Sohu.com (SOHU) Stock Price, News & Analysis

Company Overview

Sohu.com Inc. (NASDAQ: SOHU) is a Beijing-based technology and media company that operates one of China’s earliest and most comprehensive online portals. Established in 1996 by Charles Zhang, the company provides a diverse array of internet services including news, entertainment, video streaming and UGC (user-generated content) platforms. Over the years, Sohu.com has expanded its content offerings to cover topics such as finance, sports, automotive news and lifestyle, catering primarily to users across Mainland China.

In addition to its content portal, Sohu.com is active in the online advertising market, leveraging its high-traffic websites and mobile apps to deliver targeted ads for brand marketers. The company originally built its search capabilities through the Sogou search engine, which was listed as a separate entity in 2017. Sohu’s core internet media business remains complemented by its participation in China’s booming online game market, operating through Changyou.com, a gaming subsidiary that develops and publishes multiplayer online games.

Throughout its history, Sohu.com has placed an emphasis on technological innovation and strategic partnerships. Its video-on-demand platform competes among China’s leading streaming services, offering both licensed and original video content. The company’s mobile news and community applications continue to draw millions of daily active users, reinforcing its position in China’s competitive digital landscape.

Charles Zhang, the company’s founder and chairman, leads Sohu.com’s executive team. Under his guidance, Sohu has navigated the rapid evolution of China’s internet sector, maintaining a diversified portfolio of services that address media consumption, social networking and online gaming. The company remains headquartered in Beijing, serving users and advertisers nationwide.

Key Stats

• Today's Range: $15.47 to $16.02
• 50-Day Range: $13.31 to $16.22
• 52-Week Range: $7.79 to $17.24
• Volume: 51,092 shs
• Average Volume: 58,532 shs
• Market Capitalization: $467.29 million
• P/E Ratio: 3.73
• Dividend Yield: N/A
• Price Target: $20.00
• Consensus Rating: Buy

Sohu.com Stock Analysis - MarketRank™

Sohu.com scored higher than 62% of companies evaluated by MarketBeat, and ranked 350th out of 647 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.7 / 5
• Analyst Rating: Buy

Consensus Rating

Sohu.com has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on 1 buy rating, no hold ratings, and no sell ratings.

Upside Potential

Sohu.com has a consensus price target of $20.00, representing about 28.7% upside from its current price of $15.54.

Amount of Analyst Coverage

Sohu.com has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of Sohu.com is 3.73, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 278.13.

Price to Earnings Ratio vs. Sector

The P/E ratio of Sohu.com is 3.73, which means that it is trading at a less expensive P/E ratio than the Computer and Technology sector average P/E ratio of about 440.22.

Price to Book Value per Share Ratio

Sohu.com has a P/B Ratio of 0.54. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.88% of the float of Sohu.com has been sold short.

Short Interest Ratio / Days to Cover

Sohu.com has a short interest ratio ("days to cover") of 2.6, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Sohu.com has recently increased by 7.80%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Sohu.com does not currently pay a dividend.

Dividend Growth

Sohu.com does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

0.88% of the float of Sohu.com has been sold short.

Short Interest Ratio / Days to Cover

Sohu.com has a short interest ratio ("days to cover") of 2.6, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Sohu.com has recently increased by 7.80%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 1.4 / 5
• News Sentiment: N/A

News Sentiment

Sohu.com has a news sentiment score of 0.48. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.75 average news sentiment score of Computer and Technology companies.

News Coverage This Week

MarketBeat has tracked 1 news article for Sohu.com this week, compared to 1 article on an average week.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Sohu.com insiders have not sold or bought any company stock.

Percentage Held by Insiders

21.07% of the stock of Sohu.com is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Only 33.02% of the stock of Sohu.com is held by institutions.

SOHU Stock Analysis - Frequently Asked Questions

How have SOHU shares performed this year?

Sohu.com's stock was trading at $13.18 at the beginning of 2025. Since then, SOHU stock has increased by 17.9% and is now trading at $15.54.

How were Sohu.com's earnings last quarter?

Sohu.com Inc. (NASDAQ:SOHU) posted its quarterly earnings results on Monday, August, 4th. The information services provider reported ($0.69) earnings per share for the quarter. The information services provider earned $126.27 million during the quarter. Sohu.com had a net margin of 22.70% and a negative trailing twelve-month return on equity of 6.37%.
Read the conference call transcript.

Does Sohu.com have any subsidiaries?

The following companies are subsidiaries of Sohu.com: Guangzhou Qianjun, Beijing AmazGame Age Internet Technology Co Ltd, Beijing Century High-Tech Investment Co Ltd, Beijing Changyou Chuangxiang Software Technology Co Ltd, Beijing Changyou Gamespace Software Technology Co Ltd, Beijing Focus Interactive Information Service Co Ltd, Beijing Gamease Age Digital Technology Co Ltd, and more.

Who are Sohu.com's major shareholders?

Sohu.com's top institutional investors include Acadian Asset Management LLC (3.26%), Connor Clark & Lunn Investment Management Ltd. (0.93%), American Century Companies Inc. (0.34%) and Group One Trading LLC.
View institutional ownership trends.

How do I buy shares of Sohu.com?

Shares of SOHU stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Sohu.com own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Sohu.com investors own include Meta Platforms (META), NVIDIA (NVDA), Tesla (TSLA), Advanced Micro Devices (AMD), Netflix (NFLX), Baidu (BIDU) and Alphabet (GOOG).

Company Calendar

• Last Earnings: 8/04/2025
• Today: 9/07/2025
• Next Earnings (Estimated): 11/10/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Computer and Technology
• Industry: INTERNET SERVICES
• Sub-Industry: Business Services
• Current Symbol: NASDAQ:SOHU
• CIK: 1104188
• Web: www.sohu.com
• Phone: 861062726666
• Fax: 86-10-6272-6588
• Employees: 4,300
• Year Founded: 1999

Price Target and Rating

• Average Price Target for Sohu.com: $20.00
• High Price Target: $20.00
• Low Price Target: $20.00
• Potential Upside/Downside: +28.7%
• Consensus Rating: Buy
• Rating Score (0-4): 3.00
• Research Coverage: 1 Analysts

Profitability

• EPS (Trailing Twelve Months): $4.17
• Trailing P/E Ratio: 3.73
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$100.27 million
• Net Margins: 22.70%
• Pretax Margin: -4.83%
• Return on Equity: -6.37%
• Return on Assets: -3.74%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 3.05
• Quick Ratio: 3.05

Sales & Book Value

• Annual Sales: $598.40 million
• Price / Sales: 0.78
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $28.52 per share
• Price / Book: 0.54

Miscellaneous

• Outstanding Shares: 30,070,000
• Free Float: 23,730,000
• Market Cap: $467.29 million
• Optionable: Optionable
• Beta: 0.37