Harte Hanks (HHS) Competitors $2.62 +0.02 (+0.77%) Closing price 05/22/2026 04:00 PM EasternExtended Trading$2.58 -0.04 (-1.53%) As of 05/22/2026 06:25 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsInsider TradesOwnershipSEC FilingsShort InterestTrendsBuy This Stock HHS vs. GOOG, OMC, LAMR, CCO, and NCMIShould you buy Harte Hanks stock or one of its competitors? MarketBeat compares Harte Hanks with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Harte Hanks include Alphabet (GOOG), Omnicom Group (OMC), Lamar Advertising (LAMR), Clear Channel Outdoor (CCO), and National CineMedia (NCMI). These companies are all part of the "advertising" industry. HHS vs. GOOGHHS vs. OMCHHS vs. LAMRHHS vs. CCOHHS vs. NCMIHow does Harte Hanks compare to Alphabet?Harte Hanks (NASDAQ:HHS) and Alphabet (NASDAQ:GOOG) are both advertising companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, media sentiment, valuation, dividends, institutional ownership, earnings, risk and analyst recommendations. Do institutionals and insiders hold more shares of HHS or GOOG? 33.8% of Harte Hanks shares are held by institutional investors. Comparatively, 27.3% of Alphabet shares are held by institutional investors. 9.6% of Harte Hanks shares are held by company insiders. Comparatively, 13.0% of Alphabet shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term. Which has more volatility & risk, HHS or GOOG? Harte Hanks has a beta of -0.03, indicating that its share price is 103% less volatile than the broader market. Comparatively, Alphabet has a beta of 1.25, indicating that its share price is 25% more volatile than the broader market. Is HHS or GOOG more profitable? Alphabet has a net margin of 37.92% compared to Harte Hanks' net margin of -0.67%. Alphabet's return on equity of 38.99% beat Harte Hanks' return on equity.Company Net Margins Return on Equity Return on Assets Harte Hanks-0.67% -5.06% -1.13% Alphabet 37.92%38.99%27.41% Which has better valuation and earnings, HHS or GOOG? Alphabet has higher revenue and earnings than Harte Hanks. Harte Hanks is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioHarte Hanks$159.57M0.12-$810K-$0.14N/AAlphabet$402.84B11.41$132.17B$13.1128.94 Does the media favor HHS or GOOG? In the previous week, Alphabet had 272 more articles in the media than Harte Hanks. MarketBeat recorded 273 mentions for Alphabet and 1 mentions for Harte Hanks. Alphabet's average media sentiment score of 0.78 beat Harte Hanks' score of 0.54 indicating that Alphabet is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Harte Hanks 0 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Alphabet 175 Very Positive mention(s) 20 Positive mention(s) 34 Neutral mention(s) 37 Negative mention(s) 4 Very Negative mention(s) Positive Do analysts recommend HHS or GOOG? Alphabet has a consensus target price of $372.65, suggesting a potential downside of 1.78%. Given Alphabet's stronger consensus rating and higher probable upside, analysts plainly believe Alphabet is more favorable than Harte Hanks.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Harte Hanks 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00Alphabet 0 Sell rating(s) 4 Hold rating(s) 28 Buy rating(s) 6 Strong Buy rating(s) 3.05 SummaryAlphabet beats Harte Hanks on 16 of the 17 factors compared between the two stocks.How does Harte Hanks compare to Omnicom Group?Harte Hanks (NASDAQ:HHS) and Omnicom Group (NYSE:OMC) are both business services companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, media sentiment, earnings, institutional ownership, dividends, profitability, risk and valuation. Is HHS or OMC more profitable? Omnicom Group has a net margin of 0.32% compared to Harte Hanks' net margin of -0.67%. Omnicom Group's return on equity of 24.48% beat Harte Hanks' return on equity.Company Net Margins Return on Equity Return on Assets Harte Hanks-0.67% -5.06% -1.13% Omnicom Group 0.32%24.48%4.97% Do institutionals & insiders believe in HHS or OMC? 33.8% of Harte Hanks shares are held by institutional investors. Comparatively, 92.0% of Omnicom Group shares are held by institutional investors. 9.6% of Harte Hanks shares are held by insiders. Comparatively, 1.2% of Omnicom Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term. Does the media refer more to HHS or OMC? In the previous week, Omnicom Group had 10 more articles in the media than Harte Hanks. MarketBeat recorded 11 mentions for Omnicom Group and 1 mentions for Harte Hanks. Omnicom Group's average media sentiment score of 1.24 beat Harte Hanks' score of 0.54 indicating that Omnicom Group is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Harte Hanks 0 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Omnicom Group 8 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Which has more risk & volatility, HHS or OMC? Harte Hanks has a beta of -0.03, meaning that its share price is 103% less volatile than the broader market. Comparatively, Omnicom Group has a beta of 0.66, meaning that its share price is 34% less volatile than the broader market. Which has preferable earnings and valuation, HHS or OMC? Harte Hanks has higher earnings, but lower revenue than Omnicom Group. Harte Hanks is trading at a lower price-to-earnings ratio than Omnicom Group, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioHarte Hanks$159.57M0.12-$810K-$0.14N/AOmnicom Group$17.27B1.24-$54.50M$0.39192.18 Do analysts prefer HHS or OMC? Omnicom Group has a consensus price target of $93.71, indicating a potential upside of 25.03%. Given Omnicom Group's stronger consensus rating and higher possible upside, analysts clearly believe Omnicom Group is more favorable than Harte Hanks.