Go Pro
→ ALERT: Drop these 5 stocks before the market opens tomorrow! (From Weiss Ratings) (Ad)tc pixel Free PRPL Stock Alerts

Purple Innovation (PRPL) Institutional Ownership

Purple Innovation logo
$8.10 +0.83 (+11.42%)
Closing price 07/31/2026 04:00 PM Eastern
Extended Trading
$8.23 +0.13 (+1.60%)
As of 07/31/2026 07:58 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.
Compare

Institutional Ownership Changes (13F Filings) for Purple Innovation (NASDAQ:PRPL)

Current
Institutional Ownership
Percentage
88.41%
Number of
Institutional Buyers
(last 12 months)
19
Total
Institutional Inflows
(last 12 months)
$74.65M
Number of
Institutional Sellers
(last 12 months)
15
Total
Institutional Outflows
(last 12 months)
$103.62M
Get PRPL Insider Trade Alerts

Want to know when executives and insiders are buying or selling Purple Innovation stock? Sign up for InsiderTrades.com's daily newsletter to get the latest insider transactions delivered to your inbox daily.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.
Skip Chart & View Institutional Buying and Selling Data

PRPL Institutional Buying and Selling by Quarter

Purple Innovation Major Shareholders & Ownership History

Export
Reporting DateMajor Shareholder NameShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
7/9/2026 Crumly & Associates Inc.333,263$119K0.0%+14.1%0.306%
5/14/2026Renaissance Technologies LLC677,654$448K0.0%-11.8%0.623%
4/21/2026 Wasatch Advisors LP5,071,444$3.35M0.0%-0.9%4.661%
2/18/2026XTX Topco Ltd115,357$80K0.0%+276.7%0.106%
2/18/2026Millennium Management LLC937,697$647K0.0%-8.0%0.865%
2/16/2026MML Investors Services LLC121,954$84K0.0%N/A0.112%
2/16/2026Fifth Lane Capital LP100,000$69K0.1%-19.7%0.092%
2/13/2026State Street Corp259,838$179K0.0%+8.8%0.240%
2/12/2026Jane Street Group LLC150,197$104K0.0%+14.6%0.139%
2/12/2026Renaissance Technologies LLC768,495$531K0.0%-3.2%0.709%
2/10/2026Goldman Sachs Group Inc.121,915$84K0.0%-51.9%0.112%
1/14/2026 Crumly & Associates Inc.275,613$190K0.0%+8.2%0.254%
11/17/2025Jacobs Levy Equity Management Inc.810,450$757K0.0%N/A0.748%
11/17/2025 Wasatch Advisors LP5,116,685$4.78M0.0%+10.6%4.720%
11/17/2025Qube Research & Technologies Ltd30,487$28K0.0%-64.5%0.028%
11/17/2025Millennium Management LLC1,018,697$952K0.0%-4.0%0.940%
11/17/2025Invenomic Capital Management LP639,864$598K0.0%-5.1%0.590%
11/14/2025No Street GP LP857,768$801K0.1%-76.2%0.791%
11/14/2025Virtu Financial LLC57,128$53K0.0%N/A0.053%
11/14/2025Shay Capital LLC124,122$116K0.0%N/A0.114%
11/14/2025Two Sigma Investments LP60,661$57K0.0%N/A0.056%
11/14/2025Bridgeway Capital Management LLC75,000$70K0.0%N/A0.069%
11/14/2025Squarepoint Ops LLC143,975$135K0.0%N/A0.133%
11/12/2025Fifth Lane Capital LP124,485$116K0.1%+990.9%0.115%
11/12/2025R Squared Ltd34,875$33K0.0%N/A0.032%
11/7/2025Vanguard Group Inc.2,593,450$2.42M0.0%-1.4%2.392%
11/6/2025 Caprock Group LLC27,420$26K0.0%N/A0.025%
11/6/2025Stratos Wealth Partners LTD.273,161$255K0.0%-7.8%0.252%
11/3/2025 Truist Financial Corp40,000$37K0.0%-88.6%0.037%
10/9/2025 Dynamic Advisor Solutions LLC752,200$703K0.0%-16.5%0.694%
8/15/2025 Wasatch Advisors LP4,627,934$3.38M0.0%+16.1%4.269%
8/14/2025Jane Street Group LLC347,523$253K0.0%N/A0.321%
8/14/2025Qube Research & Technologies Ltd85,919$63K0.0%N/A0.079%
8/13/2025Marshall Wace LLP175,626$128K0.0%N/A0.162%
8/13/2025Invesco Ltd.112,900$82K0.0%-42.2%0.104%
8/12/2025XTX Topco Ltd40,755$30K0.0%N/A0.038%
8/12/2025MAI Capital Management50,000$36K0.0%N/A0.046%
8/12/2025JPMorgan Chase & Co.390,412$285K0.0%-24.5%0.360%
8/8/2025Geode Capital Management LLC620,894$453K0.0%-54.9%0.576%
8/1/2025 Y Intercept Hong Kong Ltd136,254$99K0.0%N/A0.127%
Your $29.97 book is free today (Ad)

