Free Trial
The Market Does Not Wait. MarketBeat All Access Alerts for $149
Get the Alerts
Claim MarketBeat All Access Sale Promotion

Purple Innovation (PRPL) Institutional Ownership

Purple Innovation logo
$2.66 +0.13 (+5.14%)
Closing price 10/23/2026 03:59 PM Eastern
Extended Trading
$2.68 +0.02 (+0.94%)
As of 10/23/2026 07:30 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.
Compare

Institutional Ownership Changes (13F Filings) for Purple Innovation (NASDAQ:PRPL)

Current
Institutional Ownership
Percentage
88.41%
Number of
Institutional Buyers
(last 12 months)
17
Total
Institutional Inflows
(last 12 months)
$60.19M
Number of
Institutional Sellers
(last 12 months)
11
Total
Institutional Outflows
(last 12 months)
$82.58M
Get PRPL Insider Trade Alerts

Want to know when executives and insiders are buying or selling Purple Innovation stock? Sign up for InsiderTrades.com's daily newsletter to get the latest insider transactions delivered to your inbox daily.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.
Skip Chart & View Institutional Buying and Selling Data

PRPL Institutional Buying and Selling by Quarter

Purple Innovation Major Shareholders & Ownership History

Export
Reporting DateMajor Shareholder NameShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
8/7/2026BlackRock Inc.1,045,427$373K0.0%N/A23.978%
8/6/2026GSA Capital Partners LLP74,000$26K0.0%N/A1.697%
7/9/2026 Crumly & Associates Inc.333,263$119K0.0%+14.1%0.306%
5/14/2026Renaissance Technologies LLC677,654$448K0.0%-11.8%0.623%
4/21/2026 Wasatch Advisors LP5,071,444$3.35M0.0%-0.9%4.661%
2/18/2026XTX Topco Ltd115,357$80K0.0%+276.7%0.106%
2/18/2026Millennium Management LLC937,697$647K0.0%-8.0%0.865%
2/16/2026MML Investors Services LLC121,954$84K0.0%N/A0.112%
2/16/2026Fifth Lane Capital LP100,000$69K0.1%-19.7%0.092%
2/13/2026State Street Corp259,838$179K0.0%+8.8%0.240%
2/12/2026Jane Street Group LLC150,197$104K0.0%+14.6%0.139%
2/12/2026Renaissance Technologies LLC768,495$531K0.0%-3.2%0.709%
2/10/2026Goldman Sachs Group Inc.121,915$84K0.0%-51.9%0.112%
1/14/2026 Crumly & Associates Inc.275,613$190K0.0%+8.2%0.254%
11/17/2025Jacobs Levy Equity Management Inc.810,450$757K0.0%N/A0.748%
11/17/2025 Wasatch Advisors LP5,116,685$4.78M0.0%+10.6%4.720%
11/17/2025Qube Research & Technologies Ltd30,487$28K0.0%-64.5%0.028%
11/17/2025Millennium Management LLC1,018,697$952K0.0%-4.0%0.940%
11/17/2025Invenomic Capital Management LP639,864$598K0.0%-5.1%0.590%
11/14/2025No Street GP LP857,768$801K0.1%-76.2%0.791%
11/14/2025Virtu Financial LLC57,128$53K0.0%N/A0.053%
11/14/2025Shay Capital LLC124,122$116K0.0%N/A0.114%
11/14/2025Two Sigma Investments LP60,661$57K0.0%N/A0.056%
11/14/2025Bridgeway Capital Management LLC75,000$70K0.0%N/A0.069%
11/14/2025Squarepoint Ops LLC143,975$135K0.0%N/A0.133%
11/12/2025Fifth Lane Capital LP124,485$116K0.1%+990.9%0.115%
11/12/2025R Squared Ltd34,875$33K0.0%N/A0.032%
11/7/2025Vanguard Group Inc.2,593,450$2.42M0.0%-1.4%2.392%
11/6/2025Caprock Group LLC27,420$26K0.0%N/A0.025%
11/6/2025Stratos Wealth Partners LTD.273,161$255K0.0%-7.8%0.252%
11/3/2025Truist Financial Corp40,000$37K0.0%-88.6%0.037%
10/9/2025 Dynamic Advisor Solutions LLC752,200$703K0.0%-16.5%0.694%
8/15/2025 Wasatch Advisors LP4,627,934$3.38M0.0%+16.1%4.269%
8/14/2025Jane Street Group LLC347,523$253K0.0%N/A0.321%
8/14/2025Qube Research & Technologies Ltd85,919$63K0.0%N/A0.079%
8/13/2025Marshall Wace LLP175,626$128K0.0%N/A0.162%
8/13/2025Invesco Ltd.112,900$82K0.0%-42.2%0.104%
8/12/2025XTX Topco Ltd40,755$30K0.0%N/A0.038%
8/12/2025MAI Capital Management50,000$36K0.0%N/A0.046%
8/12/2025JPMorgan Chase & Co.390,412$285K0.0%-24.5%0.360%
This free guide explains options the way they should be taught (Ad)