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Harte Hanks 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00Omnicom Group 1 Sell rating(s) 4 Hold rating(s) 4 Buy rating(s) 0 Strong Buy rating(s) 2.33 SummaryOmnicom Group beats Harte Hanks on 14 of the 16 factors compared between the two stocks.How does Harte Hanks compare to Lamar Advertising?Lamar Advertising (NASDAQ:LAMR) and Harte Hanks (NASDAQ:HHS) are both advertising companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, analyst recommendations, profitability, institutional ownership, valuation, earnings, dividends and media sentiment. Is LAMR or HHS more profitable? Lamar Advertising has a net margin of 24.01% compared to Harte Hanks' net margin of -0.67%. Lamar Advertising's return on equity of 55.53% beat Harte Hanks' return on equity.Company Net Margins Return on Equity Return on Assets Lamar Advertising24.01% 55.53% 8.04% Harte Hanks -0.67%-5.06%-1.13% Do analysts recommend LAMR or HHS? Lamar Advertising presently has a consensus price target of $148.00, indicating a potential downside of 3.33%. Given Lamar Advertising's stronger consensus rating and higher possible upside, research analysts clearly believe Lamar Advertising is more favorable than Harte Hanks.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Lamar Advertising 0 Sell rating(s) 3 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.50Harte Hanks 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 Does the media prefer LAMR or HHS? In the previous week, Lamar Advertising had 5 more articles in the media than Harte Hanks. MarketBeat recorded 6 mentions for Lamar Advertising and 1 mentions for Harte Hanks. Lamar Advertising's average media sentiment score of 1.11 beat Harte Hanks' score of 0.54 indicating that Lamar Advertising is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Lamar Advertising 4 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Harte Hanks 0 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Which has better earnings and valuation, LAMR or HHS? Lamar Advertising has higher revenue and earnings than Harte Hanks. Harte Hanks is trading at a lower price-to-earnings ratio than Lamar Advertising, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioLamar Advertising$2.27B6.86$587.15M$5.4228.25Harte Hanks$159.57M0.12-$810K-$0.14N/A Which has more volatility and risk, LAMR or HHS? Lamar Advertising has a beta of 1.18, meaning that its share price is 18% more volatile than the broader market. Comparatively, Harte Hanks has a beta of -0.03, meaning that its share price is 103% less volatile than the broader market. Do insiders & institutionals believe in LAMR or HHS? 93.8% of Lamar Advertising shares are owned by institutional investors. Comparatively, 33.8% of Harte Hanks shares are owned by institutional investors. 15.2% of Lamar Advertising shares are owned by insiders. Comparatively, 9.6% of Harte Hanks shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term. SummaryLamar Advertising beats Harte Hanks on 16 of the 16 factors compared between the two stocks.How does Harte Hanks compare to Clear Channel Outdoor?Clear Channel Outdoor (NYSE:CCO) and Harte Hanks (NASDAQ:HHS) are both small-cap business services companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, profitability, institutional ownership, media sentiment, dividends, earnings, valuation and risk. Is CCO or HHS more profitable? Harte Hanks has a net margin of -0.67% compared to Clear Channel Outdoor's net margin of -5.55%. Clear Channel Outdoor's return on equity of 0.00% beat Harte Hanks' return on equity.Company Net Margins Return on Equity Return on Assets Clear Channel Outdoor-5.55% N/A -2.41% Harte Hanks -0.67%-5.06%-1.13% Do insiders and institutionals believe in CCO or HHS? 85.5% of Clear Channel Outdoor shares are owned by institutional investors. Comparatively, 33.8% of Harte Hanks shares are owned by institutional investors. 7.7% of Clear Channel Outdoor shares are owned by company insiders. Comparatively, 9.6% of Harte Hanks shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term. Does the media prefer CCO or HHS? In the previous week, Clear Channel Outdoor had 3 more articles in the media than Harte Hanks. MarketBeat recorded 4 mentions for Clear Channel Outdoor and 1 mentions for Harte Hanks. Clear Channel Outdoor's average media sentiment score of 0.97 beat Harte Hanks' score of 0.54 indicating that Clear Channel Outdoor is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Clear Channel Outdoor 2 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Harte Hanks 0 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do analysts recommend CCO or HHS? Clear Channel Outdoor currently has a consensus price target of $2.29, indicating a potential downside of 4.30%. Given Clear Channel Outdoor's stronger consensus rating and higher probable upside, analysts clearly believe Clear Channel Outdoor is more favorable than Harte Hanks.