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Scholastic (SCHL) Competitors

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$35.01 -0.26 (-0.74%)
Closing price 09/11/2026 04:00 PM Eastern
Extended Trading
$35.01 0.00 (0.00%)
As of 09/11/2026 07:30 PM Eastern
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SCHL vs. PPLI, WLYB, WLY, TDAY, and LEE

Should you buy Scholastic stock or one of its competitors? Scholastic's main competitors and comparable companies include People Incorporated Common Stock (PPLI), John Wiley & Sons (WLYB), John Wiley & Sons (WLY), USA Today (TDAY), and Lee Enterprises (LEE). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "publishing" industry.

How does Scholastic compare to People Incorporated Common Stock?

People Incorporated Common Stock (NASDAQ:PPLI) and Scholastic (NASDAQ:SCHL) are both communication services companies, but which is the better investment? We will compare the two companies based on the strength of their risk, institutional ownership, analyst recommendations, media sentiment, earnings, profitability, valuation and dividends.

88.9% of People Incorporated Common Stock shares are owned by institutional investors. Comparatively, 82.6% of Scholastic shares are owned by institutional investors. 16.1% of People Incorporated Common Stock shares are owned by company insiders. Comparatively, 12.8% of Scholastic shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

People Incorporated Common Stock has a net margin of 16.05% compared to Scholastic's net margin of 3.58%. People Incorporated Common Stock's return on equity of 8.48% beat Scholastic's return on equity.

Company Net Margins Return on Equity Return on Assets
People Incorporated Common Stock16.05% 8.48% 5.71%
Scholastic 3.58%5.29%2.43%

People Incorporated Common Stock has a beta of 1.03, meaning that its share price is 3% more volatile than the broader market. Comparatively, Scholastic has a beta of 1.01, meaning that its share price is 1% more volatile than the broader market.

Scholastic has lower revenue, but higher earnings than People Incorporated Common Stock. People Incorporated Common Stock is trading at a lower price-to-earnings ratio than Scholastic, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
People Incorporated Common Stock$2.39B1.08-$104.03M$4.488.37
Scholastic$1.58B0.42$56.70M$2.3414.96

In the previous week, Scholastic had 10 more articles in the media than People Incorporated Common Stock. MarketBeat recorded 16 mentions for Scholastic and 6 mentions for People Incorporated Common Stock. People Incorporated Common Stock's average media sentiment score of 1.03 beat Scholastic's score of 0.59 indicating that People Incorporated Common Stock is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
People Incorporated Common Stock
1 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Scholastic
4 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

People Incorporated Common Stock presently has a consensus price target of $56.08, suggesting a potential upside of 49.50%. Scholastic has a consensus price target of $42.00, suggesting a potential upside of 19.97%. Given People Incorporated Common Stock's stronger consensus rating and higher possible upside, equities research analysts plainly believe People Incorporated Common Stock is more favorable than Scholastic.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
People Incorporated Common Stock
0 Sell rating(s)
5 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.73
Scholastic
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67

Summary

People Incorporated Common Stock beats Scholastic on 14 of the 17 factors compared between the two stocks.

How does Scholastic compare to John Wiley & Sons?

Scholastic (NASDAQ:SCHL) and John Wiley & Sons (NYSE:WLYB) are both communication services companies, but which is the better business? We will compare the two companies based on the strength of their valuation, media sentiment, dividends, analyst recommendations, risk, earnings, profitability and institutional ownership.

John Wiley & Sons has higher revenue and earnings than Scholastic. John Wiley & Sons is trading at a lower price-to-earnings ratio than Scholastic, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Scholastic$1.58B0.42$56.70M$2.3414.96
John Wiley & Sons$1.68B1.45$221.62M$3.7812.70

John Wiley & Sons has a net margin of 11.90% compared to Scholastic's net margin of 3.58%. John Wiley & Sons' return on equity of 27.99% beat Scholastic's return on equity.

Company Net Margins Return on Equity Return on Assets
Scholastic3.58% 5.29% 2.43%
John Wiley & Sons 11.90%27.99%8.16%

Scholastic pays an annual dividend of $1.00 per share and has a dividend yield of 2.9%. John Wiley & Sons pays an annual dividend of $1.43 per share and has a dividend yield of 3.0%. Scholastic pays out 42.7% of its earnings in the form of a dividend. John Wiley & Sons pays out 37.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. John Wiley & Sons has increased its dividend for 26 consecutive years. John Wiley & Sons is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

82.6% of Scholastic shares are held by institutional investors. Comparatively, 0.5% of John Wiley & Sons shares are held by institutional investors. 12.8% of Scholastic shares are held by insiders. Comparatively, 29.7% of John Wiley & Sons shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Scholastic had 14 more articles in the media than John Wiley & Sons. MarketBeat recorded 16 mentions for Scholastic and 2 mentions for John Wiley & Sons. John Wiley & Sons' average media sentiment score of 1.05 beat Scholastic's score of 0.59 indicating that John Wiley & Sons is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Scholastic
4 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
John Wiley & Sons
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Scholastic has a beta of 1.01, suggesting that its stock price is 1% more volatile than the broader market. Comparatively, John Wiley & Sons has a beta of 0.55, suggesting that its stock price is 45% less volatile than the broader market.

