SOBR Safe (SOBR) Competitors $3.52 -0.12 (-3.30%) Closing price 06/11/2025 04:00 PM EasternExtended Trading$3.52 0.00 (0.00%) As of 04:14 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisChartCompetitorsEarningsHeadlinesInsider TradesOwnershipSEC FilingsShort InterestTrendsBuy This Stock SOBR vs. NWS, PSO, WLYB, WLY, WBTN, GCI, LEE, DALN, VSME, and EZGOShould you be buying SOBR Safe stock or one of its competitors? The main competitors of SOBR Safe include News (NWS), Pearson (PSO), John Wiley & Sons (WLYB), John Wiley & Sons (WLY), WEBTOON Entertainment (WBTN), Gannett (GCI), Lee Enterprises (LEE), DallasNews (DALN), VS MEDIA (VSME), and EZGO Technologies (EZGO). SOBR Safe vs. Its Competitors News Pearson John Wiley & Sons John Wiley & Sons WEBTOON Entertainment Gannett Lee Enterprises DallasNews VS MEDIA EZGO Technologies News (NASDAQ:NWS) and SOBR Safe (NASDAQ:SOBR) are both consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, media sentiment, risk, analyst recommendations, earnings, community ranking, institutional ownership, valuation and dividends. Is NWS or SOBR more profitable? News has a net margin of 4.22% compared to SOBR Safe's net margin of -4,872.83%. News' return on equity of 5.31% beat SOBR Safe's return on equity.Company Net Margins Return on Equity Return on Assets News4.22% 5.31% 2.89% SOBR Safe -4,872.83%-414.80%-187.45% Do institutionals & insiders have more ownership in NWS or SOBR? 14.6% of News shares are owned by institutional investors. Comparatively, 7.9% of SOBR Safe shares are owned by institutional investors. 13.7% of News shares are owned by company insiders. Comparatively, 2.3% of SOBR Safe shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term. Do analysts prefer NWS or SOBR? Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score News 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 2 Strong Buy rating(s) 4.00SOBR Safe 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Does the MarketBeat Community believe in NWS or SOBR? News received 306 more outperform votes than SOBR Safe when rated by MarketBeat users. Likewise, 60.83% of users gave News an outperform vote while only 0.00% of users gave SOBR Safe an outperform vote. CompanyUnderperformOutperformNewsOutperform Votes30660.83% Underperform Votes19739.17% SOBR SafeOutperform VotesNo VotesUnderperform Votes2100.00% Which has better valuation and earnings, NWS or SOBR? News has higher revenue and earnings than SOBR Safe. SOBR Safe is trading at a lower price-to-earnings ratio than News, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioNews$10.27B1.75$266M$0.8637.01SOBR Safe$251.36K1.29-$10.22M-$307.69-0.01 Does the media prefer NWS or SOBR? In the previous week, News had 8 more articles in the media than SOBR Safe. MarketBeat recorded 10 mentions for News and 2 mentions for SOBR Safe. News' average media sentiment score of 0.78 beat SOBR Safe's score of 0.45 indicating that News is being referred to more favorably in the media. Company Overall Sentiment News Positive SOBR Safe Neutral Which has more risk & volatility, NWS or SOBR? News has a beta of 1.23, suggesting that its stock price is 23% more volatile than the S&P 500. Comparatively, SOBR Safe has a beta of 0.57, suggesting that its stock price is 43% less volatile than the S&P 500. SummaryNews beats SOBR Safe on 17 of the 17 factors compared between the two stocks. Get SOBR Safe News Delivered to You Automatically Sign up to receive the latest news and ratings for SOBR and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding SOBR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart SOBR vs. The Competition Export to ExcelMetricSOBR SafePeriodicals IndustryBusiness SectorNASDAQ ExchangeMarket Cap$324K$5.16M$14.33B$8.63BDividend YieldN/AN/A2.60%4.18%P/E Ratio-0.06N/A34.3520.06Price / Sales1.290.83312.32157.10Price / CashN/AN/A30.9334.64Price / Book0.300.295.464.70Net Income-$10.22M-$5.81M$195.72M$247.88M7 Day Performance-1.12%1.53%2.66%2.63%1 Month Performance2.33%0.96%3.69%6.36%1 Year Performance-98.72%-34.61%24.28%14.05% SOBR