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Clear Channel Outdoor 2 Sell rating(s) 5 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.71Harte Hanks 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00 Which has higher valuation and earnings, CCO or HHS? Clear Channel Outdoor has higher revenue and earnings than Harte Hanks. Harte Hanks is trading at a lower price-to-earnings ratio than Clear Channel Outdoor, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioClear Channel Outdoor$1.60B0.76$19.94M-$0.18N/AHarte Hanks$159.57M0.12-$810K-$0.14N/A Which has more risk & volatility, CCO or HHS? Clear Channel Outdoor has a beta of 1.99, meaning that its stock price is 99% more volatile than the broader market. Comparatively, Harte Hanks has a beta of -0.03, meaning that its stock price is 103% less volatile than the broader market. SummaryClear Channel Outdoor beats Harte Hanks on 11 of the 15 factors compared between the two stocks.How does Harte Hanks compare to National CineMedia?Harte Hanks (NASDAQ:HHS) and National CineMedia (NASDAQ:NCMI) are both small-cap business services companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, dividends, risk, valuation, analyst recommendations, profitability, media sentiment and earnings. Which has better valuation & earnings, HHS or NCMI? Harte Hanks has higher earnings, but lower revenue than National CineMedia. National CineMedia is trading at a lower price-to-earnings ratio than Harte Hanks, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioHarte Hanks$159.57M0.12-$810K-$0.14N/ANational CineMedia$243.20M1.15-$10.60M-$0.09N/A Is HHS or NCMI more profitable? Harte Hanks has a net margin of -0.67% compared to National CineMedia's net margin of -3.47%. National CineMedia's return on equity of -1.80% beat Harte Hanks' return on equity.Company Net Margins Return on Equity Return on Assets Harte Hanks-0.67% -5.06% -1.13% National CineMedia -3.47%-1.80%-1.37% Does the media favor HHS or NCMI? In the previous week, Harte Hanks and Harte Hanks both had 1 articles in the media. Harte Hanks' average media sentiment score of 0.54 beat National CineMedia's score of 0.00 indicating that Harte Hanks is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Harte Hanks 0 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive National CineMedia 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Do analysts recommend HHS or NCMI? National CineMedia has a consensus price target of $5.38, indicating a potential upside of 79.77%. Given National CineMedia's stronger consensus rating and higher possible upside, analysts clearly believe National CineMedia is more favorable than Harte Hanks.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Harte Hanks 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00National CineMedia 1 Sell rating(s) 2 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.33 Which has more volatility & risk, HHS or NCMI? Harte Hanks has a beta of -0.03, indicating that its share price is 103% less volatile than the broader market. Comparatively, National CineMedia has a beta of 1.43, indicating that its share price is 43% more volatile than the broader market. Do institutionals & insiders have more ownership in HHS or NCMI? 33.8% of Harte Hanks shares are owned by institutional investors. Comparatively, 69.5% of National CineMedia shares are owned by institutional investors. 9.6% of Harte Hanks shares are owned by company insiders. Comparatively, 1.7% of National CineMedia shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term. SummaryNational CineMedia beats Harte Hanks on 9 of the 15 factors compared between the two stocks. Get Harte Hanks News Delivered to You Automatically Sign up to receive the latest news and ratings for HHS and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding HHS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart HHS vs. The Competition ExportMetricHarte HanksDirect mail advertising services IndustryBusiness SectorNASDAQ ExchangeMarket Cap$19.44M$19.44M$6.56B$12.34BDividend YieldN/AN/A3.02%5.28%P/E Ratio-18.71N/A30.4925.66Price / Sales0.120.12423.5187.32Price / Cash5.315.3124.5556.73Price / Book0.970.976.787.14Net Income-$810K-$810K$204.61M$335.80M7 Day Performance-6.16%-6.16%1.41%3.02%1 Month Performance-7.06%-7.06%-1.56%2.48%1 Year Performance-43.96%-43.96%33.67%35.08% Harte Hanks Competitors List ExportCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)HHSHarte Hanks0.9363 of 5 stars$2.62+0.8%N/A-44.0%$19.44M$159.57MN/A2,069News CoverageGap DownGOOGAlphabet4.1663 of 5 stars$384.90flat$365.23-5.1%+123.7%$4.66T$402.84B29.36190,200Trending NewsAnalyst ForecastInsider TradeOMCOmnicom Group4.7807 of 5 stars$71.93+0.1%$93.71+30.3%+2.4%$20.47B$17.27B184.43120,000Positive NewsLAMRLamar Advertising3.4553 of 5 stars$151.80+1.6%$148.00-2.5%+32.8%$15.16B$2.27B28.013,500Positive NewsCCOClear Channel Outdoor1.9053 of 5 stars$2.40+0.2%$2.29-4.3%+122.8%$1.22B$1.60BN/A1,900 Related Companies and Tools Related Companies GOOG Competitors OMC Competitors LAMR Competitors CCO Competitors NCMI Competitors AREN Competitors LOOP Competitors SDA Competitors ICG Competitors SKIL Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:HHS) was last updated on 5/24/2026 by MarketBeat.com Staff. 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