SOBR Safe (SOBR) Competitors $3.55 +0.41 (+13.06%) Closing price 08/12/2025 04:00 PM EasternExtended Trading$3.50 -0.04 (-1.27%) As of 08/12/2025 07:58 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisChartCompetitorsEarningsHeadlinesInsider TradesOwnershipSEC FilingsShort InterestTrendsBuy This Stock SOBR vs. TRI, NWS, PSO, MH, WLYB, WLY, WBTN, GCI, DALN, and LEEShould you be buying SOBR Safe stock or one of its competitors? The main competitors of SOBR Safe include Thomson Reuters (TRI), News (NWS), Pearson (PSO), McGraw Hill (MH), John Wiley & Sons (WLYB), John Wiley & Sons (WLY), WEBTOON Entertainment (WBTN), Gannett (GCI), DallasNews (DALN), and Lee Enterprises (LEE). These companies are all part of the "printing and publishing" industry. SOBR Safe vs. Its Competitors Thomson Reuters News Pearson McGraw Hill John Wiley & Sons John Wiley & Sons WEBTOON Entertainment Gannett DallasNews Lee Enterprises SOBR Safe (NASDAQ:SOBR) and Thomson Reuters (NASDAQ:TRI) are both printing and publishing companies, but which is the better investment? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, earnings, profitability, institutional ownership, media sentiment, valuation and risk. Which has more volatility & risk, SOBR or TRI? SOBR Safe has a beta of 0.43, suggesting that its share price is 57% less volatile than the S&P 500. Comparatively, Thomson Reuters has a beta of 0.77, suggesting that its share price is 23% less volatile than the S&P 500. Does the media favor SOBR or TRI? In the previous week, Thomson Reuters had 11 more articles in the media than SOBR Safe. MarketBeat recorded 13 mentions for Thomson Reuters and 2 mentions for SOBR Safe. Thomson Reuters' average media sentiment score of 0.96 beat SOBR Safe's score of 0.59 indicating that Thomson Reuters is being referred to more favorably in the news media. Company Overall Sentiment SOBR Safe Positive Thomson Reuters Positive Do analysts prefer SOBR or TRI? Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score SOBR Safe 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00Thomson Reuters 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 1 Strong Buy rating(s) 4.00 Which has stronger earnings and valuation, SOBR or TRI? Thomson Reuters has higher revenue and earnings than SOBR Safe. SOBR Safe is trading at a lower price-to-earnings ratio than Thomson Reuters, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioSOBR Safe$210K1.52-$8.61M-$197.90-0.02Thomson Reuters$7.26B10.57$2.21B$3.6247.05 Is SOBR or TRI more profitable? Thomson Reuters has a net margin of 22.34% compared to SOBR Safe's net margin of -2,624.92%. Thomson Reuters' return on equity of 14.04% beat SOBR Safe's return on equity.Company Net Margins Return on Equity Return on Assets SOBR Safe-2,624.92% -100.53% -83.02% Thomson Reuters 22.34%14.04%9.35% Do insiders & institutionals hold more shares of SOBR or TRI? 7.9% of SOBR Safe shares are held by institutional investors. Comparatively, 17.3% of Thomson Reuters shares are held by institutional investors. 0.1% of SOBR Safe shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth. SummaryThomson Reuters beats SOBR Safe on 14 of the 15 factors compared between the two stocks. Get SOBR Safe News Delivered to You Automatically Sign up to receive the latest news and ratings for SOBR and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding SOBR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart SOBR vs. The Competition Export to ExcelMetricSOBR SafeTechnology Services IndustryBusiness SectorNASDAQ ExchangeMarket Cap$290K$2.66B$22.34B$9.69BDividend YieldN/A1.58%2.84%4.14%P/E Ratio-0.0223.3428.3025.31Price / Sales1.5237.6641.83101.55Price / CashN/A44.4326.6758.50Price / Book0.046.365.686.01Net Income-$8.61M$33.87M$199.64M$265.10M7 Day Performance-0.56%0.57%0.76%1.39%1 Month Performance-24.95%-3.50%-2.22%2.43%1 Year Performance-97.36%56.19%38.89%24.74% SOBR