Does the media prefer ABCB or SFST?

In the previous week, Ameris Bancorp and Ameris Bancorp both had 1 articles in the media. Southern First Bancshares' average media sentiment score of 0.94 beat Ameris Bancorp's score of 0.84 indicating that Southern First Bancshares is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Ameris Bancorp 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Southern First Bancshares 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media favor CATY or SFST?

In the previous week, Cathay General Bancorp and Cathay General Bancorp both had 1 articles in the media. Cathay General Bancorp's average media sentiment score of 1.87 beat Southern First Bancshares' score of 0.94 indicating that Cathay General Bancorp is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Cathay General Bancorp 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Southern First Bancshares 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Does the media favor CCNE or SFST?

In the previous week, CNB Financial and CNB Financial both had 1 articles in the media. CNB Financial's average media sentiment score of 1.38 beat Southern First Bancshares' score of 0.94 indicating that CNB Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment CNB Financial 0 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Southern First Bancshares 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive

Southern First Bancshares (SFST) Competitors

$57.42 +1.24 (+2.20%)

As of 12:42 PM Eastern

Compare

SFST vs. ABCB, CATY, CCNE, FMBH, and FRME

Should you buy Southern First Bancshares stock or one of its competitors? MarketBeat compares Southern First Bancshares with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Southern First Bancshares include Ameris Bancorp (ABCB), Cathay General Bancorp (CATY), CNB Financial (CCNE), First Mid Bancshares (FMBH), and First Merchants (FRME). These companies are all part of the "finance" sector.

How does Southern First Bancshares compare to Ameris Bancorp?

Ameris Bancorp (NASDAQ:ABCB) and Southern First Bancshares (NASDAQ:SFST) are both finance companies, but which is the superior business? We will contrast the two companies based on the strength of their media sentiment, earnings, analyst recommendations, dividends, risk, institutional ownership, profitability and valuation.

Ameris Bancorp has higher revenue and earnings than Southern First Bancshares. Ameris Bancorp is trading at a lower price-to-earnings ratio than Southern First Bancshares, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Ameris Bancorp	$1.20B	4.76	$358.68M	$6.36	13.39
Southern First Bancshares	$224.62M	2.42	$30.37M	$4.28	13.42

91.6% of Ameris Bancorp shares are owned by institutional investors. Comparatively, 75.0% of Southern First Bancshares shares are owned by institutional investors. 5.7% of Ameris Bancorp shares are owned by company insiders. Comparatively, 6.9% of Southern First Bancshares shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Ameris Bancorp has a net margin of 21.46% compared to Southern First Bancshares' net margin of 15.21%. Southern First Bancshares' return on equity of 9.65% beat Ameris Bancorp's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Ameris Bancorp	21.46%	9.57%	1.32%
Southern First Bancshares	15.21%	9.65%	0.79%

Ameris Bancorp currently has a consensus price target of $90.17, indicating a potential upside of 5.92%. Southern First Bancshares has a consensus price target of $64.00, indicating a potential upside of 11.45%. Given Southern First Bancshares' higher probable upside, analysts clearly believe Southern First Bancshares is more favorable than Ameris Bancorp.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Ameris Bancorp	0 Sell rating(s)	2 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.67
Southern First Bancshares	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67

Ameris Bancorp has a beta of 0.91, meaning that its stock price is 9% less volatile than the broader market. Comparatively, Southern First Bancshares has a beta of 0.68, meaning that its stock price is 32% less volatile than the broader market.

In the previous week, Ameris Bancorp and Ameris Bancorp both had 1 articles in the media. Southern First Bancshares' average media sentiment score of 0.94 beat Ameris Bancorp's score of 0.84 indicating that Southern First Bancshares is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Ameris Bancorp	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Southern First Bancshares	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Ameris Bancorp beats Southern First Bancshares on 10 of the 14 factors compared between the two stocks.

How does Southern First Bancshares compare to Cathay General Bancorp?

Cathay General Bancorp (NASDAQ:CATY) and Southern First Bancshares (NASDAQ:SFST) are both finance companies, but which is the superior business? We will compare the two companies based on the strength of their analyst recommendations, profitability, valuation, institutional ownership, earnings, dividends, risk and media sentiment.

