SOBR Safe (SOBR) Competitors $3.47 -0.04 (-1.14%) As of 10:31 AM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisChartCompetitorsEarningsHeadlinesInsider TradesOwnershipSEC FilingsShort InterestTrendsBuy This Stock SOBR vs. TRI, NWS, PSO, MH, WBTN, WLY, WLYB, GCI, DALN, and LEEShould you be buying SOBR Safe stock or one of its competitors? The main competitors of SOBR Safe include Thomson Reuters (TRI), News (NWS), Pearson (PSO), McGraw Hill (MH), WEBTOON Entertainment (WBTN), John Wiley & Sons (WLY), John Wiley & Sons (WLYB), Gannett (GCI), DallasNews (DALN), and Lee Enterprises (LEE). These companies are all part of the "printing and publishing" industry. SOBR Safe vs. Its Competitors Thomson Reuters News Pearson McGraw Hill WEBTOON Entertainment John Wiley & Sons John Wiley & Sons Gannett DallasNews Lee Enterprises SOBR Safe (NASDAQ:SOBR) and Thomson Reuters (NASDAQ:TRI) are both printing and publishing companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, profitability, media sentiment, valuation, institutional ownership, analyst recommendations, risk and dividends. Which has higher earnings and valuation, SOBR or TRI? Thomson Reuters has higher revenue and earnings than SOBR Safe. SOBR Safe is trading at a lower price-to-earnings ratio than Thomson Reuters, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioSOBR Safe$210K25.12-$8.61M-$197.90-0.02Thomson Reuters$7.32B9.77$2.21B$3.6244.00 Is SOBR or TRI more profitable? Thomson Reuters has a net margin of 22.34% compared to SOBR Safe's net margin of -2,624.92%. Thomson Reuters' return on equity of 14.04% beat SOBR Safe's return on equity.Company Net Margins Return on Equity Return on Assets SOBR Safe-2,624.92% -100.53% -83.02% Thomson Reuters 22.34%14.04%9.35% Does the media favor SOBR or TRI? In the previous week, Thomson Reuters had 3 more articles in the media than SOBR Safe. MarketBeat recorded 3 mentions for Thomson Reuters and 0 mentions for SOBR Safe. Thomson Reuters' average media sentiment score of 0.25 beat SOBR Safe's score of 0.00 indicating that Thomson Reuters is being referred to more favorably in the news media. Company Overall Sentiment SOBR Safe Neutral Thomson Reuters Neutral Which has more risk and volatility, SOBR or TRI? SOBR Safe has a beta of 0.52, suggesting that its stock price is 48% less volatile than the S&P 500. Comparatively, Thomson Reuters has a beta of 0.74, suggesting that its stock price is 26% less volatile than the S&P 500. Do analysts rate SOBR or TRI? Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score SOBR Safe 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00Thomson Reuters 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 3 Strong Buy rating(s) 3.75 Do institutionals and insiders hold more shares of SOBR or TRI? 7.9% of SOBR Safe shares are owned by institutional investors. Comparatively, 17.3% of Thomson Reuters shares are owned by institutional investors. 0.1% of SOBR Safe shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth. SummaryThomson Reuters beats SOBR Safe on 14 of the 16 factors compared between the two stocks. Get SOBR Safe News Delivered to You Automatically Sign up to receive the latest news and ratings for SOBR and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding SOBR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart SOBR vs. The Competition Export to ExcelMetricSOBR SafeTechnology Services IndustryBusiness SectorNASDAQ ExchangeMarket Cap$5.28M$3.10B$26.66B$10.39BDividend YieldN/A1.59%2.75%4.58%P/E Ratio-0.0224.9627.1626.62Price / Sales25.12113.27772.4092.08Price / CashN/A51.2329.1461.85Price / Book0.038.097.976.46Net Income-$8.61M$34.69M$200.76M$271.49M7 Day Performance8.78%5.31%2.19%2.97%1 Month Performance-0.26%19.55%14.61%7.56%1 Year Performance-96.58%103.07%68.89%30.09% SOBR Safe Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)SOBRSOBR SafeN/A$3.47-1.1%N/A-96.6%$5.28M$210K-0.029Positive NewsGap DownTRIThomson Reuters0.7186 of 5 stars$169.71-0.9%N/AN/A$76.48B$7.26B46.8826,400NWSNews0.9802 of 5 stars$32.80-0.2%N/A+21.3%$18.53B$8.45B15.7725,500Positive NewsHigh Trading VolumePSOPearson3.9154 of 5 stars$14.05-0.2%$18.00+28.1%+1.4%$9.12B$4.54B14.9517,116MHMcGraw Hill3.1032 of 5 stars$14.38-1.8%$20.97+45.8%N/A$2.75BN/A0.004,200WBTNWEBTOON Entertainment1.9747 of 5 stars$20.80+39.0%$17.83-14.3%+96.2%$2.72B$1.37B-27.011,800Positive NewsHigh Trading VolumeWLYJohn Wiley & Sons2.0247 of 5 stars$42.23+2.0%N/A-13.4%$2.25B$1.68B23.725,200Positive NewsWLYBJohn Wiley & Sons2.2203 of 5 stars$42.00-1.2%N/A-13.0%$2.24B$1.67B23.609,500GCIGannett4.0389 of 5 stars$4.40+0.7%$5.55+26.1%-20.3%$645.13M$2.51B12.948,900Positive NewsDALNDallasNews0.1909 of 5 stars$15.73-0.7%N/A+291.0%$84.16M$125.39M-16.22660News CoverageHigh Trading VolumeLEELee Enterprises0.6176 of 5 stars$5.88+30.1%N/A-33.7%$36.83M$581.81M-0.814,360High Trading Volume Related Companies and Tools Related Companies Thomson Reuters Alternatives News Alternatives Pearson Alternatives McGraw Hill Alternatives WEBTOON Entertainment Alternatives John Wiley & Sons Alternatives John Wiley & Sons Alternatives Gannett Alternatives DallasNews Alternatives Lee Enterprises Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:SOBR) was last updated on 9/24/2025 by MarketBeat.com Staff From Our PartnersWhat The Silver Boom Could Mean For You…AI, electric vehicles, and even global central banks are quietly fueling record demand for silver. 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