Safe Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)SOBRSOBR Safe0.2216 of 5 stars$3.55+13.1%N/A-97.5%$290K$210K-0.029Earnings ReportHigh Trading VolumeTRIThomson ReutersN/A$200.74-1.5%N/AN/A$90.46B$7.27B41.9126,400Earnings ReportDividend AnnouncementAnalyst UpgradeNWSNews1.1709 of 5 stars$33.64+0.1%N/A+18.4%$19.03B$10.09B39.0825,500PSOPearson2.8868 of 5 stars$14.93-0.3%$18.00+20.6%+9.8%$9.75B$4.54B15.8817,116Analyst DowngradeMHMcGraw HillN/A$14.01-8.1%N/AN/A$2.68BN/A0.004,200Negative NewsUpcoming EarningsWLYBJohn Wiley & Sons2.6401 of 5 stars$38.97+1.7%N/A-12.4%$2.08B$1.68B25.479,500WLYJohn Wiley & Sons1.989 of 5 stars$38.05-0.9%N/A-11.8%$2.03B$1.68B24.865,200Positive NewsWBTNWEBTOON Entertainment2.3467 of 5 stars$9.32flat$14.36+54.0%-22.2%$1.21B$1.35B-6.471,800Trending NewsGCIGannett3.8647 of 5 stars$4.17-0.1%$5.55+33.3%-2.7%$610.67M$2.51B12.258,900DALNDallasNews0.5781 of 5 stars$14.95+0.0%N/A+260.2%$79.96M$125.39M-15.41660LEELee Enterprises0.3846 of 5 stars$5.00+1.2%N/A-56.8%$31.10M$591.09M-0.694,360News CoverageGap Down Related Companies and Tools Related Companies Thomson Reuters Alternatives News Alternatives Pearson Alternatives McGraw Hill Alternatives John Wiley & Sons Alternatives John Wiley & Sons Alternatives WEBTOON Entertainment Alternatives Gannett Alternatives DallasNews Alternatives Lee Enterprises Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:SOBR) was last updated on 8/13/2025 by MarketBeat.com Staff From Our PartnersTrump’s national nightmare is herePorter Stansberry and Jeff Brown say a new U.S. national emergency is already underway — and it could trigger ...Porter & Company | SponsoredAlex’s “Next Magnificent Seven” stocksThe original “Magnificent Seven” turned $7K into $1.18 million. Now, Alex Green has identified AI’s Next Ma...The Oxford Club | SponsoredThe Robotics Revolution has arrived … and one $7 stock could take off as a result.Something big is brewing in Washington. According to my research, an executive order from President Trump c...Weiss Ratings | SponsoredINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredElon’s Secret Social Security BombshellTo All Americans Born Before April 16th, 1963: Did Trump Just Give The Green Light To Radically RE-DO Social S...Banyan Hill Publishing | SponsoredCritical AI announcement set to ignite AI 2.0I just put together an urgent new presentation that you need to see right away. In short: I believe we are...Timothy Sykes | SponsoredCrypto Income (almost instantly)How would you like to collect a small percentage of the $4 billion changing hands daily in the crypto market? ...Awesomely, LLC | SponsoredNew Federal Land Rush About to Start?A $100 Trillion Wealth Shift Is Already Underway Lithium. Oil. Gold. Trillions in U.S. resources are being ...Stansberry Research | Sponsored Adding Choose a watchlist: Watchlist Adding You have already added ten stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. Adding SOBR Safe, Inc. Please log in to your account or sign up in order to add this asset to your watchlist. Share SOBR Safe With A Colleague Link copied to clipboard. Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. Real-time analyst ratings, insider transactions, earnings data, and more. Our daily ratings and market update email newsletter. Sign in to your free account to enjoy all that MarketBeat has to offer. Sign In Create Account Your Email Address: Email Address Required Your Password: Password Required Log In or Sign in with Facebook Sign in with Google Forgot your password? Your Email Address: Please enter your email address. Please enter a valid email address Choose a Password: Please enter your password. Your password must be at least 8 characters long and contain at least 1 number, 1 letter, and 1 special character. Create My Account (Free) or Sign in with Facebook Sign in with Google By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
MarketBeat All Access