Cathay General Bancorp has higher revenue and earnings than Southern First Bancshares. Cathay General Bancorp is trading at a lower price-to-earnings ratio than Southern First Bancshares, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Cathay General Bancorp	$1.38B	2.81	$315.12M	$4.85	11.99
Southern First Bancshares	$224.62M	2.42	$30.37M	$4.28	13.42

Cathay General Bancorp has a beta of 0.86, meaning that its stock price is 14% less volatile than the broader market. Comparatively, Southern First Bancshares has a beta of 0.68, meaning that its stock price is 32% less volatile than the broader market.

75.0% of Cathay General Bancorp shares are held by institutional investors. Comparatively, 75.0% of Southern First Bancshares shares are held by institutional investors. 4.5% of Cathay General Bancorp shares are held by company insiders. Comparatively, 6.9% of Southern First Bancshares shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Cathay General Bancorp has a net margin of 23.79% compared to Southern First Bancshares' net margin of 15.21%. Cathay General Bancorp's return on equity of 11.37% beat Southern First Bancshares' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Cathay General Bancorp	23.79%	11.37%	1.38%
Southern First Bancshares	15.21%	9.65%	0.79%

In the previous week, Cathay General Bancorp and Cathay General Bancorp both had 1 articles in the media. Cathay General Bancorp's average media sentiment score of 1.87 beat Southern First Bancshares' score of 0.94 indicating that Cathay General Bancorp is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Cathay General Bancorp	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
Southern First Bancshares	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Cathay General Bancorp currently has a consensus price target of $51.75, indicating a potential downside of 10.98%. Southern First Bancshares has a consensus price target of $64.00, indicating a potential upside of 11.45%. Given Southern First Bancshares' stronger consensus rating and higher possible upside, analysts clearly believe Southern First Bancshares is more favorable than Cathay General Bancorp.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Cathay General Bancorp	1 Sell rating(s)	3 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
Southern First Bancshares	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67

Summary

Cathay General Bancorp beats Southern First Bancshares on 10 of the 15 factors compared between the two stocks.

How does Southern First Bancshares compare to CNB Financial?

CNB Financial (NASDAQ:CCNE) and Southern First Bancshares (NASDAQ:SFST) are both small-cap finance companies, but which is the better business? We will contrast the two businesses based on the strength of their media sentiment, analyst recommendations, earnings, risk, valuation, profitability, institutional ownership and dividends.

52.4% of CNB Financial shares are owned by institutional investors. Comparatively, 75.0% of Southern First Bancshares shares are owned by institutional investors. 2.9% of CNB Financial shares are owned by insiders. Comparatively, 6.9% of Southern First Bancshares shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

CNB Financial has higher revenue and earnings than Southern First Bancshares. CNB Financial is trading at a lower price-to-earnings ratio than Southern First Bancshares, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
CNB Financial	$432.51M	2.10	$66.13M	$2.81	10.89
Southern First Bancshares	$224.62M	2.42	$30.37M	$4.28	13.42

CNB Financial has a net margin of 17.62% compared to Southern First Bancshares' net margin of 15.21%. CNB Financial's return on equity of 12.14% beat Southern First Bancshares' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
CNB Financial	17.62%	12.14%	1.16%
Southern First Bancshares	15.21%	9.65%	0.79%

In the previous week, CNB Financial and CNB Financial both had 1 articles in the media. CNB Financial's average media sentiment score of 1.38 beat Southern First Bancshares' score of 0.94 indicating that CNB Financial is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
CNB Financial	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Southern First Bancshares	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

CNB Financial presently has a consensus price target of $34.33, indicating a potential upside of 12.18%. Southern First Bancshares has a consensus price target of $64.00, indicating a potential upside of 11.45%. Given CNB Financial's stronger consensus rating and higher possible upside, research analysts clearly believe CNB Financial is more favorable than Southern First Bancshares.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
CNB Financial	0 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	2.80
Southern First Bancshares	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67

CNB Financial has a beta of 0.64, indicating that its share price is 36% less volatile than the broader market. Comparatively, Southern First Bancshares has a beta of 0.68, indicating that its share price is 32% less volatile than the broader market.

Summary

CNB Financial beats Southern First Bancshares on 9 of the 15 factors compared between the two stocks.

How does Southern First Bancshares compare to First Mid Bancshares?

First Mid Bancshares (NASDAQ:FMBH) and Southern First Bancshares (NASDAQ:SFST) are both small-cap finance companies, but which is the superior stock? We will compare the two businesses based on the strength of their profitability, institutional ownership, earnings, risk, dividends, valuation, analyst recommendations and media sentiment.

