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Harte Hanks (HHS) Competitors

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$2.81 +0.30 (+11.95%)
Closing price 08/13/2026 04:00 PM Eastern
Extended Trading
$2.80 -0.01 (-0.32%)
As of 08/13/2026 05:40 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

HHS vs. IZEA, TJGC, SWAG, GAME, and CREX

Should you buy Harte Hanks stock or one of its competitors? Harte Hanks's main competitors and comparable companies include Izea Worldwide (IZEA), TJGC Group (TJGC), Stran & Company, Inc. (SWAG), GameSquare (GAME), and Creative Realities (CREX). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "advertising" industry.

How does Harte Hanks compare to Izea Worldwide?

Harte Hanks (NASDAQ:HHS) and Izea Worldwide (NASDAQ:IZEA) are both small-cap communication services companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, earnings, analyst recommendations, institutional ownership, valuation, media sentiment, risk and profitability.

Izea Worldwide has lower revenue, but higher earnings than Harte Hanks. Izea Worldwide is trading at a lower price-to-earnings ratio than Harte Hanks, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Harte Hanks$159.57M0.13-$810K-$0.14N/A
Izea Worldwide$26.52M2.03$40K-$0.14N/A

33.8% of Harte Hanks shares are owned by institutional investors. Comparatively, 15.6% of Izea Worldwide shares are owned by institutional investors. 9.6% of Harte Hanks shares are owned by company insiders. Comparatively, 6.5% of Izea Worldwide shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Harte Hanks has a net margin of -0.67% compared to Izea Worldwide's net margin of -9.36%. Izea Worldwide's return on equity of -5.05% beat Harte Hanks' return on equity.

Company Net Margins Return on Equity Return on Assets
Harte Hanks-0.67% -5.06% -1.13%
Izea Worldwide -9.36%-5.05%-4.36%

In the previous week, Izea Worldwide had 5 more articles in the media than Harte Hanks. MarketBeat recorded 9 mentions for Izea Worldwide and 4 mentions for Harte Hanks. Harte Hanks' average media sentiment score of 0.96 beat Izea Worldwide's score of -0.11 indicating that Harte Hanks is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Harte Hanks
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Izea Worldwide
1 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
2 Very Negative mention(s)
Neutral

Harte Hanks has a beta of -0.03, suggesting that its share price is 103% less volatile than the broader market. Comparatively, Izea Worldwide has a beta of 1.25, suggesting that its share price is 25% more volatile than the broader market.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Harte Hanks
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Izea Worldwide
2 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Summary

Harte Hanks beats Izea Worldwide on 7 of the 12 factors compared between the two stocks.

How does Harte Hanks compare to TJGC Group?

Harte Hanks (NASDAQ:HHS) and TJGC Group (NASDAQ:TJGC) are both small-cap communication services companies, but which is the superior investment? We will compare the two companies based on the strength of their risk, analyst recommendations, earnings, valuation, profitability, dividends, media sentiment and institutional ownership.

Harte Hanks has a beta of -0.03, indicating that its share price is 103% less volatile than the broader market. Comparatively, TJGC Group has a beta of 1.36, indicating that its share price is 36% more volatile than the broader market.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Harte Hanks
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
TJGC Group
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Harte Hanks has higher revenue and earnings than TJGC Group.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Harte Hanks$159.57M0.13-$810K-$0.14N/A
TJGC Group$3.66M10.65-$3MN/AN/A

TJGC Group has a net margin of 0.00% compared to Harte Hanks' net margin of -0.67%. TJGC Group's return on equity of 0.00% beat Harte Hanks' return on equity.

Company Net Margins Return on Equity Return on Assets
Harte Hanks-0.67% -5.06% -1.13%
TJGC Group N/A N/A N/A

In the previous week, TJGC Group had 6 more articles in the media than Harte Hanks. MarketBeat recorded 10 mentions for TJGC Group and 4 mentions for Harte Hanks. Harte Hanks' average media sentiment score of 0.96 beat TJGC Group's score of 0.29 indicating that Harte Hanks is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Harte Hanks
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
TJGC Group
2 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

33.8% of Harte Hanks shares are owned by institutional investors. 9.6% of Harte Hanks shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Summary

TJGC Group beats Harte Hanks on 6 of the 11 factors compared between the two stocks.

How does Harte Hanks compare to Stran & Company, Inc.?

Stran & Company, Inc. (NASDAQ:SWAG) and Harte Hanks (NASDAQ:HHS) are both small-cap communication services companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, risk, analyst recommendations, dividends, institutional ownership, valuation, profitability and media sentiment.

Stran & Company, Inc. has a beta of 1.98, meaning that its share price is 98% more volatile than the broader market. Comparatively, Harte Hanks has a beta of -0.03, meaning that its share price is 103% less volatile than the broader market.

Stran & Company, Inc. has higher earnings, but lower revenue than Harte Hanks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Stran & Company, Inc.$116.19M0.31-$750KN/AN/A
Harte Hanks$159.57M0.13-$810K-$0.14N/A

Stran & Company, Inc. has a net margin of 0.05% compared to Harte Hanks' net margin of -0.67%. Stran & Company, Inc.'s return on equity of 0.18% beat Harte Hanks' return on equity.

