Marchex (MCHX) Competitors

Marchex (NASDAQ:MCHX) and TechTarget (NASDAQ:TTGT) are both small-cap computer and technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, dividends, analyst recommendations, valuation, community ranking, institutional ownership, earnings, profitability and risk.

Is MCHX or TTGT more profitable?

TechTarget has a net margin of -5.34% compared to Marchex's net margin of -8.60%. TechTarget's return on equity of 5.44% beat Marchex's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Marchex	-8.60%	-10.76%	-8.21%
TechTarget	-5.34%	5.44%	1.78%

Does the MarketBeat Community believe in MCHX or TTGT?

TechTarget received 112 more outperform votes than Marchex when rated by MarketBeat users. Likewise, 68.12% of users gave TechTarget an outperform vote while only 47.98% of users gave Marchex an outperform vote.

Company	Underperform	Outperform
Marchex	Outperform Votes 309 47.98%	Underperform Votes 335 52.02%
TechTarget	Outperform Votes 421 68.12%	Underperform Votes 197 31.88%

Do analysts prefer MCHX or TTGT?

TechTarget has a consensus price target of $19.67, indicating a potential upside of 167.94%. Given TechTarget's stronger consensus rating and higher probable upside, analysts clearly believe TechTarget is more favorable than Marchex.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Marchex	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
TechTarget	1 Sell rating(s)	1 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.50

Which has preferable earnings and valuation, MCHX or TTGT?

TechTarget has higher revenue and earnings than Marchex. TechTarget is trading at a lower price-to-earnings ratio than Marchex, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Marchex	$47.95M	1.77	-$9.91M	-$0.13	-14.93
TechTarget	$284.90M	0.75	$4.46M	-$0.42	-17.48

Which has more volatility and risk, MCHX or TTGT?

Marchex has a beta of 1.81, meaning that its share price is 81% more volatile than the S&P 500. Comparatively, TechTarget has a beta of 1.05, meaning that its share price is 5% more volatile than the S&P 500.

Does the media prefer MCHX or TTGT?

In the previous week, TechTarget had 23 more articles in the media than Marchex. MarketBeat recorded 26 mentions for TechTarget and 3 mentions for Marchex. Marchex's average media sentiment score of 1.52 beat TechTarget's score of 0.15 indicating that Marchex is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Marchex	1 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
TechTarget	5 Very Positive mention(s)	2 Positive mention(s)	11 Neutral mention(s)	4 Negative mention(s)	1 Very Negative mention(s)	Neutral

Do institutionals & insiders believe in MCHX or TTGT?

73.5% of Marchex shares are held by institutional investors. Comparatively, 93.5% of TechTarget shares are held by institutional investors. 21.7% of Marchex shares are held by insiders. Comparatively, 10.7% of TechTarget shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Summary

TechTarget beats Marchex on 13 of the 18 factors compared between the two stocks.