Sinclair (SBGI) Stock Price, News & Analysis

Company Overview

Sinclair Broadcast Group, Inc. (NASDAQ: SBGI) is a media and entertainment company headquartered in Hunt Valley, Maryland. Founded in 1971 as a single UHF television station operator, Sinclair has grown through strategic acquisitions and organic expansion to become one of the largest owners of local television stations in the United States. Over its history, the company has pursued a diversified portfolio that includes both traditional broadcast assets and newer digital platforms.

At its core, Sinclair operates over 190 television stations affiliated with the major national broadcast networks, including ABC, CBS, NBC, Fox, The CW and MyNetworkTV. In addition to its local news and entertainment programming, Sinclair owns and operates a slate of sports networks—previously under the Bally Sports banner—and the Tennis Channel, offering regional and national sports coverage. The company also develops and distributes a suite of digital multicast networks such as Comet, Charge!, and TBD, providing genre-focused content that ranges from science fiction and action to lifestyle and local community programming.

Beyond station ownership, Sinclair has invested in national news production and podcasting. In 2021, the company launched “The National Desk,” a daily, morning and evening broadcast news program designed for distribution across its station group. Sinclair’s digital division supports streaming services, mobile apps, and local news websites, enabling viewers to access live and on-demand content. This blend of linear broadcasting and digital delivery positions Sinclair to serve audiences seeking both traditional television viewing and increasingly popular online platforms.

Sinclair’s leadership team is headed by Chief Executive Officer Christopher Ripley, who was appointed in 2017 after a long tenure with the company in various senior roles. Executive Chairman David D. Smith, Sinclair’s co-founder, remains involved in strategic oversight. Together, the management team emphasizes operational efficiency, localism in news and sports coverage, and continued growth via acquisitions and digital innovation. Sinclair’s footprint spans nearly every U.S. state, making it a significant presence in the American broadcast landscape.

Key Stats

• Today's Range: $14.50 to $14.88
• 50-Day Range: $11.93 to $15.10
• 52-Week Range: $11.89 to $18.45
• Volume: 349,745 shs
• Average Volume: 485,887 shs
• Market Capitalization: $1.01 billion
• P/E Ratio: 17.48
• Dividend Yield: 6.89%
• Price Target: $18.75
• Consensus Rating: Hold

Sinclair Stock Analysis - MarketRank™

Sinclair scored higher than 89% of companies evaluated by MarketBeat, and ranked 37th out of 294 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.1 / 5
• Analyst Rating: Hold

Consensus Rating

Sinclair has received a consensus rating of Hold. The company's average rating score is 2.17, and is based on 2 buy ratings, 3 hold ratings, and 1 sell rating.

Upside Potential

Sinclair has a consensus price target of $18.75, representing about 29.2% upside from its current price of $14.51.

Amount of Analyst Coverage

Sinclair has been the subject of 5 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: Decreasing

Earnings Growth

Earnings for Sinclair are expected to decrease in the coming year, from $4.24 to ($0.02) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Sinclair is 17.48, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 235.01.

Price to Earnings Ratio vs. Sector

The P/E ratio of Sinclair is 17.48, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 18.64.

Price to Book Value per Share Ratio

Sinclair has a P/B Ratio of 1.87. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

8.06% of the float of Sinclair has been sold short.

Short Interest Ratio / Days to Cover

Sinclair has a short interest ratio ("days to cover") of 5.9.

Change versus previous month

Short interest in Sinclair has recently decreased by 1.26%, indicating that investor sentiment is improving.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Leadership

Sinclair is a leading dividend payer. It pays a dividend yield of 6.89%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

Sinclair does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Sinclair is 120.48%. Payout ratios above 75% are not desirable because they may not be sustainable.

Sustainability and ESG

• Score: 3.2 / 5
• Environmental Score: -0.62

Percentage of Shares Shorted

8.06% of the float of Sinclair has been sold short.

Short Interest Ratio / Days to Cover

Sinclair has a short interest ratio ("days to cover") of 5.9.

Change versus previous month

Short interest in Sinclair has recently decreased by 1.26%, indicating that investor sentiment is improving.

News and Social Media

• Score: 1.8 / 5
• News Sentiment: 0.25

News Sentiment

Sinclair has a news sentiment score of 0.25. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.58 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 2 news articles for Sinclair this week, compared to 7 articles on an average week.

Search Interest

7 people have searched for SBGI on MarketBeat in the last 30 days. This is an increase of 250% compared to the previous 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Sinclair insiders have not sold or bought any company stock.

Percentage Held by Insiders

41.90% of the stock of Sinclair is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

41.71% of the stock of Sinclair is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

SBGI Stock Analysis - Frequently Asked Questions

How have SBGI shares performed this year?

Sinclair's stock was trading at $16.14 on January 1st, 2025. Since then, SBGI stock has decreased by 10.1% and is now trading at $14.51.

How were Sinclair's earnings last quarter?

Sinclair, Inc. (NASDAQ:SBGI) announced its earnings results on Wednesday, August, 6th. The company reported ($0.91) earnings per share (EPS) for the quarter, missing the consensus estimate of ($0.72) by $0.19. Sinclair's revenue for the quarter was down 5.4% compared to the same quarter last year.
Read the conference call transcript.

How do I buy shares of Sinclair?

Shares of SBGI stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Sinclair own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Sinclair investors own include Meta Platforms (META), NVIDIA (NVDA), Advanced Micro Devices (AMD), Tesla (TSLA), Netflix (NFLX), JPMorgan Chase & Co. (JPM) and Walmart (WMT).

Company Calendar

• Last Earnings: 8/06/2025
• Record date for 9/15 Dividend: 8/29/2025
• Ex-Dividend for 9/15 Dividend: 8/29/2025
• Dividend Payable: 9/15/2025
• Today: 10/05/2025
• Next Earnings (Estimated): 11/05/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: MEDIA CONGLOM
• Sub-Industry: Broadcasting
• Current Symbol: NASDAQ:SBGI
• CIK: 1971213
• Web: www.sbgi.net
• Phone: (410) 568-1500
• Fax: 410-568-1533
• Employees: 7,200
• Year Founded: 1986

Price Target and Rating

• Average Price Target for Sinclair: $18.75
• High Price Target: $27.00
• Low Price Target: $13.00
• Potential Upside/Downside: +29.2%
• Consensus Rating: Hold
• Rating Score (0-4): 2.17
• Research Coverage: 6 Analysts

Profitability

• EPS (Trailing Twelve Months): $0.83
• Trailing P/E Ratio: 17.48
• Forward P/E Ratio: 3.42
• P/E Growth: N/A
• Net Income: $310 million
• Net Margins: 1.44%
• Pretax Margin: 2.13%
• Return on Equity: 12.51%
• Return on Assets: 0.83%

Debt

• Debt-to-Equity Ratio: 13.93
• Current Ratio: 1.89
• Quick Ratio: 1.89

Sales & Book Value

• Annual Sales: $3.55 billion
• Price / Sales: 0.28
• Cash Flow: $9.42 per share
• Price / Cash Flow: 1.54
• Book Value: $7.77 per share
• Price / Book: 1.87

Miscellaneous

• Outstanding Shares: 69,650,000
• Free Float: 40,465,000
• Market Cap: $1.01 billion
• Optionable: Optionable
• Beta: 1.31