Purple Innovation (PRPL) Stock Price, News & Analysis

Company Overview

Purple Innovation, Inc. is a direct-to-consumer and omnichannel comfort-products company best known for its Purple mattress brand. The company develops and sells mattresses designed around its proprietary GelFlex Grid, a flexible, pressure-relieving material intended to provide support, airflow and a responsive sleep surface.

In addition to mattresses, Purple offers pillows, seat cushions, mattress protectors, sheets, blankets, bed frames and adjustable bases. Its products are sold through the company’s e-commerce platform, branded retail stores and third-party retail partners, primarily serving customers in the United States.

Purple was founded by brothers Tony and Terry Pearce, inventors associated with the company’s cushioning technology, and the Purple brand launched its first mattress in 2016. Purple Innovation became a publicly traded company in 2018 through a business combination with Global Partner Acquisition Corp. The company is headquartered in Lehi, Utah.

Key Stats

• Today's Range: $1.86 to $1.94
• 50-Day Range: $1.87 to $9.75
• 52-Week Range: $1.83 to $23.81
• Volume: 9,140 shs
• Average Volume: 56,722 shs
• Market Capitalization: $8.15 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $16.25
• Consensus Rating: Reduce

Purple Innovation Stock Analysis - MarketRank™

Purple Innovation scored higher than 44% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.0 / 5
• Analyst Rating: Reduce

Consensus Rating

Purple Innovation has received a consensus rating of Reduce. The company's average rating score is 1.67, and is based on no strong buy ratings, no buy ratings, 2 hold ratings, and 1 sell rating.

Upside Potential

Purple Innovation has a consensus price target of $16.25, representing about 769.0% upside from its current price of $1.87.

Amount of Analyst Coverage

Purple Innovation has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Purple Innovation are expected to grow in the coming year, from ($6.12) to ($5.25) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Purple Innovation is -0.17, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Purple Innovation is -0.17, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

7.52% of the float of Purple Innovation has been sold short.

Short Interest Ratio / Days to Cover

Purple Innovation has a short interest ratio ("days to cover") of 2.11, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Purple Innovation has recently increased by 32.62%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Purple Innovation does not currently pay a dividend.

Dividend Growth

Purple Innovation does not have a long track record of dividend growth.

News and Social Media

• Score: 3.2 / 5
• News Sentiment: 1.15

News Sentiment

Purple Innovation has a news sentiment score of 1.15. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.51 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 2 news articles for Purple Innovation this week, compared to 1 article on an average week.

MarketBeat Follows

Only 1 people have added Purple Innovation to their MarketBeat watchlist in the last 30 days. This is a decrease of -50% compared to the previous 30 days.

Company Ownership

• Score: 1.4 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Purple Innovation insiders have not sold or bought any company stock.

Percentage Held by Insiders

54.00% of the stock of Purple Innovation is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

88.41% of the stock of Purple Innovation is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/10/2026
• Today: 10/10/2026
• Next Earnings (Estimated): 11/03/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: Household Durables
• Sub-Industry: Home Furnishings
• Current Symbol: NASDAQ:PRPL
• CIK: 1643953
• Web: www.purple.com
• Phone: (801) 756-2600
• Fax: N/A
• Employees: 1,100
• Year Founded: 2010

Price Target and Rating

• Average Price Target for Purple Innovation: $16.25
• High Price Target: $16.25
• Low Price Target: $16.25
• Potential Upside/Downside: +769.0%
• Consensus Rating: Reduce
• Rating Score (0-4): 1.67
• Research Coverage: 3 Analysts

Profitability

• EPS (Trailing Twelve Months): ($11.24)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$51.41 million
• Net Margins: -10.74%
• Pretax Margin: -10.72%
• Return on Equity: N/A
• Return on Assets: -10.89%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 0.52
• Quick Ratio: 0.27

Sales & Book Value

• Annual Sales: $468.73 million
• Price / Sales: 0.02
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: ($6.84) per share
• Price / Book: -0.27

Miscellaneous

• Outstanding Shares: 4,360,000
• Free Float: 2,006,000
• Market Cap: $8.15 million
• Optionable: Optionable
• Beta: 1.45