PLBY Group (PLBY) Stock Price, News & Analysis

Company Overview

PLBY Group, Inc. is a global media and lifestyle company best known for its iconic Playboy brand. The company operates across multiple business segments, including consumer products, licensing, subscription commerce, sexual wellness and digital offerings. Through its diversified portfolio, PLBY Group brings its signature aesthetic and brand heritage to categories such as apparel, accessories, gaming, beverages, home goods and intimate lifestyle products.

In the consumer products segment, PLBY Group designs and markets a range of branded goods under licensing agreements with major retailers and distributors worldwide. Its sexual wellness division produces and sells items such as personal massagers, lubricants and condoms, often under the Playboy name. The company’s subscription commerce arm offers digital content through platforms like Playboy Plus, providing members with exclusive photography, video and editorial programming. Additionally, PLBY Group extends its brand into online gaming and hospitality ventures, further reinforcing its presence in lifestyle and entertainment markets.

PLBY Group traces its origins to the founding of Playboy magazine in 1953 by Hugh Hefner. Over the decades, the brand evolved from print publishing into a multifaceted consumer lifestyle company. In 2020, the enterprise reorganized under the PLBY Group name to reflect its expanded scope beyond traditional media, and in late 2021 the company entered the public markets via a merger with a special purpose acquisition company. This transformation underscores PLBY Group’s commitment to leveraging its heritage in new, digitally driven channels.

Headquartered in Los Angeles, California, PLBY Group serves markets across North America, Europe and Asia through a combination of direct-to-consumer platforms and global licensing partners. The company is led by Chairman and Chief Executive Officer Ben Kohn, who oversees the strategic direction and brand development initiatives. In 2022, PLBY Group appointed Andrew Meslow as President and Chief Operating and Financial Officer, further strengthening its executive leadership team as it pursues growth in lifestyle, wellness and entertainment sectors worldwide.

Key Stats

• Today's Range: $1.25 to $1.30
• 50-Day Range: $1.11 to $1.51
• 52-Week Range: $1.08 to $2.75
• Volume: 595,047 shs
• Average Volume: 942,829 shs
• Market Capitalization: $150.96 million
• P/E Ratio: 24.80
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: Reduce

PLBY Group Stock Analysis - MarketRank™

PLBY Group scored higher than 54% of companies evaluated by MarketBeat, and ranked 304th out of 485 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.2 / 5
• Analyst Rating: Reduce

Consensus Rating

PLBY Group has received a consensus rating of Reduce. The company's average rating score is 1.50, and is based on no strong buy ratings, no buy ratings, 1 hold rating, and 1 sell rating.

Amount of Analyst Coverage

PLBY Group has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 3.1 / 5
• Proj. Earnings Growth: 300.00%

Earnings Growth

Earnings for PLBY Group are expected to grow by 300.00% in the coming year, from $0.02 to $0.08 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of PLBY Group is 24.80, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 39.94.

Price to Earnings Ratio vs. Sector

The P/E ratio of PLBY Group is 24.80, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 46.95.

Price to Book Value per Share Ratio

PLBY Group has a P/B Ratio of 6.63. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

4.16% of the float of PLBY Group has been sold short.

Short Interest Ratio / Days to Cover

PLBY Group has a short interest ratio ("days to cover") of 4.66.

Change versus previous month

Short interest in PLBY Group has recently decreased by 6.82%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

PLBY Group does not currently pay a dividend.

Dividend Growth

PLBY Group does not have a long track record of dividend growth.

News and Social Media

• Score: 3.0 / 5
• News Sentiment: 0.78

News Sentiment

PLBY Group has a news sentiment score of 0.78. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.65 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 5 news articles for PLBY Group this week, compared to 2 articles on an average week.

Company Ownership

• Score: 1.8 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, PLBY Group insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $2,776,924.00 in company stock.

Percentage Held by Insiders

34.50% of the stock of PLBY Group is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

32.46% of the stock of PLBY Group is held by institutions.

Company Calendar

• Last Earnings: 5/11/2026
• Today: 8/15/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: Textiles, Apparel & Luxury Goods
• Sub-Industry: Apparel, Accessories & Luxury Goods
• Current Symbol: NASDAQ:PLBY
• CIK: 1803914
• Web: www.plbygroup.com
• Phone: 310-424-1800
• Fax: N/A
• Employees: 1,010
• Year Founded: 1953

Profitability

• EPS (Trailing Twelve Months): N/A
• Trailing P/E Ratio: 24.80
• Forward P/E Ratio: 63.00
• P/E Growth: N/A
• Net Income: -$12.67 million
• Net Margins: 0.23%
• Pretax Margin: -0.81%
• Return on Equity: 30.31%
• Return on Assets: 2.10%

Debt

• Debt-to-Equity Ratio: 6.83
• Current Ratio: 0.79
• Quick Ratio: 0.80

Sales & Book Value

• Annual Sales: $125.36 million
• Price / Sales: 1.20
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $0.19 per share
• Price / Book: 6.63

Miscellaneous

• Outstanding Shares: 119,808,000
• Free Float: 78,474,000
• Market Cap: $150.96 million
• Optionable: Optionable
• Beta: 1.89