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Purple Innovation (PRPL) Institutional Ownership

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$1.87 -0.01 (-0.53%)
Closing price 10/9/2026 04:00 PM Eastern
Extended Trading
$1.88 +0.00 (+0.27%)
As of 10/9/2026 07:30 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.
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Institutional Ownership Changes (13F Filings) for Purple Innovation (NASDAQ:PRPL)

Current
Institutional Ownership
Percentage
88.41%
Number of
Institutional Buyers
(last 12 months)
17
Total
Institutional Inflows
(last 12 months)
$60.19M
Number of
Institutional Sellers
(last 12 months)
11
Total
Institutional Outflows
(last 12 months)
$82.58M
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PRPL Institutional Buying and Selling by Quarter

Purple Innovation Major Shareholders & Ownership History

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Reporting DateMajor Shareholder NameShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
8/7/2026BlackRock Inc.1,045,427$373K0.0%N/A23.978%
8/6/2026GSA Capital Partners LLP74,000$26K0.0%N/A1.697%
7/9/2026Crumly & Associates Inc.333,263$119K0.0%+14.1%0.306%
5/14/2026Renaissance Technologies LLC677,654$448K0.0%-11.8%0.623%
4/21/2026Wasatch Advisors LP5,071,444$3.35M0.0%-0.9%4.661%
2/18/2026XTX Topco Ltd115,357$80K0.0%+276.7%0.106%
2/18/2026Millennium Management LLC937,697$647K0.0%-8.0%0.865%
2/16/2026MML Investors Services LLC121,954$84K0.0%N/A0.112%
2/16/2026Fifth Lane Capital LP100,000$69K0.1%-19.7%0.092%
2/13/2026State Street Corp259,838$179K0.0%+8.8%0.240%
2/12/2026Jane Street Group LLC150,197$104K0.0%+14.6%0.139%
2/12/2026Renaissance Technologies LLC768,495$531K0.0%-3.2%0.709%
2/10/2026Goldman Sachs Group Inc.121,915$84K0.0%-51.9%0.112%
1/14/2026Crumly & Associates Inc.275,613$190K0.0%+8.2%0.254%
11/17/2025Jacobs Levy Equity Management Inc.810,450$757K0.0%N/A0.748%
11/17/2025Wasatch Advisors LP5,116,685$4.78M0.0%+10.6%4.720%
11/17/2025Qube Research & Technologies Ltd30,487$28K0.0%-64.5%0.028%
11/17/2025Millennium Management LLC1,018,697$952K0.0%-4.0%0.940%
11/17/2025Invenomic Capital Management LP639,864$598K0.0%-5.1%0.590%
11/14/2025No Street GP LP857,768$801K0.1%-76.2%0.791%
11/14/2025Virtu Financial LLC57,128$53K0.0%N/A0.053%
11/14/2025Shay Capital LLC124,122$116K0.0%N/A0.114%
11/14/2025Two Sigma Investments LP60,661$57K0.0%N/A0.056%
11/14/2025Bridgeway Capital Management LLC75,000$70K0.0%N/A0.069%
11/14/2025Squarepoint Ops LLC143,975$135K0.0%N/A0.133%
11/12/2025Fifth Lane Capital LP124,485$116K0.1%+990.9%0.115%
11/12/2025R Squared Ltd34,875$33K0.0%N/A0.032%
11/7/2025Vanguard Group Inc.2,593,450$2.42M0.0%-1.4%2.392%
11/6/2025Caprock Group LLC27,420$26K0.0%N/A0.025%
11/6/2025Stratos Wealth Partners LTD.273,161$255K0.0%-7.8%0.252%
11/3/2025Truist Financial Corp40,000$37K0.0%-88.6%0.037%
10/9/2025Dynamic Advisor Solutions LLC752,200$703K0.0%-16.5%0.694%
8/15/2025Wasatch Advisors LP4,627,934$3.38M0.0%+16.1%4.269%
8/14/2025Jane Street Group LLC347,523$253K0.0%N/A0.321%
8/14/2025Qube Research & Technologies Ltd85,919$63K0.0%N/A0.079%
8/13/2025Marshall Wace LLP175,626$128K0.0%N/A0.162%
8/13/2025Invesco Ltd.112,900$82K0.0%-42.2%0.104%
8/12/2025XTX Topco Ltd40,755$30K0.0%N/A0.038%
8/12/2025MAI Capital Management50,000$36K0.0%N/A0.046%
8/12/2025JPMorgan Chase & Co.390,412$285K0.0%-24.5%0.360%
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8/8/2025Geode Capital Management LLC620,894$453K0.0%-54.9%0.576%
8/1/2025Y Intercept Hong Kong Ltd136,254$99K0.0%N/A0.127%
7/21/2025Patriot Financial Group Insurance Agency LLC40,900$30K0.0%-33.1%0.038%