First Mid Bancshares has a net margin of 19.95% compared to Southern First Bancshares' net margin of 15.21%. First Mid Bancshares' return on equity of 10.44% beat Southern First Bancshares' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
First Mid Bancshares	19.95%	10.44%	1.23%
Southern First Bancshares	15.21%	9.65%	0.79%

In the previous week, Southern First Bancshares had 1 more articles in the media than First Mid Bancshares. MarketBeat recorded 1 mentions for Southern First Bancshares and 0 mentions for First Mid Bancshares. First Mid Bancshares' average media sentiment score of 1.44 beat Southern First Bancshares' score of 0.94 indicating that First Mid Bancshares is being referred to more favorably in the media.

Company	Overall Sentiment
First Mid Bancshares	Positive
Southern First Bancshares	Positive

47.6% of First Mid Bancshares shares are held by institutional investors. Comparatively, 75.0% of Southern First Bancshares shares are held by institutional investors. 6.0% of First Mid Bancshares shares are held by insiders. Comparatively, 6.9% of Southern First Bancshares shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

First Mid Bancshares has higher revenue and earnings than Southern First Bancshares. First Mid Bancshares is trading at a lower price-to-earnings ratio than Southern First Bancshares, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
First Mid Bancshares	$466.04M	2.53	$91.75M	$3.97	11.17
Southern First Bancshares	$224.62M	2.42	$30.37M	$4.28	13.42

First Mid Bancshares currently has a consensus price target of $49.50, suggesting a potential upside of 11.66%. Southern First Bancshares has a consensus price target of $64.00, suggesting a potential upside of 11.45%. Given First Mid Bancshares' higher probable upside, analysts plainly believe First Mid Bancshares is more favorable than Southern First Bancshares.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
First Mid Bancshares	0 Sell rating(s)	3 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.50
Southern First Bancshares	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67

First Mid Bancshares has a beta of 0.8, indicating that its share price is 20% less volatile than the broader market. Comparatively, Southern First Bancshares has a beta of 0.68, indicating that its share price is 32% less volatile than the broader market.

Summary

First Mid Bancshares beats Southern First Bancshares on 10 of the 16 factors compared between the two stocks.

How does Southern First Bancshares compare to First Merchants?

Southern First Bancshares (NASDAQ:SFST) and First Merchants (NASDAQ:FRME) are both finance companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, earnings, analyst recommendations, institutional ownership, valuation, media sentiment, risk and profitability.

Southern First Bancshares has a beta of 0.68, suggesting that its share price is 32% less volatile than the broader market. Comparatively, First Merchants has a beta of 0.85, suggesting that its share price is 15% less volatile than the broader market.

First Merchants has higher revenue and earnings than Southern First Bancshares. First Merchants is trading at a lower price-to-earnings ratio than Southern First Bancshares, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Southern First Bancshares	$224.62M	2.42	$30.37M	$4.28	13.42
First Merchants	$1.05B	2.40	$226M	$3.40	11.76

75.0% of Southern First Bancshares shares are owned by institutional investors. Comparatively, 73.9% of First Merchants shares are owned by institutional investors. 6.9% of Southern First Bancshares shares are owned by company insiders. Comparatively, 1.8% of First Merchants shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

First Merchants has a net margin of 18.87% compared to Southern First Bancshares' net margin of 15.21%. Southern First Bancshares' return on equity of 9.65% beat First Merchants' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Southern First Bancshares	15.21%	9.65%	0.79%
First Merchants	18.87%	9.58%	1.21%

Southern First Bancshares currently has a consensus price target of $64.00, indicating a potential upside of 11.45%. First Merchants has a consensus price target of $48.33, indicating a potential upside of 20.84%. Given First Merchants' higher possible upside, analysts plainly believe First Merchants is more favorable than Southern First Bancshares.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Southern First Bancshares	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67
First Merchants	0 Sell rating(s)	4 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.33

In the previous week, Southern First Bancshares had 1 more articles in the media than First Merchants. MarketBeat recorded 1 mentions for Southern First Bancshares and 0 mentions for First Merchants. First Merchants' average media sentiment score of 1.87 beat Southern First Bancshares' score of 0.94 indicating that First Merchants is being referred to more favorably in the news media.

Company	Overall Sentiment
Southern First Bancshares	Positive
First Merchants	Very Positive

Summary

Southern First Bancshares beats First Merchants on 8 of the 15 factors compared between the two stocks.