Safe Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)SOBRSOBR Safe0.2655 of 5 stars$3.52-3.3%N/A-98.8%$324K$251.36K-0.069Short Interest ↑Gap DownNWSNews0.6428 of 5 stars$32.48-0.7%N/A+14.1%$18.39B$10.27B44.4925,500PSOPearson3.1293 of 5 stars$16.03+0.5%$18.00+12.3%+23.1%$10.60B$3.55B17.0521,400WLYBJohn Wiley & Sons2.5558 of 5 stars$39.37-0.4%N/A+10.3%$2.12B$1.70B-43.269,500Positive NewsUpcoming EarningsShort Interest ↓WLYJohn Wiley & Sons0.8532 of 5 stars$38.65-1.2%N/A+9.4%$2.08B$1.70B-42.479,500Upcoming EarningsWBTNWEBTOON Entertainment2.716 of 5 stars$8.71-0.9%$14.36+64.8%N/A$1.13B$1.35B-6.051,854GCIGannett3.5453 of 5 stars$3.45-2.5%$5.55+60.9%-15.4%$505.20M$2.45B-6.3914,200News CoverageLEELee Enterprises0.217 of 5 stars$6.60+7.3%N/A-46.4%$41.05M$591.09M-0.914,360DALNDallasNews0.1882 of 5 stars$4.32+0.2%N/A+16.3%$23.12M$123.41M-3.86660Short Interest ↑VSMEVS MEDIA1.1438 of 5 stars$0.89+8.0%N/A-23.3%$7.13M$8.25M0.00N/ANews CoveragePositive NewsShort Interest ↓Gap DownEZGOEZGO Technologies1.5568 of 5 stars$0.35+2.3%N/A-79.4%$888K$21.13M0.00120Short Interest ↓ Related Companies and Tools Related Companies News Alternatives Pearson Alternatives John Wiley & Sons Alternatives John Wiley & Sons Alternatives WEBTOON Entertainment Alternatives Gannett Alternatives Lee Enterprises Alternatives DallasNews Alternatives VS MEDIA Alternatives EZGO Technologies Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:SOBR) was last updated on 6/12/2025 by MarketBeat.com Staff From Our PartnersTrump’s Exec Order #14154 could be a “Millionaire-Maker”Former Presidential Advisor, Jim Rickards, says Trump could “rewire our economy and hand millions of Americans...Paradigm Press | SponsoredTrump wipes out trillions overnight…Is there anybody more powerful than Donald Trump right now? In a single tariff announcement, he wiped out n...Porter & Company | SponsoredNew Rule Hits in July — The Smart Money Already MovedA little-known regulation quietly goes into effect this July. And it's already being exploited by Wall Stre...American Alternative | SponsoredGold is soaring. Here’s how to get paid from itGold just broke through $3,300… And while the headlines shout about price targets, something even more powe...Investors Alley | SponsoredTrump Makes Major Crypto AnnouncementPay close attention to what I'm about to share… Most investors think Trump's pro-crypto policies will lift ...Crypto 101 Media | Sponsored[No Brainer Gold Play]: “Show me a better investment.”A Historic Gold Announcement Is About to Rock Wall Street? For months, sharp-eyed analysts have watched the...Golden Portfolio | SponsoredMarch 16th -- America’s most important day?50-Year Legend: Here's The Day Stocks Likely Crash Legendary quant analyst Marc Chaikin says in 50 years on...Chaikin Analytics | SponsoredAn AI run of epic proportions is only getting startedI just put together an urgent new presentation that you need to see right away. In short: I believe we are...Timothy Sykes | Sponsored Adding Choose a watchlist: Watchlist Adding You have already added five stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. Adding SOBR Safe, Inc. Please log in to your account or sign up in order to add this asset to your watchlist. Share SOBR Safe With A Colleague Link copied to clipboard. Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. Real-time analyst ratings, insider transactions, earnings data, and more. Our daily ratings and market update email newsletter. Sign in to your free account to enjoy all that MarketBeat has to offer. Sign In Create Account Your Email Address: Email Address Required Your Password: Password Required Log In or Sign in with Facebook Sign in with Google Forgot your password? Your Email Address: Please enter your email address. Please enter a valid email address Choose a Password: Please enter your password. Your password must be at least 8 characters long and contain at least 1 number, 1 letter, and 1 special character. Create My Account (Free) or Sign in with Facebook Sign in with Google By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.