Most options educators jump straight into Greeks, spreads, and implied volatility - losing beginners before they ever place a trade. This free guide from Base Camp Trading takes a different approach, starting with the basics and showing you exactly how options work, why traders use them, and how they fit into a simple trading plan.tc pixel

Claim your free options guide and start building real trading knowledge
8/8/2025Geode Capital Management LLC620,894$453K0.0%-54.9%0.576%
8/1/2025 Y Intercept Hong Kong Ltd136,254$99K0.0%N/A0.127%
7/21/2025 Patriot Financial Group Insurance Agency LLC40,900$30K0.0%-33.1%0.038%
7/18/2025 Midwest Financial Group LLC115,000$84K0.0%N/A0.107%
7/18/2025Truist Financial Corp350,000$255K0.0%-40.7%0.325%
7/2/2025 Crumly & Associates Inc.254,613$186K0.0%+55.6%0.236%
5/16/2025Invenomic Capital Management LP759,953$577K0.0%-4.4%0.706%
5/16/2025AQR Capital Management LLC36,465$28K0.0%N/A0.034%
5/12/2025Nuveen LLC228,036$173K0.0%N/A0.212%
5/12/2025Invesco Ltd.195,205$148K0.0%-24.1%0.181%
5/9/2025Charles Schwab Investment Management Inc.391,717$297K0.0%-10.0%0.364%
4/22/2025Crumly & Associates Inc.163,663$124K0.0%+100.2%0.152%
2/17/2025Squarepoint Ops LLC178,052$139K0.0%+219.7%0.165%
2/17/2025No Street GP LP4,904,030$3.83M0.3%-25.1%4.553%
2/17/2025Invenomic Capital Management LP795,176$620K0.0%N/A0.738%
2/17/2025Bank of America Corp DE55,984$44K0.0%+45.1%0.052%
2/14/2025Northern Trust Corp460,649$359K0.0%-3.8%0.428%
2/13/2025Barclays PLC85,627$67K0.0%+14.5%0.079%
2/13/2025Townsquare Capital LLC93,669$73K0.0%N/A0.087%
2/13/2025Invesco Ltd.257,277$201K0.0%-12.5%0.239%
2/12/2025JPMorgan Chase & Co.608,144$474K0.0%+2,140.2%0.565%
2/6/2025Charles Schwab Investment Management Inc.435,003$339K0.0%-5.2%0.404%
1/31/2025Truist Financial Corp629,032$491K0.0%+32.4%0.584%
1/27/2025Stratos Wealth Partners LTD.296,189$231K0.0%-89.5%0.275%
1/21/2025B.O.S.S. Retirement Advisors LLC100,000$78K0.0%N/A0.093%
1/21/2025Dynamic Advisor Solutions LLC901,176$703K0.0%+27.5%0.837%
1/17/2025SG Americas Securities LLC35,272$28K0.0%+70.2%0.033%
11/19/2024Barclays PLC74,803$74K0.0%+283.1%0.069%
11/16/2024Geode Capital Management LLC1,346,073$1.33M0.0%+1.2%1.250%
11/15/2024Barclays PLC74,803$74K0.0%+283.1%0.069%
11/15/2024Legacy Investment Solutions LLC70,420$70K0.0%N/A0.065%
11/15/2024Jane Street Group LLC36,054$36K0.0%-53.2%0.033%
11/14/2024Wasatch Advisors LP2,800,109$2.77M0.0%+25.0%2.600%
11/13/2024FMR LLC5,262,957$5.20M0.0%-11.2%4.886%
11/12/2024Charles Schwab Investment Management Inc.458,627$453K0.0%+3.9%0.426%
11/1/2024Crumly & Associates Inc.81,763$81K0.0%+22.5%0.076%
10/24/2024Patriot Financial Group Insurance Agency LLC58,452$58K0.0%+42.5%0.054%
10/8/2024Dynamic Advisor Solutions LLC706,778$699K0.0%-2.8%0.656%
8/21/2024Truist Financial Corp530,000$551K0.0%-26.5%0.492%
8/13/2024Divisadero Street Capital Management LP138,605$144K0.0%N/A0.129%
8/12/2024XTX Topco Ltd66,671$69K0.0%-70.3%0.062%
8/9/2024Renaissance Technologies LLC71,226$74K0.0%+316.3%0.066%
8/9/2024Dimensional Fund Advisors LP177,022$184K0.0%-8.8%0.164%
8/3/2024Crumly & Associates Inc.66,763$69K0.0%+35.5%0.062%
7/26/2024Patriot Financial Group Insurance Agency LLC41,027$43K0.0%N/A0.038%
7/15/2024Dynamic Advisor Solutions LLC726,778$756K0.0%-3.3%0.675%
5/20/2024Virtu Financial LLC64,148$112K0.0%N/A0.060%
5/15/2024Price T Rowe Associates Inc. MD60,009$105K0.0%+51.5%0.056%
5/10/2024Vanguard Group Inc.2,903,799$5.05M0.0%+0.7%2.708%
5/8/2024Focused Wealth Management Inc30,000$52K0.0%-37.5%0.028%
Last call for your free 0DTE report (Ad)

The 0DTE Game Plan lays out a simple 3-step framework for trading same-day options: Plan it, profit from it, protect it. This report normally sells for 29.97, but it's available as a free download for a limited time.tc pixel

Download your free copy of The 0DTE Game Plan before it expires
5/7/2024SG Americas Securities LLC19,179$33K0.0%-63.0%0.018%
5/1/2024BNP Paribas Financial Markets26,879$47K0.0%+73.7%0.025%
4/26/2024Caliber Wealth Management LLC33,082$58K0.0%+32.3%0.031%
4/18/2024Wasatch Advisors LP2,251,234$3.92M0.0%+2.0%2.100%
4/12/2024Dynamic Advisor Solutions LLC751,778$1.31M0.0%+9.7%0.701%
2/22/2024Sierra Summit Advisors LLC970,772$1M0.3%N/A0.918%
2/15/2024Fund 1 Investments LLC624,626$643K0.1%-58.8%0.591%
2/14/2024Wasatch Advisors LP2,206,820$2.27M0.0%+34.1%2.087%
2/13/2024Platform Technology Partners30,000$31K0.0%N/A0.028%
2/8/2024Quadrant Capital Group LLC31,250$32K0.0%N/A0.030%


PRPL Institutional Ownership - Frequently Asked Questions

During the previous two years, 46 institutional investors and hedge funds held shares of Purple Innovation. The most heavily invested institutionals were FMR LLC ($5.20M), Wasatch Advisors LP ($3.35M), Vanguard Group Inc. ($2.42M), No Street GP LP ($801K), Jacobs Levy Equity Management Inc. ($757K), Dynamic Advisor Solutions LLC ($703K), and Millennium Management LLC ($647K).Learn more on Purple Innovation's institutional investors.

88.41% of Purple Innovation's stock is owned by institutional investors. Learn more on PRPL's institutional investor holdings.

Of the 37 institutional investors that purchased Purple Innovation's stock in the last 24 months, the following investors and hedge funds have bought the highest volume of shares: Wasatch Advisors LP ($1.69M), BlackRock Inc. ($1.05M), Jacobs Levy Equity Management Inc. ($810.45K), Invenomic Capital Management LP ($795.18K), JPMorgan Chase & Co. ($581.00K), Jane Street Group LLC ($366.68K), and Squarepoint Ops LLC ($266.33K).

Institutional investors have bought a total of 3,364,028 shares in the last 24 months. This purchase volume represents approximately $60.19M in transactions.

Of the 11 institutional investors that sold Purple Innovation's stock in the last 24 months, the following investors and hedge funds have sold the highest volume of shares: No Street GP LP ($2.74M), Truist Financial Corp ($310K), Goldman Sachs Group Inc. ($131.38K), Millennium Management LLC ($123.93K), Renaissance Technologies LLC ($116.39K), Qube Research & Technologies Ltd ($55.43K), and Wasatch Advisors LP ($45.24K).

Institutional investors have sold a total of 3,643,969 shares in the last 24 months. This volume of shares sold represents approximately $82.58M in transactions.


Related Companies

Institutional ownership data for NASDAQ:PRPL is compiled from quarterly 13F filings submitted to the U.S. Securities and Exchange Commission (SEC), with the most recent received on 8/7/2026. New 13F filings are added each quarter as they're published.
From Our Partners
Financial legend: “This is bad, really bad...”
Dr. Martin D. Weiss has publicly predicted six major American financial crashes over his 55-year career leadin...
Weiss Ratings | Sponsoredtc pixel
Your book is inside
Blane Markham and the Markham Trading Team are giving readers a limited window to download their options strat...
TradeWins | Sponsoredtc pixel
Elon Musk’s One Stock Retirement Plan
Stanley Druckenmiller once said you don't get rich diversifying into 50 mediocre assets - you get rich finding...
Brownstone Research | Sponsoredtc pixel
If you keep cash in a U.S. bank account… read this NOW
Since 2020, U.S. banks have been required to keep zero percent of deposits on hand, lending out nearly every d...
Banyan Hill Publishing | Sponsoredtc pixel
This free guide explains options the way they should be taught
Most options educators jump straight into Greeks, spreads, and implied volatility - losing beginners before th...
Base Camp Trading | Sponsoredtc pixel
My top 3 AI picks for the next decade
Alexander Green bought Apple in 1996, recommended Nvidia at a split-adjusted 66 cents in 2004, and picked up A...
The Oxford Club | Sponsoredtc pixel
Your book is inside
The "Sucker's Bet" Most New Options Traders Fall For Most people who try options lose money the same way. ...
Profits Run | Sponsoredtc pixel
Trump’s Plan To Cheat History
China has slashed its U.S. Treasury holdings by more than 45% from their peak, while building gold vaults and ...
Porter & Company | Sponsoredtc pixel