Vera Bradley, Inc. (NASDAQ: VRA) is a premium lifestyle brand specializing in women’s handbags, travel accessories, apparel, home décor and other fashion-related items. The company is renowned for its signature quilted cotton patterns, vibrant prints and functional designs that cater to a broad range of consumers seeking stylish yet practical products. Over the years, Vera Bradley has expanded its product portfolio to include luggage, backpacks, tech accessories, cold-weather goods and coordinated coordinated travel sets, reinforcing its position in the global accessories market.
Founded in 1982 by Barbara Bradley Baekgaard and Patricia R. Miller in Fort Wayne, Indiana, Vera Bradley began with a single tote bag featuring the founders’ distinctive floral print. Since its inception, the company has grown from a roadside boutique operation into an international brand. Headquarters and distribution facilities remain in Fort Wayne, where design, product development and centralized order fulfillment support both domestic and overseas markets. Vera Bradley partners with a network of third-party manufacturers in Asia and other regions to produce its diverse range of goods, ensuring quality control and supply chain efficiency.
Vera Bradley distributes its products through multiple channels, including direct-to-consumer e-commerce, wholesale partnerships with department stores and specialty retailers, company-owned retail shops, and outlet locations. The brand’s digital platform serves as a key driver of growth, while brick-and-mortar stores provide curated experiences that highlight new collections and collaborations. In addition to its core United States market, Vera Bradley has cultivated a presence in Canada, Europe and select Asia-Pacific territories, leveraging strategic retail placements and online marketplaces to reach global consumers.
Leadership at Vera Bradley is headed by Chief Executive Officer Robert Wallstrom, who brings extensive experience in consumer products and retail operations. The board features co-founder Barbara Bradley Baekgaard in a strategic advisory role, contributing to brand vision and philanthropic initiatives. Through the Vera Bradley Foundation for Breast Cancer, the company also underscores its commitment to community engagement and social responsibility, aligning its corporate values with its customer base and broader stakeholder interests.
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