Lamar Advertising (LAMR) Stock Price, News & Analysis

Company Overview

Lamar Advertising Company is an outdoor advertising company that provides businesses and organizations with advertising displays across the United States. Its offerings include traditional and digital billboards, as well as advertising displays on buses, benches, shelters and other transit-related assets.

The company also provides advertising opportunities at airports and other specialty locations. Its digital display network enables advertisers to deliver changing messages and campaigns, while its traditional billboard inventory supports longer-term brand awareness and local advertising initiatives.

Founded in 1902, Lamar Advertising has grown from a regional sign and billboard business into one of North America's major out-of-home advertising providers. The company is headquartered in Baton Rouge, Louisiana, and serves markets across the United States, with operations also extending into Canada. Sean E. Reilly serves as the company's chief executive officer.

Key Stats

• Today's Range: $142.38 to $144.18
• 50-Day Range: $143.71 to $164.33
• 52-Week Range: $114.45 to $166.33
• Volume: 465,618 shs
• Average Volume: 456,226 shs
• Market Capitalization: $14.62 billion
• P/E Ratio: 26.27
• Dividend Yield: 4.58%
• Price Target: $160.17
• Consensus Rating: Hold

Lamar Advertising Stock Analysis - MarketRank™

Lamar Advertising scored higher than 85% of companies evaluated by MarketBeat, and ranked 44th out of 187 stocks in the real estate sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.9 / 5
• Analyst Rating: Hold

Consensus Rating

Lamar Advertising has received a consensus rating of Hold. The company's average rating score is 2.40, and is based on no strong buy ratings, 2 buy ratings, 3 hold ratings, and no sell ratings.

Upside Potential

Lamar Advertising has a consensus price target of $160.17, representing about 11.2% upside from its current price of $143.98.

Amount of Analyst Coverage

Lamar Advertising has only been the subject of 4 research reports in the past 90 days.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 7.12%

Earnings Growth

Earnings for Lamar Advertising are expected to grow by 7.12% in the coming year, from $8.43 to $9.03 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Lamar Advertising is 26.27, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 44.64.

Price to Earnings Ratio vs. Sector

The P/E ratio of Lamar Advertising is 26.27, which means that it is trading at a less expensive P/E ratio than the Real Estate sector average P/E ratio of about 27.73.

Price to Book Value per Share Ratio

Lamar Advertising has a P/B Ratio of 14.24. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

3.64% of the float of Lamar Advertising has been sold short.

Short Interest Ratio / Days to Cover

Lamar Advertising has a short interest ratio ("days to cover") of 7.82.

Change versus previous month

Short interest in Lamar Advertising has recently increased by 2.26%, indicating that investor sentiment is decreasing.

Dividend

• Score: 3.3 / 5
• Dividend Strength: Strong

Dividend Leadership

Lamar Advertising is a leading dividend payer. It pays a dividend yield of 4.58%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

Lamar Advertising has been increasing its dividend for 5 years.

Dividend Coverage

The dividend payout ratio of Lamar Advertising is 120.44%. Payout ratios above 75% are not desirable because they may not be sustainable.

Dividend Sustainability

Based on earnings estimates, Lamar Advertising will have a dividend payout ratio of 73.09% next year. This indicates that Lamar Advertising will be able to sustain or increase its dividend.

News and Social Media

• Score: 3.0 / 5
• News Sentiment: 0.88

News Sentiment

Lamar Advertising has a news sentiment score of 0.88. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.64 average news sentiment score of Real Estate companies.

News Coverage This Week

MarketBeat has tracked 2 news articles for Lamar Advertising this week, compared to 3 articles on an average week.

MarketBeat Follows

10 people have added Lamar Advertising to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 2.0 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Lamar Advertising insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $1,206,994.00 in company stock.

Percentage Held by Insiders

15.24% of the stock of Lamar Advertising is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

93.78% of the stock of Lamar Advertising is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Record date for 6/30 Dividend: 6/16/2026
• Ex-Dividend for 6/30 Dividend: 6/16/2026
• Dividend Payable: 6/30/2026
• Last Earnings: 8/06/2026
• Record date for 9/30 Dividend: 9/21/2026
• Ex-Dividend for 9/30 Dividend: 9/21/2026
• Today: 9/27/2026
• Dividend Payable: 9/30/2026
• Next Earnings (Estimated): 11/05/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Real Estate
• Industry: Specialized REITs
• Sub-Industry: Other Specialized REITs
• Current Symbol: NASDAQ:LAMR
• CIK: 1090425
• Web: www.lamar.com
• Phone: (225) 926-1000
• Fax: 225-926-1005
• Employees: 3,500
• Year Founded: 1902

Price Target and Rating

• Average Price Target for Lamar Advertising: $160.17
• High Price Target: $170.00
• Low Price Target: $150.00
• Potential Upside/Downside: +11.2%
• Consensus Rating: Hold
• Rating Score (0-4): 2.40
• Research Coverage: 5 Analysts

Profitability

• EPS (Trailing Twelve Months): $5.48
• Trailing P/E Ratio: 26.27
• Forward P/E Ratio: 17.08
• P/E Growth: N/A
• Net Income: $587.15 million
• Net Margins: 23.90%
• Pretax Margin: 24.78%
• Return on Equity: 54.94%
• Return on Assets: 8.04%

Debt

• Debt-to-Equity Ratio: 3.29
• Current Ratio: 0.63
• Quick Ratio: 0.63

Sales & Book Value

• Annual Sales: $2.33 billion
• Price / Sales: 6.29
• Cash Flow: $9.08 per share
• Price / Cash Flow: 15.86
• Book Value: $10.11 per share
• Price / Book: 14.24

Miscellaneous

• Outstanding Shares: 101,550,000
• Free Float: 86,074,000
• Market Cap: $14.62 billion
• Optionable: Optionable
• Beta: 1.17