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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

SFST vs. The Competition

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Metric	Southern First Bancshares	BANKS Industry	Finance Sector	NASDAQ Exchange
Market Cap	$543.24M	$1.85B	$13.58B	$12.42B
Dividend Yield	N/A	2.51%	5.75%	5.22%
P/E Ratio	13.42	16.04	19.89	24.35
Price / Sales	2.42	2.51	143.14	119.30
Price / Cash	13.58	12.29	19.87	57.13
Price / Book	1.28	1.24	2.19	6.74
Net Income	$30.37M	$146.81M	$1.13B	$337.03M
7 Day Performance	-0.67%	0.15%	0.07%	0.24%
1 Month Performance	N/A	N/A	N/A	-1.60%
1 Year Performance	62.95%	25.05%	12.00%	34.04%

Southern First Bancshares Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
SFST Southern First Bancshares	3.7454 of 5 stars	$57.43 +2.2%	$64.00 +11.4%	+57.2%	$543.24M	$224.62M	13.42	290	News Coverage
ABCB Ameris Bancorp	3.3622 of 5 stars	$84.67 +1.8%	$90.17 +6.5%	+34.5%	$5.70B	$1.20B	16.25	2,850
CATY Cathay General Bancorp	2.5 of 5 stars	$57.70 +2.1%	$51.75 -10.3%	+30.7%	$3.79B	$1.38B	11.90	1,268	Positive News
CCNE CNB Financial	4.636 of 5 stars	$30.76 +2.0%	$34.33 +11.6%	+36.9%	$893.61M	$432.51M	10.95	760	Positive News Ex-Dividend
FMBH First Mid Bancshares	4.2614 of 5 stars	$44.26 +2.1%	$49.50 +11.8%	+19.8%	$1.15B	$466.04M	11.15	1,170

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This page (NASDAQ:SFST) was last updated on 6/4/2026 by MarketBeat.com Staff.

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Southern First Bancshares (SFST) Competitors

SFST vs. ABCB, CATY, CCNE, FMBH, and FRME

How does Southern First Bancshares compare to Ameris Bancorp?

Summary

How does Southern First Bancshares compare to Cathay General Bancorp?

Summary

How does Southern First Bancshares compare to CNB Financial?

Summary

How does Southern First Bancshares compare to First Mid Bancshares?

Summary

How does Southern First Bancshares compare to First Merchants?

Summary

Media Sentiment Over Time

SFST vs. The Competition

Southern First Bancshares Competitors List

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Southern First Bancshares (SFST) Competitors

SFST vs. ABCB, CATY, CCNE, FMBH, and FRME

How does Southern First Bancshares compare to Ameris Bancorp?

Which has stronger valuation & earnings, ABCB or SFST?

Do institutionals and insiders believe in ABCB or SFST?

Is ABCB or SFST more profitable?

Do analysts recommend ABCB or SFST?

Which has more volatility & risk, ABCB or SFST?

Does the media prefer ABCB or SFST?

Summary

How does Southern First Bancshares compare to Cathay General Bancorp?

Which has higher valuation & earnings, CATY or SFST?

Which has more risk & volatility, CATY or SFST?

Do institutionals & insiders believe in CATY or SFST?

Is CATY or SFST more profitable?

Does the media favor CATY or SFST?

Do analysts prefer CATY or SFST?

Summary

How does Southern First Bancshares compare to CNB Financial?

Do institutionals and insiders believe in CCNE or SFST?

Which has higher valuation and earnings, CCNE or SFST?

Is CCNE or SFST more profitable?

Does the media favor CCNE or SFST?

Do analysts recommend CCNE or SFST?

Which has more risk & volatility, CCNE or SFST?

Summary

How does Southern First Bancshares compare to First Mid Bancshares?

Is FMBH or SFST more profitable?

Does the media favor FMBH or SFST?

Do institutionals and insiders have more ownership in FMBH or SFST?

Which has preferable earnings and valuation, FMBH or SFST?

Do analysts recommend FMBH or SFST?

Which has more volatility & risk, FMBH or SFST?

Summary

How does Southern First Bancshares compare to First Merchants?

Which has more risk and volatility, SFST or FRME?

Which has higher earnings and valuation, SFST or FRME?

Do institutionals & insiders believe in SFST or FRME?

Is SFST or FRME more profitable?

Do analysts recommend SFST or FRME?

Does the media prefer SFST or FRME?

Summary

Media Sentiment Over Time

SFST vs. The Competition

Southern First Bancshares Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools