average media sentiment score of 0.00 equaled TEN'saverage media sentiment score.

Company Overall Sentiment
Harte Hanks Neutral
TEN Neutral

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Harte Hanks
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
TEN
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Harte Hanks has a beta of 0.09, meaning that its share price is 91% less volatile than the broader market. Comparatively, TEN has a beta of 4.87, meaning that its share price is 387% more volatile than the broader market.

33.8% of Harte Hanks shares are held by institutional investors. 9.6% of Harte Hanks shares are held by company insiders. Comparatively, 4.4% of TEN shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Harte Hanks has a net margin of -3.70% compared to TEN's net margin of -627.50%. Harte Hanks' return on equity of -30.14% beat TEN's return on equity.

Company Net Margins Return on Equity Return on Assets
Harte Hanks-3.70% -30.14% -6.30%
TEN -627.50%-440.98%-177.06%

Harte Hanks has higher revenue and earnings than TEN. Harte Hanks is trading at a lower price-to-earnings ratio than TEN, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Harte Hanks$159.57M0.20-$810K-$0.76N/A
TEN$3.10M35.67-$19.51M-$2.93N/A

Summary

Harte Hanks beats TEN on 8 of the 12 factors compared between the two stocks.

How does Harte Hanks compare to comScore?

Harte Hanks (NASDAQ:HHS) and comScore (NASDAQ:SCOR) are both small-cap communication services companies, but which is the better business? We will compare the two companies based on the strength of their media sentiment, profitability, valuation, dividends, earnings, analyst recommendations, institutional ownership and risk.

33.8% of Harte Hanks shares are owned by institutional investors. Comparatively, 42.2% of comScore shares are owned by institutional investors. 9.6% of Harte Hanks shares are owned by insiders. Comparatively, 3.1% of comScore shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Harte Hanks
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
comScore
1 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

In the previous week, comScore had 7 more articles in the media than Harte Hanks. MarketBeat recorded 7 mentions for comScore and 0 mentions for Harte Hanks. comScore's average media sentiment score of 1.69 beat Harte Hanks' score of 0.00 indicating that comScore is being referred to more favorably in the news media.

Company Overall Sentiment
Harte Hanks Neutral
comScore Very Positive

Harte Hanks has a beta of 0.09, indicating that its stock price is 91% less volatile than the broader market. Comparatively, comScore has a beta of 1.07, indicating that its stock price is 7% more volatile than the broader market.

Harte Hanks has higher earnings, but lower revenue than comScore. Harte Hanks is trading at a lower price-to-earnings ratio than comScore, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Harte Hanks$159.57M0.20-$810K-$0.76N/A
comScore$357.47M0.21-$10M$4.101.20

comScore has a net margin of 24.01% compared to Harte Hanks' net margin of -3.70%. comScore's return on equity of 133.03% beat Harte Hanks' return on equity.

Company Net Margins Return on Equity Return on Assets
Harte Hanks-3.70% -30.14% -6.30%
comScore 24.01%133.03%24.12%

Summary

comScore beats Harte Hanks on 13 of the 15 factors compared between the two stocks.

How does Harte Hanks compare to Gambling.com Group?

Gambling.com Group (NASDAQ:GRSD) and Harte Hanks (NASDAQ:HHS) are both small-cap communication services companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, valuation, dividends, media sentiment, risk, profitability, earnings and institutional ownership.

In the previous week, Gambling.com Group had 2 more articles in the media than Harte Hanks. MarketBeat recorded 2 mentions for Gambling.com Group and 0 mentions for Harte Hanks. Gambling.com Group's average media sentiment score of 0.82 beat Harte Hanks' score of 0.00 indicating that Gambling.com Group is being referred to more favorably in the media.

Company Overall Sentiment
Gambling.com Group Positive
Harte Hanks Neutral

72.3% of Gambling.com Group shares are owned by institutional investors. Comparatively, 33.8% of Harte Hanks shares are owned by institutional investors. 9.6% of Harte Hanks shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Harte Hanks has lower revenue, but higher earnings than Gambling.com Group. Harte Hanks is trading at a lower price-to-earnings ratio than Gambling.com Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Gambling.com Group$165.45M0.41-$32.93M-$1.04N/A
Harte Hanks$159.57M0.20-$810K-$0.76N/A

Gambling.com Group has a beta of 0.62, meaning that its stock price is 38% less volatile than the broader market. Comparatively, Harte Hanks has a beta of 0.09, meaning that its stock price is 91% less volatile than the broader market.