Company Net Margins Return on Equity Return on Assets
Stran & Company, Inc.0.05% 0.18% 0.11%
Harte Hanks -0.67%-5.06%-1.13%

In the previous week, Harte Hanks had 1 more articles in the media than Stran & Company, Inc.. MarketBeat recorded 4 mentions for Harte Hanks and 3 mentions for Stran & Company, Inc.. Stran & Company, Inc.'s average media sentiment score of 0.96 equaled Harte Hanks'average media sentiment score.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Stran & Company, Inc.
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Harte Hanks
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

56.4% of Stran & Company, Inc. shares are owned by institutional investors. Comparatively, 33.8% of Harte Hanks shares are owned by institutional investors. 50.6% of Stran & Company, Inc. shares are owned by insiders. Comparatively, 9.6% of Harte Hanks shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Stran & Company, Inc.
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Harte Hanks
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Summary

Stran & Company, Inc. beats Harte Hanks on 9 of the 11 factors compared between the two stocks.

How does Harte Hanks compare to GameSquare?

Harte Hanks (NASDAQ:HHS) and GameSquare (NASDAQ:GAME) are both small-cap communication services companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, valuation, institutional ownership, earnings, analyst recommendations, risk, media sentiment and profitability.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Harte Hanks
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
GameSquare
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Harte Hanks has a net margin of -0.67% compared to GameSquare's net margin of -96.06%. GameSquare's return on equity of 6.47% beat Harte Hanks' return on equity.

Company Net Margins Return on Equity Return on Assets
Harte Hanks-0.67% -5.06% -1.13%
GameSquare -96.06%6.47%2.87%

In the previous week, GameSquare had 3 more articles in the media than Harte Hanks. MarketBeat recorded 7 mentions for GameSquare and 4 mentions for Harte Hanks. Harte Hanks' average media sentiment score of 0.96 beat GameSquare's score of 0.70 indicating that Harte Hanks is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Harte Hanks
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
GameSquare
0 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Harte Hanks has higher revenue and earnings than GameSquare. Harte Hanks is trading at a lower price-to-earnings ratio than GameSquare, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Harte Hanks$159.57M0.13-$810K-$0.14N/A
GameSquare$45M0.87-$40.10M-$0.62N/A

33.8% of Harte Hanks shares are owned by institutional investors. Comparatively, 64.3% of GameSquare shares are owned by institutional investors. 9.6% of Harte Hanks shares are owned by insiders. Comparatively, 6.8% of GameSquare shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Harte Hanks has a beta of -0.03, suggesting that its share price is 103% less volatile than the broader market. Comparatively, GameSquare has a beta of 1.56, suggesting that its share price is 56% more volatile than the broader market.

Summary

GameSquare beats Harte Hanks on 9 of the 15 factors compared between the two stocks.

How does Harte Hanks compare to Creative Realities?

Creative Realities (NASDAQ:CREX) and Harte Hanks (NASDAQ:HHS) are both small-cap communication services companies, but which is the superior stock? We will compare the two businesses based on the strength of their risk, earnings, analyst recommendations, institutional ownership, profitability, dividends, media sentiment and valuation.

41.3% of Creative Realities shares are owned by institutional investors. Comparatively, 33.8% of Harte Hanks shares are owned by institutional investors. 26.8% of Creative Realities shares are owned by insiders. Comparatively, 9.6% of Harte Hanks shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Creative Realities
2 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.67
Harte Hanks
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

In the previous week, Creative Realities had 1 more articles in the media than Harte Hanks. MarketBeat recorded 5 mentions for Creative Realities and 4 mentions for Harte Hanks. Creative Realities' average media sentiment score of 0.96 beat Harte Hanks' score of 0.96 indicating that Creative Realities is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Creative Realities
0 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Harte Hanks
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Harte Hanks has a net margin of -0.67% compared to Creative Realities' net margin of -29.92%. Harte Hanks' return on equity of -5.06% beat Creative Realities' return on equity.

Company Net Margins Return on Equity Return on Assets
Creative Realities-29.92% -59.08% -12.25%
Harte Hanks -0.67%-5.06%-1.13%

Creative Realities has a beta of 1.5, meaning that its stock price is 50% more volatile than the broader market. Comparatively, Harte Hanks has a beta of -0.03, meaning that its stock price is 103% less volatile than the broader market.

Harte Hanks has higher revenue and earnings than Creative Realities. Harte Hanks is trading at a lower price-to-earnings ratio than Creative Realities, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Creative Realities$57.23M0.62-$8.28M-$1.87N/A
Harte Hanks$159.57M0.13-$810K-$0.14N/A

Summary

Creative Realities beats Harte Hanks on 9 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HHS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HHS vs. The Competition

MetricHarte HanksMedia IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$18.62M$3.18B$32.96B$12.99B
Dividend YieldN/A5.37%5.36%10.72%
P/E Ratio-20.0732.3822.1425.23
Price / Sales0.1327.8961.55101.16
Price / Cash5.0821.3820.0450.75
Price / Book1.018.3211.186.24
Net Income-$810K-$45.65M$1.09B$347.70M
7 Day Performance24.06%0.47%-0.06%0.90%
1 Month Performance17.57%1.87%0.53%0.91%
1 Year Performance-21.29%16.23%3.57%20.09%

Harte Hanks Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HHS
Harte Hanks
0.9459 of 5 stars
$2.81
+12.0%
N/A-22.1%$18.62M$159.57MN/A2,069
IZEA
Izea Worldwide
0.248 of 5 stars
$3.52
-0.8%
N/A-15.2%$62.17M$31.24MN/A130
TJGC
TJGC Group
0.337 of 5 stars
$4.12
-23.1%
N/A-24.8%$54.14M$3.66MN/A20
SWAG
Stran & Company, Inc.
1.3659 of 5 stars
$1.95
-1.0%
N/A+25.0%$36.72M$116.19M195.2070
GAME
GameSquare
1.4678 of 5 stars
$0.36
+1.3%
N/A-59.2%$36.62M$45MN/A110

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This page (NASDAQ:HHS) was last updated on 8/14/2026 by MarketBeat.com Staff.
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