Trending NewsTrending NewsNASDAQ:ROKU Roku (ROKU) Stock Price, News & Analysis $80.41 -13.75 (-14.60%) As of 03:52 PM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock About Roku Stock (NASDAQ:ROKU) 30 days 90 days 365 days Advanced Chart View Price History Chart DataSkip Price History Chart Get Roku alerts:Sign Up Key Stats Today's Range$79.05▼$85.4650-Day Range$69.01▼$93.6552-Week Range$48.33▼$104.96Volume12.96 million shsAverage Volume3.98 million shsMarket Capitalization$11.74 billionP/E RatioN/ADividend YieldN/APrice Target$99.36Consensus RatingModerate Buy Company Overview Roku, Inc., together with its subsidiaries, operates a TV streaming platform in the United states and internationally. The company operates in two segments, Platform and Devices. Its streaming platform allows users to find and access TV shows, movies, news, sports, and others. The Platform segment offers digital advertising, including direct and programmatic video advertising, media and entertainment promotional spending, and related services; and streaming services distribution, such as subscription and transaction revenue shares, and sale of premium subscriptions and branded app buttons on remote controls. The Devices segment provides sale of streaming players, Roku-branded TVs, smart home products and services, audio products, and related accessories as well as licensing arrangements with service operators. Roku, Inc. was incorporated in 2002 and is headquartered in San Jose, California. Read More Roku Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks68th Percentile Overall ScoreROKU MarketRank™: Roku scored higher than 68% of companies evaluated by MarketBeat, and ranked 208th out of 289 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion3.4 / 5Analyst RatingModerate Buy Consensus RatingRoku has received a consensus rating of Moderate Buy. The company's average rating score is 2.75, and is based on 18 buy ratings, 7 hold ratings, and 1 sell rating.Amount of Analyst CoverageRoku has been the subject of 15 research reports in the past 90 days, demonstrating strong analyst interest in this stock.Read more about Roku's stock forecast and price target. Earnings and Valuation0.6 / 5Proj. Earnings GrowthGrowing Earnings GrowthEarnings for Roku are expected to grow in the coming year, from ($0.30) to $0.61 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Roku is -110.00, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of Roku is -110.00, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Book Value per Share RatioRoku has a P/B Ratio of 4.71. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities. Short Interest4.0 / 5Short Interest LevelHealthy Percentage of Shares Shorted5.01% of the outstanding shares of Roku have been sold short.Short Interest Ratio / Days to CoverRoku has a short interest ratio ("days to cover") of 1.9, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in Roku has recently decreased by 8.05%, indicating that investor sentiment is improving significantly. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldRoku does not currently pay a dividend.Dividend GrowthRoku does not have a long track record of dividend growth. Sustainability and ESGN/AEnvironmental ScoreN/A Percentage of Shares Shorted5.01% of the outstanding shares of Roku have been sold short.Short Interest Ratio / Days to CoverRoku has a short interest ratio ("days to cover") of 1.9, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in Roku has recently decreased by 8.05%, indicating that investor sentiment is improving significantly. News and Social Media3.2 / 5News Sentiment0.74 News SentimentRoku has a news sentiment score of 0.74. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Consumer Discretionary companies.News Coverage This WeekMarketBeat has tracked 70 news articles for Roku this week, compared to 31 articles on an average week.Search Interest55 people have searched for ROKU on MarketBeat in the last 30 days. This is an increase of 45% compared to the previous 30 days.MarketBeat Follows21 people have added Roku to their MarketBeat watchlist in the last 30 days. This is an increase of 91% compared to the previous 30 days. Company Ownership3.3 / 5Insider TradingSelling Shares Insider Buying vs. Insider SellingIn the past three months, Roku insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $28,091,399.00 in company stock.Percentage Held by Insiders13.98% of the stock of Roku is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by Institutions86.30% of the stock of Roku is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Roku's