Why Some Traders Skip Stocks Entirely You don't need a big account to trade options. In fact, options can give you up to 12 times the leverage of stocks — with a fraction of the capital tied up. This free guide lays it all out in plain English — from A to Z, with step-by-step examples you can follow in your own account.tc pixel

Normally $29.97. Today it's free. Grab your copy now.
7/21/2025 Patriot Financial Group Insurance Agency LLC40,900$30K0.0%-33.1%0.038%
7/18/2025 Midwest Financial Group LLC115,000$84K0.0%N/A0.107%
7/18/2025 Truist Financial Corp350,000$255K0.0%-40.7%0.325%
7/2/2025 Crumly & Associates Inc.254,613$186K0.0%+55.6%0.236%
5/16/2025Invenomic Capital Management LP759,953$577K0.0%-4.4%0.706%
5/16/2025AQR Capital Management LLC36,465$28K0.0%N/A0.034%
5/12/2025Nuveen LLC228,036$173K0.0%N/A0.212%
5/12/2025Invesco Ltd.195,205$148K0.0%-24.1%0.181%
5/9/2025Charles Schwab Investment Management Inc.391,717$297K0.0%-10.0%0.364%
4/22/2025Crumly & Associates Inc.163,663$124K0.0%+100.2%0.152%
2/17/2025Squarepoint Ops LLC178,052$139K0.0%+219.7%0.165%
2/17/2025No Street GP LP4,904,030$3.83M0.3%-25.1%4.553%
2/17/2025Invenomic Capital Management LP795,176$620K0.0%N/A0.738%
2/17/2025Bank of America Corp DE55,984$44K0.0%+45.1%0.052%
2/14/2025Northern Trust Corp460,649$359K0.0%-3.8%0.428%
2/13/2025Barclays PLC85,627$67K0.0%+14.5%0.079%
2/13/2025Townsquare Capital LLC93,669$73K0.0%N/A0.087%
2/13/2025Invesco Ltd.257,277$201K0.0%-12.5%0.239%
2/12/2025JPMorgan Chase & Co.608,144$474K0.0%+2,140.2%0.565%
2/6/2025Charles Schwab Investment Management Inc.435,003$339K0.0%-5.2%0.404%
1/31/2025Truist Financial Corp629,032$491K0.0%+32.4%0.584%
1/27/2025Stratos Wealth Partners LTD.296,189$231K0.0%-89.5%0.275%
1/21/2025B.O.S.S. Retirement Advisors LLC100,000$78K0.0%N/A0.093%
1/21/2025Dynamic Advisor Solutions LLC901,176$703K0.0%+27.5%0.837%
1/17/2025SG Americas Securities LLC35,272$28K0.0%+70.2%0.033%
11/19/2024Barclays PLC74,803$74K0.0%+283.1%0.069%
11/16/2024Geode Capital Management LLC1,346,073$1.33M0.0%+1.2%1.250%
11/15/2024Barclays PLC74,803$74K0.0%+283.1%0.069%
11/15/2024Legacy Investment Solutions LLC70,420$70K0.0%N/A0.065%
11/15/2024Jane Street Group LLC36,054$36K0.0%-53.2%0.033%
11/14/2024Wasatch Advisors LP2,800,109$2.77M0.0%+25.0%2.600%
11/13/2024FMR LLC5,262,957$5.20M0.0%-11.2%4.886%
11/12/2024Charles Schwab Investment Management Inc.458,627$453K0.0%+3.9%0.426%
11/1/2024Crumly & Associates Inc.81,763$81K0.0%+22.5%0.076%
10/24/2024Patriot Financial Group Insurance Agency LLC58,452$58K0.0%+42.5%0.054%
10/8/2024Dynamic Advisor Solutions LLC706,778$699K0.0%-2.8%0.656%
8/21/2024Truist Financial Corp530,000$551K0.0%-26.5%0.492%
8/13/2024Divisadero Street Capital Management LP138,605$144K0.0%N/A0.129%
8/12/2024XTX Topco Ltd66,671$69K0.0%-70.3%0.062%
8/9/2024Renaissance Technologies LLC71,226$74K0.0%+316.3%0.066%
8/9/2024Dimensional Fund Advisors LP177,022$184K0.0%-8.8%0.164%
8/3/2024Crumly & Associates Inc.66,763$69K0.0%+35.5%0.062%
7/26/2024Patriot Financial Group Insurance Agency LLC41,027$43K0.0%N/A0.038%
7/15/2024Dynamic Advisor Solutions LLC726,778$756K0.0%-3.3%0.675%
5/20/2024Virtu Financial LLC64,148$112K0.0%N/A0.060%
5/15/2024Price T Rowe Associates Inc. MD60,009$105K0.0%+51.5%0.056%
5/10/2024Vanguard Group Inc.2,903,799$5.05M0.0%+0.7%2.708%
5/8/2024Focused Wealth Management Inc30,000$52K0.0%-37.5%0.028%
5/7/2024SG Americas Securities LLC19,179$33K0.0%-63.0%0.018%
5/1/2024BNP Paribas Financial Markets26,879$47K0.0%+73.7%0.025%
Trump's New Dollar (Ad)