Gambling.com Group currently has a consensus price target of $6.43, suggesting a potential upside of 236.57%. Given Gambling.com Group's stronger consensus rating and higher probable upside, research analysts clearly believe Gambling.com Group is more favorable than Harte Hanks.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Gambling.com Group
1 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.56
Harte Hanks
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Harte Hanks has a net margin of -3.70% compared to Gambling.com Group's net margin of -22.36%. Gambling.com Group's return on equity of 13.87% beat Harte Hanks' return on equity.

Company Net Margins Return on Equity Return on Assets
Gambling.com Group-22.36% 13.87% 5.33%
Harte Hanks -3.70%-30.14%-6.30%

Summary

Gambling.com Group beats Harte Hanks on 13 of the 17 factors compared between the two stocks.

How does Harte Hanks compare to TJGC Group?

TJGC Group (NASDAQ:TJGC) and Harte Hanks (NASDAQ:HHS) are both small-cap communication services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, earnings, risk, profitability, valuation, analyst recommendations, media sentiment and dividends.

In the previous week, TJGC Group had 3 more articles in the media than Harte Hanks. MarketBeat recorded 3 mentions for TJGC Group and 0 mentions for Harte Hanks. TJGC Group's average media sentiment score of 0.00 equaled Harte Hanks'average media sentiment score.

Company Overall Sentiment
TJGC Group Neutral
Harte Hanks Neutral

33.8% of Harte Hanks shares are owned by institutional investors. 9.6% of Harte Hanks shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Harte Hanks has higher revenue and earnings than TJGC Group.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
TJGC Group$3.66M27.21-$3MN/AN/A
Harte Hanks$159.57M0.20-$810K-$0.76N/A

TJGC Group has a beta of 1.78, suggesting that its stock price is 78% more volatile than the broader market. Comparatively, Harte Hanks has a beta of 0.09, suggesting that its stock price is 91% less volatile than the broader market.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
TJGC Group
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Harte Hanks
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

TJGC Group has a net margin of 0.00% compared to Harte Hanks' net margin of -3.70%. TJGC Group's return on equity of 0.00% beat Harte Hanks' return on equity.

Company Net Margins Return on Equity Return on Assets
TJGC GroupN/A N/A N/A
Harte Hanks -3.70%-30.14%-6.30%

Summary

TJGC Group beats Harte Hanks on 6 of the 10 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HHS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HHS vs. The Competition

MetricHarte HanksMedia IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$31.61M$3.15B$32.87B$12.73B
Dividend YieldN/A5.46%5.33%8.86%
P/E Ratio-5.5432.33232.5225.38
Price / Sales0.2035.3962.5592.60
Price / Cash8.5915.9220.4152.26
Price / Book2.049.4911.606.14
Net Income-$810K-$45.84M$1.10B$349.01M
7 Day Performance-3.00%-0.35%-0.18%-0.27%
1 Month Performance96.73%3.88%0.55%0.68%
1 Year Performance13.02%0.62%-3.00%14.84%

Harte Hanks Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HHS
Harte Hanks
0.2958 of 5 stars
$4.21
-0.7%
N/A+19.3%$31.61M$159.57MN/A2,069
TSQ
Townsquare Media
4.4405 of 5 stars
$5.84
-0.2%
$10.00
+71.2%
-20.3%$106.65M$427.38MN/A1,804
XHLD
TEN
0.0847 of 5 stars
$8.55
+0.5%
N/AN/A$101.93M$3.10MN/A37
SCOR
comScore
2.5295 of 5 stars
$5.24
+6.3%
N/A-23.7%$74.86M$357.47M1.281,200
GRSD
Gambling.com Group
3.7808 of 5 stars
$1.92
-5.0%
$6.43
+234.8%
-77.0%$70.90M$165.45MN/A230

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This page (NASDAQ:HHS) was last updated on 9/4/2026 by MarketBeat.com Staff.
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