Trip.com Group (TCOM) Stock Forecast & Price Target

Trip.com Group
Bear Case

Investors should be bearish about investing in Trip.com Group Limited for these reasons:

• The company recently faced a significant regulatory headwind after accepting an administrative penalty decision from the State Administration for Market Regulation of China, which introduces legal and operational risks that could impact future profitability and brand reputation.
• Analyst sentiment has deteriorated recently, with Zacks Research lowering its rating to "strong sell" and Nomura cutting its price target from $71.00 to $51.00, reflecting concerns about the sustainability of the company's growth and competitive position.
• The stock price has experienced a sharp decline, hitting a 52-week low of $38.04 in June 2026 and trading well below its 200-day moving average of $49.29, indicating strong downward momentum and potential continued selling pressure.
• Short interest has increased in recent months, with shares shorted rising to 10,876,810 as of August 2026, suggesting that a significant portion of the market is betting against the stock's future performance.
• Some major institutional investors have reduced their exposure, such as Greenwoods Asset Management Hong Kong Ltd. selling 99.5% of its stake and Handelsbanken Fonder AB cutting its holdings by 36.4% in the second quarter, which may indicate a lack of confidence among large holders.