Harte Hanks (HHS) Stock Price, News & Analysis

Company Overview

Harte Hanks, Inc. is a customer experience and marketing services company that helps businesses acquire, engage and retain customers. The company combines data, technology and customer interaction services to support marketing programs across multiple channels, including digital, email, direct mail, telephone and other forms of communication.

Its services include customer care and contact-center operations, database and data management, analytics, campaign development, customer acquisition, fulfillment and other marketing support activities. Harte Hanks works with both business-to-business and business-to-consumer organizations, serving clients across industries such as technology, financial services, healthcare, retail and consumer products.

Harte Hanks traces its origins to 1923 and has evolved from a communications and publishing business into a provider of integrated marketing and customer engagement solutions. The company serves organizations in the United States and international markets through a combination of in-house operations, technology platforms and specialized service teams.

Key Stats

• Today's Range: $4.58 to $4.62
• 50-Day Range: $2.00 to $4.64
• 52-Week Range: $2.00 to $4.65
• Volume: 628 shs
• Average Volume: 62,342 shs
• Market Capitalization: $34.36 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: Sell

Harte Hanks Stock Analysis - MarketRank™

Harte Hanks scored higher than 7% of companies evaluated by MarketBeat, and ranked 235th out of 243 stocks in the communication services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 0.7 / 5
• Analyst Rating: Sell

Consensus Rating

Harte Hanks has received a consensus rating of Sell. The company's average rating score is 1.00, and is based on no strong buy ratings, no buy ratings, no hold ratings, and 1 sell rating.

Amount of Analyst Coverage

Harte Hanks has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.0 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of Harte Hanks is -6.04, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Harte Hanks is -6.04, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Harte Hanks has a P/B Ratio of 1.66. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.99% of the float of Harte Hanks has been sold short.

Short Interest Ratio / Days to Cover

Harte Hanks has a short interest ratio ("days to cover") of 0.25, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Harte Hanks has recently increased by 168.75%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: Weak

Dividend Yield

Harte Hanks does not currently pay a dividend.

Dividend Growth

Harte Hanks does not have a long track record of dividend growth.

News and Social Media

• Score: 1.7 / 5
• News Sentiment: -0.24

News Sentiment

Harte Hanks has a news sentiment score of -0.24. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.54 average news sentiment score of Communication Services companies.

News Coverage This Week

MarketBeat has tracked 2 news articles for Harte Hanks this week, compared to 0 articles on an average week.

Search Interest

Only 1 people have searched for HHS on MarketBeat in the last 30 days. This is a decrease of -50% compared to the previous 30 days.

MarketBeat Follows

1 people have added Harte Hanks to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 0.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Harte Hanks insiders have not sold or bought any company stock.

Percentage Held by Insiders

9.60% of the stock of Harte Hanks is held by insiders.

Percentage Held by Institutions

33.75% of the stock of Harte Hanks is held by institutions.

Company Calendar

• Last Earnings: 8/14/2026
• Today: 9/21/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Communication Services
• Industry: Media
• Sub-Industry: Advertising
• Current Symbol: NASDAQ:HHS
• CIK: 45919
• Web: www.hartehanks.com
• Phone: (512) 434-1100
• Fax: 210-829-9139
• Employees: 2,069
• Year Founded: 1923

Profitability

• EPS (Trailing Twelve Months): ($0.76)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$810 thousand
• Net Margins: -3.70%
• Pretax Margin: -3.80%
• Return on Equity: -30.14%
• Return on Assets: -6.30%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.30
• Quick Ratio: 1.30

Sales & Book Value

• Annual Sales: $154.63 million
• Price / Sales: 0.22
• Cash Flow: $0.49 per share
• Price / Cash Flow: 9.30
• Book Value: $2.77 per share
• Price / Book: 1.66

Miscellaneous

• Outstanding Shares: 7,454,000
• Free Float: 6,738,000
• Market Cap: $34.21 million
• Optionable: Not Optionable
• Beta: 0.09