NASDAQ:SOBR SOBR Safe (SOBR) Stock Price, News & Analysis $0.07 +0.02 (+48.65%) As of 03:18 PM Eastern Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsInsider TradesNews and TrendsOwnershipSEC Filings About SOBR Safe Stock (NASDAQ:SOBR) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get SOBR Safe alerts:Sign Up Key Stats Today's Range$0.03▼$0.0750-Day Range$0.04▼$0.5552-Week Range$0.03▼$3.35Volume225,495 shsAverage Volume4.60 million shsMarket Capitalization$355.54 thousandP/E RatioN/ADividend YieldN/APrice TargetN/AConsensus RatingSell Company Overview SOBR Safe, Inc. develops technology designed to detect and help manage alcohol consumption in workplace, transportation, behavioral health and other safety-sensitive environments. The company combines alcohol-detection hardware with software intended to provide real-time monitoring, alerts and reporting for organizations, individuals and designated supervisors. Its product portfolio includes SOBRsure, a wearable alcohol-monitoring system designed to detect alcohol through the skin and transmit information to a connected software platform. The system is intended to support continuous monitoring and can provide alerts when alcohol is detected. SOBR Safe also offers SOBRcheck, a touch-based screening device designed for rapid, non-invasive alcohol testing before individuals enter workplaces, vehicles or other controlled settings. SOBR Safe markets its solutions for applications including workplace safety, fleet and commercial transportation monitoring, alcohol-abstinence programs, youth and family safety, and addiction recovery. The company is based in the United States and focuses on developing and commercializing connected alcohol-detection and monitoring products.AI Generated. May Contain Errors. Read More SOBR Safe Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks3rd Percentile Overall ScoreSOBR MarketRank™: 0.1670752161 of 5 starsSOBR Safe scored higher than 3% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion0.5 / 5Analyst RatingSell Consensus RatingSOBR Safe has received a consensus rating of Sell. The company's average rating score is 1.00, and is based on no strong buy ratings, no buy ratings, no hold ratings, and 1 sell rating.Amount of Analyst CoverageSOBR Safe has received no research coverage in the past 90 days.Read more about SOBR Safe's stock forecast and price target. Earnings and Valuation0.6 / 5Proj. Earnings GrowthN/A Price to Earnings Ratio vs. the MarketThe P/E ratio of SOBR Safe is -0.01, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of SOBR Safe is -0.01, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Book Value per Share RatioSOBR Safe has a P/B Ratio of 0.03. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.Read more about SOBR Safe's valuation and earnings. Short Interest3.0 / 5Short Interest LevelHealthy Percentage of Shares Shorted2.02% of the float of SOBR Safe has been sold short.Short Interest Ratio / Days to CoverSOBR Safe has a short interest ratio ("days to cover") of 0.24, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in SOBR Safe has recently increased by 23.64%, indicating that investor sentiment is decreasing significantly. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldSOBR Safe does not currently pay a dividend.Dividend GrowthSOBR Safe does not have a long track record of dividend growth. News and Social MediaN/ANews SentimentN/A Company Ownership0.1 / 5Insider TradingN/A Insider Buying vs. Insider SellingIn the past three months, SOBR Safe insiders have not sold or bought any company stock.Percentage Held by Insiders0.13% of the stock of SOBR Safe is held by insiders.Percentage Held by Institutions7.93% of the stock of SOBR Safe is held by institutions.Read more about SOBR Safe's insider trading history. Receive SOBR Stock News and Ratings via Email Sign-up to receive the latest news and ratings for SOBR Safe and its competitors with MarketBeat's FREE daily newsletter. Submit View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. 