7/18/2025Midwest Financial Group LLC115,000$84K0.0%N/A0.107%
7/18/2025Truist Financial Corp350,000$255K0.0%-40.7%0.325%
7/2/2025Crumly & Associates Inc.254,613$186K0.0%+55.6%0.236%
5/16/2025Invenomic Capital Management LP759,953$577K0.0%-4.4%0.706%
5/16/2025AQR Capital Management LLC36,465$28K0.0%N/A0.034%
5/12/2025Nuveen LLC228,036$173K0.0%N/A0.212%
5/12/2025Invesco Ltd.195,205$148K0.0%-24.1%0.181%
5/9/2025Charles Schwab Investment Management Inc.391,717$297K0.0%-10.0%0.364%
4/22/2025Crumly & Associates Inc.163,663$124K0.0%+100.2%0.152%
2/17/2025Squarepoint Ops LLC178,052$139K0.0%+219.7%0.165%
2/17/2025No Street GP LP4,904,030$3.83M0.3%-25.1%4.553%
2/17/2025Invenomic Capital Management LP795,176$620K0.0%N/A0.738%
2/17/2025Bank of America Corp DE55,984$44K0.0%+45.1%0.052%
2/14/2025Northern Trust Corp460,649$359K0.0%-3.8%0.428%
2/13/2025Barclays PLC85,627$67K0.0%+14.5%0.079%
2/13/2025Townsquare Capital LLC93,669$73K0.0%N/A0.087%
2/13/2025Invesco Ltd.257,277$201K0.0%-12.5%0.239%
2/12/2025JPMorgan Chase & Co.608,144$474K0.0%+2,140.2%0.565%
2/6/2025Charles Schwab Investment Management Inc.435,003$339K0.0%-5.2%0.404%
1/31/2025Truist Financial Corp629,032$491K0.0%+32.4%0.584%
1/27/2025Stratos Wealth Partners LTD.296,189$231K0.0%-89.5%0.275%
1/21/2025B.O.S.S. Retirement Advisors LLC100,000$78K0.0%N/A0.093%
1/21/2025Dynamic Advisor Solutions LLC901,176$703K0.0%+27.5%0.837%
1/17/2025SG Americas Securities LLC35,272$28K0.0%+70.2%0.033%
11/19/2024Barclays PLC74,803$74K0.0%+283.1%0.069%
11/16/2024Geode Capital Management LLC1,346,073$1.33M0.0%+1.2%1.250%
11/15/2024Barclays PLC74,803$74K0.0%+283.1%0.069%
11/15/2024Legacy Investment Solutions LLC70,420$70K0.0%N/A0.065%
11/15/2024Jane Street Group LLC36,054$36K0.0%-53.2%0.033%
11/14/2024Wasatch Advisors LP2,800,109$2.77M0.0%+25.0%2.600%
11/13/2024FMR LLC5,262,957$5.20M0.0%-11.2%4.886%
11/12/2024Charles Schwab Investment Management Inc.458,627$453K0.0%+3.9%0.426%
11/1/2024Crumly & Associates Inc.81,763$81K0.0%+22.5%0.076%
10/24/2024Patriot Financial Group Insurance Agency LLC58,452$58K0.0%+42.5%0.054%
10/8/2024Dynamic Advisor Solutions LLC706,778$699K0.0%-2.8%0.656%
8/21/2024Truist Financial Corp530,000$551K0.0%-26.5%0.492%
8/13/2024Divisadero Street Capital Management LP138,605$144K0.0%N/A0.129%
8/12/2024XTX Topco Ltd66,671$69K0.0%-70.3%0.062%
8/9/2024Renaissance Technologies LLC71,226$74K0.0%+316.3%0.066%
8/9/2024Dimensional Fund Advisors LP177,022$184K0.0%-8.8%0.164%
8/3/2024Crumly & Associates Inc.66,763$69K0.0%+35.5%0.062%
7/26/2024Patriot Financial Group Insurance Agency LLC41,027$43K0.0%N/A0.038%
7/15/2024Dynamic Advisor Solutions LLC726,778$756K0.0%-3.3%0.675%
5/20/2024Virtu Financial LLC64,148$112K0.0%N/A0.060%
5/15/2024Price T Rowe Associates Inc. MD60,009$105K0.0%+51.5%0.056%
5/10/2024Vanguard Group Inc.2,903,799$5.05M0.0%+0.7%2.708%
5/8/2024Focused Wealth Management Inc30,000$52K0.0%-37.5%0.028%
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5/7/2024SG Americas Securities LLC19,179$33K0.0%-63.0%0.018%
5/1/2024BNP Paribas Financial Markets26,879$47K0.0%+73.7%0.025%
4/26/2024Caliber Wealth Management LLC33,082$58K0.0%+32.3%0.031%
4/18/2024Wasatch Advisors LP2,251,234$3.92M0.0%+2.0%2.100%
4/12/2024Dynamic Advisor Solutions LLC751,778$1.31M0.0%+9.7%0.701%
2/22/2024Sierra Summit Advisors LLC970,772$1M0.3%N/A0.918%
2/15/2024Fund 1 Investments LLC624,626$643K0.1%-58.8%0.591%
2/14/2024Wasatch Advisors LP2,206,820$2.27M0.0%+34.1%2.087%
2/13/2024Platform Technology Partners30,000$31K0.0%N/A0.028%
2/8/2024Quadrant Capital Group LLC31,250$32K0.0%N/A0.030%