Porter Stansberry says President Trump has signed an executive order initiating what he calls a full U.S. dollar reset - and most Americans don't know it's happening. The last time America underwent a monetary shift like this, under Nixon in the 1970s, it minted an average of 1,300 new millionaires a day for over half a century. Stansberry has released a new documentary naming the assets he believes are positioned to surge as a result.tc pixel

Watch the free briefing and see the three steps to prepare today
4/26/2024Caliber Wealth Management LLC33,082$58K0.0%+32.3%0.031%
4/18/2024Wasatch Advisors LP2,251,234$3.92M0.0%+2.0%2.100%
4/12/2024Dynamic Advisor Solutions LLC751,778$1.31M0.0%+9.7%0.701%
2/22/2024Sierra Summit Advisors LLC970,772$1M0.3%N/A0.918%
2/15/2024Fund 1 Investments LLC624,626$643K0.1%-58.8%0.591%
2/14/2024Wasatch Advisors LP2,206,820$2.27M0.0%+34.1%2.087%
2/13/2024Platform Technology Partners30,000$31K0.0%N/A0.028%
2/8/2024Quadrant Capital Group LLC31,250$32K0.0%N/A0.030%
2/2/2024Truist Financial Corp813,200$838K0.0%-15.6%0.769%
1/12/2024SG Americas Securities LLC51,847$53K0.0%+36.6%0.049%


PRPL Institutional Ownership - Frequently Asked Questions

During the previous two years, 46 institutional investors and hedge funds held shares of Purple Innovation. The most heavily invested institutionals were FMR LLC ($5.20M), Wasatch Advisors LP ($3.35M), Vanguard Group Inc. ($2.42M), No Street GP LP ($801K), Jacobs Levy Equity Management Inc. ($757K), Dynamic Advisor Solutions LLC ($703K), and Millennium Management LLC ($647K).Learn more on Purple Innovation's institutional investors.

88.41% of Purple Innovation's stock is owned by institutional investors. Learn more on PRPL's institutional investor holdings.

Of the 37 institutional investors that purchased Purple Innovation's stock in the last 24 months, the following investors and hedge funds have bought the highest volume of shares: Wasatch Advisors LP ($1.69M), Jacobs Levy Equity Management Inc. ($810.45K), Invenomic Capital Management LP ($795.18K), JPMorgan Chase & Co. ($581.00K), Jane Street Group LLC ($366.68K), Crumly & Associates Inc. ($267.55K), and Squarepoint Ops LLC ($266.33K).

Institutional investors have bought a total of 3,722,375 shares in the last 24 months. This purchase volume represents approximately $77.14M in transactions.

Of the 15 institutional investors that sold Purple Innovation's stock in the last 24 months, the following investors and hedge funds have sold the highest volume of shares: No Street GP LP ($2.74M), Geode Capital Management LLC ($754.63K), Truist Financial Corp ($310K), Dynamic Advisor Solutions LLC ($148.98K), Goldman Sachs Group Inc. ($131.38K), JPMorgan Chase & Co. ($126.71K), and Millennium Management LLC ($123.93K).

Institutional investors have sold a total of 4,756,593 shares in the last 24 months. This volume of shares sold represents approximately $103.62M in transactions.


Related Companies

This page (NASDAQ:PRPL) was last updated on 8/1/2026 by MarketBeat.com Staff.
From Our Partners
ALERT: Drop these 5 stocks before the market opens tomorrow!
The Wall Street Journal is already raising the alarm about a potential market crash, and Weiss Ratings researc...
Weiss Ratings | Sponsoredtc pixel
Louis Navellier: My #1 AI stock for 2026 (name & ticker inside)
Louis Navellier's Stock Grader system helped him flag Nvidia before its 82,000% run and has identified the top...
InvestorPlace | Sponsoredtc pixel
Trump Takes Emergency Action - Plus Elon Musk's New Venture
Elon Musk has quietly launched a new venture - one that has nothing to do with rockets, EVs, or Neuralink. Tru...
Altimetry | Sponsoredtc pixel
Ready to give options a try? Your first trade (Ticker included) -INSIDE
Tired of trying tactic after tactic when it comes to options trades... only to be met with market noise and st...
Base Camp Trading | Sponsoredtc pixel
My top 3 AI picks for the next decade
Alexander Green bought Apple in 1996, recommended Nvidia at a split-adjusted 66 cents in 2004, and picked up A...
The Oxford Club | Sponsoredtc pixel
Elon's new "super startup"
Adam O'Dell - the analyst who recommended Palantir before it became the top S&P 500 performer - has identified...
Banyan Hill Publishing | Sponsoredtc pixel
“The unseen winner of the AI race” is not SpaceX
Marc Chaikin - the analyst who called Nvidia before its historic run - says a tech firm labeled 'the unseen wi...
Chaikin Analytics | Sponsoredtc pixel
Where to Put $100 Before Trump's New Tech Law Rolls Out
The Financial Times says a new tech law puts America 'on the verge of a financial revolution.' Yahoo Finance e...
Brownstone Research | Sponsoredtc pixel