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SOBR Stock News HeadlinesSOBR Safe fissa l’assemblea annuale 2026 per il 2 novembreSeptember 23, 2026 | it.investing.comSOBR Safe将2026年股东年会定于11月2日，并公布提案截止日期September 23, 2026 | cn.investing.comManagement just bought 2.8 million sharesManagement just backed a $100 million buyback, repurchasing 2.8 million shares at an average price of $35.26 in one quarter. Institutions own about 83% of shares, including BlackRock's 32 million shares worth $716 million and Vanguard's 48 million shares worth nearly $1.1 billion. A new multi-year deal with Palantir adds an AI-driven edge to this energy producer's operations.October 29 at 1:00 AM | Monument Traders Alliance (Ad)SOBR Safe, Inc.August 12, 2026 | edition.cnn.comSOBR Safe (SOBR) stock plunges 51% after-hours: Here's whyJuly 16, 2026 | msn.comSOBR Safe Shares Plummet as Warrants Are Exercised at Reduced PriceJuly 15, 2026 | marketwatch.comSOBR Safe launches major restructuring following merger plansJune 29, 2026 | theglobeandmail.comSobr Safe Cuts Workforce By 11 People Amid Restructuring, MergerMay 13, 2026 | marketwatch.comSee More Headlines SOBR Stock Analysis - Frequently Asked Questions How have SOBR shares performed this year? SOBR Safe's stock was trading at $2.14 at the beginning of the year. Since then, SOBR shares have decreased by 96.9% and is now trading at $0.0660. How were SOBR Safe's earnings last quarter? SOBR Safe, Inc. (NASDAQ:SOBR) posted its quarterly earnings results on Friday, August, 14th. The company reported ($1.08) EPS for the quarter, beating the consensus estimate of ($220.00) by $218.92. The firm had revenue of $29.08 thousand for the quarter, compared to the consensus estimate of $530 thousand. SOBR Safe had a negative trailing twelve-month return on equity of 314.39% and a negative net margin of 2,924.23%. When did SOBR Safe's stock split? SOBR Safe shares reverse split on Wednesday, October 2nd 2024.The 1-110 reverse split was announced on Wednesday, October 2nd 2024. The number of shares owned by shareholders was adjusted after the closing bell on Wednesday, October 2nd 2024. An investor that had 100 shares of stock prior to the reverse split would have 1 shares after the split. When did SOBR Safe IPO? SOBR Safe (SOBR) raised $12 million in an initial public offering (IPO) on Thursday, April 28th 2022. The company issued 2,700,000 shares at $4.00-$5.00 per share. Alexander Capital, LP acted as the underwriter for the IPO and Revere Securities LLC was co-manager. How do I buy shares of SOBR Safe? Shares of SOBR stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of SOBR Safe own? Based on aggregate information from My MarketBeat watchlists, some other companies that SOBR Safe investors own include NVIDIA (NVDA), SoundHound AI (SOUN), MARA (MARA), Advanced Micro Devices (AMD), Tesla (TSLA), Archer Aviation (ACHR) and Ford Motor (F). Company Calendar Last Earnings8/14/2026Today10/29/2026Next Earnings (Estimated)11/18/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Yellow Zone (3m+) 1-Year History Oct 25 Jan 26 Apr 26 Jul 26 Oct 26 SOBR's financial health is in the Yellow zone, according to TradeSmith. SOBR has been in this zone for over 3 months. Industry, Sector and Symbol Stock ExchangeNASDAQ SectorTechnology Industry Electronic Equipment, Instruments & Components Sub-IndustryElectronic Equipment & Instruments Current SymbolNASDAQ:SOBR CIK1425627 Websobrsafe.com Phone(844) 762-7723FaxN/AEmployees9Year FoundedN/AProfitability EPS (Trailing Twelve Months)($5.35) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income-$8.95 million Net Margins-2,924.23% Pretax Margin-2,938.59% Return on Equity-314.39% Return on Assets-228.18% Debt Debt-to-Equity RatioN/A Current Ratio0.56 Quick Ratio0.56 Sales & Book Value Annual Sales$354.65 thousand Price / Sales1.00 Cash FlowN/A Price / Cash FlowN/A Book Value$2.61 per share Price / Book0.03Miscellaneous Outstanding Shares5,387,000Free Float5,380,000Market Cap$355.54 thousand OptionableNot Optionable Beta1.30 Don't Wait for the OpenAI IPOThe AI wave will soon hit public markets with Anthropic and OpenAI set to go public later this year. However, you don't have to wait to invest. 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