Scholastic currently has a consensus target price of $42.00, indicating a potential upside of 19.97%. Given Scholastic's higher probable upside, equities analysts plainly believe Scholastic is more favorable than John Wiley & Sons.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Scholastic
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67
John Wiley & Sons
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Summary

John Wiley & Sons beats Scholastic on 13 of the 18 factors compared between the two stocks.

How does Scholastic compare to John Wiley & Sons?

John Wiley & Sons (NYSE:WLY) and Scholastic (NASDAQ:SCHL) are both communication services companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, earnings, profitability, analyst recommendations, risk, media sentiment, institutional ownership and valuation.

In the previous week, Scholastic had 12 more articles in the media than John Wiley & Sons. MarketBeat recorded 16 mentions for Scholastic and 4 mentions for John Wiley & Sons. Scholastic's average media sentiment score of 0.59 beat John Wiley & Sons' score of -0.05 indicating that Scholastic is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
John Wiley & Sons
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Neutral
Scholastic
4 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

John Wiley & Sons has higher revenue and earnings than Scholastic. John Wiley & Sons is trading at a lower price-to-earnings ratio than Scholastic, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
John Wiley & Sons$1.68B1.43$221.62M$3.7812.50
Scholastic$1.58B0.42$56.70M$2.3414.96

John Wiley & Sons pays an annual dividend of $1.43 per share and has a dividend yield of 3.0%. Scholastic pays an annual dividend of $1.00 per share and has a dividend yield of 2.9%. John Wiley & Sons pays out 37.8% of its earnings in the form of a dividend. Scholastic pays out 42.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. John Wiley & Sons has increased its dividend for 26 consecutive years. John Wiley & Sons is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

John Wiley & Sons has a beta of 0.78, meaning that its share price is 22% less volatile than the broader market. Comparatively, Scholastic has a beta of 1.01, meaning that its share price is 1% more volatile than the broader market.

73.9% of John Wiley & Sons shares are held by institutional investors. Comparatively, 82.6% of Scholastic shares are held by institutional investors. 17.6% of John Wiley & Sons shares are held by company insiders. Comparatively, 12.8% of Scholastic shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

John Wiley & Sons has a net margin of 11.90% compared to Scholastic's net margin of 3.58%. John Wiley & Sons' return on equity of 27.99% beat Scholastic's return on equity.

Company Net Margins Return on Equity Return on Assets
John Wiley & Sons11.90% 27.99% 8.16%
Scholastic 3.58%5.29%2.43%

Scholastic has a consensus target price of $42.00, indicating a potential upside of 19.97%. Given Scholastic's higher possible upside, analysts plainly believe Scholastic is more favorable than John Wiley & Sons.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
John Wiley & Sons
0 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
Scholastic
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67

Summary

John Wiley & Sons beats Scholastic on 12 of the 18 factors compared between the two stocks.

How does Scholastic compare to USA Today?

Scholastic (NASDAQ:SCHL) and USA Today (NYSE:TDAY) are both small-cap communication services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their dividends, risk, analyst recommendations, earnings, profitability, media sentiment, institutional ownership and valuation.

Scholastic has a net margin of 3.58% compared to USA Today's net margin of -1.81%. Scholastic's return on equity of 5.29% beat USA Today's return on equity.

Company Net Margins Return on Equity Return on Assets
Scholastic3.58% 5.29% 2.43%
USA Today -1.81%-21.13%-1.85%

Scholastic presently has a consensus price target of $42.00, indicating a potential upside of 19.97%. USA Today has a consensus price target of $9.03, indicating a potential upside of 41.46%. Given USA Today's stronger consensus rating and higher probable upside, analysts plainly believe USA Today is more favorable than Scholastic.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Scholastic
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67
USA Today
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25

In the previous week, Scholastic had 1 more articles in the media than USA Today. MarketBeat recorded 16 mentions for Scholastic and 15 mentions for USA Today. USA Today's average media sentiment score of 0.81 beat Scholastic's score of 0.59 indicating that USA Today is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Scholastic
4 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
USA Today
7 Very Positive mention(s)
3 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Scholastic has higher earnings, but lower revenue than USA Today. USA Today is trading at a lower price-to-earnings ratio than Scholastic, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Scholastic$1.58B0.42$56.70M$2.3414.96
USA Today$2.30B0.41$1.75M-$0.30N/A

Scholastic has a beta of 1.01, suggesting that its stock price is 1% more volatile than the broader market. Comparatively, USA Today has a beta of 1.35, suggesting that its stock price is 35% more volatile than the broader market.

