NASDAQ:YHC LQR House (YHC) Stock Price, News & Analysis $1.78 -0.05 (-2.73%) Closing price 07/24/2026 04:00 PM EasternExtended Trading$1.81 +0.03 (+1.69%) As of 07/24/2026 07:34 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOwnershipSEC FilingsTrendsBuy This Stock About LQR House Stock (NASDAQ:YHC) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get LQR House alerts:Sign Up Key Stats Today's Range$1.75▼$1.8750-Day Range$1.77▼$103.0052-Week Range$1.61▼$190.00Volume105,254 shsAverage Volume965,203 shsMarket Capitalization$1.74 millionP/E RatioN/ADividend YieldN/APrice TargetN/AConsensus RatingSell Company Overview LQR House, Inc. provides digital marketing and brand development for alcoholic beverage space. It intends to integrate the supply, sales, and marketing facets of the alcoholic beverage space into one easy to use platform and become the one-stop-shop for everything related to alcohol. The company was founded on January 11, 2021 and is headquartered in Miami Beach, FL. Read More LQR House Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks24th Percentile Overall ScoreYHC MarketRank™: LQR House scored higher than 24% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion0.7 / 5Analyst RatingSell Consensus RatingLQR House has received a consensus rating of Sell. The company's average rating score is 1.00, and is based on no strong buy ratings, no buy ratings, no hold ratings, and 1 sell rating.Amount of Analyst CoverageLQR House has only been the subject of 1 research reports in the past 90 days.Read more about LQR House's stock forecast and price target. Earnings and Valuation0.6 / 5Proj. Earnings GrowthN/A Price to Earnings Ratio vs. the MarketThe P/E ratio of LQR House is -0.01, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of LQR House is -0.01, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Book Value per Share RatioLQR House has a P/B Ratio of 0.01. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.Read more about LQR House's valuation and earnings. Short Interest5.0 / 5Short Interest LevelHealthy Percentage of Shares Shorted3.06% of the float of LQR House has been sold short.Short Interest Ratio / Days to CoverLQR House has a short interest ratio ("days to cover") of 0.02, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in LQR House has recently decreased by 94.96%, indicating that investor sentiment is improving significantly. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldLQR House does not currently pay a dividend.Dividend GrowthLQR House does not have a long track record of dividend growth. News and Social Media3.7 / 5News Sentiment0.96 News SentimentLQR House has a news sentiment score of 0.96. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.85 average news sentiment score of Business Services companies.News Coverage This WeekMarketBeat has tracked 3 news articles for LQR House this week, compared to 1 article on an average week.Search Interest6 people have searched for YHC on MarketBeat in the last 30 days. This is an increase of 50% compared to the previous 30 days. Company Ownership0.3 / 5Insider TradingN/A Insider Buying vs. Insider SellingIn the past three months, LQR House insiders have not sold or bought any company stock.Percentage Held by Insiders9.37% of the stock of LQR House is held by insiders.Percentage Held by InstitutionsLQR House has minimal institutional ownership at this time.Read more about LQR House's insider trading history. Receive YHC Stock News and Ratings via Email Sign-up to receive the latest news and ratings for LQR House and its competitors with MarketBeat's FREE daily newsletter. 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YHC Stock News HeadlinesFinancial Review: Stagwell (NASDAQ:STGW) and LQR House (NASDAQ:YHC)July 20, 2026 | americanbankingnews.comLQR House approves 1-for-100 reverse stock splitJuly 9, 2026 | msn.comUniversal Basic Income ALREADY existsRobert Kiyosaki, author of Rich Dad Poor Dad, says you don't have to wait for Elon Musk's vision of universal basic income. His Patriot Income Plan - funded by 14 partnerships controlling America's critical oil and gas infrastructure - already pays 10% a year with 42 payouts annually. Some investors are already collecting $4,800 a month. One has built income up to $25,000 a month. These partnerships have averaged 20% annual gains since 2020, with no U.S. tax dollars involved. The next payout drops in days.July 26 at 1:00 AM | Freedom Financial (Ad)LQR House Inc. Announces 1-for-100 Reverse Stock SplitJuly 9, 2026 | businesswire.comLQR House Executes Major Equity Financing and Share DilutionJuly 2, 2026 | tipranks.comLQR House Signs Two-Year ByteDance Agreement Deploying AI Compute to Power Quantitative Research at Fusion Five Continents SecuritiesJune 30, 2026 | businesswire.comLQR House in Advanced Negotiations with ByteDance Across Its Artificial Intelligence VerticalJune 23, 2026 | businesswire.comLQR House Inc. Closes Additional 30% Interest in Fusion Five Continents Securities, Crossing Majority Ownership of an AI-Powered Cross-Border Brokerage Built on USDT Settlement ...June 2, 2026 | ca.finance.yahoo.comSee More Headlines YHC Stock Analysis - Frequently Asked Questions How have YHC shares performed this year? LQR House's stock was trading at $90.00 at the start of the year. Since then, YHC shares have decreased by 98.0% and is now trading at $1.78. How were LQR House's earnings last quarter? LQR House Inc. (NASDAQ:YHC) posted its quarterly earnings data on Tuesday, August, 12th. The company reported ($110.00) earnings per share (EPS) for the quarter. The company had revenue of $0.50 million for the quarter. LQR House had a negative trailing twelve-month return on equity of 45.42% and a negative net margin of 1,769.54%. When did LQR House's stock split? LQR House shares reverse split on the morning of Thursday, November 30th 2023.The 1-60 reverse split was announced on Thursday, November 30th 2023. The number of shares owned by shareholders was adjusted after the market closes on Thursday, November 30th 2023. An investor that had 100 shares of stock prior to the reverse split would have 2 shares after the split. How do I buy shares of LQR House? Shares of YHC stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. Company Calendar Last Earnings8/12/2025Today7/26/2026Next Earnings (Estimated)9/02/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Red Zone (3w+) 1-Year History Jul 25 Oct 25 Jan 26 Apr 26 Jul 26 For the last 3 weeks, YHC's financial health has been in the Red zone, according to TradeSmith. Industry, Sector and Symbol Stock ExchangeNASDAQ SectorBusiness Services Industry ADVERTISING/MKTG SVCS Sub-IndustryBeer & Liquor Current SymbolNASDAQ:YHC Previous SymbolNASDAQ:LQR CIK1843165 Webwww.lqrhouse.com Phone786-389-9771FaxN/AEmployeesN/AYear FoundedN/AProfitability EPS (Trailing Twelve Months)($148.00) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income-$25.52 million Net Margins-1,769.54% Pretax Margin-1,769.54% Return on Equity-45.42% Return on Assets-39.96% Debt Debt-to-Equity RatioN/A Current Ratio9.47 Quick Ratio9.47 Sales & Book Value Annual Sales$1.57 million Price / Sales1.11 Cash FlowN/A Price / Cash FlowN/A Book Value$207.72 per share Price / Book0.01Miscellaneous Outstanding Shares980,000Free Float887,000Market Cap$1.74 million OptionableN/A Beta3.20 7 Stocks to Buy Before the Robotics RevolutionRobotics and automation are rapidly becoming essential infrastructure across healthcare, manufacturing, logistics, and many other industries. 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