insider trading history. Receive ROKU Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Roku and its competitors with MarketBeat's FREE daily newsletter. Email Address ROKU Stock News HeadlinesRoku, Inc. (NASDAQ:ROKU) Insider Sells $20,193,105.00 in StockJuly 23, 2025 | insidertrades.com3 Streaming Stocks to Watch as Subscribers Drive GrowthSubscriber growth and ad revenue take center stage for these three streaming stocks as investors look for strong earnings momentum.July 20, 2025 | marketbeat.comDigital Dollar Alert: Protect Your Wealth Before It’s Too Late134 countries are developing Central Bank Digital Currencies — and the U.S. is quietly testing one. Experts warn a programmable dollar could erase your privacy and control your spending. A free guide reveals how to protect your savings before the system goes live.August 1 at 2:00 AM | American Alternative (Ad)Unity’s New Ad Solutions Drive Stock to 52-Week High (ROKU)Unity's strategic execution is fueling a key inflection point as its revitalized ad platform and strengthening financials capture market attention.July 18, 2025 | marketbeat.comAnalysts Upgrade Roku Stock: Can It Deliver and Go Beyond?Wall Street analysts think that Roku stock can now deliver an additional double-digit percentage run higher, and investors should watch out for it.July 15, 2025 | marketbeat.comRoku (ROKU) Q2 Revenue Jumps 15%1 hour ago | fool.comRoku, Inc. (ROKU) Q2 2025 Earnings Call Transcript1 hour ago | seekingalpha.comRoku's Lumpy Platform Margins Trigger A Much Needed Correction - Reiterate Buy2 hours ago | seekingalpha.comSee More Headlines ROKU Stock Analysis - Frequently Asked Questions How have ROKU shares performed this year? Roku's stock was trading at $74.34 on January 1st, 2025. Since then, ROKU shares have increased by 8.1% and is now trading at $80.3980. How were Roku's earnings last quarter? Roku, Inc. (NASDAQ:ROKU) issued its quarterly earnings results on Thursday, July, 31st. The company reported $0.07 EPS for the quarter, topping analysts' consensus estimates of ($0.16) by $0.23. The company's revenue for the quarter was up 14.7% on a year-over-year basis. Read the conference call transcript. When did Roku IPO? Roku (ROKU) raised $204 million in an IPO on Thursday, September 28th 2017. The company issued 15,700,000 shares at $12.00-$14.00 per share. Morgan Stanley and Citigroup served as the underwriters for the IPO and Allen & Company, RBC Capital Markets, Needham & Company, Oppenheimer and William Blair were co-managers. Who are Roku's major shareholders? Roku's top institutional shareholders include ARK Investment Management LLC (5.80%), Sumitomo Mitsui Trust Group Inc. (3.05%), ADAPT Investment Managers SA and Twin Tree Management LP. Insiders that own company stock include Stephen H Kay, Dan Jedda, Gilbert Fuchsberg, Gidon Katz, Anthony J Wood, Matthew C Banks, Jeffrey M Blackburn, Jeff Hastings, Mai Fyfield, Mustafa Ozgen and Charles Collier. View institutional ownership trends. How do I buy shares of Roku? Shares of ROKU stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Roku own? Based on aggregate information from My MarketBeat watchlists, some other companies that Roku investors own include Digital Turbine (APPS), CrowdStrike (CRWD), NVIDIA (NVDA), Meta Platforms (META), Okta (OKTA). Company Calendar Last Earnings7/31/2025Today8/01/2025Fiscal Year End12/31/2025Get Stock AlertsIndustry, Sector and Symbol Stock ExchangeNASDAQ SectorConsumer Discretionary Industry BRDCST - RADIO/TV Sub-IndustryCommunication Current SymbolNASDAQ:ROKU CIK1428439 Webwww.roku.com Phone(408) 556-9040FaxN/AEmployees3,340Year Founded2002Price Target and Rating Average Price Target for Roku$97.84 High Price Target$130.00 Low Price Target$65.00 Potential Upside/Downside+19.9%Consensus RatingModerate Buy Rating Score (0-4)2.75 Research Coverage28 Analysts Profitability EPS (Trailing Twelve Months)($0.73) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income-$129.39 million Net Margins-2.49% Pretax Margin-2.69% Return on Equity-4.29% Return on Assets-2.51% Debt Debt-to-Equity RatioN/A Current Ratio2.86 Quick Ratio2.74 Sales & Book Value Annual Sales$4.11 billion Price / Sales2.89 Cash Flow$1.28 per share Price / Cash Flow63.91 Book Value$17.08 per share Price / Book4.78Miscellaneous Outstanding Shares145,940,000Free Float125,541,000Market Cap$11.91 billion OptionableOptionable Beta2.12 Social Links The Next 7 Blockbuster Stocks for Growth InvestorsWondering what the next stocks will be that hit it big, with solid fundamentals? 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