82.6% of Scholastic shares are owned by institutional investors. Comparatively, 76.7% of USA Today shares are owned by institutional investors. 12.8% of Scholastic shares are owned by company insiders. Comparatively, 4.4% of USA Today shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

Scholastic beats USA Today on 10 of the 16 factors compared between the two stocks.

How does Scholastic compare to Lee Enterprises?

Scholastic (NASDAQ:SCHL) and Lee Enterprises (NYSE:LEE) are both small-cap communication services companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, analyst recommendations, valuation, media sentiment, dividends, risk, profitability and institutional ownership.

82.6% of Scholastic shares are owned by institutional investors. Comparatively, 39.2% of Lee Enterprises shares are owned by institutional investors. 12.8% of Scholastic shares are owned by company insiders. Comparatively, 54.2% of Lee Enterprises shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Scholastic presently has a consensus price target of $42.00, indicating a potential upside of 19.97%. Given Scholastic's stronger consensus rating and higher possible upside, analysts clearly believe Scholastic is more favorable than Lee Enterprises.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Scholastic
1 Sell rating(s)
2 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.67
Lee Enterprises
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Scholastic has higher revenue and earnings than Lee Enterprises. Lee Enterprises is trading at a lower price-to-earnings ratio than Scholastic, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Scholastic$1.58B0.42$56.70M$2.3414.96
Lee Enterprises$517.10M0.33-$25.84M-$1.93N/A

Scholastic has a beta of 1.01, meaning that its share price is 1% more volatile than the broader market. Comparatively, Lee Enterprises has a beta of 0.38, meaning that its share price is 62% less volatile than the broader market.

Scholastic has a net margin of 3.58% compared to Lee Enterprises' net margin of -7.21%. Scholastic's return on equity of 5.29% beat Lee Enterprises' return on equity.

Company Net Margins Return on Equity Return on Assets
Scholastic3.58% 5.29% 2.43%
Lee Enterprises -7.21%-325.44%-6.55%

In the previous week, Scholastic had 15 more articles in the media than Lee Enterprises. MarketBeat recorded 16 mentions for Scholastic and 1 mentions for Lee Enterprises. Scholastic's average media sentiment score of 0.59 beat Lee Enterprises' score of 0.13 indicating that Scholastic is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Scholastic
4 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Lee Enterprises
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Scholastic beats Lee Enterprises on 14 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SCHL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SCHL vs. The Competition

MetricScholasticMedia IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$660.39M$3.11B$33.61B$12.85B
Dividend Yield2.86%5.54%5.34%11.72%
P/E Ratio14.9632.30233.1025.36
Price / Sales0.4234.5362.24116.38
Price / Cash5.0217.4920.8151.52
Price / Book1.0110.1211.516.20
Net Income$56.70M-$45.84M$1.11B$358.50M
7 Day Performance-1.82%-0.64%-0.52%-2.35%
1 Month Performance-15.82%-1.49%-1.06%-3.23%
1 Year Performance27.17%-10.28%-7.72%8.79%

Scholastic Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SCHL
Scholastic
4.1112 of 5 stars
$35.01
-0.7%
$42.00
+20.0%
+27.2%$660.39M$1.58B14.966,905
PPLI
People Incorporated Common Stock
3.5053 of 5 stars
$38.74
-0.6%
$55.92
+44.4%
+4.0%$2.66B$2.38B8.655,156
WLYB
John Wiley & Sons
2.0411 of 5 stars
$48.38
-0.6%
N/A+15.9%$2.46B$1.68B12.809,500
WLY
John Wiley & Sons
1.9399 of 5 stars
$47.77
-0.9%
N/A+14.5%$2.42B$1.68B12.634,500
TDAY
USA Today
1.9587 of 5 stars
$6.49
+2.5%
$9.03
+39.1%
+50.8%$952.86M$2.30BN/A7,500

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This page (NASDAQ:SCHL) was last updated on 9/13/2026 by MarketBeat.com Staff.
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