PRPL Institutional Ownership - Frequently Asked Questions

During the previous two years, 46 institutional investors and hedge funds held shares of Purple Innovation. The most heavily invested institutionals were FMR LLC ($5.20M), Wasatch Advisors LP ($3.35M), Vanguard Group Inc. ($2.42M), No Street GP LP ($801K), Jacobs Levy Equity Management Inc. ($757K), Dynamic Advisor Solutions LLC ($703K), and Millennium Management LLC ($647K).Learn more on Purple Innovation's institutional investors.

88.41% of Purple Innovation's stock is owned by institutional investors. Learn more on PRPL's institutional investor holdings.

Of the 37 institutional investors that purchased Purple Innovation's stock in the last 24 months, the following investors and hedge funds have bought the highest volume of shares: Wasatch Advisors LP ($1.69M), BlackRock Inc. ($1.05M), Jacobs Levy Equity Management Inc. ($810.45K), Invenomic Capital Management LP ($795.18K), JPMorgan Chase & Co. ($581.00K), Jane Street Group LLC ($366.68K), and Squarepoint Ops LLC ($266.33K).

Institutional investors have bought a total of 3,364,028 shares in the last 24 months. This purchase volume represents approximately $60.19M in transactions.

Of the 11 institutional investors that sold Purple Innovation's stock in the last 24 months, the following investors and hedge funds have sold the highest volume of shares: No Street GP LP ($2.74M), Truist Financial Corp ($310K), Goldman Sachs Group Inc. ($131.38K), Millennium Management LLC ($123.93K), Renaissance Technologies LLC ($116.39K), Qube Research & Technologies Ltd ($55.43K), and Wasatch Advisors LP ($45.24K).

Institutional investors have sold a total of 3,643,969 shares in the last 24 months. This volume of shares sold represents approximately $82.58M in transactions.


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Institutional ownership data for NASDAQ:PRPL is compiled from quarterly 13F filings submitted to the U.S. Securities and Exchange Commission (SEC), with the most recent received on 8/7/2026. New 13F filings are added each quarter as they're published.
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